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Press Releases

Panasonic AJ-PX270 P2 HD Handheld Camcorder: $1000 Trade-up Offer or $500 Rebate, Through Dec.31, 2014

Thu December 18, 2014

Panasonic AJ-PX270 P2 HD handheld camcorder

Panasonic AJ-PX270 P2 HD handheld camcorder

Panasonic has expanded its PX270 rebate program.

There is the limited time AJ-PX270 P2 HD Handheld Camcorder Special $1000 Trade-up Offer through to 12/31/2014:

  • Panasonic has expanded its PX270 rebate program. Through December 31, 2014, when you purchase a new AG-PX270 and then trade-in any Panasonic professional camcorder or competitive professional camcorder, you’ll receive a $1,000 rebate check.
  • Eligible models include all Panasonic pro camcorders; Sony camcorders including XDCAM EX / HD: PDW-510, PDW-530, PDW-F330, PDW-F350, PMW100, PMW160, PMW200, PMW-EX1, PMW-EX3,HDV/NXCAM: HDR-AX2000, HVR-V1U, HVR-Z5U, HVR-Z7U, HXR-NX5U; JVC camcorders including GY-HD250U, GY-HM100, GY-HM150, GY-HM750, GY-HM790, GY-HM710, and Canon camcorders including XF300, XF305, XH-A1, XH-G1, XL-H1S.
  • In order to receive your $1,000 rebate, you must register your trade-in at www.pscnatradeup.com. This includes information on your trade-in camera, including make, model, serial #, etc. This registration should only happen after you have purchased and received your AJ-PX270. The trade-in camera must be shipped to Panasonic within 30 days after you have received your PX270.

If you do not have a trade-in, you can receive a $500 rebate by registering your new AJ-PX270 at www.acbpromotions.com/panasonicrebates.

If there are any questions for payments, please contact: 866-339-4296.

Here are some key highlights of the AJ-PX270, Panasonic’s first P2 HD handheld camcorder.

  • AVC-ULTRA recording: low bit rate recording.
    • With its innovative AVC-ULTRA codec, the PX270 features a wide range of recording modes, including high-quality 100Mbps AVC-Intra100, as well as optional 200 Mbps AVC-Intra200.
    • For applications where file size is critical, the camcorder incorporates a choice of AVC-LongG quality levels; for high-speed file exchange, the PX270’s high-resolution AVC-Proxy encodes in parallel with higher bandwidth production formats, enabling fast, efficient offline editing.
  • Five-pound PX270 provides all the key functionality of Panasonic’s high-end, shoulder-mount camcorder.
  • Newly-developed high-sensitivity, low-noise 1/3” 3-MOS imagers to produce stunning pictures, even in low light conditions.
  • Flexibility of 3G/4G/LTE wireless mobility.

This video presents AJ-PX270 Ultra Handheld Camera Recorder.

A short introduction of the features of Panasonic’s upcoming AJ-PX270 camera recorder. It is the first handheld camera to feature the AVC-Ultra codec family and support microP2 cards, and also boasts a wide range of new features and design points that make it a revolutionary new product.

PRESS RELEASE

TALKINGBOX DIGITAL MEDIA GROUP FINDS PANASONIC AJ-PX270 P2 HD HANDHELD’S “MIND-BLOWING VERSATILITY” PERFECT FOR VARIED ASSIGNMENTS

NEWARK, NJ (December 17, 2014) – Matthew Abourezk, Owner/Director of Talkingbox Media Group (Easton, CT), was faced with a dilemma in choosing his new video camera. On the one hand, the veteran videographer/still photographer was shooting award-winning assignments with his HDSLR; on the other, he was beginning to feel the wear and tear of setting up elaborate rigs to achieve desired results.

“At some point, you simply need a dedicated video camera with more depth of field,” Abourezk said. His solution was to invest in Panasonic’s AJ-PX270 P2 HD camcorder. “I did my research, the PX270 has great reviews, and as a longtime AG-HVX200 owner, I was comfortable with Panasonic gear.”
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Press Releases

New Lumix Lounge: Panasonic’s Social Media Hub for a New Generation of Hybrid Photographers

Wed December 17, 2014

More than a year ago, Panasonic introduced the Lumix Luminary Lounge as a social community featuring Lumix Luminary Photographers as your hosts.

  •  Lumix Luminary Photographers host Hybrid photography, which is the combining of still, video and audio as a popular form of photographic display in tune with the social media connected generation.

This video presents Panasonic LUMIX G “CHANGING PHOTOGRAPHY”.

Since 2008, LUMIX has been changing photography with the brand new camera – the LUMIX G Digital Single Lens Mirrorless. It combines high quality images, great portability and ease of use to make every user a photographer. There are fleeting moments you want to keep forever, and LUMIX G is here for you

Panasonic just relaunched this unique social media hub as the Lumix Lounge.

  • The new Lumix Lounge connects a new generation of Hybrid Photographers with social media channels and now includes Google+ and Instagram.
  • Also, there is the “opportunity for consumers that are passionate about Hybrid Photography to connect” by using the hashtag LumixLounge: #LumixLounge.

PRESS RELEASE

PANASONIC RELAUNCHES LUMIX LOUNGE SOCIAL MEDIA HUB

Newark, NJ (December 16, 2014)–Panasonic today announced that its Lumix Lounge social media hub for Hybrid photographers was re-launched with additional enhancements.  The new Lumix Lounge can be accessed at www.LumixLounge.com.

Panasonic introduced the first photo community centered on a true social media experience a little more than a year ago.  Lumix Luminary Photographers host Hybrid photography, which is the combining of still, video and audio as a popular form of photographic display in tune with the social media connected generation. Lumix Luminary Photographers, a group of photography and video professionals, are hand selected by Panasonic Lumix as ambassadors for the brand.

Consistent with the brand’s motto of “Changing Photography” this unique social media hub connects a new generation of Hybrid Photographers with social media channels and now includes Google+ and Instagram.  In addition, there is the opportunity for consumers that are passionate about Hybrid Photography to connect by using the hashtag LumixLounge.  Lumix fans will have the unique opportunity to interface and learn together.

About Panasonic Consumer Electronics Company

Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including products from VIERA Life+ Screens, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Beauty, Grooming, Wellness and Personal Care products and more. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. To learn more about our products, visit www.panasonic.com. Follow Panasonic on Twitter @panasonicUSA; additional company information for journalists is also available at www.panasonic.com/pressroom.


The most recent addition to the Panasonic’s line of LUMIX G digital cameras is the LUMIX DMC-GH4.

The following video presents [NEW] Introducing 4K Video Advantages – A Revolution in Videography:

The new LUMIX DMC-GH4 is evolved to bridge the gap of consumer video camera and professional video camera. One of the most prominent advance is unlimited* 4K video recording (Cinema 4K: 4096×2160 / 24 fps and QFHD 4K: 3840×2160 / up to 30 fps) in MOV/MP4. What you can do is not just recording a video in 4K but there are more ways to take the most of 4K video. Please learn them and get inspired for your creativity.
* Motion image can be recorded up to 29 min 59 sec depending on the recording format and the camera’s sales area.

・The inserted video of birds is recorded by Bence Máté.


Articles

Panasonic’s 4K Solution is Changing Photography: “4K Will Certainly Be the Norm by 2020″

Thu November 20, 2014

4K resolution, also called 4K2K, refers to a display device or content having horizontal resolution on the order of 4,000 pixels.

The jump from HD to 4K will be one of the biggest developments in the last 20 years….

4K will certainly be the norm by 2020. These advances will help lead to ‘A Better Life, A Better World.’

President Yoshiyuki Miyabe of Panasonic AVC Networks Company

One of Panasonic’s 4K solutions is changing photography.

  • The Panasonic LUMIX GH4 digital camera makes it easy to capture and use 4K images.
  • And now, it’s possible to extract single frames from the videos taken with this camera, for use as high-definition (HD) photos.
    • For example, you can capture a bird precisely as it takes off, or catch a brief smile from a child’s face.
  • According to Miyabe of Panasonic AVC Networks Company, 4K “opens the door to a host of new expressions that have never even been considered until now.”
  • Aerial cinematographer Ferdinand Wolf shows scenes captured by mounting the GH4 to a remote controlled helicopter.
    • He gives high acclaim to GH4 functions such as 1080p All-Intra 200Mbps image quality, 96fps footage for slow motion scenes, and 4K resolution.

This video presents 4K Solutions, Panasonic 4K Solutions.

  • “As the video shows, in addition to transforming TV broadcasts and images of all kinds, 4K is going to touch peoples’ lives with major solutions in a wide range of locations, including retail stores and art galleries, and a variety of different fields, such as security, architecture, and medicine.”

Please click here for more info about Panasonic 4K Solutions.


Articles

Panasonic’s On4Today Available This Month: New Non-clinical Tablet-based Telehealth Service Lets Everyone Keep in Touch Via Videos, Photos & Messages

Tue November 18, 2014

Panasonic recently launched the new Health and Wellness Solutions business group to deliver technology solutions to the healthcare market.

  • Health and Wellness Solutions will “leverage Panasonic’s engineering roots and technology portfolio to address the challenges associated with individual and population health management.”

The group’s first offering – On4TodayTM – is a non-clinical telehealth service provided to long-term care and assisted living facilities.

The telehealth services industry delivers health-related services and information via telecommunications technologies.

Did you know?

Panasonic’s On4TodayTM is a tablet-based telehealth service which will be commercially available this month. This telehealth service “bridges potential communication gaps between assisted living facility residents and their families, friends and care providers. It delivers connectivity and easy-to-use communications intended to improve staff efficiencies, reduce anxiety for residents, promote peace of mind among family and friends and encourage stronger levels of resident engagement.”

This video presents An On4Today Story.

  • For assisted living residents, On4Today creates a community of care where everyone stays informed, involved, and connected.

Here are some of the highlights of the On4TodayTM.
Continue Reading »


Articles

You’re Invited to a Special LUMIX Event at Panasonic Australia Head Office Nov.18, 2014

Fri November 7, 2014

The following video presents [NEW] Introducing 4K Video Advantages – A Revolution in Videography:

The new LUMIX DMC-GH4 is evolved to bridge the gap of consumer video camera and professional video camera. One of the most prominent advance is unlimited* 4K video recording (Cinema 4K: 4096×2160 / 24 fps and QFHD 4K: 3840×2160 / up to 30 fps) in MOV/MP4. What you can do is not just recording a video in 4K but there are more ways to take the most of 4K video. Please learn them and get inspired for your creativity.
* Motion image can be recorded up to 29 min 59 sec depending on the recording format and the camera’s sales area.

The inserted video of birds is recorded by Bence Máté.

Panasonic

Presents

Special LUMIX Event

Date: 18 November 2014
Time: 6-8pm

Venue: Panasonic Australia Head Office
Address: 1 Innovation Road, Macquarie Park, NSW 2113
Getting here: Train (Macquarie University station), Parking at Macquarie Shopping Centre (3 hours free)

RSVP BY 11th NOVEMBER
Please complete Panasonic’s registration form or simply email lumixevents@panasonic.com.au.

Panasonic invites you to a special Lumix event held at the Panasonic Australia Head office. Come along to see presentations from expert photographers and videographers, get hands on with the range of Lumix cameras and lenses, and learn about the latest 4k technology. You’ll even have the opportunity to meet Australia’s leading landscape photographer, Ken Duncan!

Here are the highlights of the Special LUMIX Event.
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Press Releases

A Panasonic Film Shot Entirely on Lumix GH4: “DRIVE, The Air Cooled Wanderer Gary Foo by LUMIX GH4″

Mon October 27, 2014

Image is extracted from video below.

Image is extracted from video below.

NEWS RELEASE

Oct 27, 2014

DRIVE, The Air Cooled Wanderer Gary Foo by LUMIX GH4

This film is shot entirely on Lumix GH4.

“PHOTOS TO IMPRESS, 4K VIDEOS TO INSPIRE”


Press Releases

Panasonic AJ-PX270 P2 HD Handheld Camcorder: Nature and Wildlife Filmmaker Kevin Railsback’s Primary Camera

Wed October 22, 2014

Panasonic AJ-PX270 P2 HD camcorder

Panasonic AJ-PX270 P2 HD camcorder

PRESS RELEASE

AWARD-WINNING FILMMAKER KEVIN RAILSBACK MAKES PANASONIC AJ-PX270 P2 HD HANDHELD HIS PRIMARY CAMERA FOR NATURE SHOOTS

NEWARK, NJ (October 21, 2014) – Prominent Director of Photography Kevin Railsback, who specializes in nature and wildlife cinematography, recently invested in Panasonic’s AJ-PX270 P2 HD camcorder as his primary camera. Railsback, whose www.filmmakingnaturally.com website features tutorials in outdoor video production, also owns Panasonic’s AG-HPX250 and AG-HPX170 P2 HD handhelds.

Railback has already shot extensive wildlife footage with the PX270, and has used it as his “A” camera on a shoot with a professional dance team for a DVD release. Future PX270 projects include shooting historical recreations on an upcoming feature for Fourth Wall Films, creating a meditation video, and acquiring diverse material for his stock footage agency.

Having shot for several years with the HPX250 as his workhorse camera, Railsback already has informed observations about the differences between that camcorder and the new PX270. Among advances, he numbers the PX270’s extra low light sensitivity, better codec, 1080/60p capture, electronic level, redundant recording, smaller size and more.

Panasonic AJ-PX270 P2 HD handheld camcorder

Panasonic AJ-PX270 P2 HD handheld camcorder


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Sponsored Post

Panasonic Canada 2014 Holiday Gift Guide

Thu October 16, 2014

The holiday season is fast approaching, and with that comes the search for the perfect gifts for loved ones – and Panasonic is here to help!

Panasonic Canada provides the following Holiday Gift Guide to suit all types of budgets:

Panasonic-2014-Holiday-Gift-Guide-heading5-600

HX-A500 Digital Camcorder

HX-A500 Digital Camcorder

Panasonic HX-A500 Digital Camcorder

For the adventurer…

  • Wearable camcorder with built in microphone records the world as you experience it
  • Small and lightweight (just 31 grams!) make it ideal for travelling
  • Water and dustproof it can go wherever you go
  • Shoots video with 4K capability – providing four times more detail than Full HD
  • Allows easy sharing via smart phone or tablet
  • Captures still images

Price: $449.99

DMC-GH4 Digital Camera

Panasonic DMC-GH4 Digital Camera

Panasonic DMC-GH4 Digital Camera

For those with a keen eye for beauty…

  • Top-of-the-line photo and video in a digital interchangeable lens system
  • New Digital 16.055 Mpx Live MOS Sensor and Venus Engine provides incredible sensitivity and resolution for colourful images for beautiful recordings
  • Tough, magnesium alloy body that is rugged enough to stand up to professional use and features splash / dustproof construction
  • Shoots video with 4K capability – providing four times more detail than Full HD

Price: $1,899.99

DMC-ZS40 Digital Camera

Panasonic DMC-ZS40 Digital Camera

Panasonic DMC-ZS40 Digital Camera

For the creative photo enthusiast …

  • Powerful 30x optical zoom and built-in Electronic Viewfinder ensure high visibility and detail
  • Full HD video capabilities, Hybrid O.I.S and level shot function ensures recordings are stable and level
  • Easy to connect to Wi-Fi and your smartphone or tablet – so you can share images and video from the road
  • Available in black or silver

Price: $479.99

DMC-FZ100 Digital Camera

Panasonic DMC-FZ100 Digital Camera

Panasonic DMC-FZ100 Digital Camera

For those that will do anything for the perfect shot…

  • This flagship Panasonic Lumix camera provides incredibly high quality images and video
  • A one inch sensor and LEICA lens with 16x optical zoom captures even the most subtle of details
  • Shoots video in 4K resolution
  • Available in black

Price: $949.99

DMC-GM5 Digital Camera

Panasonic DMC-GM5 Digital Camera

Panasonic DMC-GM5 Digital Camera

For those that love all things sleek and sophisticated…

  • Superior picture quality in a sleek, super-compact design with interchangeable lens options
  • Live viewfinder lets you easily frame pictures to get the perfect shot
  • Built-in WiFi for easy image sharing and remote shooting via smart devices
  • External flash hotshoe and included flash for ultimate shooting flexibility
  • Innovative features help you create stunning images and videos

Price: $999.99
Available in stores in November

DMC-LX100 Digital Camera

Panasonic DMC-LX100 Digital Camera

Panasonic DMC-LX100 Digital Camera

For the creative photographer

  • Advanced 4/3” large sensor point-and- shoot camera with manual and auto controls
  • Fast LEICA DC Vario-Summilux F1.7 – 2.8 lens ideal for low-light shooting and smooth, beautiful defocus effects
  • 4K Ultra HD Video recording and 4K Photo feature extracts 8MP still images
  • Ability to record images in 4:3, 3:2 or 16:9 with the same angle of view
  • Built-in Wi-Fi Connectivity with NFC

Price: $1099.99
Available in stores in November
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Reviews on the Web

Panasonic LX100 Review @ PhotographyBLOG

Thu October 9, 2014

PhotographyBLOG has published their full review of the Panasonic LUMIX DMC-LX100.

They conclude that ‘The Panasonic Lumix DMC-LX100 is the most capable compact camera that we’ve ever reviewed, offering a mouth-watering combination of cutting edge technology, excellent image quality, and intuitive handling.

Find out why they rate the LX100 as 5 stars and awarded it their highest ESSENTIAL rating.

Read the PhotographyBLOG review of the Panasonic LX100.

Don't see the right camera advertised? Click thru to PriceGrabber and search for it there -or- enter the name in the search bar below and click FIND IT. Thank you for your support!

PANASONIC LX100 REVIEWS
Get a second opinion. Read the best Expert Reviews on the Web.
Date Camera Review Site
>> Reviews Matrix (All the best reviews on one convenient page.)
2014-10-09 Panasonic LX100 PhotographyBLOG
2014-10-08 Panasonic LX100 ePHOTOzine
2014-09-15 Panasonic LX100 QuickFact Sheet
2014-09-15 Panasonic LX100 Press Release

Search for more reviews:


Reviews on the Web

Panasonic LX100 Review @ ePHOTOzine

Wed October 8, 2014

ePHOTOzine has published their full review of the Panasonic LUMIX DMC-LX100.

They conclude that ‘If you are looking for a “serious compact” with a large sensor, then there are no other cameras available that offer everything that the LX100 offers…

Find out why they rate the LX100 as 5 stars and awarded it their Editor’s Choice.

Read the ePHOTOzine review of the Panasonic LX100.

Don't see the right camera advertised? Click thru to PriceGrabber and search for it there -or- enter the name in the search bar below and click FIND IT. Thank you for your support!

PANASONIC LX100 REVIEWS
Get a second opinion. Read the best Expert Reviews on the Web.
Date Camera Review Site
>> Reviews Matrix (All the best reviews on one convenient page.)
2014-10-09 Panasonic LX100 PhotographyBLOG
2014-10-08 Panasonic LX100 ePHOTOzine
2014-09-15 Panasonic LX100 QuickFact Sheet
2014-09-15 Panasonic LX100 Press Release

Search for more reviews:


Press Releases

Panasonic’s New State-of-the-art Welfare Technologies Include “Digital Mirror” With Cutting-edge 3D Camera Technology

Fri October 3, 2014

Rehabilitation Navigation System (Digital Mirror): Extensive menu makes physical therapy enjoyable. Image by Panasonic.

Rehabilitation Navigation System (Digital Mirror): Extensive menu makes physical therapy enjoyable. Image by Panasonic.

At both the 16th International Congress of the World Federation of Occupational Therapists in collaboration with the 48th Japanese Occupational Therapy Congress and Expo (June 18 – 21, 2014 in Yokohama, Japan) and 41st Home Care and Rehabilitation Exhibition, H.C.R. 2014 (October 1 – 3 in Tokyo, Japan), Panasonic Corporation presented the “Digital Mirror.”

Today is World Smile Day!

This year’s theme for the Panasonic booth at H.C.R. is “Panasonic’s welfare solutions that help realize ‘a better life’ full of smiling faces.”

Panasonic is showcasing a rehabilitation navigation system for hospitals and facilities for the elderly, the “Digital Mirror,” now combined with rehabilitation training and evaluation system that comes equipped with cutting-edge 3D camera technology.

  • The Digital Mirror is a system that combines a large half-mirror with digital technologies hidden behind it to provide innovative rehabilitation navigation programs for care facilities and hospitals.
  • It allows for rehabilitation training, scientific measurements and records keeping of these measured data.
  • Individualized programs can be created per patient and quick comparisons made between past and present data.
  • It contributes to improving quality of rehabilitation along with higher worker efficiencies.

NEWS RELEASE

Panasonic’s Robotic Technology Helps Deliver “A Better Life” to the World of Welfare

Oct 03, 2014

Tokyo, Japan – Panasonic Corporation is taking part in the 41st Home Care and Rehabilitation Exhibition, H.C.R. 2014, which is being held at the Tokyo Big Sight from October 1 to 3, 2014.

This year’s theme for the Panasonic booth at H.C.R. is “Panasonic’s welfare solutions that help realize ‘a better life’ full of smiling faces.” Panasonic’s state-of-the-art welfare and rehabilitation systems being introduced in the stage presentation and numerous assistive products for homes and facilities are drawing much attention.

Panasonic introduces the latest nursing care and rehabilitation products and systems at “Home Care and Rehabilitation, H.C.R. 2014.”

Presentation of state-of-the-art welfare technologies

On the main stage located in the center of the booth, Panasonic is introducing 3 products as part of a cutting-edge age-free solution.
The “Resyone” is an electric care bed with a section that can be separated and transformed into a fully reclining electric wheelchair to help users get out of bed. Panasonic has already begun taking orders for this product.
Moreover, by using sensing technology, Panasonic’s “Mimamori System” can keep an eye on the facility inhabitants’ movement and breathing to make sure they are safe and sound. Also being introduced is a prototype of self-reliance support robot, which helps users stand up, walk, and sit down.

On the 2 mini stages Panasonic is showcasing a rehabilitation navigation system for hospitals and facilities for the elderly, the “Digital Mirror,” now combined with rehabilitation training and evaluation system that comes equipped with cutting-edge 3D camera technology, as well as a rehabilitation training and evaluation system for tablets. And for facilities, Panasonic is demonstrating the “Aqua Heart J Series (prototype),” a barrier-free bath unit that was developed to help users be as independent as possible while taking a bath.

Rehabilitation assistant system (prototype) is an upgrade of the Digital Mirror.

Rehabilitation assistant system (prototype) is an upgrade of the Digital Mirror.


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Press Releases

Panasonic + Leica Camera: Greater and Stronger Technological Cooperation in the Digital Camera Field from Oct.2014 to Sept.2019

Fri September 19, 2014

Yoshiyuki Miyabe, President of AVC Networks Company, an internal company of Panasonic, stated: “It is a great honor to be able to strengthen our bonds with Leica as a strategic partner. Panasonic will continue to incorporate Leica’s century-worth of optical technologies and camera traditions into the DNA of Panasonic’s digital cameras to further expand our business.”

This video presents Leica Lenses (English) from Leica Camera on Vimeo.

Every Leica lens is hand-crafted and goes through meticulous manufacturing processes to uphold the quality and precision that Leica defines and customers have come to expect. In the age where technology almost inevitably means mass manufacturing, Leica products are still made with exacting precision by the hands of highly-trained technicians.

  • This video gives you a behind-the-scenes look at the craftsmanship and making of Leica lenses in the production facilities of Leica Camera AG.

Alfred Schopf, Chief Executive Officer of Leica Camera, said: “The signing of this agreement is significant for Leica as we seek further growth in the digital imaging sector. Strengthening our cooperative relationship with Panasonic is essential to Leica’s continued growth.”

This video presents Panasonic Takes Part in #Photokina2014 – the World’s Leading Imaging fair.

PRESS RELEASE

Sep 19, 2014

Panasonic Corporation
Leica Camera AG

Panasonic and Leica Camera Expand Partnership Agreement in
the Digital Camera Sector

Osaka, Japan /Wetzlar, Germany (September 19, 2014) – Panasonic Corporation and Leica Camera AG today announced they have extended their partnership agreement and agreed to expand and strengthen their technological cooperation in the digital camera field.

The agreement includes the extension of license agreement for use of Leica’s trademark on Panasonic’s digital camera products as well as expansion and strengthening of technological cooperation between the two companies.

Based on this agreement, Panasonic will be able to commercialize digital camera products with Leica lenses over the next five years, from October 2014 to September 2019 while Leica will be able through the expansion and strengthening of technological cooperation to utilize Panasonic’s digital technology in its own product development. The agreement will allow both companies to boost product competitiveness by combining Leica’s optical technology and Panasonic’s digital technology.


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