Panasonic LUMIX DMC-ZS20

Panasonic Canada has published the prices for the LUMIX ZS20 and ZS15 (announced worldwide on January 31, 2012). The LUMIX ZS20 and ZS15 will be available in March 2012 for a suggested retail price of CAD $399.99 and CAD $329.99 respectively. The LUMIX ZS20 will be available in black, red, and silver options; while the LUMIX ZS15 will be available in black and red.

PRESS RELEASE

PANASONIC EXPANDS ITS POPULAR ZS-SERIES OF DIGITAL CAMERAS WITH NEW ADVANCED FEATURES AND CREATIVE SHOOTING OPTIONS PACKED IN A SLIM BODY

Mississauga, ON (February 2, 2012) – Panasonic Canada Inc. today introduced the newest members of the acclaimed LUMIX ZS-Series – the DMC-ZS20 and DMC-ZS15. Now the world’s slimmest digital camera with a 20x optical zoom lens*1, the DMC-ZS20 features a powerful zoom, 24mm ultra wide-angle LEICA DC VARIO-ELMAR lens and the ability to shoot full-High Definition (HD). The LUMIX DMC-ZS15 also features the versatile 24mm ultra-wide angle, along with a powerful 16x optical zoom LEICA DC VARIO-ELMAR lens (24-383mm on 35mm camera equivalent) with 32x Intelligent Zoom.

“Panasonic has been a leader in developing compact digital cameras with long, powerful zooms and wide-angle lenses,” said Doug Borbath, Senior Product Manager, Imaging, Panasonic Canada Inc. “With the introduction of these new models, particularly the ZS20, we continue to be at the forefront with extremely versatile digital cameras that meets the needs of all different types of photographers. Both models build on the success of the LUMIX ZS-series – which is known for its versatile point-and-shoot digital cameras.”

With a -redesigned lens system, the LUMIX ZS20 features a new mechanical structure and optical system which further improves image quality. And with Nano Surface Coating technology, users can expect stunning image clarity with minimized ghosting and flare. Beyond the quality of its lens, the LUMIX ZS20 also integrates an enhanced built-in GPS*2 functionality, making it easy for users to pinpoint locations where photos were taken and share with family and friends on internet maps.

Map data can be installed onto the LUMIX ZS20 via a bundled DVD, giving the camera detailed worldwide maps of major regions on a scale of 1/25,000 or more precise. A user can copy the map data of a designated city to an SDXC/SDHC/SD Memory Card and get quick geographic information to know their location and if any landmarks are located nearby. More than one million landmarks and 82 countries/regions are covered in the bundled DVD map. Geo-tagged images are automatically sorted and can be played back along a map so that users can literally trace their photographic journey. Many GPS cameras show only the latitude and longitude of where a photo is taken, but the LUMIX ZS20 shows the name of the country/region, state/prov./county, county/township, city/town/village and landmark – all of which is saved in the EXIF data.

Featuring a newly developed 14.1-megapixel High Sensitivity MOS sensor, the LUMIX ZS20 provides even higher image quality compared to its predecessors. Coupled with the advanced image processor Venus Engine, the LUMIX ZS20 features high speed, high sensitivity image recording. High speed burst shooting at 10 fps in full resolution and Light Speed AF allows users to capture even the most fleeting photo opportunities.

With the ability to record high-resolution, full-HD 1,920 x 1,080 60p videos in AVCHD Progressive (MPEG-4) format (or 30p in MP4)*3, the LUMIX ZS20 upgrades its full-HD recording capability and is able to produce extremely clear video details, even when subjects are moving quickly. A powerful 20x optical zoom with 2-step Zoom function is available in video recording and the popular iA mode assists users, making video recording as easy as aiming the camera. A stereo zoom microphone provides videos with the high-quality stereo sound of Dolby® Digital Stereo Creator, offering highly realistic sound in the captured video. The Auto Wind Cut function helps to block out wind background and mechanical noise caused by zooming to improve overall video sound quality.

In addition, the ZS20 has manual control options that allow the user to adjust shutter speed,aperture, and 3D Photo Mode.The LUMIX ZS20 also features a variety of special effects that add fun to a photography shooting experience. Creative Control mode offers a selection of artistic effects including Expressive Retro, High Dynamic, Sepia, Dynamic Monochrome, High Key, Low Key, Miniature Effect, Toy Effect and Soft Focus. In Miniature Effect mode, the peripherals are defocused while saturation and contrast are emphasized to make the picture look like a diorama.

Video recorded in this mode is played back in 10x fast-forwarding, making it appear almost animated*4. Panorama mode makes it possible for users to shoot 360-degree horizontal or vertical panoramic images by taking consecutive shots and then overlaying them for the effect of a panoramic photo. Creative Retouch mode offers users six filters – Toy Effect, Soft Focus, Dynamic Monochrome, Expressive, High Key and Retro – to create artistic looking photos. Additionally, the Auto Retouch function automatically adjusts contrast and brightness for a clearer, more natural image and can be applied with the simple press of a button.

For users looking for a more intuitive photo experience, the LUMIX ZS20 features iA (Intelligent Auto) mode, which automatically activates a range of technologies to enhance photos without adjusting settings every time conditions change. The new HDR (High Dynamic Range) together with POWER O.I.S. with Active Mode, which suppresses blur from hand-shake, AF Tracking, Intelligent ISO Control, Face Recognition, Intelligent Scene Selector, Intelligent Handheld Nightshot, Motion Deblur mode, Intelligent Burst mode and Intelligent Exposure allows users to point and shoot, leaving the camera to do all the work in capturing beautiful imagery.

Panasonic LUMIX DMC-ZS20 Back View

Additional features and functionalities of the LUMIX ZS20 include:

• Large, 3.0-inch 460,000-dot Smart Touch LCD Screen.
• Touch AF, Touch Zoom or Touch Shutter during recording and various playback functions like scrolling the map with high visibility.
• Flexibility of USB charging or conventional AC adapter charging methods.
• LUMIX Image Uploader for seamless and instant sharing via Facebook or YouTube. Users can checkmark the photo or video files they want to share, connect it to a PC with the included USB cable or by inserting the SD Memory Card directly into the PC’s SD card slot, and then the uploading automatically launches with an easy-to-follow menu option.

Key features of the LUMIX DMC-ZS15 include:
• 12.1-megapixel High Sensitivity MOS Sensor
• Full HD Video Recording in 60i AVCHD*5 and 30p in MP4
• Monaural Microphone
• Large, 3.0-inch 460,000-dot Intelligent LCD

The LUMIX ZS20 and ZS15 will be available in March 2012 for a suggested retail price of CAD $399.99 and CAD $329.99 respectively. The LUMIX ZS20 will be available in black, red, and silver options; while the LUMIX ZS15 will be available in black and red.

*1 As of January 31, 2012
*2 GPS may not work in China or in the border regions of countries neighboring China
*2 Depending on the locations, it may not be possible to correctly receive the signals from GPS satellites. In such cases, positioning may not be possible, or significant positioning discrepancy may occur.
*3 Maximum time to record motion pictures continuously with [AVCHD] is 29 minutes 59 seconds. (excluding when [GS] or [SH] is set)
*3 Motion pictures in [MP4] can be recorded continuously for up to 29 minutes 59 seconds. Also, motion picture recorded continuously in [MP4] is up to 4 GB.
*4 Sound will not be recorded with Miniature Effect and approximately 1/10 of the time period is recorded (If you record for 10 minutes, the resulting motion picture recording will be approximately 1 minute long).
*5 Sensor output is 30p
Leica is a registered trademark of Leica Microsystems IR GmbH.
The LEICA DC VARIO-ELMAR lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company’s quality standards.
The “AVCHD” is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation.
The “AVCHD” and the “AVCHD ” logo are trademarks of Panasonic Corporation and Sony Corporation.
AVCHD motion images recorded onto an SD Memory Card or a DVD disc cannot be played from a device that does not support the AVCHD standard.
Dolby and the double-D symbol are trademarks of Dolby Laboratories.
HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.
YouTube is a trademark of Google Inc.
Facebook and the Facebook logo are registered trademarks or trademarks of Facebook, Inc.
All other company and product names are trademarks of their respective corporations.
Some accessories are not available in some countries.
Design and specifications are subject to change without notice.
This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)

Panasonic products are marketed in Canada by Panasonic Canada Inc. (PCI). PCI is an affiliate of Panasonic Corporation (PC) of Japan, one of the world’s largest producers of electronic and electric products for consumer, business, and industrial use. Consumers seeking more information on the company’s products can call Panasonic’s Customer Care Centre at 1-800-561-5505 or access Panasonic’s home page at www.panasonic.ca.

Panasonic LUMIX DMC-TS4

Panasonic Canada has announced availability and price for the LUMIX TS4 (announced worldwide on January 31, 2012). The Panasonic LUMIX TS4 will be available in orange, blue, and black options in mid-March 2012 with a suggested retail price of CAD $399.99.

PRESS RELEASE

PANASONIC’S NEW TOP-OF-THE-LINE RUGGED DIGITAL CAMERA FEATURES GPS AND FULL-HD VIDEO RECORDING CAPABILITIES

The LUMIX TS4, the Optimal Outdoor Companion, Excels in Photo and Video Capture Under Many Conditions

MISSISSAUGA, ON (February 2, 2012) – Panasonic Canada Inc. today announced the LUMIX DMC-TS4, the company’s top-of-the-line rugged digital camera with features such as a built-in GPS*1 system, compass, altimeter, and barometer. Plus, outstanding, tough attributes for the traveler or outdoor adventurers, including: dustproof*2, waterproof*2 to approximately 40 feet (12 meters), shockproof*3 to approximately 6.6 feet (2 meters), and freezeproof to temperatures as low as -10ºC. Beyond its rugged design, the LUMIX TS4 excels in photo and video quality, offering the best of both worlds with: a LEICA DC VARIO-ELMAR lens with a 4.6x optical zoom (35mm equivalent: 28-128mm); a 12.1-megapixel Hi-Speed CCD sensor and the advanced image processing LSI Venus Engine; and the ability to shoot 1,920 x 1,080 full-High Definition (HD) video in AVCHD and MP4 formats.

“The LUMIX TS4 is the latest addition to our successful line of rugged digital cameras, which offer users the freedom to take high-quality photos and video under a variety of conditions, whether you’re at the top of a snow-capped mountain or with the kids by the pool,” said Doug Borbath, Senior Product Manager, Imaging, Panasonic Canada Inc. “Beyond its top-of-the-line features, the LUMIX TS4 captures exceptional photos and videos, making it the ideal, worry-free digital camera for everyday life.”
The LUMIX TS4’s altimeter works as an indicator for depth underwater; and the barometer log is available to help users forecast the climate and then log barometric trends. The altitude measurements can be improved when using the camera’s GPS data, which is enhanced when compared to its predecessor, the LUMIX DMC-TS3. The new GPS system now covers more than one million landmarks and 82 countries/regions, with the capability of showing the location in various formats (e.g. country/region, state/province, township, city/town/village and landmark) – all which is saved in the EXIF data.

Panasonic LUMIX DMC-TS4 Back View

Thanks to its high-speed, large-capacity signal processing Venus Engine, the LUMIX TS4 is not just rugged on the outside, but powerful from within as well. The Venus Engine integrates advanced signal processing capabilities to power Intelligent Noise Reduction, thus producing stunning still photos and videos. In addition, the Venus Engine powers high-speed burst shooting and super-fast response times, with Sonic Speed AF, allowing the user to catch those spur-of-the-moment memories.

Panasonic LUMIX DMC-TS4

New to the LUMIX TS-Series, the LUMIX TS4 offers manual operation, allowing users to adjust shutter speed and aperture for more creative photography. Plus, with modes such as Time Lapse Shot, Miniature Effect, and Panorama Shot – photography is even more fun. An overview of these features is below:
• With the Time Lapse Shot, once the start time, interval and number of photos to shoot are set, the camera automatically records the images and can be left to capture shots of stationary subjects, such as flowers coming into bloom, clouds, or an animal. Once the data is captured, the footage is condensed during playback to give a unique sense of time.
• The Miniature Effect mode, which defocuses the peripheries while emphasizimg saturation and contrast, makes the photo look like a diorama. For videos recorded in this mode*4, playback is 10x fast forward, making it comical and amusing to watch.
• Panorama Shot makes it is possible to shoot a maximum 360-degree of horizontal/vertical panoramic image by taking consecutive shots and overlaying the photos.

For those who are looking for an intuitive shooting option, the LUMIX TS4 includes Panasonic’s popular iA (Intelligent Auto) mode – a suite of technologies that are automatically engaged to allow the camera to select the most appropriate settings to take high-quality photos and videos. Plus, a dedicated video record button lets the user instantly start recording videos while shooting photos without having to go through any additional menu options.

The Panasonic LUMIX TS4 will be available in orange, blue, and black options in mid-March 2012 with a suggested retail price of CAD $399.99.

*1 GPS may not work in China or in the border regions of countries neighboring China. Depending on the locations, it may not be possible to correctly receive the signals from GPS satellites. In such cases, positioning may not be possible, or a significant positioning discrepancy may occur. Information measured on this unit is only a rough indication. Do not use it for technical purposes.
*2 Waterproof/Dustproof Performance
Waterproof/dustproof rating complies with the “IPX8” and “IP6X” ratings. Provided the care and maintenance guidelines described in this document are strictly followed, this camera can operate underwater, to a depth not exceeding 12 m (40 feet) for a time not exceeding 60 minutes. This means that the camera can be used underwater for specified time in specified pressure in accordance with the handling method established by Panasonic. This does not guarantee no destruction, no malfunction, or waterproofing in all conditions.
Handling of the camera
•Waterproofing is not guaranteed if the unit is subject to an impact as a result of being hit or dropped etc. If an impact to the camera occurs, it should be inspected (subject to a fee) by a Panasonic’s Service Centre to verify that the waterproofing is still effective.
• When the camera is splashed with detergent, soap, hot spring, bath additive, sun oil, sun screen, chemicals, etc., wipe it off immediately.
•Waterproof function of the camera is for sea water and fresh water only.
• Any malfunction caused by customer misuse, or mishandling will not be covered by the warranty.
• The inside of this unit is not waterproof. Water leakage will cause malfunction.
• Supplied accessories are not waterproof (excluding Hand Strap).
• Card and battery are not waterproof. Do not handle with a wet hand. Also, do not insert wet card or battery into the camera.
• Do not leave the camera for a long period of time in places where temperature is very low (at ski resorts or at high altitude etc.) or very high [above 40ºC (104°F)], inside a car under strong sunlight, close to a heater, on the beach, etc. Waterproof performance may be degraded.
*3 Shockproof Performance
Complies with “MIL-STD 810F Method 516.5-Shock”. The camera has cleared a drop test from a height of 2 m (6.6 feet) onto 3 cm (0.1 feet) thick plywood. In most cases this camera should not sustain any damage if dropped from a height not exceeding 2 m (6.6 feet). However, the drop height was changed from 122 cm (4 feet) to 200 cm (6.6 feet) dropping onto 3 cm (0.1 feet) thick plyboard. (Disregarding appearance change such as loss of paint or distortion of the part where drop impact is applied.)
*4 Sound will not be recorded with [MINIATURE EFFECT] in Creative Control Mode and approximately 1/10 of the time period is recorded. (If you record for 10 minutes, the resulting motion picture recording will be approximately 1 minute long)
*Leica is a registered trademark of Leica Microsystems IR GmbH.
*The LEICA DC VARIO-ELMAR lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company’s quality standards
*The “AVCHD” is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation. he “AVCHD” and the “AVCHD ” logo are trademarks of Panasonic Corporation and Sony Corporation.
*This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)
*All other company and product names are trademarks of their respective corporations.
*Design and specifications are subject to change without notice.

Panasonic products are marketed in Canada by Panasonic Canada Inc. (PCI). PCI is an affiliate of Panasonic Corporation (PC) of Japan, one of the world’s largest producers of electronic and electric products for consumer, business, and industrial use. Consumers seeking more information on the company’s products can call Panasonic’s Customer Care Centre at 1-800-561-5505 or access Panasonic’s home page at
www.panasonic.ca.

Panasonic LUMIX DMC-TS20

Panasonic Canada has announced availability and price for the LUMIX TS20 (announced worldwide on January 31, 2012). The Panasonic LUMIX DMC-TS20 will be available in early April 2012 in orange, blue, and red colours for a suggested retail price of CAD $229.99.

PRESS RELEASE

PANASONIC INTRODUCES ENTRY-LEVEL RUGGED DIGITAL CAMERA THAT IS WATERPROOF, SHOCKPROOF AND DUSTPROOF

The Panasonic LUMIX TS20, With a Slim Profile, Also Shoots HD Video

MISSISSAUGA, ON (February 2, 2012) – Panasonic Canada Inc. today announced the new Panasonic LUMIX TS20 digital camera, which features a rugged design that allows it to be waterproof*1 to approximately 16 feet (5 meters), shockproof*2 to approximately 5 feet (1.5 meters), dustproof*1 and freezeproof to temperatures as low as -10ºF. The LUMIX TS20 (16.1-megapixels) features a flat and slim profile with a 25mm ultra-wide-angle lens and a 4x optical zoom (35mm equivalent: 25-100mm) – which can be extended by 8x with the Intelligent Zoom function, made possible by Panasonic’s Intelligent Resolution technology.

Panasonic LUMIX DMC-TS20 Back View

A highly-capable model for video, the LUMIX TS20 can shoot 720p High Definition (HD) video in the MP4 format, and the 4x optical zoom is available during video recording. . Plus, with a dedicated video record button, switching between still photos and videos is quick and seamless. The new LUMIX TS20 records dynamic HD video in 1280 x 720p at a smooth 30p MP4 format, which makes video editing and sharing even easier. And the recorded videos can be directly uploaded to YouTube when the included software is installed. The LUMIX TS20 also features a 2.7-inch Intelligent LCD with High Angle mode, perfect for playing back recorded videos on-the-go.

“The Panasonic LUMIX TS20 is an affordable, rugged digital camera ideal for any user who is looking for a slim, durable digital camera that can take high quality photos and HD videos in a variety of situations, such as at a beach, hiking, snowboarding and more,” said Doug Borbath, Senior Product Manager, Imaging, Panasonic Canada Inc. “Thanks to its waterproof, shockproof and dustproof features, the TS20 is incredibly easy and intuitive to use, and capable of capturing photos and videos that not many digital cameras can.”

Panasonic LUMIX DMC-TS20

The LUMIX TS20 includes Panasonic’s popular iA (Intelligent Auto) mode – a suite of technologies that are automatically engaged without the use of any extra settings to allow the camera to select the most appropriate settings to take high-quality photos. Panasonic’s iA features included in the LUMIX TS20 are MEGA O.I.S., AF Tracking, Intelligent ISO Control, Face Recognition, Intelligent Scene Selector and Intelligent Exposure.

In addition to being easy to use, the LUMIX TS20 also includes features that increase the photographic fun and creativity of the user. The Miniature Effect mode, in which the peripheries are defocused while saturation and contrast is emphasized, makes the photo look like a diorama. For videos recorded in this mode*3 playback is 10x fast forward, making it appear almost animated and amusing to watch. Panorama Shot makes it is possible to shoot a maximum 360-degree of horizontal / vertical panoramic image by taking consecutive shots and overlaying the photos.

The Panasonic LUMIX DMC-TS20 will be available in early April 2012 in orange, blue, and red colours for a suggested retail price of CAD $229.99.

*1 This About Waterproof / Dustproof performance of the camera
This camera’s waterproof/dustproof rating complies with the “IPX8” and “IP6X” ratings. Provided the care and maintenance guidelines described in this document are strictly followed, this camera can operate underwater, to a depth not exceeding 5 m (16 feet) for a time not exceeding 60 minutes. This does not guarantee no destruction, no malfunction, or waterproofing in all conditions. The camera can be used underwater for specified time in specified pressure in accordance with the handling method established by Panasonic.
Handling of the camera
•Waterproofing is not guaranteed if the unit is subject to an impact as a result of being hit or dropped etc. If an impact to the camera occurs, it should be inspected (subject to a fee) by a Panasonic’s Service Centre to verify that the waterproofing is still effective.
• When the camera is splashed with detergent, soap, hot spring, bath additive, sun oil, sun screen, chemicals, etc., wipe it off immediately.
•Waterproof function of the camera is for sea water and fresh water only.
• Any malfunction caused by customer misuse, or mishandling will not be covered by the warranty.
• The inside of this unit is not waterproof. Water leakage will cause malfunction.
• Supplied accessories are not waterproof (excluding strap).
• Card and battery are not waterproof. Do not handle with a wet hand. Also, do not insert wet card or battery into the camera.
• Do not leave the camera for a long period of time in places where temperature is very low (at ski resorts or at high altitude etc.) or very high [above 40 oC (104 °F)], inside a car under strong sunlight, close to a heater, on the beach, etc. Waterproof performance may be degraded.
*2 Anti-shock Performance. Panasonic’s test method is based on the above “MIL-STD 810F Method 516.5-Shock” of the U.S. Defense Department, which specifies performing drop tests from a height of 122 cm (4 feet), at 26 orientations (8 corners, 12 ridges, 6 faces) using 5 sets of devices, and passing the 26 orientation drops within 5 devices. (If failure occurs during the test, a new set is used to pass the drop orientation test within a total of 5 devices) However, the drop height was changed from 122 cm (4 feet) to 150 cm (5 feet) dropping onto 3 cm (0.1 feet) thick plyboard. This drop test was passed. (Disregarding appearance change such as loss of paint or distortion of the part where drop impact is applied.)
*3 Sound will not be recorded with [MINIATURE EFFECT] and approximately 1/10 of the time period is recorded. (If you record for 10 minutes, the resulting motion picture recording will be approximately 1 minute long.)
*This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)
* All other company and product names are trademarks of their respective corporations.
*Design and specifications are subject to change without notice.

Panasonic products are marketed in Canada by Panasonic Canada Inc. (PCI). PCI is an affiliate of Panasonic Corporation (PC) of Japan, one of the world’s largest producers of electronic and electric products for consumer, business, and industrial use. Consumers seeking more information on the company’s products can call Panasonic’s Customer Care Centre at 1-800-561-5505 or access Panasonic’s home page at www.panasonic.ca.

SECAUCUS, NJ (January 31, 2012) – Panasonic today announces pricing for its LUMIX DMC-SZ7, DMC-SZ1, DMC-FH8, DMC-FH6 and DMC-S2 digital cameras, all of which will be available early March 2012. All five compact digital camera models are an ideal balance of style and performance while featuring High Definition (HD) video recording-capabilities as well as Panasonic’s popular iA mode, making it easy for users to capture high-quality images with just the click of a button.

The DMC-SZ7, available in black, will have a suggested retail price (SRP) of $199.99 and features a 25mm ultra-wide-angle LEICA DC VARIO-ELMAR lens, 10x optical zoom, full-HD 1920×1080 video recording and Light Speed AF for a super-fast focus response time of approximately 0.1 second. The DMC-SZ1 will be available in black, silver, red and blue with an SRP of $179.99 and also includes a 25mm ultra-wide angle LEICA DC VARIO-ELMAR lens, 10x optical zoom and 720p HD video recording capabilities.

The DMC-FH8 with an SRP of $149.99 and available in silver, black and violet models, and the DMC-FH6 with an SRP of $129.99, and available in black only, are designed specifically for low light situations. Both the 16.1-megapixel LUMIX FH8 and the 14.1-megapixel FH6 feature slim, compact stylish designs. In addition to their excellent high-quality still photo capabilities, both models can record 720p High Definition (HD) video. Equipped with a 24mm ultra-wide angle LEICA DC VARIO-SUMMARIT lens, the LUMIX FH8 and FH6 offer an incredible 5x optical zoom with f2.5 brightness. The LUMIX FH8 records HD video in MP4 format and incorporates a dedicated video button, while the LUMIX FH6 shoots HD video in Motion JPEG.

The LUMIX S2 will have an SRP of $109.99 and has advanced features, including a 28mm wide-angle LUMIX DC VARIO lens with 4x optical zoom, Sonic Speed Auto-Focus and MEGA O.I.S to help reduce blurry photos. The 14.1-megapixel camera has 720p HD video recording capabilities plus Panorama and Auto Retouch Mode to further enhance photos. The LUMIX S2 features a 2.7-inch Intelligent LCD as well as a high-speed, high-performance Venus Engine and will be available in black, pink and violet. For more information on Panasonic’s line of 2012 LUMIX digital cameras, please visit www.panasonic.com/lumix.

About Panasonic Consumer Marketing Company of North America
Based in Secaucus, N.J., Panasonic Consumer Marketing Company of North America, a Division of Panasonic Corporation of North America, the principal North American Subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations, offers a wide-range of consumer solutions in the U.S. and Canada. The Company’s portfolio of innovative consumer products ranges from VIERA Full HD 3D Televisions, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness and Personal Care products and more.

Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs. Panasonic was the only Consumer Electronics company to be listed in the top ten brands on the Interbrand Best Global Green Brands 2011 ranking. Follow Panasonic on Twitter @panasonicdirect, and additional company information for media is available at www.panasonic.com/pressroom.

Panasonic LUMIX ZS20, the World’s Slimmest Digital Camera with a 20x Optical Zoom Lens*1, Also Features Full-HD Video Recording and Built-In GPS Capabilities

Secaucus, NJ (January, 31, 2012) – Panasonic today introduced the LUMIX DMC-ZS20, the newest member of the acclaimed LUMIX ZS-Series, and the world’s slimmest digital camera with a 20x optical zoom lens*1. With a powerful zoom, a 24mm ultra wide-angle LEICA DC VARIO-ELMAR lens and the ability to shoot full-High Defintion (HD), the new LUMIX ZS20 builds on the series’ success as an extremely versatile point-and-shoot model. With a newly-redesigned lens system, the LUMIX ZS20 features a new mechanical structure and optical system to further improve image quality and with Nano Surface Coating technology, the LUMIX ZS20 offers stunning image clarity with minimized ghosting and flare.

Beyond the quality of its lens, the LUMIX ZS20 integrates an enhanced built-in GPS*2 functionality, making it easy for users to pinpoint locations where photos were taken and share with family and friends on internet maps. Map data can be installed onto the LUMIX ZS20 via a bundled DVD, giving the camera detailed worldwide maps of major regions on a scale of 1/25,000 or more precise. A user can copy the map data of a designated city to an SDXC/SDHC/SD Memory Card and get quick geographic information to know their location and if any landmarks are located nearby. More than one million landmarks and 82 countries/regions are covered in the bundled DVD map. Geo-tagged images are automatically sorted and can be played back along a map so that users can literally trace their photographic journey. Many GPS cameras show only the latitude and longitude of where a photo is taken, but the LUMIX ZS20 shows the name of the Country/Region, State/Prov./County, County/Township, City/Town/Village and Landmark – all of which is saved in the EXIF data.

“Panasonic has long been the leader in developing compact digital cameras with long zooms and wide-angle lenses and with the introduction of the LUMIX ZS20, we continue to be in the forefront with an extremely versatile digital camera that meets the needs of all different types of photographers,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Marketing Company of North America. “With an impressive 20x optical zoom and 24mm wide-angle lens, the ZS20 gives consumer the ability to capture a variety of different shots, all while carrying a digital camera that is slim enough to slip in a pocket or small purse. Plus with Panasonic’s HD video recording capability and improved GPS functionality, the ZS20 is an excellent choice for consumers who want to fully capture the details of their memories.”

Featuring a newly developed 14.1-megapixel High Sensitivity MOS sensor, the LUMIX ZS20 is able to provide even higher image quality compared to its predecessors. Coupled with the advanced image processor Venus Engine, the LUMIX ZS20 features high speed, high sensitivity image recording. High speed burst shooting at 10 fps in full resolution and Light Speed AF allows users to capture even the most fleeting photo opportunities.

With the ability to record high-resolution, full-HD 1,920 x 1,080 60p videos in AVCHD Progressive (MPEG-4) format (or 30p in MP4)*3, the LUMIX ZS20 upgrades its full-HD recording capability and is able to produce extremely clear video details, even when subjects are moving quickly. A powerful 20x optical zoom with 2-step Zoom function is available in video recording and the popular iA mode assists users, making video recording as easy as aiming the camera. A stereo zoom microphone provides videos with the high-quality stereo sound of Dolby® Digital Stereo Creator, offering highly realistic sound in the captured video. The Auto Wind Cut function helps to block out wind background noise making voices clearer, and mechanical noise caused by zooming is suppressed to improve overall video sound quality.

In addition, the ZS20 has manual control options, allowing the user to adjust shutter speed and aperture, and 3D Photo Mode, the LUMIX ZS20 also features a variety of special effects that add fun to a photography shooting experience. Creative Control mode offers a selection of artistic effects including Expressive Retro, High Dynamic, Sepia, Dynamic Monochrome, High Key, Low Key, Miniature Effect, Toy Effect and Soft Focus. In Miniature Effect mode, the peripherals are defocused while saturation and contrast are emphasized to make the picture look like a diorama. Video recorded in this mode is played back in 10x fast-forwarding, making it comical to watch*4. Panorama mode makes it possible for users to shoot 360-degree horizontal or vertical panoramic images by taking consecutive shots and then overlay it for the effect of a panoramic photo. Creative Retouch mode offers users six filters – Toy Effect, Soft Focus, Dynamic Monochrome, Expressive, High Key and Retro – to create artistic looking photos. Additionally, the Auto Retouch function automatically adjusts contrast and brightness for a clearer, more natural image and can be applied with the simple press of a button.

For users looking for a more intuitive photo experience, the LUMIX ZS20 features iA (Intelligent Auto) mode, which automatically activates a range of technologies to enhance photos without adjusting settings every time conditions change. The new HDR (High Dynamic Range) together with POWER O.I.S. with Active Mode, which suppresses blur from hand-shake, AF Tracking, Intelligent ISO Control, Face Recognition, Intelligent Scene Selector, Intelligent Handheld Nightshot, Motion Deblur mode, Intelligent Burst mode and Intelligent Exposure allows users to point and shoot, leaving the camera to do all the work in capturing beautiful imagery.

Additional features and functionalities of the LUMIX ZS20 include:
• Large, 3.0-inch 460,000-dot Smart Touch LCD Screen
• Touch AF, Touch Zoom or Touch Shutter during recording and various playback functions like scrolling the map with high visibility.
• Flexibility of USB charging or conventional AC adapter charging methods.
• LUMIX Image Uploader for seamless and instant sharing via Facebook or YouTube. Users can checkmark the photo or video files they want to share, connect it to a PC with the included USB cable or by inserting the SD Memory Card directly into the PC’s SD Card slot, and then the uploading automatically launches with an easy-to-follow menu option.

Also introduced today, the LUMIX DMC-ZS15 features a versatile 24mm ultra-wide angle and powerful 16x optical zoom LEICA DC VARIO-ELMAR lens (24-383mm on 35mm camera equivalent) with 32x Intelligent Zoom. Other features include:
• 12.1-megapixel High Sensitivity MOS Sensor
• Full HD Video Recording in 60i AVCHD*5 and 30p in MP4
• Monaural Microphone
• Large, 3.0-inch 460,000-dot Intelligent LCD

The LUMIX ZS20 and ZS15 will be available in March 2012 for a suggested retail price of $349.99 and $279.99 respectively. The LUMIX ZS20 will be available in black, red, white, and silver options; while the LUMIX ZS15 will be available in black and silver. For more on these Panasonic LUMIX models, please visit www.panasonic.com/lumix.

*1 As of January 31, 2012
*2 GPS may not work in China or in the border regions of countries neighboring China
*2 Depending on the locations, it may not be possible to correctly receive the signals from GPS satellites. In such cases, positioning may not be possible, or significant positioning discrepancy may occur.
*3 Maximum time to record motion pictures continuously with [AVCHD] is 29 minutes 59 seconds. (excluding when [GS] or [SH] is set)
*3 Motion pictures in [MP4] can be recorded continuously for up to 29 minutes 59 seconds. Also, motion picture recorded continuously in [MP4] is up to 4 GB.
*4 Sound will not be recorded with Miniature Effect and approximately 1/10 of the time period is recorded (If you record for 10 minutes, the resulting motion picture recording will be approximately 1 minute long).
*5 Sensor output is 30p
Leica is a registered trademark of Leica Microsystems IR GmbH.
The LEICA DC VARIO-ELMAR lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company’s quality standards.
The “AVCHD” is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation.
The “AVCHD” and the “AVCHD ” logo are trademarks of Panasonic Corporation and Sony Corporation.
AVCHD motion images recorded onto an SD Memory Card or a DVD disc cannot be played from a device that does not support the AVCHD standard.
Dolby and the double-D symbol are trademarks of Dolby Laboratories.
HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.
YouTube is a trademark of Google Inc.
Facebook and the Facebook logo are registered trademarks or trademarks of Facebook, Inc.
All other company and product names are trademarks of their respective corporations.
Some accessories are not available in some countries.
Design and specifications are subject to change without notice.
This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)

About Panasonic Consumer Marketing Company of North America
Based in Secaucus, N.J., Panasonic Consumer Marketing Company of North America, a Division of Panasonic Corporation of North America, the principal North American Subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations, offers a wide-range of consumer solutions in the U.S. and Canada. The Company’s portfolio of innovative consumer products ranges from VIERA Full HD 3D Televisions, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness and Personal Care products and more.

Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs. Panasonic was the only Consumer Electronics company to be listed in the top ten brands on the Interbrand Best Global Green Brands 2011 ranking. Follow Panasonic on Twitter @panasonicdirect, and additional company information for media is available at www.panasonic.com/pressroom.

The Panasonic LUMIX TS20, With a Slim Profile, Also Shoots HD Video

SECAUCUS, NJ (January 31, 2012) – Panasonic today announced the Panasonic LUMIX TS20 digital camera, which features a rugged design allowing for it to be waterproof*1 to approximately 16 feet (5 meters), shockproof*2 to approximately 5 feet (1.5 meters), dustproof*1 and freezeproof to temperatures as low as 14ºF. The LUMIX TS20 (16.1-megapixel) features a flat and slim profile with a 25mm ultra-wide-angle lens and a 4x optical zoom (35mm equivalent: 25-100mm). Even more, the LUMIX TS20’s zoom extends to 8x equivalent with the Intelligent Zoom function, made possible by Panasonic’s Intelligent Resolution technology.

The LUMIX TS20 can shoot 720p High Definition video in the MP4 format and the 4x optical zoom is available during video recording – making this digital camera a highly-capable model for shooting video. Plus, with a dedicated video record button, switching between still photos and videos is quick and seamless. The new LUMIX TS20 records dynamic HD video in 1280 x 720p at a smooth 30p MP4 format, which makes it easy for editing or sharing the videos. The recorded videos can be also directly uploaded to YouTube when the included software is installed. The LUMIX TS20 also features a 2.7-inch Intelligent LCD with High Angle mode.

“The Panasonic LUMIX TS20 is an affordable rugged digital camera ideal for any user who is looking for a slim, durable digital camera that can take high quality photos and HD videos in a variety of situations, such as at a beach, hiking, snowboarding and more,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Marketing Company of North America. “Thanks to its waterproof, shockproof and dustproof features, the TS20 is capable of capturing photos and videos that not many digital cameras can, and with iA, it’s also incredibly easy and intuitive to use.”
The LUMIX TS20 includes Panasonic’s popular iA (Intelligent Auto) mode – a suite of technologies that are automatically engaged without the use of any extra settings to allow the camera to select the most appropriate settings to take high-quality photos. Panasonic’s iA features included in the LUMIX TS20 are MEGA O.I.S., AF Tracking, Intelligent ISO Control, Face Recognition, Intelligent Scene Selector and Intelligent Exposure.

In addition to being easy to use, The LUMIX TS20 also includes features that increase the photographic fun and creativity of the user. The Miniature Effect mode, in which the peripheries are defocused while saturation and contrast is emphasized, makes the photo look like a diorama. For videos recorded in this mode*3 3 playback is 10x fast forward, making it comical and amusing to watch. Panorama Shot makes it is possible to shoot a maximum 360-degree of horizontal / vertical panoramic image by taking consecutive shots and overlaying the photos.

The Panasonic LUMIX DMC-TS20 will be available in late-February 2012 in orange, blue, black and red models for a suggested retail price of $179.99. For more information about Panasonic LUMIX digital cameras, please visit www.panasonic.com/lumix.

*1 This About Waterproof / Dustproof performance of the camera
This camera’s waterproof/dustproof rating complies with the “IPX8” and “IP6X” ratings. Provided the care and maintenance guidelines described in this document are strictly followed, this camera can operate underwater, to a depth not exceeding 5 m (16 feet) for a time not exceeding 60 minutes. This does not guarantee no destruction, no malfunction, or waterproofing in all conditions. The camera can be used underwater for specified time in specified pressure in accordance with the handling method established by Panasonic.
Handling of the camera
•Waterproofing is not guaranteed if the unit is subject to an impact as a result of being hit or dropped etc. If an impact to the camera occurs, it should be inspected (subject to a fee) by a Panasonic’s Service Centre to verify that the waterproofing is still effective.
• When the camera is splashed with detergent, soap, hot spring, bath additive, sun oil, sun screen, chemicals, etc., wipe it off immediately.
•Waterproof function of the camera is for sea water and fresh water only.
• Any malfunction caused by customer misuse, or mishandling will not be covered by the warranty.
• The inside of this unit is not waterproof. Water leakage will cause malfunction.
• Supplied accessories are not waterproof (excluding strap).
• Card and battery are not waterproof. Do not handle with a wet hand. Also, do not insert wet card or battery into the camera.
• Do not leave the camera for a long period of time in places where temperature is very low (at ski resorts or at high altitude etc.) or very high [above 40 oC (104 °F)], inside a car under strong sunlight, close to a heater, on the beach, etc. Waterproof performance may be degraded.
*2 Anti-shock Performance. Panasonic’s test method is based on the above “MIL-STD 810F Method 516.5-Shock” of the U.S. Defense Department, which specifies performing drop tests from a height of 122 cm (4 feet), at 26 orientations (8 corners, 12 ridges, 6 faces) using 5 sets of devices, and passing the 26 orientation drops within 5 devices. (If failure occurs during the test, a new set is used to pass the drop orientation test within a total of 5 devices) However, the drop height was changed from 122 cm (4 feet) to 150 cm (5 feet) dropping onto 3 cm (0.1 feet) thick plyboard. This drop test was passed. (Disregarding appearance change such as loss of paint or distortion of the part where drop impact is applied.)
*3 Sound will not be recorded with [MINIATURE EFFECT] and approximately 1/10 of the time period is recorded. (If you record for 10 minutes, the resulting motion picture recording will be approximately 1 minute long.)
*This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)
* All other company and product names are trademarks of their respective corporations.
*Design and specifications are subject to change without notice.

About Panasonic Consumer Marketing Company of North America
Based in Secaucus, N.J., Panasonic Consumer Marketing Company of North America, a Division of Panasonic Corporation of North America, the principal North American Subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations, offers a wide-range of consumer solutions in the U.S. and Canada. The Company’s portfolio of innovative consumer products ranges from VIERA Full HD 3D Televisions, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness and Personal Care products and more.

Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs. Panasonic was the only Consumer Electronics company to be listed in the top ten brands on the Interbrand Best Global Green Brands 2011 ranking. Follow Panasonic on Twitter @panasonicdirect, and additional company information for media is available at www.panasonic.com/pressroom.

The LUMIX TS4, the Optimal Outdoor Companion, Combines a GPS, Compass, Altimeter, Barometer with Waterproof*2, Shockproof*3 and Freezeproof Features, Allowing it to Excel in Photo and Video Capture Under Many Conditions

SECAUCUS, NJ (January 31, 2012) – Panasonic today announced the LUMIX DMC-TS4, the company’s top-of-the-line rugged digital camera with features such as a built-in GPS*1 system, compass, altimeter, barometer, plus outstanding toughness, including: waterproof*2 to approximately 40 feet (12 meters), shockproof*3 to approximately 6.6 feet (2 meters), freezeproof to temperatures as low as 14ºF, and dustproof*2. Beyond its rugged design, the LUMIX TS4 also excels in photo and video quality, offering the best of both worlds with a LEICA DC VARIO-ELMAR lens with a 4.6x optical zoom (35mm equivalent: 28-128mm), a 12.1-megapixel Hi-Speed CCD sensor and the advanced image processing LSI Venus Engine, and the ability to shoot 1,920 x 1,080 full-High Definition (HD) video in AVCHD and MP4 formats.

“The LUMIX TS4 is the latest addition to our successful line of rugged digital cameras, which offer users the freedom to take high-quality photos and video under a variety of conditions thanks to a design that is waterproof, dustproof, shockproof and freezeproof. Plus, with added GPS and compass capabilities, the TS4 is the perfect travel companion,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Marketing Company of North America. “Beyond its top-of-the-line rugged features, the LUMIX TS4 captures exceptional photos and videos, also making it the ideal “worry-free” everyday digital camera for those life mishaps, like an accidental drop or a spilled drink.”

The LUMIX TS4 is ideal for active outdoor use and the altimeter works as an indicator for depth underwater. The barometer log is available to help users forecast the climate and then log the barometric trends. The altitude measurements can be improved when using the camera’s GPS data, which is enhanced when compared to its predecessor, the LUMIX DMC-TS3.  The new GPS system has more than a million landmarks and 82 countries/regions covered in the maps available on the bundled DVD.  Geo-tagged images are automatically sorted and can be played back along a map so that users can literally trace their photographic journey.  The LUMIX TS4 shows the name of the Country/Region, State/Prov./County, County/Township, City/Town/Village and Landmark – all which is saved in the EXIF data.

Thanks to its high-speed, large-capacity signal processing Venus Engine, the LUMIX TS4 is not just rugged on the outside, but powerful from within as well. The Venus Engine integrates advanced signal processing capabilities to power Intelligent Noise Reduction, thus producing stunning still photos and videos.  In addition, the Venus Engine powers high-speed burst shooting and super-fast response times, with Sonic Speed AF, allowing the user to catch those spur-of-the-moment memories.

New to the LUMIX TS-Series, the LUMIX TS4 offers users manual operation, allowing adjustment of shutter speed and aperture for more creative photography. Plus, with modes such as Time Lapse Shot, Miniature Effect, and Panorama Shot – photography is even more fun.  With the Time Lapse Shot, once the start time, interval and the number of photos to shoot are set, the camera automatically records the images based on the settings and the LUMIX TS4 can be left to record stationary subjects, such as flowers coming into bloom, clouds, or an animal. Once the data is captured, during playback the footage is condensed to give a unique sense of time. The Miniature Effect mode, in which the peripheries are defocused while saturation and contrast is emphasized, makes the photo look like a diorama. For videos recorded in this mode*4, playback is 10x fast forward, making it comical and amusing to watch. Panorama Shot makes it is possible to shoot a maximum 360-degree of horizontal / vertical panoramic image by taking consecutive shots and overlaying the photos.

For those who are looking for an intuitive shooting option, the LUMIX TS4 includes Panasonic’s popular iA (Intelligent Auto) mode – a suite of technologies that are automatically engaged to allow the camera to select the most appropriate settings to take high-quality photos and videos.
Plus, a dedicated video record lets the user instantly start recording videos while shooting photos without having to go through any additional menu options.

The Panasonic LUMIX TS4 will be available in orange, blue, black and silver options in mid-March 2012 with a suggested retail price of $399.99. For more information on Panasonic LUMIX digital cameras, visit www.panasonic.com/lumix.

*1 GPS may not work in China or in the border regions of countries neighboring China. Depending on the locations, it may not be possible to correctly receive the signals from GPS satellites. In such cases, positioning may not be possible, or a significant positioning discrepancy may occur. Information measured on this unit is only a rough indication. Do not use it for technical purposes.
*2 Waterproof/Dustproof Performance
Waterproof/dustproof rating complies with the “IPX8” and “IP6X” ratings. Provided the care and maintenance guidelines described in this document are strictly followed, this camera can operate underwater, to a depth not exceeding 12 m (40 feet) for a time not exceeding 60 minutes. This means that the camera can be used underwater for specified time in specified pressure in accordance with the handling method established by Panasonic.  This does not guarantee no destruction, no malfunction, or waterproofing in all conditions.
Handling of the camera
•Waterproofing is not guaranteed if the unit is subject to an impact as a result of being hit or dropped etc. If an impact to the camera occurs, it should be inspected (subject to a fee) by a Panasonic’s Service Centre to verify that the waterproofing is still effective.
• When the camera is splashed with detergent, soap, hot spring, bath additive, sun oil, sun screen, chemicals, etc., wipe it off immediately.
•Waterproof function of the camera is for sea water and fresh water only.
• Any malfunction caused by customer misuse, or mishandling will not be covered by the warranty.
• The inside of this unit is not waterproof. Water leakage will cause malfunction.
• Supplied accessories are not waterproof (excluding Hand Strap).
• Card and battery are not waterproof. Do not handle with a wet hand. Also, do not insert wet card or battery into the camera.
• Do not leave the camera for a long period of time in places where temperature is very low (at ski resorts or at high altitude etc.) or very high [above 40ºC (104°F)], inside a car under strong sunlight, close to a heater, on the beach, etc. Waterproof performance may be degraded.
*3 Shockproof Performance
Complies with “MIL-STD 810F Method 516.5-Shock”. The camera has cleared a drop test from a height of 2 m (6.6 feet) onto 3 cm (0.1 feet) thick plywood. In most cases this camera should not sustain any damage if dropped from a height not exceeding 2 m (6.6 feet). However, the drop height was changed from 122 cm (4 feet) to 200 cm (6.6 feet) dropping onto 3 cm (0.1 feet) thick plyboard. (Disregarding appearance change such as loss of paint or distortion of the part where drop impact is applied.)
*4 Sound will not be recorded with [MINIATURE EFFECT] in Creative Control Mode and approximately 1/10 of the time period is recorded. (If you record for 10 minutes, the resulting motion picture recording will be approximately 1 minute long)
*Leica is a registered trademark of Leica Microsystems IR GmbH.
*The LEICA DC VARIO-ELMAR lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company’s quality standards
*The “AVCHD” is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation. he “AVCHD” and the “AVCHD ” logo are trademarks of Panasonic Corporation and Sony Corporation.
*This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)
*All other company and product names are trademarks of their respective corporations.
*Design and specifications are subject to change without notice.

About Panasonic Consumer Marketing Company of North America
Based in Secaucus, N.J., Panasonic Consumer Marketing Company of North America, a Division of Panasonic Corporation of North America, the principal North American Subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations, offers a wide-range of consumer solutions in the U.S. and Canada.  The Company’s portfolio of innovative consumer products ranges from VIERA Full HD 3D Televisions, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness and Personal Care products and more.

Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs. Panasonic was the only Consumer Electronics company to be listed in the top ten brands on the Interbrand Best Global Green Brands 2011 ranking. Follow Panasonic on Twitter @panasonicdirect, and additional company information for media is available at www.panasonic.com/pressroom.

Panasonic DMC-GX1

“The Panasonic Lumix GX1 is an excellent enthusiast-level compact system camera [where] overall image quality is fantastic and certainly on a par with the G3.”

We’ve added another Panasonic GX1 [QuickPrice Check] review to our Reviews Matrix.

TrustedReviews has published their review of the Panasonic GX1, a Micro Four-Thirds Interchangeable Lens Camera (ILC, or “compact mirrorless DSLR”) with 16MP resolution (on a 17.3 x 13.0 mm Live MOS Sensor), Shutter Speed range of 1/4,000 – 60 and Bulb, Continuous Shooting 4.2fps (20fps at 4MP), iA, PASM, Scene Mode, 3.0-in. (460k-dot) Touch Panel LCD, ISO 160-12800, Electronic Level Gauge, Built-in Flash, and Full HD Movie 1,920 x 1,080/60i at 30fps with stereo sound. You can attach an optional 1,440,000-dot equivalent tiltable Live View Finder (LVF) DMW-LVF2 (purchase separately).

You can read the Panasonic GX1 Review @ TrustedReviews.

Related Links:

• Panasonic GX1 Press Release
• Panasonic GX1 Technical Specs

Panasonic DMC-GX1

“The Panasonic Lumix GX1 is designed to satisfy the needs of advanced photographers.”

We’ve added another Panasonic GX1 [QuickPrice Check] review to our Reviews Matrix.

ePHOTOzine has published their review of the Panasonic GX1, a Micro Four-Thirds Interchangeable Lens Camera (ILC, or “compact mirrorless DSLR”) with 16MP resolution (on a 17.3 x 13.0 mm Live MOS Sensor), Shutter Speed range of 1/4,000 – 60 and Bulb, Continuous Shooting 4.2fps (20fps at 4MP), iA, PASM, Scene Mode, 3.0-in. (460k-dot) Touch Panel LCD, ISO 160-12800, Electronic Level Gauge, Built-in Flash, and Full HD Movie 1,920 x 1,080/60i at 30fps with stereo sound. You can attach an optional 1,440,000-dot equivalent tiltable Live View Finder (LVF) DMW-LVF2 (purchase separately).

You can read the Panasonic GX1 Review @ ePHOTOzine.

Update 2012-01-24: ePHOTOzine awards the GX1 its Editor’s Choice.

Related Links:

• Panasonic GX1 Press Release
• Panasonic GX1 Technical Specs

Panasonic DMC-GX1

“The Lumix GX1 is a premium compact system camera with a lot to like.”

We’ve added another Panasonic GX1 [QuickPrice Check] review to our Reviews Matrix.

DigitalCameraReview has published their review of the Panasonic GX1, a Micro Four-Thirds Interchangeable Lens Camera (ILC, or “compact mirrorless DSLR”) with 16MP resolution (on a 17.3 x 13.0 mm Live MOS Sensor), Shutter Speed range of 1/4,000 – 60 and Bulb, Continuous Shooting 4.2fps (20fps at 4MP), iA, PASM, Scene Mode, 3.0-in. (460k-dot) Touch Panel LCD, ISO 160-12800, Electronic Level Gauge, Built-in Flash, and Full HD Movie 1,920 x 1,080/60i at 30fps with stereo sound. You can attach an optional 1,440,000-dot equivalent tiltable Live View Finder (LVF) DMW-LVF2 (purchase separately).

You can read the Panasonic GX1 Review @ DigitalCameraReview.

Related Links:

• Panasonic GX1 Press Release
• Panasonic GX1 Technical Specs

Panasonic Lumix DMC-SZ1

PANASONIC INTRODUCES ULTRA-SLIM LUMIX SZ1 DIGITAL CAMERA – DESIGNED TO BE PORTABLE AND EASY-TO-USE

MISSISSAUGA, ON (January 10, 2012) – Panasonic Canada Inc. today introduced the new LUMIX SZ1 digital camera which combines a powerful 10x optical zoom with a 25mm ultra-wide angle LEICA DC VARIO-ELMAR lens, in a slim and compact body, making it extremely portable and easy to carry. The LUMIX SZ1 has 16.1 megapixels and features 720p HD video recording capabilities. And it is easy to use thanks to Panasonic’s popular iA (Intelligent Auto) mode which automatically chooses the best camera settings for natural, beautiful images.

“As more and more people revert to their smartphones out of convenience to take spur-of-the-moment digital photos, Panasonic is responding with a digital camera that is not only small and compact, but also offers high-end imaging features,” said Doug Borbath, Senior Product Manager, Imaging Group, Consumer Products Division, Panasonic Canada Inc. “Panasonic’s SZ1 is extremely portable, and offers features that are typically only available in much larger digital cameras.”

The LUMIX SZ1 features two new shooting modes – Miniature Effect and Panorama Shot. In Miniature Effect mode, the peripherals are defocused while saturation and contrast is emphasized to make the picture like a diorama. Video recorded in Miniature Effect mode is played back in 10x fast-forwarding, making it comical and fun to watch*. Panorama Shot makes it possible to shoot a horizontal or vertical panoramic image by taking consecutive shots and then overlaying the photos for the effect of a panoramic photo.
The Lumix SZ1 also features an Auto Retouch function that adjusts contrast and brightness to give the photo a different look – all with a single press of the button.
To help ensure the LUMIX SZ1 is easy to use, it features Panasonic’s popular iA (Intelligent Auto) mode. In iA mode, a suite of technologies are automatically engaged and the camera chooses the best setting based on the shooting environment. For instance, iA includes AF Tracking, Intelligent ISO Control, MEGA O.I.S., Face Detection, Intelligent Scene Selector and Intelligent Exposure.

Other features of the new LUMIX SZ1 include:
• 3.0-inch Intelligent LCD that automatically adjusts the backlight based on the environment’s lighting
• USB power charging in addition to the conventional AC power supply
• Dedicated video record button which lets users instantly start recording a video without having to make any extra settings. Additionally, the full 10x optical zoom is available in video recording mode
• High-quality stereo sound via Dolby® Digital Stereo Creator accompanies the realistic HD videos. The stereo zoom microphone comes with zoom noise reduction system, and the Wind Cut function helps to block noise from background wind

The LUMIX SZ1 will be available in March in black, red and blue. Pricing will be announced at a later date.

* Sound will not be recorded with [MINIATURE EFFECT] in Creative Control Mode and approximately 1/10 of the time period is recorded. (If you record for 10 minutes, the resulting motion picture recording will be approximately 1 minute long)
Leica is a registered trademark of Leica Microsystems IR GmbH. The LEICA DC VARIO-ELMAR lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company’s quality standards.
The “AVCHD” is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation.
The “AVCHD” and the “AVCHD ” logo are trademarks of Panasonic Corporation and Sony Corporation.
AVCHD motion images recorded onto an SD Memory Card or a DVD disc cannot be played from a device that does not support the AVCHD standard.
Dolby and the double-D symbol are trademarks of Dolby Laboratories.
All other company and product names are trademarks of their respective corporations.
This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)
Some accessories are not available in some countries.
The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.
Design and specifications are subject to change without notice.

Panasonic products are marketed in Canada by Panasonic Canada Inc. (PCI). PCI is an affiliate of Panasonic Corporation (PC) of Japan, one of the world’s largest producers of electronic and electric products for consumer, business, and industrial use. Consumers seeking more information on the company’s products can call Panasonic’s Customer Care Centre at 1-800-561-5505 or access Panasonic’s home page at www.panasonic.ca.

Panasonic Lumix DMC-FH8

PANASONIC ENHANCES LINEUP OF POPULAR FH-SERIES DIGITAL CAMERAS WITH THREE SLIMMER, MORE COMPACT MODELS

Featuring a Bright, Fast LEICA f2.5 Lens, the New LUMIX FH4 and FH6 are Equipped with HD Video Recording and Panoramic Shooting, While the LUMIX FH8 Also Adds a Creative Miniature Effect Mode and USB Charging Capability

MISSISSAUGA, ON (January 10, 2012) – Panasonic Canada Inc. today introduced the new 16.1-megapixel LUMIX DMC-FH8 and 14.1-megapixel LUMIX DMC-FH4 and FH6, all of which feature slim, compact stylish designs and are packed with advanced photography functions to enhance a consumer’s ability to easily take beautiful photos, even in low light situations. Beyond their capability to shoot high-quality still photos, these models can record 720p High Definition (HD) video. The LUMIX FH4 and FH6 shoot HD video in Motion JPEG format while the LUMIX FH8 records HD video in MP4 format and incorporates a dedicated video button so users can quickly and easily switch from capturing photos to recording video.

“The new LUMIX FH Series incorporates high-quality lenses with advanced imaging technologies that help create stunning picture quality in an extremely compact camera size. All offer the ability to capture exceptional photos and video with an ultra-slim point-and-shoot camera that will bring their memories to life for years to come,” said Doug Borbath, Senior Product Manager, Imaging Group, Consumer Products Division, Panasonic Canada Inc.

Panasonic Lumix DMC-FH6

Equipped with a 24mm ultra-wide angle LEICA DC VARIO-SUMMARIT lens, the LUMIX FH8 and LUMIX FH6 offer an incredible 5x optical zoom with f2.5 brightness, all while maintaining a stylish, and slim camera body. This high-end lens excels in shooting dynamic landscapes with wide-angle view and also in capturing moving subjects even in low-lit situations, like indoors or at night. Offering exceptional optical performance to provide minimal distortion and chromatic aberrations while suppressing ghosting and flare, the advanced lens unit allows for higher shutter speed and captures stunningly clear images.

The 5x optical zoom also increases its power to the equivalent of 10x with the iA Zoom (Intelligent Auto Zoom) function with minimum deterioration of image quality thanks to Intelligent Resolution technology. The multi-tasking image-processing Venus Engine enables beautiful image recording and Sonic Speed AF (Auto Focus) combined with a quick camera start-up time to offer a high-speed response time to ensure users can capture even the most spur-of-the-moment photo opportunities.

To encourage creative shooting, the LUMIX FH Series features image effects that allow users to have more fun with their photographic experience. The Panorama Shot makes it possible for users to shoot horizontal or vertical panoramic images by taking consecutive shots and then overlaying for the effect of a panoramic photo. Available on the FH6 and FH8, the popular Beauty Retouch function allows users to give photos a variety of cosmetic effects and Auto Retouch adjusts contrast and brightness levels to give photos a different look. The LUMIX FH8 also adds Miniature Effect mode where peripherals are defocused, and saturation and contrast are emphasized to make the picture look like a diorama. Video recorded in Miniature Effect mode is played back in 10x fast-forwarding, making it comical and fun to watch*.

For those looking for a large screen, the LUMIX FH8 offers a bright 3-inch LCD screen, while the LUMIX FH4 and FH6 are slightly more compact with a 2.7-inch LCD screen. The Intelligent LCD screens on both models are equipped with automatic backlight adjustment to offer a clear view of photos under any lighting conditions. In addition, both models offer LUMIX Image Uploader which lets users instantly share images and videos on Facebook© or YouTube© via a computer. The LUMIX FH8 also allows users to enjoy the new flexibility of USB charging or conventional AC adapter charging methods.
In iA mode users can automatically activate a suite of technologies to enhance photos without adjusting settings every time conditions change. As part of iA mode, the LUMIX FH8 features AF Tracking, making it easy to lock on subjects in a frame and keep them in focus – even as they move. All models include the following features in iA: MEGA O.I.S. (Optical Image Stabilization), Intelligent ISO Control, Face Detection, Intelligent Scene Selector and Intelligent Exposure.

Adding to its stylish look, the LUMIX FH8 will be available in March in black and violet for a Manufacturer’s Suggested Price of CAD $169.99. The LUMIX FH6 will be available in March for CAD $149.99, and the LUMIX FH4 will be available in April for CAD $119.99 MSP. The FH6 and FH8 will be available in black only.

* Sound will not be recorded with [MINIATURE EFFECT] in Creative Control Mode and approximately 1/10 of the time period is recorded. (If you record for 10 minutes, the resulting motion picture recording will be approximately 1 minute long)
For DMC- FH8/ [MP4]
Motion pictures in [MP4] can be recorded continuously for up to 29 minutes 59 seconds. Also, motion picture recorded continuously in [MP4] is up to 4 GB.Use a card with SD Speed Class with “Class 4″ or higher when recording videos.
For DMC-FH6/ [Motion JPEG] *Recorded at 30p. Use a card with SD Speed Class* with “Class 6″ or higher when recording videos
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Panasonic products are marketed in Canada by Panasonic Canada Inc. (PCI). PCI is an affiliate of Panasonic Corporation (PC) of Japan, one of the world’s largest producers of electronic and electric products for consumer, business, and industrial use. Consumers seeking more information on the company’s products can call Panasonic’s Customer Care Centre at 1-800-561-5505 or access Panasonic’s home page at www.panasonic.ca.