PhotographyBLOG has a visual comparison of the Olympus E-P2 and the Panasonic GF1.

[ View the pictures at: PhotographyBLOG ]

Olympus E-P1

OLYMPUS PEN NAMED AS CES INNOVATIONS 2010 DESIGN AND ENGINEERING AWARD HONOUREE

CENTER VALLEY, Pa., November 11, 2009 – Olympus today announced that it has been named an International CES Innovations 2010 Design and Engineering Awards Honouree for its first Micro Four Thirds camera, the Olympus PEN E-P1. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honour outstanding design and engineering in cutting edge consumer electronics products across 36 product categories.

The Olympus E-P1 is the world’s smallest 12.3-megapixel image stabilized interchangeable lens system camera. It’s a revolutionary product, blending the high-quality still images like that of a digital single lens reflex (DSLR) camera with High Definition (HD) video, stereo Linear PCM audio recording and In-Camera Creativity within an ultra-portable body. The easy-to-use E-P1 expands your creative horizons and its diverse multimedia features offer something for everyone. Built for today’s visual generation who lead active lives online and offline, the E-P1 will make you rethink what you can do with a camera. Additional details are available at www.getolympus.ca.

“We are honoured that the digital PEN has been named a CES Innovations 2010 Design and Engineering Award Honouree,” said John Knaur, senior marketing manager, Digital SLR, Olympus Imaging America Inc. “The E-P1’s beautiful retro design pays homage to the original PEN cameras of 1959 and the later PEN F cameras. The E-P1’s revolutionary functionality creates a new camera category that defies the traditional boundaries. Neither a P&S nor an SLR, it’s a PEN.”

The prestigious Innovations Design and Engineering Awards have been recognizing achievements in product design and engineering since 1976. It is sponsored by the Consumer Electronics Association (CEA), the producer of the International CES, the world’s largest consumer technology tradeshow, and endorsed by the Industrial Designers Society of America (IDSA), the voice of industrial design, committed to advancing the profession through education, information, community and advocacy.

The Olympus E-P1 will be displayed at the 2010 International CES, which runs January 7-10, 2010 in Las Vegas, Nevada. The Innovations Design and Engineering Showcase will feature honourees by product category in the Grand Lobby of the Las Vegas Convention Center and will also be featured at CES Unveiled: The Official Press Event of the International CES on Tuesday, January 5.

The Innovations entries are judged based on the following criteria:

• Engineering qualities, based on technical specs and materials used
• Aesthetic and design qualities, using photos provided
• The product’s intended use/function and user value
• Unique/novel features that consumers would find attractive
• How the design and innovation of the product compares to other products in the marketplace

Products chosen as an Innovations honouree reflect innovative design and engineering of the entries. Examples may include the first time various technologies are combined in a single product or dramatic enhancements to previous product designs.

Innovations 2010 Design and Engineering honouree products are featured on www.CESweb.org/Innovations, which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people’s lives every day.

These include:

• Digital Cameras
• Professional Digital SLR Imaging Systems
• Related Underwater Products and Accessories
• Digital and Microcassette Recorders
• Digital Media
• Binoculars

Olympus Imaging America Inc. is responsible for all of the following markets: United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympuscanada.com.

Related Link:

• Olympus PEN E-P1 QuickFact Sheet

Olympus Stylus 7010

“The Stylus 7010’s image quality is decent.”

Steve’s Digicams has published their review of the Olympus Stylus 7010 (Mju 7010) [Specs], an ultra slim entry-level point-and-shoot digital camera with 12MP resolution (on a 1/2.33-in. CCD), 7x wide-angle optical zoom (28-196 mm equiv.), Sensor-Shift Image Stabilization, Intelligent Auto, In-Camera Panorama (click and pan), AF Tracking technology, Shadow Adjustment Technology, and a large 2.7-in. LCD (230K dots). Magic Filters allow more creative photography and a new Olympus Recommends (OR) button makes it easy to activate the camera’s unique features, including Magic Filters, In-Camera Panorama, Shadow Adjustment or Perfect Shot Preview. Record 640×480 movies with sound @ 30fps.

[ Read the Olympus Stylus 7010 Review at: Steve's Digicams ]

Olympus E-P2

The Olympus E-P2 adds AF Tracking and a tiltable high resolution EVF (1.44 million dot resolution). Now available in black.

Main changes:

• Continuous Autofocus (C-AF) Tracking System
• Tiltable (90 degrees) hi-res (1.44M dots) VF-2 live-finder with 1.15x magnification and 100% field of view
• Movie 720p @ 30fps
• Manual movie mode allows for independent control of aperture and shutter
• iEnhance (color boost)
• HDMI Control from Your HDTV Remote
• Two new Art Filters (Diorama, Cross Process), for stills and video
• Optional EMA-1 Microphone adapter accepts the optional Olympus ME-51S stereo microphone
• Available December 2009 for CAD $1099.99 with the ED 14-42mm f3.5/5.6 Zuiko Digital Zoom Lens or CAD $1199.99 with the 17mm f2.8 Zuiko Digital Zoom {”pancake”) Lens. The EVF is included.

Olympus has also announced two new lenses: the M. Zuiko Digital ED 9-18mm f/4.0-5.6 super wide-angle zoom and the M. Zuiko Digital ED 14-150mm f/4.0-5.6 high-power telephoto zoom.

Olympus E-P2

THE PEN IS NOW MIGHTIER: OLYMPUS EXPANDS THE POWER AND PERFORMANCE OF THE E-P1 WITH THE NEW E-P2

New Electronic Viewfinder, External Audio Port, Autofocus Tracking and More Creative Control All in a Retro Black Metal Body – Looks as Good as it Performs

CENTER VALLEY, Pa., November 5, 2009 – Less than six months after launching the groundbreaking PEN E-P1 Micro Four Thirds camera, Olympus proves that evolutionary change can happen incredibly fast by releasing the E-P2 with even more power and performance. The new PEN, like the E-P1, is the world’s smallest 12.3-megapixel interchangeable lens system with In-body Image Stabilization. It blends the high-quality still images like that of a DSLR with High Definition (HD) video, stereo Linear PCM audio recording and In-Camera Creativity inside an ultra-portable body. Along with several new features, and eight in-camera Art Filters that can be applied to still images and HD videos, the result is mighty powerful and creative.

The innovative E-P2 offers more of what photo enthusiasts have been asking for:

• A stylish retro black metal body reminiscent of a traditional PEN camera;
• Accessory port to accommodate the included detachable VF-2 Electronic View Finder (EVF) or optional external microphone adapter EMA-1;
• A newly-developed Continuous Autofocus (C-AF) Tracking System tracks the subject across or back-and-forward through the frame;
• Two new art filters: Diorama & Cross Process for greater creative expression in your still images and HD videos;
• iEnhance to automatically adjust colour and contrast for a more dramatic effect;
• Full Manual Control of shutter/aperture in Movie Mode; and
• HDMI Control of camera’s playback functions using the TV Remote when the camera is connected to an HDTV.

The E-P2 comes with either the small and lightweight Olympus M. ZUIKO Micro Four Thirds lenses: 14-42mm f3.5-5.6 (28-84mm equivalent) or 17mm f2.8 (34mm equivalent). The camera adds to the new category created by the E-P1: Not a P&S. Not an SLR. It’s a PEN.

Olympus E-P2 with VF-2 live-finder

Accessorize: Everything Goes with Basic Black
The E-P2 incorporates a new port for connecting new accessories including an optional EMA-1 Microphone adapter and the VF-2 live-finder, a detachable electronic viewfinder that comes with the E-P2. The live-finder easily slides onto the camera’s accessory port and hot shoe when needed to provide 1.15x magnification, a 100 per cent field of view with amazing resolution, brightness and contrast. The viewfinder refreshes quickly to minimize image ghosting on fast-moving subjects.

The VF-2 rotates up to 90 degrees to enable photographers to look down into it, which is useful when shooting subjects from challenging angles. The built-in diopter adjustment and high magnification offer easy viewing with and without glasses.

For those who want to capture enhanced audio, the new EMA-1 external microphone connector can be plugged into the new camera’s external accessory port. The connector will accept the optional Olympus ME-51S stereo microphone or any microphone of their choice.

Olympus has a variety of other accessories to maximize the functionality of the new PEN, including the previously released 14-42mm and 17mm Micro Four Thirds lenses. The MMF-1 Four Thirds System Lens Adapter makes E-P2 compatible with all Olympus ZUIKO Digital SpecificTM lenses and other Four Thirds System lenses from Sigma, Panasonic and Leica.

Olympus OM film-based lenses can be attached to the E-P2 with the MF-2 OM Lens Adapter. Additionally, an optional FL-14 flash unit, suitably small for the camera, adds more lighting versatility to your shots.

Stay focused on Your Targets Wherever They Roam
Sometimes it can be hard enough to keep up with kids, let alone take pictures of them. The E-P2’s new C-AF Tracking and AF Target Registration locks your subject into focus, and constantly adjusts focus and brightness whether you or your subject is moving. With this mode, a simple push of the shutter release enables you to keep fast-moving and unpredictable subjects in focus – tracking subjects from left to right and from front to back – within the frame, automatically ensuring that even active subjects are captured clearly.

Even More Ways to Create
Olympus pioneered easy-to-use in-camera art filters for still images captured inside its E-System DSLRs. It was the first company to offer the ability to apply art filters to High Definition video recordings captured with the E-P1. Now, the E-P2 continues this tradition of innovation with eight in-camera art filters, including two new filters: the Diorama and Cross Process. The Diorama art filter gives users a miniature model photo feeling by narrowing the depth of focus and enhancing colour and contrast. The selective focus that this filter offers lends intimacy to images of even the largest subjects like canyons or cityscapes.

The Cross Process art filter offers an unexpected look to images and videos by changing the colour and contrast of subjects on the fly. Using this mode can result in surreal other-worldly images. Whether you are a videographer, documentarian or established director – or just want to shoot like one – Art Filters set your images and videos apart from the pack. Since they are built into the camera, you can achieve dramatic results on the go without needing a computer or editing software. These new filters are a welcome addition to the Pop Art, Soft Focus, Pale & Light Colour, Light Tone, Grainy Film and Pin Hole filters previously available on the E-P1.

Because the PEN is an interchangable lens system camera, you also have more creative options for video capture. You can attach any one of the new super-compact Micro Four Thirds lenses or, because the camera can accept many of the other Four Thirds Format lenses with an available MMF-1 Four Thirds System Lens Adapter, you can add anything from an extreme wide-angle fisheye lens to a super telephoto lens for a wide range of expressive options. All the while you will have more DSLR-like control over depth of field, focus, white balance and ISO. It begs the question, “What will you create?”

iEnhance for Radiant Colors
The E-P2 includes a new picture mode called iEnhance, which analyzes colours and brightness. The new mode mimics what the naked eye sees. For example, a beautiful sunset looks awesome in person and generally seems to fade when captured in an image. With iEnhance, the warm yellow and orange colours are heightened to be brilliant and closer to the actual scene. The result is exceptionally clear imaging with a dramatically lifelike colour. iEnhance can be used in any shooting mode – from program to manual – and automatically engages when in iAuto.

HDMI Control from Your HDTV Remote
The new PEN makes sharing your content easier than ever. Just connect the E-P2 to your HDTV with an optional HDMI cable and use your HDTV’s remote to control playback functions and navigate the camera’s menus from the comfort of your favourite couch or chair.

Manual in Movie Mode
The E-P2’s manual movie mode allows for independent control of aperture and shutter for expanded exposure and creative control. Now you can adjust the shutter to control the depth of focus while using the aperture to set the overall brightness of the video. This level of control allows you to express your vision exactly how you want in your HD videos.

Make a Design Statement
The E-P2’s high-end, stainless-steel all-black body is easy to handle and carry, and has the styling and refinement of a precision chronometer. Its retro-chic look turns heads, from tech-aficionados and camera buffs to the style-conscious and everyday point-and-shooter. Built rock solid, it fits comfortably in a jacket pocket or a handbag for impromptu street-shooting or any spontaneous adventure. The E-P2 lets you do more and go more places while capturing your life, thanks to its compact size – 4.74″(W) x 2.75″ (H) x 1.37″ (D) – and light 11.1-ounce body. Attention to detail is visible in every aspect of the PEN’s design, including the currently available small and lightweight 14-42mm and 17mm M. ZUIKO DIGITAL lenses as well as the newly announced 9-18mm f4.0-5.6 (18-36mm equivalent) and 14-150mm f4.0-5.6 (28-300mm equivalent) M. ZUIKO DIGITAL lenses.

Ultra-Compact Body Delivers Superior Image Quality
The E-P2 has everything you need to produce vibrant DSLR-quality images: a large 12.3-megapixel imager, In-body Image Stabilization, fast Imager Autofocus, the proven Olympus Dust Reduction System and the new TruePic™ V Image Processor.

As the second Micro Four Thirds camera from Olympus, the E-P2 provides the same image quality as current Four Thirds format E-System cameras because it has the same image sensor size as the E-30 and E-620 DSLR models, but in a much smaller body. This high-performance 12.3-megapixel Live MOS image sensor delivers excellent dynamic range, accurate colour fidelity, and a state-of-the-art amplifier circuit to reduce noise and capture fine image details in both highlight and shadow areas.

The E-P2’s Live MOS image sensor is complemented by Olympus’ TruePic™ V Image Processor, which produces clear and colourful photos using all the pixel information for each image to provide the best digital images possible. The image processor is noted for accurate natural colour, true-to-life flesh tones, brilliant blue skies and precise tonal expression; it also lowers image noise in photos shot at higher ISO settings (ISO 100 to ISO 6400), enabling great results in low-light situations.

Be a Mover, Not a Shaker
Any lens attached to the E-P2 will deliver blur-free images thanks to three modes of In-body Image Stabilization that compensate for up to four steps EV (exposure value). Mechanical Image Stabilization automatically compensates for camera shake in low light or when shooting without a tripod. Since the PEN is the world’s smallest interchangeable lens camera with In-body Image Stabilization, you’ll feel comfortable taking it on the road with you to capture the action. As an added advantage, the built-in image stabilization works not only with the M. Zuiko lenses but all Four Thirds lenses and even older OM film-based lenses when used with the appropriate adapter for the E-P2.

Olympus E-P2 Back View

Small Real Estate with an Amazing 3-Inch LCD View
Consumers accustomed to composing and focusing using a point-and-shoot camera’s LCD will appreciate the E-P2’s 100 percent accurate, 3-inch full colour HyperCrystal LCD, which gives them the same easy, seamless experience when shooting still images or videos. The camera’s Live Control function makes it easy to compose, edit and shoot pictures or videos without stopping to access various menus. The E-P2’s fast Imager Autofocus in Live View also enables you to compose, focus and capture the shot quickly and easily without ever taking your eyes off the large LCD.

The LCD displays 230,000 pixels in vivid colour and includes HyperCrystal technology, which offers many times the contrast of conventional LCD monitors for easier viewing in both preview and playback. It also provides a wide viewing angle of 176 degrees, which ensures that images can be composed from even the most obscure angles.

This Camera Leaves Others in the Dust
You don’t have to waste precious time worrying about dust ruining the perfect image; instead, spend more of that time shooting with the E-P2. The proven Olympus Dust Reduction System produces spot-free photos with the exclusive Supersonic Wave Filter™, a patented ultrasonic technology that vibrates to remove dust and other particles from the front of the image sensor, capturing it on a special adhesive membrane every time the camera is turned on.

What You See Is What You Get
When viewing the LCD in Live View, Art Filter effects and settings like white balance and exposure are viewable right on the LCD, and their impact is seen instantly on the display. Real-time monitoring offers amazing versatility and creative control, and users who apply a setting have instant gratification because what they see on the camera’s LCD is what they’ve captured. For musicians used to applying audio effects like reverb to their instruments before recording them, the concept of setting the E-P2 to capture precisely the kind of image they want before they press the shutter makes perfect sense. For imaging purists who want to shoot without filters, and apply them to images inside the camera later, or just edit images back at their computers, the E-P2 provides these options and opens more in-the-field creative possibilities.

Mix It Up with Multiple Exposure
With the E-P2’s Multiple Exposure function available for still image capture, you are free to tell a visual story your way, whether in a portrait, a landscape or a combination of both. The image capture options allow you to shoot one shot, then another and combine them in real time, or capture both shots separately and combine them in the camera later. Overlay your face on top of your pet’s face. Create an “identical twin” of yourself. Put the moon in the sky at noon. Your ability to manipulate space and time makes this new creative multimedia device a veritable time machine.

Frame Your Works of Art Inside the PEN
You can often achieve greater photographic expression by framing a scene in a unique way. The E-P2 provides four aspect ratios that serve as masks to frame your image to the desired proportions, including: the standard 4:3 aspect ratio that is suited to an 8 x 10-inch enlargement; the 16:9 aspect ratio that will display your images beautifully on a widescreen television; and other popular aspect ratios such as 3:2 and 6:6. The Multi-Aspect Shooting further expresses your creative vision when combined with Art Filters and multiple exposures. What will you create?

Stereo Audio Sounds As Good As the PEN Images Look
Like the innovative Olympus LS-11 portable audio recording device that puts the power of a recording studio in your pocket, the E-P2 features uncompressed CD-quality 16 bit/44.1kHz Linear PCM stereo recording capability to capture the rich sound quality of your scene. When you shoot with the E-P2, it’s like having a sound technician built into your camera to capture the nuances of the audio happening all around you. It has the versatility to record and play back in the WAV format and can record with its built-in stereo microphone. Whether recording audio while shooting a video or adding audio by recording a narration to your still images, the E-P2’s audio sounds as great as its images look. Now, with the new stereo microphone adapter, there is new freedom in audio capture with the PEN.

Create Your Own Multimedia Slideshows with Stills, Video and Audio Inside E-P2
Content is king, and with the E-P2 you have your own portable kingdom of still images, HD video, and audio to remix at your command. In playback mode you can seamlessly mix stills and movies inside the camera to create a multimedia slideshow; dub in one of five built-in dramatic background music options to provide a soundtrack for your cinematic creation. Plug the E-P2 into any HD television with an HDMI cable and show off your masterpieces to your audience before your DVD arrives in stores!

As Easy to Use as a Point-and-Shoot with SLR-Quality Technologies
The E-P2 is equipped with 19 scene-select modes for effortless picture taking. Standard scene modes like Night-Scene, Portrait and Landscape are easy-to-use solutions for everyday shooting. Capturing beautiful portraits is easy with the new ePortrait Mode. It enables you to smooth your subject’s skin – all in the camera and before capture! Additionally, edits can be made post-capture using the ePortrait mode.

Shooting scenes with both highlights and shadows can often be a challenge because of the extreme contrast between dark and bright areas. The E-P2 addresses this challenge with Shadow Adjustment Technology that adjusts for extreme light variations and maintains visible detail in both the shadow and highlight areas of the scene. Now users can see and preview the gradation on the Live View LCD and capture images showing the shadow detail they saw. This feature is also accessible in the Edit menu after the shot has been taken.

The E-P2’s Face Detection reduces the chance of blurred subjects in images by recognizing up to eight people’s faces and the background, tracking the faces within the image area, even if people are moving, and automatically focusing and optimizing exposure for sharp, brilliant portrait pictures (ideal for large family or party group photos).

Don’t like changing camera settings for each shooting situation? The E-P2’s Intelligent Auto Mode automatically identifies what you are shooting (Portrait, Landscape, Night + Portrait, Macro, Sports) and adjusts settings to capture the best result depending on the situation. First-time users will enjoy this quick and hassle-free feature, which does the thinking for them and produces incredible images like a pro.

The E-P2 offers ease-of-use and flexibility to meet your shooting style. Choose the Live Control technology, an advanced control panel system that incorporates the use of the sub dial and enables you to see the image and the menu controls all at the same time on the LCD. As a result, you can use the main and sub dials to select modes and adjust settings without having to take your eyes off the subject. Or if you prefer, shoot with the Super Control Panel, which is familiar to any serious shooter. These options along with the camera’s intuitive button layout make the camera simple to use. The E-P2 records to SDHC media cards to accommodate large files including videos with In-Camera Creative Features and uncompressed audio.

Digital Leveler
The E-P2 is equipped with an internal Digital Level Sensor that detects the camera’s pitch and roll and indicates it on the control panel. This Digital Leveler is a tremendous benefit when capturing architecture and landscapes. Level the perfect coastline shot on your next tropical vacation without being tethered to a computer and editing software.

Magnified Focus Assist
The E-P2 provides two optional methods to help the user focus: a Magnified Focus (MF) Assist Function and Magnification Display. When using manual focus, the MF Assist feature aids with critical focus by allowing you to zoom in on part of the image by simply turning the focusing ring on the front of the lens. The Magnification Display enables you to selectively enlarge the image on the LCD at the touch of a button. This mode works for both autofocus and manual focus. Both MF Assist methods provide up to a 10x magnification of a single point of the image for critical focus; perfect for macro or still-life photography.

18×18 Metering Modes
This mode divides the image area into an 18 x 18 grid, metering each of the 324 separate cells to obtain optimum exposure. In addition to 324-division ESP metering, center-weighted metering and spot metering modes are also available.

OLYMPUS Master 2 Software
Use the included OLYMPUS Master 2 software (Mac and PC) to easily download images and videos from the camera or other external device, such as a USB drive, and automatically organize them into albums and groups and by date. Develop high-quality RAW images, apply Art Filter effects, edit and print images. Also, apply the most common editing functions to your HD videos. Update camera and lens firmware through the software and download additional menu languages. A direct link makes uploading your images and videos to YouTube™ easier than ever.

OLYMPUS Studio 2 (Trial Edition Included)
Extend the capability of Olympus Master 2 with Olympus Studio 2. In addition to the functions of OLYMPUS Master 2, this software includes a lightbox mode and selection marks for comparing and sorting multiple images. RAW processing is enhanced with additional controls for finer adjustments. The trial edition can be used for 30 days after installation. After the trial period has expired, a license key is required for further use.

Availability
The Olympus E-P2 will be available in December 2009. It includes E-P2 Body, VF-2 Electronic View Finder, ED 14-42mm f3.5/5.6 Zuiko Digital Zoom Lens or 17mm f2.8 Zuiko Digital Zoom Lens, USB Cable, Video Cable, Li-Ion Battery Pack (BLS-1), Li-Ion Battery Charger (BCS-1), Shoulder Strap, OLYMPUS Master 2 Software CD-ROM, Manuals and Registration card.

Canadian Pricing / Product Configurations
E-P2 Body with ED 14-42mm f3.5/5.6 Zuiko Digital Zoom Lens and Electronic View Finder
Estimated Street Price: $1,099.99

E-P2 Body with 17mm f2.8 Zuiko Digital Zoom Lens and Electronic View Finder
Estimated Street Price: $1,199.99

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people’s lives every day. These include:

• Digital Cameras
• Professional Digital SLR Imaging Systems
• Related Underwater Products and Accessories
• Digital and Microcassette Recorders
• Digital Media
• Binoculars

Olympus Imaging America Inc. is responsible for all of the following markets: United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com or www.olympuscanada.com.

• Olympus E-P2 QuickFact Sheet
• Olympus E-P2 Technical Specifications
• Olympus E-P2 Hands-on Preview @ DCRP (dcresource)
• Olympus E-P2 Hands-on Preview @ Imaging Resource
• Olympus E-P2 First Look @ Steve’s Digicams

Olympus ANNOUNCES EXPANSION OF MICRO FOUR THIRDS SYSTEM WITH TWO NEW ZOOM LENSES

Lenses Maximize Design Advantages of Micro Four Thirds System Standard; Offer Outstanding Optical Performance in an Unprecedented Compact, Lightweight Package

CENTER VALLEY, Pa., November 5, 2009 – Olympus announces today that it will introduce two new Micro Four Thirds System lenses in the first half of 2010. The new super wide-angle zoom M. ZUIKO DIGITAL ED 9-18mm f4.0-5.6 lens (18-36mm equivalent) and high-power wide to telephoto zoom M. ZUIKO DIGITAL ED 14-150mm f4.0-5.6 lens (28-300mm equivalent) offer amazing optical performance in an extraordinarily compact and lightweight design that translates into taking your PEN camera anywhere for DSLR-quality images and unmatched freedom and creativity.

The Micro Four Thirds System standard meets the telecentric requirements of the 100 percent dedicated digital design, where light rays must strike the imaging sensor nearly head-on for optimum edge-to-edge image reproduction. This is achieved using a much smaller design than the Four Thirds System standard by reducing the outer diameter of the lens mount by 6mm, and the distance from the lens mount to the focal plane (the flange back distance) by approximately half.

The super wide-angle zoom lens currently in development will maximize the advantages of compact Micro Four Thirds System design with a length of only about 50mm (less than two inches), making it significantly smaller than the Olympus ZUIKO DIGITAL ED 9-18mm F4.0-5.6 (designed for the Four Thirds standard), which has an identical zoom range. In the same manner, the high-power wide to telephoto zoom lens currently in development will be extremely compact, with an exceptionally small lens barrel diameter of only about 65mm (2.5 inches). Offering a zoom range that covers the most commonly used focal lengths, the lens will be compact enough to conveniently leave mounted on the camera all the time.

Both lenses will use ED (Extra-low Dispersion) glass elements to suppress the colour aberration that can degrade image quality, particularly at wide-angle focal lengths. As a result, they will offer truly uncompromising image quality and brightness in an extremely compact package.

The two new lenses are being designed for use with the Olympus PEN E-P1, which was introduced in June to an overwhelmingly positive response, and the E-P2, which was also announced today, as well as any other current and future cameras that comply with the Micro Four Thirds System standard. When mounting the lenses on any Olympus PEN camera, users also can take advantage of the camera’s in-body Image Stabilization system, which offers effective camera shake compensation at all focal lengths.

The Olympus E-System, based on the Four Thirds and Micro Four Thirds standards, is designed with revolutionary features that expand the frontiers of digital photography. The ZUIKO and M. ZUIKO lenses offer a 100 percent digital design for edge-to-edge sharpness in a durable yet portable system. Olympus pioneered Full-Time Live View, Dust Reduction and other innovative technologies, leading where others have followed. Proof that Olympus enables consumers to capture it all.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people’s lives every day. These include:

• Digital Cameras
• Professional Digital SLR Imaging Systems
• Related Underwater Products and Accessories
• Digital and Microcassette Recorders
• Digital Media
• Binoculars

Olympus Imaging America Inc. is responsible for all of the following markets: United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com or www.olympuscanada.com.

Olympus E-P1

“A world apart from what you’ll achieve with a typical compact.”

Camera Labs has published their review of the Olympus E-P1 [Specs], an Interchangeable Lens System camera with 12.3MP resolution (on a 17.3 x 13.0 mm High Speed Live MOS Sensor), Sensor-shift Image Stabilization, Dust Reduction, an extra large 3.0-in. LCD (230K dots), HD Movie (1280×720 @ 30fps) with stereo sound, Intelligent AUTO (auto scene recognition), Scene Modes, Face Detection, Shadow Adjustment Technology, PASM modes, Shutter speed range of 60 – 1/4000 sec. plus Bulb (up to 30 min.), Continuous Shooting at 3fps, RAW file format, Digital Level, MF Assist, a hot shoe, Live View Autofocus system with real time focus, Multiple Exposure, six built-in Art Filters and ePortrait. In a welcomed change for an Olympus digital camera, the E-P1 uses the Secure Digital (SD / SDHC) memory cards.

[ Read the Olympus E-P1 Review at: Camera Labs ]

Olympus Stylus 9000

“The Olympus Mju 9000 runs the risk of qualifying itself as a nice-weather camera.”

LetsGoDigital have published their review of the Olympus Stylus 9000, a compact ultra zoom digital camera with 12M resolution (on a 1/2.33-inch CCD), 10x wide-angle optical zoom (28-280mm equiv.), Sensor-Shift Image Stabilization, 2.7-in. LCD (230K dots), Intelligent AUTO (iAUTO), Face Detection with Shadow Adjustment, In-Camera Panning Panorama, Perfect Shot Preview, Red-Eye Fix, Beauty Fix, Perfect Fix, Histogram. and Movie 640×480 @ 30fps.

[ Read the Olympus Mju / Stylus 9000 Review at: LetsGoDigital ]

Olympus E-P1

“The Olympus E-P1 with the 17mm lens hits the right spots for this photographer.”

Imaging Resource has published their review of the Olympus E-P1 [Specs], the world’s smallest Interchangeable Lens System camera with 12.3MP resolution (on a 17.3 x 13.0 mm High Speed Live MOS Sensor), Sensor-shift Image Stabilization, Dust Reduction, an extra large 3.0-in. LCD (230K dots), HD Movie (1280×720 @ 30fps) with stereo sound, Intelligent AUTO (auto scene recognition), Scene Modes, Face Detection, Shadow Adjustment Technology, PASM modes, Shutter speed range of 60 – 1/4000 sec. plus Bulb (up to 30 min.), Continuous Shooting at 3fps, RAW file format, Digital Level, MF Assist, a hot shoe, Live View Autofocus system with real time focus, Multiple Exposure, six built-in Art Filters and ePortrait. In a welcomed change for an Olympus digital camera, the E-P1 uses the Secure Digital (SD / SDHC) memory cards.

Editor’s note: This Imaging Resource review of the Olympus E-P1 warrants a careful reading because the reviewer found an AF issue with the E-P1 and a major issue with the 14-42mm kit lens. He still loves the camera, but you have to make your own decision taking all the info (good and bad) into consideration.

Olympus TOUGH 6000 / 6010

TrustedReviews has posted their review of the Olympus TOUGH 6000 / 6010 [Specs], a waterproof, shockproof and freezeproof ultra compact digital camera with "very good noise control right up to 400 ISO" and featuring 10MP resolution (1/2.3-in. CCD), 3.6x wide-angle optical zoom (28-102mm equiv.), sensor-shift image stabilization, 2.7-in. LCD (230K dots), VGA movie (640×480) @ 30fps, Tap Control, Face Detection, Smile Detection and In-Camera Panorama.

Olympus Stylus 7010

TrustedReviews has published their review of the Olympus Stylus 7010 (Mju 7010) [Specs], an ultra slim entry-level point-and-shoot digital camera “capable of producing good results in most normal situations” and featuring 12MP resolution (on a 1/2.33-in. CCD), 7x wide-angle optical zoom (28-196 mm equiv.), Sensor-Shift Image Stabilization, Intelligent Auto, In-Camera Panorama (click and pan), AF Tracking technology, Shadow Adjustment Technology, and a large 2.7-in. LCD (230K dots). Magic Filters allow more creative photography and a new Olympus Recommends (OR) button makes it easy to activate the camera’s unique features, including Magic Filters, In-Camera Panorama, Shadow Adjustment or Perfect Shot Preview. Record 640×480 movies with sound @ 30fps.

[ Read the Olympus Stylus 7010 Review at: TrustedReviews ]