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Press Releases

Olympus Introduces Redesigned Super-Telephoto Micro Four Thirds Lens

Wed January 30, 2013

Today Olympus makes high-performance super-telephoto shooting more accessible than ever before with the affordable M.ZUIKO ED 75-300mm f4.8-6.7 II lens (35mm equivalent 150-600mm). Olympus has redesigned the lens to match the distinctive OM-D E-M5 and PEN Micro Four Thirds series cameras and added a new advanced ZERO (Zuiko Extra-low Reflection Optical) coating to keep scratches off, and eliminate ghosting and lens flare even in bright lights.

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Press Releases

Micro Four Thirds System Standard Gains 5 New Adopters

Mon January 21, 2013

Five more companies have announced their support for the Micro Four Thirds System standard. This is good news in the sense that there might soon be a profusion of mFT cameras and lenses, hopefully of high quality and affordable, setting it as a de facto standard for interchangeable lens cameras and videos both for consumers and manufacturing. The main advantage of the mFT system standard is, of course, the ability to exchange lenses across different camera brands.

PRESS RELEASE

January 21, 2013

Blackmagic Design Pty. Ltd., JK Imaging Ltd., PHOTRON LIMITED, SVS-VISTEK GmbH and ViewPLUS Inc. join the Micro Four Thirds System Standard Group

Olympus Imaging Corp. and Panasonic Corporation jointly announced the Micro Four Thirds System standard in 2008 and have since been working together to promote the standard. Now we are pleased to announce that five more companies have recently declared their support for the standard and will be introducing products compliant with the Micro Four Thirds System standard.

Blackmagic Design Pty. Ltd., one of the world’s leading innovators and manufacturers of creative video technology; JK Imaging Ltd., new representative for the world-famous “KODAK” branded cameras; PHOTRON LIMITED, the world’s leading manufacturer of high speed digital imaging systems; SVS-VISTEK GmbH, an innovative company that develops professional machine vision components and systems and ViewPLUS Inc., a developer of advanced imaging-related equipment. With the addition of exciting new products from these companies, the Micro Four Thirds lineup will become much more diverse, further increasing the potential of this advanced digital imaging system.

As the company responsible for initiating both the Four Thirds System and Micro Four Thirds System standards, Olympus Imaging Corp. will continue to develop and enhance the product lineup for both standards to meet the diverse needs of our customers.

Blackmagic Design Pty. Ltd. :
An Australian company established in 1984 that manufactures high quality electronic equipment for broadcast and video production.
Blackmagic Design Pty. Ltd. Website : http://www.blackmagicdesign.com/

JK Imaging Ltd. :
An American company established in 2012, and the recently announced brand licensee for “KODAK” branded cameras, pico projectors and other digital imaging products.
JK Imaging Ltd. Website : http://www.kodakcamera.jkiltd.com

PHOTRON LIMITED. :
A Japanese company established in 1968 that provides manufacturing, sales and service of professional film and video equipment and photo- instrumentation.
PHOTRON LIMITED. Website : http://www.photron.com/

SVS-VISTEK GmbH :
A German company established in 2001 that develops, manufactures and distributes professional machine vision components and systems.
SVS-VISTEK GmbH Website : http://www.svs-vistek.com/

ViewPLUS Inc. :
A Japanese company established in 1998 that provides video equipment and the solutions which link communication and image processing as well as sensing technology.
ViewPLUS Inc. Website : http://www.viewplus.co.jp/english.html

The outlines of the standards can be checked at the Four Thirds website;
http://www.four-thirds.org/en/
http://www.four-thirds.org/en/microft/


Press Releases

Olympus Announces STYLUS SZ-16 iHS and SZ-15

Mon January 7, 2013

PRESS RELEASE

OLYMPUS EXTENDS LONG ZOOM CAMERA LINE WITH NEW STYLUS SZ-16 iHS® AND STYLUS SZ-15

24x Optical Zoom Power and Incredible Performance Packed into Two Compact, Stylish and Affordable Models

CENTER VALLEY, Pa., January 7, 2013 – Olympus today unveils two powerful, yet incredibly compact long zoom cameras, the STYLUS SZ-16 iHS and STYLUS SZ-15, both equipped with a 24x optical wide-angle zoom lens (25-600mm equivalent*), for adventurers looking for a lightweight, easy-to-carry companion ready to capture stunning panoramas or brilliant close-ups of their travels. The STYLUS SZ-16 iHS provides a level of imaging performance that feels like a DSLR, while the STYLUS SZ-15 has many of the same traits at an even more affordable price.

Both long zooms have similar features, but the STYLUS SZ-16 iHS is optimized for moviemaking with 1080p Full HD video and Multi-Motion Movie Image Stabilization to record virtually blur-free videos even when the camera is moving. Its 16-megapixel CMOS sensor combined with the TruePic™ VI image processor, first developed for the Olympus PEN®, captures beautiful, sharp images of subjects even in challenging low-light situations and backlit scenes.

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Press Releases

Olympus Announces STYLUS SH-50 iHS

Mon January 7, 2013

PRESS RELEASE

READY, STEADY, GO WITH OLYMPUS STYLUS® SH-50 IHS: WORLD’S FIRST POINT-AND-SHOOT CAMERA WITH 5-AXIS VIDEO STABILIZATION

READY, STEADY, GO WITH OLYMPUS STYLUS® SH-50 IHS: WORLD’S FIRST POINT-AND-SHOOT CAMERA WITH 5-AXIS VIDEO STABILIZATION

CENTER VALLEY, Pa., January 7, 2013 – Shooting video with a point-and-shoot camera or a mobile phone can sometimes be a hit-or-miss experience, with jerky results that could cause motion sickness. To provide a better experience, Olympus has created the STYLUS SH-50, a new premium, compact long zoom camera that’s equipped with 5-Axis Video Stabilization, 3-Axis Image Stabilization for stills and Full 1080p HD Video. A first for point-and-shoot cameras, its 24x optical zoom lens (25-600mm equivalent)* combines with an advanced image stabilization mechanism, originally developed for the Olympus OM-D E-M5 flagship interchangeable lens camera, to compensate for image blur¬¬¬¬¬¬ in all situations regardless of the scene. The result is brilliant still images and beautiful movies, even while using zoom.

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Press Releases

Olympus Announces STYLUS TOUGH TG-830 iHS and TG-630 iHS

Mon January 7, 2013

PRESS RELEASE

MORE TOUGH LOVE: TWO NEW OLYMPUS STYLUS TOUGH® IHS CAMERAS JOIN THE LINEUP

Explore the mountains with the STYLUS TOUGH TG-830 iHS or take a dip in the pool with the STYLUS TOUGH TG-630 iHS

CENTER VALLEY, Pa., January 7, 2013 – The Olympus TOUGH line gets even tougher with the new mid-range STYLUS TOUGH TG-830 iHS and entry-level STYLUS TOUGH TG-630 iHS. Active photographers who want an action-packed camera to help them capture brilliant stills and high-speed full 1080p HD video as proof of their rugged adventures will gravitate to the STYLUS TOUGH TG-830 iHS. The rugged TG-830 iHS is perfect for a mountain adventure where a waterproof (down to 33 feet), shockproof (from 6.6-foot drops), crushproof (up to 220 pounds), freezeproof (down to 14°F) and dustproof body can withstand the elements. As intelligent as it is durable, it captures worry-free images in the most challenging environments with a 16-megapixel Back-Side Illuminated CMOS sensor and TruPic VI™ image processor.

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Reviews on the Web

Olympus PEN E-PM2 Review @ Neocamera

Tue November 20, 2012 | by Itai Danan

Olympus PEN E-PM2 Review

An exclusive review of the Olympus PEN E-PM2 was just published at Neocamera. This 16 MP Micro Four-Thirds mirrorless camera is a compact model which inherits the excellent sensor from the flagship Olympus OM-D E-M5 reviewed last week. Unlike most entry-level models, this one is packed with features and plenty of customization options. It also features a fast processor which gives it 8 FPS continuous shooting, 1080p HD video capture and a quick autofocus system.

Read the review and be sure to check the image-noise comparison between the PEN E-PM2 and OM-D E-M5.

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OLYMPUS E-PM2 REVIEWS
Get a second opinion. Read the best Expert Reviews on the Web.
Date Camera Review Site
>> Reviews Matrix (All the best reviews on one convenient page.)
2012-11-20 Olympus E-PM2 Neocamera
2012-09-17 Olympus E-PM2 and E-PL5 Press Release

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Press Releases, Videos

New Olympus PEN® E-PM2 Camera: “Capture Your Stories” & Share Fast and Easily with Touch Screen LCD

Tue November 20, 2012

The TV spot “Capture Your Stories ” is a new, fun ad about the Olympus PEN® E-PM2 camera.

This video presents “Olympus PEN E-PM2 TV Ad: Capture Your Stories”:

  • Watch the adventures of a boy, his dog, and his family while they capture stories and share them on the go with the interchangeable lens Olympus PEN® E-PM2, now with an easy-to-use touch screen LCD
  • The integrated multimedia Capture Your Stories™ campaign demonstrates how easy it is to capture and share amazing images and videos with the new Olympus Olympus PEN® E-PM2

NEWS RELEASE

Olympus PEN E-PM2

Olympus PEN E-PM2

OLYMPUS LAUNCHES NEW MULTIMEDIA ADVERTISING CAMPAIGN FOR THE PEN® E-PM2 CAMERA

Olympus Demonstrates How to Capture Your Stories with the PEN

CENTER VALLEY, Pa., November 19, 2012 – The new Olympus Imaging America Inc. integrated multimedia campaign, featuring television and online advertising, demonstrates that the new Olympus PEN® E-PM2 camera is incredibly easy to use to capture and share amazing images and videos.

Many of today’s consumers want a camera with the professional quality of a digital single-lens-reflex (DSLR) and high-definition (HD) video, but also want a compact body that’s as easy to use as a point-and-shoot with the ability to take it anywhere. Consumers don’t want to miss great images and moments while managing a complicated camera. The new “Capture Your Stories” campaign demonstrates how easy it is to capture great images on the go with the new Olympus PEN, simply by touching the camera’s LCD screen.


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Press Releases

Olympus Announces New M.ZUIKO® DIGITAL 17mm f1.8 Lens: Captures Subjects in Challenging Low-Light Environments

Thu November 15, 2012

Today Olympus adds to the Micro Four Thirds family of lenses with the release of the M.ZUIKO DIGITAL 17mm f1.8 Lens (34mm in 35mm equivalent), a bright, wide-angle, single-focal-length lens ideal for snapshot street shooting, landscape photography or capturing subjects in challenging low-light environments. This high quality, compact lens features a stunning metal body and a Snapshot Focus mechanism for pan focusing with a distance indicator.

M.Zuiko Digital 17mm f1.8: Sample Photo

M.Zuiko Digital 17mm f1.8: Sample Photo

M.ZUIKO® DIGITAL 17mm f1.8 Lens

M.ZUIKO® DIGITAL 17mm f1.8 Lens

NEWS RELEASE

OLYMPUS INTRODUCES A NEW BRIGHT F1.8 MICRO FOUR THIRDS® LENS FOR BRILLIANT SNAPSHOTS IN CHALLENGING SITUATIONS

New M.ZUIKO® DIGITAL 17mm f1.8 High-Grade Lens Easily Captures Spontaneous Moments in Remarkable Detail

CENTER VALLEY, Pa., November 15, 2012 – Today, Olympus adds to the Micro Four Thirds family of lenses with the release of the M.ZUIKO DIGITAL 17mm f1.8 lens (34mm in 35mm equivalent), a bright, wide-angle, single-focal-length lens ideal for snapshot street shooting, landscape photography or capturing subjects in challenging low-light environments. This high quality, compact lens features a stunning metal body and a Snapshot Focus mechanism for pan focusing with a distance indicator.


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Reviews on the Web

Olympus OM-D E-M5 Review @ Neocamera

Thu November 8, 2012 | by Itai Danan

Olympus OM-D E-M5 Review Published at Neocamera

A detailed review of the flagship mirrorless from Olympus was publsihed at Neocamera. This 16 MP Micro Four-Thirds camera is the first Olympus with a built-in EVF and weather-sealed body. It’s extensive feature set, numerous controls including dual control-dials make it ready for professional use.

This in-depth review covers usability, image quality and performance of the Olympus OM-D E-M5. Included is a gallery of full-resolution images from ISO 200 to 25600 and side-by-side comparison of image noise with the Fuji X-Pro1.

Read the review and be sure to check the bonus comparison page between different sensor-sizes used by interchangeable lens cameras from Micro Four-Thirds to Full-Frame. This one shows the relative performance of state-of-the-art sensors.

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Firmware Updates

Olympus Firmware Updates V1.5 for OM-D E-M5

Fri October 5, 2012

Olympus OM-D E-M5

Olympus OM-D E-M5

Olympus recently announced the release of new Firmware Version 1.5 for the OM-D E-M5 which offers the following improvements:

  1. Decreased operating sounds in photo ready mode
  2. Improved 5-axis stabilization when using OM lenses with an adapter, even in Movie mode
  3. All updates up to version 1.2 are included

You have two options for updating the firmware:

  1. Simply launch the included Olympus camera software and connect the camera via USB cable to an internet connected computer. Choose the Update function from the Camera menu in the software to apply available updates for camera bodies, lenses and accessories.
  2. Download the software updater from the following link:
    http://www.olympusamerica.com/cpg_section/cpg_downloads_updater.asp and follow the installer instructions.

Press Releases

Olympus Announces Stylus XZ-2 iHS

Mon September 17, 2012

Olympus Stylus XZ-2 iHS

Olympus Stylus XZ-2 iHS

THE OLYMPUS STYLUS XZ-2 iHS® TAKES THE COMPACT CAMERA CATEGORY TO THE X-TREME

Point. Shoot. Be Amazed with an Ultra-Bright Lens, Ultra-Easy Operation and Ultra-High Image Quality, Making It the Powerhouse Compact for Serious Photographers.

CENTER VALLEY, Pa., September 17, 2012 – Olympus pushes the compact digital camera to a new X-treme with the introduction of the Olympus STYLUS XZ-2, its game-changing, flagship high-performance point-and-shoot. The STYLUS XZ-2 is a hybrid that combines optical brilliance, the manual controls of a DSLR and the unbeatable convenience of a lightweight compact in a body every imaging enthusiast should love. Inheriting the 4x optical / 4x Digital zoom iZUIKO® DIGITAL f1.8-2.5 large-diameter lens found on its predecessor, the award-winning Olympus XZ-1®, the Olympus STYLUS XZ-2 builds on its low-light performance with new features: the world’s first hybrid control ring, customizing controls so ambitious photographers easily capture the shot; a new fast, touch-sensitive tilt screen; the powerful TruePic VI image processor; Full HD movie recording and FlashAir® compatibility to share images immediately on social networks.

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OLYMPUS XZ-2 IHS REVIEWS
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Date Camera Review Site
>> Reviews Matrix (All the best reviews on one convenient page.)
2012-09-17 Olympus XZ-2 iHS Press Release

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Press Releases

Olympus Announces SP-820UZ iHS with 40x Optical Zoom

Wed August 22, 2012

Olympus SP-820UZ

Olympus SP-820UZ

PRESS RELEASE

August 22, 2012

Ultra-zoom with Advanced iHS technology, 40x optical zoom from a 22.4mm wide-angle, and Full High-definition movies

The OLYMPUS STYLUS SP-820UZ compact digital camera

Powered by AA batteries, so users can take it anywhere

Olympus Imaging Corporation (President: Haruo Ogawa) is proud to announce the introduction of the OLYMPUS STYLUS SP-820UZ, powered by AA batteries and boasts a high-sensitivity CMOS sensor, iHS Technology from a digital SLR image processing engine, along with a 22.4mm*1 wide-angle to 896mm*1 telephoto optical 40x ultra-zoom lens. It is scheduled to go on sale from the end of September, 2012.

Main Features

  • With a 14.0 megapixel*2, high-sensitivity CMOS sensor, and an image processing engine established with the OLYMPUS PEN, this camera achieves high-sensitivity, low noise, and a fast AF (iHS Technology).
  • Equipped with DUAL IS*3, for double image stabilization, and a 40x optical zoom (Super Resolution 80x zoom) from a 22.4mm wide-angle.
  • Supports Full High-definition movie*4 (MOV/H.264) shooting. Magic Filter*5 is also available for use when shooting movies

Olympus compact digital cameras are equipped with image processing technology in the form of iHS Technology, enabling high-sensitivity, low noise, and a fast AF. With Super Resolution zoom, and iAUTO, which detects subjects and scenes from a maximum of 29 patterns, users can easily capture images just as they appear to the eye.

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OLYMPUS SP-820UZ REVIEWS
Get a second opinion. Read the best Expert Reviews on the Web.
Date Camera Review Site
>> Reviews Matrix (All the best reviews on one convenient page.)
2012-08-22 Olympus SP-820UZ Press Release

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