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TIME Cover shot with RED Camera. So???

RED One

RED One

The real news, of course, is that the RED camera is slowly but surely making inroads into mainstream businesses. Featuring modular components, the RED One body retails for US $17,500 — relatively inexpensive compared to the Digital Cinema cameras traditionally used (from Panavision, Dalsa, Arri, SI and Sony) by the movie industry and costing 5-20 times more.

[ via PDNPulse ]
RED One

RED One

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