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Press Releases

Panasonic Launches the LUMIX Luminary Lounge

Wed August 14, 2013

Panasonic has launched its new social community for Hybrid Photographers, the LUMIX Luminary Lounge. To kick things off, the LUMIX Luminary Team has created “The GX7 Change your Perspective Tour” and will post hybrid and still imagery throughout the tour and interact with fans through tweets.

The Luminary Team consists of Suzette Allen (@suzetteallen), Giulio Sciorio (@giuliosciorio) and Rick Gerrity (@rickgerrity) and will act as ambassadors for the Lumix G brand, starting out this tour with the latest LUMIX Digital Single Lens Mirrorless (DSLM) Camera, the DMC-GX7.

You can follow their adventures by searching hashtag #LUMIXLounge on Twitter, visiting the Lumix Luminary Lounge or on Facebook.

Stay tuned to the Lumix Luminary Lounge for a contest to win a GX7.

PRESS RELEASE

Panasonic Launches the LUMIX Luminary Lounge, a New Social Community for Hybrid Photographers

New Community Allows Photographers and LUMIX Fans to Interact, Share Content

NEWARK, NJ (August 14, 2013) – Panasonic is pleased to announce today’s launch of its new social community for Hybrid Photographers, the LUMIX Luminary Lounge. Hybrid photography and other photo content will be hosted by the LUMIX Luminary Photographers and sponsored by Panasonic. Hybrid Photography is the combining of still, video and audio as a popular form of photographic display in tune with the social media world we live in. This is the first photo community centered on a true social media experience. Users who join the community through various social media channels have the opportunity to interact with the LUMIX Luminary Photographers, a group of photography professionals and enthusiasts hand selected by Panasonic as ambassadors for the brand.

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Sponsored Post

Panasonic: Back-to-School Gift Guide 2013

Mon August 5, 2013

SPONSORED POST

Panasonic’s Back-to-School Gift Guide 2013

It’s hard to believe but it’s true, it’s time to start thinking about getting organized for Back To School, and Panasonic has an amazing selection of useful ideas for the scholars on your list. Whether it’s new headphones for the commute or a new camera to capture those special classroom memories, Panasonic has the tech-savvy student ready.

View Panasonic’s Back-to-School Gift Guide 2013


Cameras, Panasonic

Panasonic Lumix DMC-GX7

Thu August 1, 2013

Panasonic Lumix DMC-GX7

Category: Serious, Advanced

Type: Compact Mirrorless Interchangeable Lens Camera

Successor to the GX1. After watching other competitors claim the throne to the compact mirrorless interchangeable lens camera, Panasonic has finally decided to make a claim itself with the Lumix DMC-GX7. From a new image sensor that promises higher resolution and higher sensitivity to a tiltable high resolution EVF, the GX7 seems to tick off all the wants of the enthusiast photographers.

Inside the magnesium alloy full diecast frame, there is a new 16MP Digital Live MOS Sensor which, paired with the Venus Engine’s advanced noise reduction, achieves max. ISO25600. The built-in EVF (Panasonic calls it the LVF – Live Viewfinder) features a high 2764K-dot equiv. resolution. It is also tiltable by 90° upward. (An optional Eyecup DMW-EC1 is avauilable for a more comfortable fit for both the naked eye and glasses.)

A new high-speed Light Speed AF allows fast focus tracking of moving subjects. Low Light AF allows the camera to lock focus in -4EV lower lit situations (e.g. under a starry sky). Focus Peaking with color choice (blue, white, orange) is available to help in Manual Focus.

A new for Panasonic is the in-camera Sensor-shift Image Stabilization that will now allow lenses without optical I.S. to gain an image stabilization advantage. When an optically image stabilized lens is mounted, the sensor-shift IS is disabled.

Movie recording is full HD 1920 x 1080, 60p (60 Hz) / 50p (50 Hz) for smooth, high quality video recording in AVCHD Progressive and MP4 with stereo sound. Full-time Tracking AF is available in video recording. You can manually set aperture and shutter speed by using PASM modes during video recording.

Burst shooting is at 5 fps at full in 16MP resolution (4.3 fps when AF Tracking enabled). Use the electronic shutter and a max. 40 fps is achieved. Maximum shutter speed is 1/8000 sec.

The LCD is 3.0-inch with 1040k-dot resolution. It is touchscreen and tilts up by 80° and down by 45°. Touch AF in video recording lets you enjoy professional-like rack focusing. The Touch AE (Auto Exposure) function lets you set the appropriate exposure by simply tapping the subject displayed on the monitor. Even when you are peering through the LVF, the Touch Pad function keeps the monitor functioning so you can still perform touchscreen functions.

Twin control dials control exposure setting. One is around the Shutter Release button and a second one on the back. Major controls, such as the aperture, shutter speed and exposure compensation settings, can be quickly adjusted with the front and rear dials.

The GX7 has a built-in flash has a light intensity that is equivalent to GN5.0 (ISO100), GN7.0 (ISO200), and you can adjust the intensity within a range of ±EV 3 in 1/3 EV steps. It can be synchronized with max.1/320 second shutter speed (max.1/250 second for External Flash).

Four function buttons and five Menu tabs allow you to customize the camera to the way you prefer shooting. Time Lapse allows you to record a series of consequent images at a set time interval that can then be recombined to produce a time lapse video. Stop Motion Animation enables producing a stop motion (stop frame) video in camera with the pictures that are sequentially shot while moving the object by degrees. There are 22 filters available for creative photography. Multiple Exposure lets you take up to four exposures in a single frame and Clear Retouch erases unwanted objects or figures in an image by just tracing over them on the monitor with a fingertip.

The GX7 features built-in Wi-Fi with NFC (Near Field Communication) to allow easy picture sharing and instant photo transfer (the picture is transferred to designated electronic device right after shooting) with a smartphone or tablet. To connect the camera with the smartphone or tablet, just bring them near each other. The free Panasonic Image App allows you to instantly upload and share your images on an SNS (Social Networking Service).

The Panasonic Lumix DMC-GX7 is compact, elegant and targets the enthusiasts who desire a configurable and compact high quality interchangeable lens camera with DSLR-level image quality and performance without the bulk and weight associated with a traditional mirrored DSLR.



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PANASONIC GX7 REVIEWS
Get a second opinion. Read the best Expert Reviews on the Web.
Date Camera Review Site
>> Reviews Matrix (All the best reviews on one convenient page.)
2013-11-16 Panasonic GX7 Neocamera
2013-08-22 Panasonic GX7 Photoxels
2013-08-01 Panasonic GX7 QuickFact Sheet
2013-08-01 Panasonic GX7 Press Release

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Articles

Panasonic LUMIX GX7: Hands-On First Impressions

Thu August 1, 2013

Today, Panasonic announced the successor to the GX1, the LUMIX DMC-GX7. Asked why it jumped from the numeral 1 all the way to a 7, Panasonic answered that it was to clearly indicate that this new camera is not simply an incremental improvement on the GX1, but a leap forward to its current lineup as well as a step ahead of current competitors. Panasonic emphasized that the GX7 features much improved image quality, especially low noise at high ISOs, as well as the tiltable LVF. We were shown a pre-production model and we had a chance to briefly handle the GX7.

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PANASONIC GX7 REVIEWS
Get a second opinion. Read the best Expert Reviews on the Web.
Date Camera Review Site
>> Reviews Matrix (All the best reviews on one convenient page.)
2013-11-16 Panasonic GX7 Neocamera
2013-08-22 Panasonic GX7 Photoxels
2013-08-01 Panasonic GX7 QuickFact Sheet
2013-08-01 Panasonic GX7 Press Release

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Press Releases

Panasonic Announces DMC-GX7 With Tiltable Viewfinder And In-Camera Image Stabilization

Thu August 1, 2013

LUMIX DMC-GX7: THE ULTIMATE DSLM CAMERA

IN A PREMIUM FLAT BODY

Packing a Host of Creative Functions for Photography Enthusiasts

MISSISSAUGA, ON (August 1, 2013) – Panasonic Canada Inc. is pleased to announce a new addition to the LUMIX G Digital Single Lens Mirrorless (DSLM) Camera line-up. The LUMIX DMC-GX7 features exceptional photographic performance along with a sleek design and a tiltable LVF (Live View Finder).

Panasonic’s newly developed 16.00-megapixel Digital Live MOS Sensor for the DMC-GX7 achieves both higher resolution and higher sensitivity image recording with less noise thanks to the cutting-edge Semiconductor Fine Technology. Colour saturation is improved by approximately 10 per cent and the redesigned on-tip lens enhances light condensation to achieve approximately 10 per cent higher sensitivity. In addition, noise generation is minimized in both pixel circuit and digital signal readout circuit for better S/N ratio by approximately 25 per cent. This makes it possible to capture clear images even in low light situations. The Venus Engine image processor features advanced noise reduction systems with Multi-process NR (Noise Reduction) and Detail Reproduction Filter Process that enhances the limit resolution. The combination of the digital Live MOS Sensor and the Venus Engine achieves approx.10 per cent finer detail reproduction, making it possible to capture clear images even in low light situations and allows a maximum ISO 25600.

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PANASONIC GX7 REVIEWS
Get a second opinion. Read the best Expert Reviews on the Web.
Date Camera Review Site
>> Reviews Matrix (All the best reviews on one convenient page.)
2013-11-16 Panasonic GX7 Neocamera
2013-08-22 Panasonic GX7 Photoxels
2013-08-01 Panasonic GX7 QuickFact Sheet
2013-08-01 Panasonic GX7 Press Release

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Press Releases

Panasonic Announces the LEICA DG NOCTICRON 42.5mm/F1.2

Thu August 1, 2013

Panasonic announced the fastest interchangeable lens for the Lumix G Series cameras: the new Leica DG Nocticron 42.5mm/F1.2 achieves the fastest F1.2 for a micro four thirds interchangeable lens, becoming the first large diameter, high performance Nocticron lens.

PRESS RELEASE

PANASONIC ANNOUNCES THE FASTEST INTERCHANGEABLE LENS FOR THE LUMIX G SERIES CAMERAS

Panasonic today announced the LEICA DG NOCTICRON 42.5mm/F1.2 lens, the fastest1 interchangeable lens in the Micro Four Thirds standard for the LUMIX G Series cameras.

Previously, Panasonic has marketed interchangeable lenses meeting LEICA specifications, including the LEICA DG SUMMILUX 25mm/F1.4 ASPH. and the LEICA DG MACRO-ELMARIT 45mm/F2.8 ASPH./MEGA O.I.S. The name “NOCTICRON” was defined by Leica Camera AG for this lens type continuing LEICA’s legendary elements of large diameter, high quality lenses. The LEICA DG NOCTICRON 42.5mm/F1.2 achieves the fastest1 F1.2 for a Micro Four Thirds interchangeable lens, becoming the first large diameter, high performance NOCTICRON lens.

Panasonic will continue to further advance its product development to meet the diverse needs of customers in the globally expanding Micro Four Thirds market.

Note 1. For an AF interchangeable lens, as of August 1 2013, according to research by Panasonic.
Note 2. Details of the product specifications, the date of release and the price are yet to be announced. See the lenses road map on our website
(http://panasonic.net/avc/lumix/systemcamera/gms/lens/index.html).
* LEICA is a registered trademark of Leica Microsystems IR GmbH.
* SUMMILUX, ELMARIT and NOCTICRON are registered trademarks of Leica Camera AG.


Reviews on the Web

Panasonic Lumix DMC-GF6 Review @ Neocamera

Tue July 23, 2013 | by Itai Danan

Panasonic Lumix DMC-GF6 ReviewPanasonic Lumic DMC-GF6 Review

Neocamera just published a review of Panasonic’s latest compact mirrorless. The Lumix GF6 sports a 16 megapixels sensor in a compact body with a tilting LCD screen and built-in wireless connectivity with both WiFi and NFC. This Micro Four-Thirds camera offers full manual-controls with a single control-dial and 3″ touchscreen LCD with a whopping 1 megapixel of resolution.

Read the Panasonic Lumix DMC-GF6 review to find out how it performs and compares to its peers.

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PANASONIC GF6 REVIEWS
Get a second opinion. Read the best Expert Reviews on the Web.
Date Camera Review Site
>> Reviews Matrix (All the best reviews on one convenient page.)
2013-07-23 Panasonic GF6 Neocamera
2013-04-16 Panasonic GF6 Press Release
2013-04-11 Panasonic GF6 Press Release

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Press Releases

Panasonic Canada Announces the LUMIX DMC-FZ70

Thu July 18, 2013

The LUMIX DMC-FZ70 is the Category Leader with the Number One Zoom Power in the Industryi
20mm Ultra Wide Angle Lens with Super Telephoto 60x Optical Zoomii
Yields 1200mm Shooting and High Speed Response

MISSISSAUGA, ON (July 18, 2013) – Panasonic today unveiled the new LUMIX DMC-FZ70 (FZ70) because life is more than just a single moment captured in time. That’s why the LUMIX DMC-FZ70 is packed full of the best multimedia technologies Panasonic makes. Optically the FZ70 delivers from its amazing 20mm wide-angle to 1,200mm (60X) long zoom, making it a category class leader. With F2.8-5.9 lens brightness, both videos and photos will appear bright under low light conditions. Optical image stabilization assures that both long zoom photos and videos are sharp and blur-free. The FZ70 offers amazing Full HD 1080/60i video recording, thanks to Panasonic’s experience as a world leader in professional broadcast video. It boasts crystal clear audio due to a unique microphone that eliminates ambient noise and wind sound, with the stunning clarity of Dolby® Digital. This unique microphone even zooms with the optical zoom to more precisely zero in on the audio coming from your subject.

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PANASONIC FZ70 REVIEWS
Get a second opinion. Read the best Expert Reviews on the Web.
Date Camera Review Site
>> Reviews Matrix (All the best reviews on one convenient page.)
2013-09-30 Panasonic FZ70 Photoxels
2013-09-03 Panasonic FZ70 Neocamera
2013-07-18 Panasonic FZ70 Press Release (Canada)
2013-07-18 Panasonic FZ70 QuickFact Sheet
2013-07-17 Panasonic FZ70 Press Release

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Cameras, Panasonic

Panasonic Lumix DMC-FZ70

Thu July 18, 2013

Panasonic Lumix DMC-FZ70

Category: Beginner, Serious

Type: Superzoom

The Panasonic Lumix DMC-FZ70 is currently the world’s most powerful superzoom camera with a whopping 60x (20-1200mm equiv.) optical zoom. It features 16.1MP resolution (1/2.3-inch High Sensitivity MOS sensor), a 3.0-in. (460k-dot) LCD, Continuous Shooting at 9fps, and Full HD Movie 1920 x 1080/60i. Point-and-Shoot users will choose to leave the camera on Intelligent AUTO mode while beginners and more advanced users have access to all the semi-auto and manual modes with PASM shooting modes and RAW file format.

The 60x optical zoom lens is a Lumix-branded DC VARIO starting at an ultra wide angle 20mm (equiv.), perfect for taking group shots or wide vistas. The tele ends at 1200mm (equiv.) and built-in optical image stabilization effectively helps stabilize the camera at the long focal lengths.

The max. aperture ranges from F2.8 at the wide-angle end and gets progressively smaller to F5.9 at the tele end, not as impressive as the constant max. F2.8 aperture of the FZ200.

Get creative with Creative Control, Photo Style, and 3D Photo Mode. Continuous Shooting is 9fps at full resolution, 5fps/2fps with AF Tracking, 10fps at 3M.

A 3.0-in. 460k-dot fixed LCD and a 0.2-in. EVF (202K dot equiv.) features a 100% field of view.

The DMC-FZ70 shoots Full HD Movie 1920 x 1080/60i in AVCHD. Sound is recorded by a stereo Windshield zoom microphone to suppress wind noise. Mechanical noise caused by zooming during movie recording is also suppressed to improve the clearness. You can select your preferred shooting mode: iA, PASM or Scene mode for movie recording. There is no High-speed / slow motion playback option. You can also take one still image (3.5-megapixel at 16:9) without interrupting video recording.

The Panasonic Lumix DMC-FZ70 is for those who desire an all-in-one powerful camera with a super zoom and full manual control. It’s perfect as a snapshot travel camera and for beginner photography students.

Read our Panasonic FZ70 review…



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PANASONIC FZ70 REVIEWS
Get a second opinion. Read the best Expert Reviews on the Web.
Date Camera Review Site
>> Reviews Matrix (All the best reviews on one convenient page.)
2013-09-30 Panasonic FZ70 Photoxels
2013-09-03 Panasonic FZ70 Neocamera
2013-07-18 Panasonic FZ70 Press Release (Canada)
2013-07-18 Panasonic FZ70 QuickFact Sheet
2013-07-17 Panasonic FZ70 Press Release

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Articles

First Impressions With The Panasonic FZ70

Wed July 17, 2013

We had the chance to briefly handle and try out the Panasonic FZ70, so these are early impressions only. It is slightly bigger than the FZ200 (and considerably bigger than the FZ60) but handles very well with a deep handgrip. Immediately, you notice the elevated Wind Shield [Stereo] Zoom Microphone which features side vents to help redirect wind away from the microphone and apparently the sealed microphone sits under a sponge that helps dampen wind noise.

The zooming action is smooth and we found we could surprisingly hand hold the camera even when zoomed out at the maximum 1200mm. The POWER O.I.S. must have been set to work at all times for we did not notice any jerking action of the image displayed on the LCD as we panned the camera.

We are a big fan of the titltable LCD and so were mildly disappointed that the FZ70 does not have one. What would be more natural than place this long zoom camera on a tripod, point it at a far away blue egret (that I’ve been wanting to capture since Summer began), and tilt the LCD slightly upward for a comfortable view? We were also surprised that the FZ70 did not improve on the resolution of the EVF (202K dots) and LCD (460K dots) of the FZ60 that it is replacing.

Interestingly, the lens is a LUMIX DC VARIO with max. aperture of F2.8(W) – 5.9(T). When asked how a LUMIX lens can sport a distintly LEICA brand (DC VARIO), the story here is that Panasonic was finally able to convince Leica that it could design/build DC VARIO lenses to Leica’s stringent specifications.

Panasonic intends to keep selling the FZ200 (25-600mm, 24x zoom, F2.8) alongside the FZ70 (20-1200mm, 60x zoom, F2.8-5.9) since some people does not need the 60x zoom power of the FZ70 and still prefers the bright F2.8 aperture that is constant across the full zoom range of the FZ200.

Now to see if the FZ70 can take pictures as good as those from the FZ200. I hope I can review the FZ70 before Summer is over — and before my egret friend flies away for a warmer climate [though it’s been scorchingly hot in Toronto these past few days].

The Panasonic FZ70 is priced at US $400, with an expected shipping date of September 2013.


Press Releases

Panasonic LUMIX DMC-FZ70 With 60x Optical Zoom

Wed July 17, 2013

The LUMIX DMC-FZ70 is the Category Leader with the Number One Zoom Power in the Industry

20mm Ultra Wide Angle Lens with Super Telephoto 60x Optical Zoom
Yields 1200mm Shooting and High Speed Response

*As a digital camera as of July 18, 2013
** 35mm camera equivalent: 20-1200mm

SECAUCUS, N.J., July 17, 2013 /PRNewswire/ — Panasonic today unveiled the new LUMIX DMC-FZ70 (FZ70) because life is more than just a single moment captured in time. That’s why the LUMIX DMC-FZ70 is packed full of the best multimedia technologies Panasonic makes. Optically the FZ70 delivers from its amazing 20mm wide-angle to 1,200mm (60X) long zoom, making it a category class leader. With F2.8-5.9 lens brightness, both video and photos will appear bright under low light conditions. Optical image stabilization assures that both long zoom photos and videos are sharp and free from blur. The FZ70 offers amazing Full HD 1080/60i video recording, thanks to Panasonic’s experience as a world leader in professional broadcast video. It boasts crystal clear audio due to a unique microphone that eliminates ambient noise and wind sound with the stunning clarity of Dolby® Digital. This unique microphone even zooms with the optical zoom to more precisely zero in on the audio coming from your subject.


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PANASONIC FZ70 REVIEWS
Get a second opinion. Read the best Expert Reviews on the Web.
Date Camera Review Site
>> Reviews Matrix (All the best reviews on one convenient page.)
2013-09-30 Panasonic FZ70 Photoxels
2013-09-03 Panasonic FZ70 Neocamera
2013-07-18 Panasonic FZ70 Press Release (Canada)
2013-07-18 Panasonic FZ70 QuickFact Sheet
2013-07-17 Panasonic FZ70 Press Release

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Press Releases

Panasonic Announces the DMC-XS3

Wed July 17, 2013

PRESS RELEASE

New Sophisticated Flat Design LUMIX DMC-XS3 with High Sensitivity MOS Sensor

Achieving High Image Quality in Both Photo and Video Recording Featuring a Host of Creative Effects

Panasonic is introducing a new stylish digital compact camera LUMIX DMC-XS3 in classic camera design that integrates new 14.1-megapixel High Sensitivity MOS Sensor for high sensitivity photo and 1920 x 1080 full HD video recording. Combining the industry-leading digital technology and miniaturization technology which has long been cultivated in the development of portable electronic devices, the DMC-XS3 boasts ultra slim profile with the thinnest depth of just 14mm. The 24mm wide-angle 5x optical zoom LUMIX lens (equivalent to 24mm to 120mm on a 35mm camera) is equipped for versatile, easy image composition. Taking advantage of Panasonic’s Intelligent Resolution technology, max. 10x Intelligent Zoom is also available to draw subject even closer. A variety of special effects that add fun to shooting experience are integrated in DMC-XS3 – Creative Panorama and Creative Control. Creative Retouch and Beauty Retouch are in-camera retouch functions that let users apply attracting effects on the photo after shooting.

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PANASONIC XS3 REVIEWS
Get a second opinion. Read the best Expert Reviews on the Web.
Date Camera Review Site
>> Reviews Matrix (All the best reviews on one convenient page.)
2013-07-17 Panasonic XS3 Press Release

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