Olympus OM-D E-M5

CLASSIC OM DESIGN REVIVED INTO A NEW STATE OF THE ART DIGITAL CAMERA – THE BEGINNING OF THE NEW: OLYMPUS OM-D E-M5

The Olympus E-M5 Unites an Intuitive Built-In Electronic Viewfinder with the World’s First*1 5-Axis Image Stabilization and World’s Fastest*2 Autofocusing System inside a Powerfully Portable and Rugged Dustproof and Splashproof Body

CENTER VALLEY, Pa., February 7, 2012, 9:00pm – Today Olympus builds upon the 40-year legacy of the OM SLR film camera series and marks the beginning of the new digital imaging era with the launch of the Olympus E-M5, the first of the new Olympus OM-D (OM Digital) Series of Micro Four Thirds™ products. Designed to meet the needs of advanced photographers, the Olympus E-M5 is packed with a built-in electronic viewfinder, superior image technology, blazing fast speed and total creative control in a classic, rugged body ready for sand, sun, sleet or snow.

Evoking the classic design of the original OM Series introduced 40 years ago, and transforming it for the modern age, the Olympus OM-D Series is a new and entirely unique Micro Four Thirds camera system. It combines outstanding features found in the Olympus E-System DSLR line with those of the compact Olympus PEN® Series to meet the requirements of discerning photographers who demand more performance and portability from their interchangeable-lens cameras. The compact and ready-for-action Olympus E-M5 boasts breakthrough innovations inside, including:

• A built-in 120-fps (frames-per-second) refresh rate, high-resolution electronic viewfinder (EVF) with outstanding image quality, eye detect and intuitive functionality that enables real-time viewing of shooting conditions
• A 16.1-megapixel Live MOS Sensor and TruePic™ VI image-processing engine for superior image quality and high sensitivity
• The world’s first*1 5-axis image stabilizer to compensate for multi-directional camera shake during both still photography and HD moviemaking
• The world’s fastest*2 autofocusing system (FAST AF) plus new 3D AF tracking for improved performance following moving subjects at up to 9 frames-per-second sequential shooting
• A lightweight magnesium alloy body that is enhanced with the same dustproof and splashproof durability of the Olympus E-5 DSLR
• A tilting 3.0-inch touch screen OLED and new Movie Effects: One Shot Echo, for a semi-transparent frame at your whim and Multi Echo, for a multi-motion trail effect.

Olympus OM-D E-M5

Intuitively Designed Electronic Viewfinder
The OLYMPUS E-M5 is the first Olympus interchangeable-lens camera to incorporate a 120-fps refresh rate, High-Definition electronic viewfinder with an eye sensor to seamlessly switch the display between the tilting, 3.0-inch touch screen OLED and the electronic viewfinder for ease-of-use, features a 100-percent field of view, maximum 1.15x magnification and an eye point of 18mm for fatigue-free viewing. Camera setting information, such as shutter speed, is displayed at the bottom of the viewfinder so photographers can concentrate on framing shots and take full advantage of an EVF’s ability to display the effects of various exposure adjustments and Art Filter effects – all without having to take the eye away from the viewfinder.

Superior Image Quality
The Olympus E-M5 uses a new 16.1 megapixel High-Speed Live MOS Sensor offering improved performance and exceptional clarity and speed in all aspects of image capture. Olympus’ TruePic VI image-processing engine dramatically improves image quality in low-light environments. The camera’s sensor allows for a maximum ISO of 25,600, and the dynamic range has been expanded for more faithful colour reproduction.

Unprecedented 5-axis image stabilization
The Olympus E-M5 is distinguished by the world’s first 5-axis image-stabilization mechanism capable of reducing the effects of camera motion and image blur from five directions on stills and video, even including motion blur caused by the photographer walking or running. Previous IS mechanisms compensated for camera shake by addressing only two kinds of movement along the vertical and horizontal axis. However, camera shake can actually be caused by five different kinds of movement: horizontal shift, vertical shift, rotary motion, as well as the yaw and pitch. While some technology has attempted to correct for camera blur by building the Image Stabilization mechanism into the lens, the Olympus E-M5 IS mechanism is incorporated into the camera body itself so that all lenses mounted on the body can take advantage of this sophisticated technology, whether shooting stills or HD video.

Olympus OM-D E-M5

Blazing Speed
Focus and shoot faster with record-breaking autofocus speed and imaging processing. The Olympus E-M5 employs the FAST (Frequency Acceleration Sensor Technology) AF system, introduced in the PEN E-P3, but with even greater speed. The 16MP Live MOS chip drives image data off the sensor at a blazing 240 frames-per-second, a 2X speed increase in Continuous Autofocus, with reduced image blackout enabling photographers to track fast action, Maximum frame rates in sequential shooting have also increased more than 2X with a max frame rate of 9-fps in Single AF. A new 3D tracking AF system can follow the subject through the X-, Y- and Z-axes to dramatically improve focus on moving subjects. Paired with the M.ZUIKO DIGITAL ED 12-50-mm f3.5-6.3 electronic zoom lens for optimum focusing speed, fast camera start-up times and operational speeds enable the photographer to keep up with the most challenging shooting situations, while dual control dials and dedicated function buttons help them adjust settings on-the-fly.

Olympus OM-D E-M5 Tiltable LCD

Creative Freedom
The Olympus E-M5 features a 3.0-inch tilting OLED touch-screen to enable photographers to get up high or down low for any shot. The touch screen interface offers intuitive focus and release of the shutter and review and enlargement of images in playback with the touch of a finger. The new Live Bulb feature updates the Live View image on the OLED screen at pre-set intervals during long exposures and enables the user to preview continually unfolding action such as fireworks or waterfalls and adjust the exposure time accordingly while capturing the image at the desired moment. An innovative new interface, EVF Creative Control, produces a tone curve overlay on the viewfinder screen to enable separate adjustment of highlight and shadow brightness, white balance, magnification and aspect ratio can also be manipulated via the EVF

A new “Key Line” Art Filter joins ten other available filters on the Olympus E-M5 and enhances the edge lines of the image to make it look more like an illustration. New “Cross Process II” and “Dramatic Tone II” Art Filters provide variations on the popular existing filters, and the two new Echo effect for movies leaves a momentary residual image of a subject’s movements when activated during movie recording. Users who like to perform their movie post-editing on a PC will particularly appreciate the Full HD 1080i movie recording function, which adopts the MOV format (MPEG-4 AVC/H.264).

Olympus OM-D E-M5 Top View

Powerful Portability and Rugged Durability
The striking, iconic design of the Olympus E-M5 is more than just looks; its magnesium alloy body is rugged enough to stand up to severe environmental conditions like heavy rain and blowing sand. The Olympus E-M5 employs internal seals extensively and, when the new M.ZUIKO DIGITAL ED 12-50 mm f3.5-6.3 EZ lens is attached, this combination delivers an integrated dustproof and splashproof camera system. The electronic viewfinder section of the body is also made of magnesium alloy to ensure durability, and the FL-LM2 Electronic Flash that ships with the camera features the same dustproof and splashproof construction.

Olympus OM-D E-M5 with external flash FL-600R attached

New Lenses and Accessories for Every Shooting Challenge
The HLD-6 Power Battery Grip, in the same dust- and splashproof construction as the Olympus E-M5 body, is an adaptable, two-part grip that can be used either as a landscape grip for easier handling or as a portrait grip with an additional shutter release. The portrait grip accommodates an extra lithium-ion battery to supplement the one in the E-M5, thus extending battery life. The FL-600R electronic flash (GN 50 at ISO 200 or GN 36 at ISO 100) offers improved recharge time and enhanced flexibility and operability for movie recording, and with a wireless control option. Equipped with a built-in LED, the FL-600R can be used to light movies and as a brighter AF auxiliary light. The MMF-3 Four Thirds mount adapter is designed for mounting a Four Thirds Standard-compliant lens on a Micro Four Thirds Standard-compliant camera body. The MMF-3, which also features dust- and splashproof construction, is ideally suited for use with Olympus’ similarly constructed High Grade and Super High Grade lenses.

Olympus M.ZUIKO DIGITAL ED 75mm f1.8

The Olympus E-M5 is compatible with all Micro Four Thirds-compliant lenses, including two new lenses that Olympus will introduce later this year: the M.ZUIKO DIGITAL ED 75mm f1.8 and the M.ZUIKO DIGITAL ED 60mm f2.8 macro. The 75mm lens is a high-quality metal design with fast aperture settings for portraits and indoor sports shooting, while the dustproof and splashproof 60mm lens features 1:1 macro and a closest shooting distance of just 7.5 inches.

*1 As of February 2012. Among interchangeable-lens cameras.
*2 As of November 2011. Among interchangeable-lens digital cameras on the market, and using Olympus’ in-house test conditions. In C-AF Tracking mode, maximum frame rate is 4.2fps.

Olympus M.ZUIKO DIGITAL ED 60mm f2.8 macro

Canadian Pricing and Availability
The Olympus E-M5 will be available in April and ships in the following configurations:
Estimated Street Price:
$999.99 (Body only, available in Black and Silver)
$1,299.99 (Black or Silver body with black M.ZUIKO Digital ED 12-50 mm f3.5-6.3 EZ lens)
$1,099.99 (Black body with black M.ZUIKO DIGITAL 14-42 mm f3.5-5.6 II R lens)

For a complete list of specifications, visit the Olympus website: http://olympusamerica.com/cpg_section/product.asp?product=1583

To find out more about the OM-D E-M5, visit the OM-D site at: www.olympusomd.com

For a complete list of specifications, visit the Olympus website: www.getolympus.com.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhance people’s lives every day. These include:

• Digital Cameras
• Professional and Interchangeable Lens System Cameras
• Related Underwater Products and Accessories
• Digital and Microcassette Recorders
• Digital Media
• Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympuscanada.com.

Related Link:

• Olympus OM-D E-M% Technical Specs

Olympus TOUGH TG-820

NEW OLYMPUS TG-820 iHS IS TOUGHER ON THE OUTSIDE AND SMARTER ON THE INSIDE FOR INCREDIBLE IMAGE QUALITY ANYWHERE

iHS Technology Brings Intelligence, High-Sensitivity and High-Speed Performance to Active Families and Adrenaline Junkies Alike So They Can Focus on Fun

CENTER VALLEY, Pa., February 7, 2012 – The Olympus digital camera line-up for spring features a next-generation Olympus TOUGH compact that sets a new benchmark for Waterproof, Shockproof, Freezeproof, Crushproof and Dustproof performance. Combining proven durability with superb image quality courtesy of the new iHS (Intelligent, High-Sensitivity and High-Speed) family of technologies, the Olympus Tough TG-820 iHS has both brains and brawn. iHS harnesses the power of a new 12-megapixel BSI (Back-Side Illuminated) CMOS sensor and the TruePic VI image processor (originally developed for DSLR cameras) to dramatically improve low-light performance, speed up camera response time, enhance scene and subject recognition and double zoom magnification without losing image quality.

Whether you’re using it at a neighbour’s pool party or snorkelling near a tropical reef, out-and-about at your local park or hiking Yellowstone, the Olympus Tough TG-820 iHS is the perfect travel companion for active families and adventurers looking for a camera that delivers outstanding image quality with a worry-free guarantee. Advanced iHS technology ensures that even people with an action-packed lifestyle can capture brilliant photos and 1080p Full HD Videos, no matter how fast their subject is moving or how poor the lighting is.

Olympus TOUGH TG-820

iHS powers a number of new Olympus features that take all the work out of capturing difficult shots. A blazing quick autofocus and HDR Backlight Adjustment takes a collage of separate photos and blends them into one perfectly exposed image regardless of difficult lighting. Multi-Motion Movie IS (Image Stabilization) records virtually blur-free videos even when you’re moving. The versatile lens on the Olympus Tough TG-820 iHS pulls out wide or zooms in twice as close with its 10x Super-Resolution Zoom that digitally extends the range of the optical zoom with nearly no loss of image quality. Capture beautiful images and videos effortlessly; Enhanced iAuto enables the camera to automatically detect 34 different scenes (portrait, landscape, macro, etc.)

While the new imaging technology delivers optimal results with fast-moving subjects, night scenes and other tricky shots, the Olympus Tough TG-820 iHS is also Waterproof to 33 feet, Shockproof to 6.6 feet, Freezeproof to 14 °F and even Crushproof to a weight of 220 pounds*1. Focus on fun, without worrying about damaging your camera’s high-grade components like the OLYMPUS 5x Wide-Angle Zoom Lens (28 mm-140 mm*2). The 3.0-inch, 1,030,000-dot HyperCrystal III LCD offers super high-resolution with scratch-resistant, anti-reflective coatings for added protection and better visibility in bright and low light.

When you’re back from your adventures, the camera’s HDMI Control makes playback a breeze. Simply connect the camera to an HDTV with an optional HDMI cable and use your HDTV’s remote to control playback functions and navigate the camera’s menus from the comfort of your couch.

*1 Waterproof according to IEC standard publication 529 IPX8. Shockproof figures equivalent to MIL Standard (Olympus test conditions). Freezeproof according to Olympus test conditions.
*2 35 mm camera equivalent.

Canadian Pricing and Availability
The Olympus Tough TG-820 iHS will be available in March and ships with a Wrist Strap, USB Cable, A/V Cable, USB-to-AC Adapter (F-2AC), Lithium-Ion Battery (LI-50B), Quick Start Guide, Instruction Manual on CD-ROM, a software CD-ROM featuring [ib] (Windows) and OLYMPUS Viewer 2 (Win/Mac), and a Warranty Card.

Estimated Street Price: $299.99 (Available in Silver, Black, and Blue)

For a complete list of specifications, visit the Olympus website: http://olympusamerica.com/cpg_section/product.asp?product=1592

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhance people’s lives every day. These include:

• Digital Cameras
• Professional and Interchangeable Lens System Cameras
• Related Underwater Products and Accessories
• Digital and Microcassette Recorders
• Digital Media
• Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympuscanada.com.

Olympus SZ-31MR

NEW OLYMPUS SZ-31MR iHS DIGITAL CAMERA GETS YOU SO CLOSE TO THE ACTION, YOU CAN ALMOST TOUCH IT

iHS Technology, High-Resolution Touch LCD, and 24x Zoom Extends the Power and Performance of the Olympus Long Zoom Line

CENTER VALLEY, Pa., February 7, 2012 – The Olympus SZ-31MR iHS camera packs incredible power and performance into a single, compact and lightweight body thanks to new enhancements to the popular Long Zoom line. Like its predecessor, the SZ-31MR iHS incorporates revolutionary Multi-Recording functionality that simultaneously captures 1080p HD Video and 16-Megapixel still images without missing a frame. But the innovative Olympus SZ-31MR iHS goes further by combining an outstanding 24x Wide-Angle Optical Zoom Lens (25-600 mm zoom equivalent in 35-mm format) with a new touch panel LCD and powerful new iHS (Intelligent, High-Sensitivity and High-Speed) technologies that capture excellent images and videos in the most challenging backlit and low light conditions.

New iHS technology achieves consistently sharp and vivid images in any situation. iHS draws on the camera’s 16-megapixel backlit CMOS sensor and two separate TruePic V image processors, originally developed for DSLR cameras, to dramatically improve low-light performance, speed up camera response time, enhance scene and subject recognition and double zoom magnification without sacrificing image quality. Combined with High-Speed Sequential Shooting (10 frames-per-second) and high-speed autofocus, iHS reduces picture noise and enhances resolution and color gradation despite fast-moving subjects, night scenes and other tricky shots.

Thanks to the ingenious Multi-Recording feature that enables users to combine various photo and video recording modes simultaneously, you’ll never have to choose between capturing 1080p Full HD Videos or still images again. A simple tap on the LCD screen captures a photo while you’re recording video – all without interrupting your movie making.

Olympus SZ-31MR Back View

The Olympus SZ-31MR iHS brings you close to your subjects with its lens, and while you can’t physically touch them from afar, the camera‘s touch-sensitive, 3.0-inch 920,000-dot LCD display helps you effortlessly capture and display images, change camera focus, shutter speed and zoom, or navigate the Live Guide controls by simply touching the screen. Whether you’re trying to capture your child’s first time at bat from a distant bleacher seat or zooming in on a delicate wildlife subject unaware of your presence, the action will feel so close, you can almost touch it.

Multi Motion Movie IS (Image Stabilization for video) and Dual Image Stabilization (for still images) all but eliminate blur, even when you’re moving and shooting at the same time. Hand-Held Starlight Mode enables you to shoot blur-free, beautiful night scenes while holding the camera in your hands and without a tripod.

Olympus SZ-31MR Top View

Twelve Magic Art Filters power your creativity by adding a whole range of special effects to both your images and videos directly in the camera. The Olympus SZ-31MR iHS offers three new Magic Art Filters. Reflection takes the image and duplicates it across a horizontal or vertical plane of symmetry creating powerful illusions, Fragmented turns an image into a photo composed of multiple tiles, similar to puzzle pieces, and Dramatic partially changes the contrast of the image for a vividly surreal look.

When you’re back from your adventures, enjoy Full HD Video and HDMI control in broadcast-quality 1080p when played back on an HDTV. The Olympus SZ-31MR iHS also makes photo slideshows even more entertaining by incorporating music and transition effects.

Canadian Pricing and Availability
The Olympus SZ-31MR iHS will be available in late April and ships with a Strap, USB Cable, USB-to-AC Adapter (F-2AC), Lithium-Ion Battery (LI-50B), Quick Start Guide, A/V Cable, Instruction Manual on CD-ROM, a software CD-ROM including [ib] (Windows) and OLYMPUS Viewer 2 (Win/Mac), and a Warranty Card.

Estimated Street Price: $399.99 (Available in Silver and Black)

For a complete list of specifications, visit the Olympus website: http://olympusamerica.com/cpg_section/product.asp?product=1593

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhance people’s lives every day. These include:

• Digital Cameras
• Professional and Interchangeable Lens System Cameras
• Related Underwater Products and Accessories
• Digital and Microcassette Recorders
• Digital Media
• Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympuscanada.com.

Olympus TOUGH TG-320

WORRY-FREE IMAGES OF LIFE’S SPONTANEOUS ADVENTURES ARE POSSIBLE WITH THE NEW OLYMPUS TOUGH TG-320

Active Families Appreciate an Ultra Durable, Affordable Camera That Can Keep Up with Them

CENTER VALLEY, Pa., January 9, 2012 – Olympus adds to its TOUGH line of rugged digital cameras today with the new 14-megapixel, 3.6x wide-angle optical zoom lens (28-102mm equivalent*), waterproof, shockproof, freezeproof and dustproof Olympus TG-320. Whether they’re in the water or enjoying the snow, families and active consumers want an affordable camera they can trust to endure all of life’s spontaneous moments and capture superior images anytime.

The rugged Olympus TG-320 is designed to take the hard knocks of everyday life, so you know that the memories it captures will be protected. It can handle five-foot drops to the hard ground, operate in freezing snowstorms (to -10 degrees Celsius), and swim with fish (waterproof to 3 metres) – lethal conditions for most other digital cameras. With Underwater HD Video, the TG-320 offers the reliability of the ideal vacation camera.

Throw the Olympus TG-320 in your backpack before heading out into the wild for the weekend; bring it along with your snorkelling gear to capture crisp, clear high-definition video of marine life at the touch of a button; even hand it off to the kids at family events to let them express their own unique vision. You won’t have to worry about accidents spoiling the fun.

Olympus TOUGH TG-320 Back View

Add more dimension to your photographs by shooting dynamic 3D photos in any mode from macro to landscape, and even under water. Express your inner artist with the Olympus TG-320’s in-camera Magic Art Filters that enable users to enhance and customize images as they’re being captured.

Olympus TOUGH TG-320 Top View

When you’re back from your adventures, the camera’s HDMI Control makes playback a breeze. Simply connect the camera to an HDTV with an optional HDMI cable and use your HDTV’s remote to control playback functions and navigate the camera’s menus from the comfort of your couch.

* 35mm camera equivalent.

Canadian Pricing and Availability
The Olympus TG-320 will be available in February and ships with a Camera Strap, USB Cable, USB-AC Adapter (F-2AC), Lithium-Ion Battery (LI-42B), Audio/Video Cable, Quick Start Guide, Instruction Manual and OLYMPUS [ib] Software CD-ROM and a Warranty Card.

Estimated Street Price: CAD $179.99 (Available in red or blue)

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhance people’s lives every day. These include:

•    Digital Cameras
•    Professional and Interchangeable Lens System Cameras
•    Related Underwater Products and Accessories
•    Digital and Microcassette Recorders
•    Digital Media
•    Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympuscanada.com.

Olympus SP-620UZ

PORTABLE POWERHOUSE: OLYMPUS SP-620UZ ULTRAZOOM BOASTS OUTSTANDING OPTICS, IMAGE QUALITY AND AFFORDABILITY

High-Performance 21x Wide Zoom Compact Camera–The Ideal Travel Companion

CENTER VALLEY, Pa., January 9, 2012 – Olympus today unveils the SP-620UZ, a long zoom camera designed for consumers looking for a powerful, great-value, go-anywhere compact that captures challenging shots. Offering impressive wide-angle capability for shooting landscapes, interiors and crowds, it’s a 21x optical zoom lens (25-525mm equivalent*) gives you the flexibility to focus and capture wildlife, competitive sports and other distant subjects without having to carry interchangeable lenses.

The outstanding optics are matched by Olympus’ advanced technologies, including Multi-Motion Movie  Image Stabilization, which minimizes camera shake even when the user is moving and Dual Image Stabilization allowing you to record crisp, clear stills and HD videos. Capture images with radiant colours, low noise and razor-sharp edges, thanks in part to the 16-megapixel CCD sensor.

Olympus SP-620UZ Back View

In addition to shooting wide-angle shots in close quarters, expansive panoramas and nose-to-nose close-ups, the Olympus SP-620UZ is flexible enough to experiment with intermediate zoom settings for portraits, still-life subjects and movies. A host of creative in-camera Magic Art Filters enables you to apply spectacular effects to all of life’s adventures both with stills and in video mode.

Olympus SP-620UZ Top View

No time to fix your make-up before someone takes your picture with the SP-620UZ? Olympus’ Beauty Make-up mode will let you apply everything from eyeliner to eye shadow and rouge. You can even lift cheekbones and morph your subjects into cover-models. With 3D image capture, the Olympus SP-620UZ combines two photos of the same subject from different angles to generate dynamic 3D images that can be viewed on a 3D-compatible monitor or television.

Eye-Fi™ card compatibility and a 3.0”LCD make it simple to share stills and HD videos with ease.

*35mm camera equivalent.

Olympus SP-620UZ

Canadian Pricing and Availability
The SP-620UZ will be available in January and ships with a Camera Strap, Protective Lens Cap, USB Cable, Audio/Video Cable, 4 AA Batteries, Quick Start Guide, Instruction Manual and OLYMPUS [ib] Software CD-ROM and a Warranty Card.

Estimated Street Price: $199.99 (Available in silver and black)

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhance people’s lives every day. These include:

•    Digital Cameras
•    Professional and Interchangeable Lens System Cameras
•    Related Underwater Products and Accessories
•    Digital and Microcassette Recorders
•    Digital Media
•    Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympuscanada.com.

Olympus SZ-14

TRACK YOUR SUBJECTS NEAR OR FAR WITH NEW ULTRA-SLEEK OLYMPUS SZ-14 LONG ZOOM CAMERA

Super-Slim & Stylish 24x Optical Zoom Camera Captures the Action Close Up and Personal

CENTER VALLEY, Pa., January 9, 2012 – Olympus today unveils the full-featured, slim and sleek SZ-14, a compact superzoom camera with a powerful 24x optical wide-angle zoom lens (25-600mm equivalent*) and two forms of image stabilization to help deliver the clearest results possible. Whether you’re traveling, at a family function, or on the sideline of a sporting event, the new, powerful SZ-14 gives you the flexibility to zoom right in and shoot brilliant close-ups without sacrificing versatility and image quality.

With remarkable magnification power in combination with 14-megapixel resolution, the super-slim SZ-14 is packed with state-of-the-art Olympus technology that delivers excellent image quality. A new, retro-chic “smart grip” at the front of the camera combined with built-in Dual Image Stabilization, helps cut out blur caused by imperceptible camera shake, allowing you to zoom right in for expressive close-ups and vivid HD 720p video.

High-speed, seven-frames-per-second (7 fps) sequential shooting gives you the power to capture a dynamic series of images of fast-moving subjects. For more composed shooting, the Olympus SZ-14’s Telephoto Macro captures all the rich detail of small subjects like flowers from inches away. The powerful zoom brings you up close to whimsical subjects like butterflies from a safe distance, so you don’t scare them.

Eleven Magic Filters power your creativity by adding a whole range of special effects to your images directly in-camera. The Olympus SZ-14 offers the new Fragmented magic filter to transform an average shot into a collage of tiles that look as if the original picture had been cut up and reassembled. They give the shot a lively new look and feel with a vibrant, three-dimensional texture.

Easily frame and review your images on the large, 3-inch LCD display (460,000 dots) and share them wirelessly throughout your social networks or on your computer via an optional Eye-Fi Card – or in all the glory of High-Definition using an optional HDMI cable on a big-screen HDTV.

* 35mm camera equivalent

Canadian Pricing and Availability

The Olympus SZ-14 will be available in March and ships with a Camera Strap, USB Cable, USB-AC Adapter (F-2AC), Lithium-Ion Battery (LI-50B), Audio/Video Cable, Quick Start Guide, Instruction Manual and OLYMPUS [ib] Software CD-ROM and a Warranty card.

Estimated Street Price: $199.99 (Available in silver, black and red)

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhance people’s lives every day. These include:

•    Digital Cameras
•    Professional and Interchangeable Lens System Cameras
•    Related Underwater Products and Accessories
•    Digital and Microcassette Recorders
•    Digital Media
•    Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympuscanada.com.

Olympus VR-340

NEW OLYMPUS VR-340 PROVES BEAUTY IS MORE THAN SKIN DEEP

Slim, Stylish and Full of Features, the Olympus VR-340 Offers a Powerful 10x Zoom and Cutting-Edge Performance Inside Its Sleek Metal Casing

CENTER VALLEY, Pa., January 9, 2012 – Olympus today announces the launch of a new V Series camera that once again proves you can have an affordable, great-looking camera with advanced digital technology all packed into an exquisitely attractive slim metal casing. Whether you’re out for a night on the town, a birthday dinner with friends or a weekend stroll, the Olympus VR-340’s 10x super wide optical zoom lens (24-240mm equivalent*) is ready to capture and share superb close-ups and group shots of life’s most important moments, like births or weddings.

The Olympus VR-340 includes all the technology you’d expect from more expensive compact cameras, including a standout 16-megapixel sensor, AF Illuminator and higher ISO for shooting in low light, designed to enhance your shots.

Add style and artistic flair to your photos with nine Magic Art Filters that work with videos and still photos alike. The new Beauty Make-up mode enhances the look of faces in your shots. Laid out like a cosmetic toolbox, it lets you apply everything from eyeliner and eye shadow to rouge for skin blemishes. You can even lift cheekbones and morph your subjects to give them a cover-model look.

A simple, one-touch button allows you to record video clips with amazing clarity in high-definition, right from your camera. With sophisticated AF tracking, you can have confidence in capturing fast moving subjects like kids & pets. Simply preview and share all of your images on the Olympus VR-340’s large 3.0-inch, high-resolution LCD for proof that this camera’s beauty is more than skin deep.

*35mm camera equivalent.

Canadian Pricing and Availability
The Olympus VR-340 will be available in March and ships with a Camera Strap, USB Cable, USB-AC Adapter (F-2AC), Lithium-Ion Battery (LI-50B), Audio/Video Cable, Quick Start Guide, Instruction Manual and OLYMPUS [ib] Software CD-ROM and a Warranty Card.

Estimated Street Price: CAD $149.99 (Available in white, silver, black, purple and red)

For a complete list of specifications, visit the Olympus website: www.getolympus.com.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhance people’s lives every day. These include:

• Digital Cameras
• Professional and Interchangeable Lens System Cameras
• Related Underwater Products and Accessories
• Digital and Microcassette Recorders
• Digital Media
• Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympuscanada.com.

Olympus VG-160

NEW OLYMPUS VG-160 DELIVERS POINT-AND-SHOOT SIMPLICITY AND QUALITY AT A LOW PRICE

Redefining Value, this Super, Slender Shooter Captures High-Quality Still
Photos and Videos Quickly and Easily

CENTER VALLEY, Pa., January 9, 2012 – Olympus today announces the launch of a new V Series camera offering everything you’d expect and more at an ultra affordable price. The 14-megapixel VG-160 sports a superb 5x optical zoom and a wide-angle lens (26-130mm equivalent*) packed into a super-slim body that gets you close to your subject. At just 19.3mm deep, the VG-160 slips easily into your pocket, and includes all the capabilities you need in one compact camera. The slender and affordable Olympus VG-160 is packed with in-camera Magic Art Filters, HD Video and an intelligent, iAuto.

A large 3.0-inch LCD offers a clear preview of your images, and technological enhancements like AF Tracking, Shadow Adjustment Technology and Face Detection help you capture images just the way you intended. Intelligent Auto (iAuto) automatically recognizes shooting conditions that match any of 29 built-in scene modes, such as self-portrait, landscape & night + portrait, and then adjusts the focus and exposure for the perfect balance of colour and clarity. Whether you’re capturing the kids on a playground, or taking pictures at a birthday party, the Olympus VG-160’s iAuto will optimize your camera’s settings to ensure capture your everyday moments with ease.

A single one-touch HD Video button ensures instant access to movie mode on the Olympus VG-160, so you can start recording in 720p High-Definition without changing menu settings. Built-in Digital Image Stabilization ensures your images and videos will have amazing clarity.

Add style and artistic flair to your photos with Magic Art Filters. Joining Pop Art, Pin Hole, Drawing, Fish Eye and Soft Focus are Punk, which creates a two-tone image with a classic Punk Rock feel; Watercolour, which transforms images into frame-worthy paintings; and Sparkle, which adds a special twinkle to your photos.

* 35mm camera equivalent.

Canadian Pricing and Availability
The Olympus VG-160 will be available in February and ships with a Camera Strap, USB Cable, USB-AC Adapter (F-2AC), Lithium-Ion Battery (LI-70B), Audio/Video Cable, Quick Start Guide, Instruction Manual and OLYMPUS [ib] Software CD-ROM and a Warranty Card.

Estimated Street Price: $99.99 (Available in silver, black, red and orange)

For a complete list of specifications, visit the Olympus website: www.getolympus.com.

Journalists interested in more information, review units and high-resolution images of the Olympus VG-160 can visit the Olympus website: http://asset.olympusamerica.com/login/.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhance people’s lives every day. These include:

• Digital Cameras
• Professional and Interchangeable Lens System Cameras
• Related Underwater Products and Accessories
• Digital and Microcassette Recorders
• Digital Media
• Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympuscanada.com.

Olympus PEN Mini E-PM1

“The [Olympus] PEN Mini E-PM1 is a fantastic and very welcome addition to the PEN range and one which will undoubtedly be popular both for the novice upgrader and those who want a portable alternative to a DSLR.”

We’ve added another Olympus PEN E-PM1 [QuickPrice Check] review to our Reviews Matrix.

CameraLabs has published their review of the Olympus PEN Mini E-PM1, an Interchangeable Lens Camera with 12.3MP resolution (on a 17.3 x 13.0 mm High Speed Live MOS Sensor), Sensor-shift Image Stabilization, Dust Reduction, an extra large 3.0-in. LCD (460k-dot), Full HD Movie (1920×1080/60i) with stereo sound, Intelligent AUTO (auto scene recognition), PASM modes, Scene Modes, Shutter speed range of 60 – 1/4000 sec. plus Bulb (up to 30 mins), Continuous Shooting at 5.5fps, RAW file format, a hot shoe, and Art Filter.

You can read the Olympus E-PM1 Review @ CameraLabs.

Related Links:

• Olympus E-PM1 Press Release
• Olympus E-PM1 QuickFact Sheet
• Olympus E-PM1 Technical Specs

Olympus PEN E-P3

“As successor to the E-P2, there are clearly a number of improvements visible, such as a very fast autofocus in the Olympus PEN E-P3, a more powerful processor, a new touch display with a larger viewing angle and a built-in flash has been added.”

We’ve added another Olympus PEN E-P3 [QuickPrice Check] review to our Reviews Matrix.

LetsGoDigital has published their review of the Olympus E-P3, a Digital Interchangeable Lens Compact System Camera with 12.3MP resolution (on a 17.3 x 13.0 mm High Speed Live MOS Sensor), Sensor-shift Image Stabilization, Dust Reduction, an extra large 3.0-in. LCD (614k-dot), Full HD Movie (1920×1080/60i) with stereo sound, Intelligent AUTO (auto scene recognition), Scene Modes, AF Tracking, Face Detection, Shadow Adjustment Technology, PASM modes, Shutter speed range of 60 – 1/4000 sec. plus Bulb (up to 30 mins), Continuous Shooting at 5.5fps, RAW file format, Digital Level, MF Assist, a hot shoe, Live View Autofocus system with real time focus, Multiple Exposure, Wireless compatibility (using optional PP-1 Penpal or Eye-Fi card), and Art Filters.

You can read the Olympus E-P3 Review @ LetsGoDigital.

Related Links:

• Olympus E-P3 Press Release
• Olympus E-P3 Technical Specs

Olympus PEN E-PL3

“Despite its small format, the Olympus PEN Lite has similar image quality to a comparable SLR camera, especially for the lower ISO values.”

We’ve added another Olympus Pen E-PL3 [QuickPrice Check] review to our Reviews Matrix.

LetsGoDigital has published their review of the Olympus PEN Lite E-PL3, a Digital Interchangeable Lens Compact System Camera with 12.3MP resolution (on a 17.3 x 13.0 mm High Speed Live MOS Sensor), Sensor-shift Image Stabilization, Dust Reduction, an extra large 3.0-in. LCD (460k-dot), Full HD Movie (1920×1080/60i) with stereo sound, Intelligent AUTO (auto scene recognition), PASM modes, Scene Modes, Shutter speed range of 60 – 1/4000 sec. plus Bulb (up to 30 mins), Continuous Shooting at 5.5fps, RAW file format, a hot shoe, and Art Filter.

You can read the Olympus E-PL3 Review @ LetsGoDigital.

Related Links:

• Olympus E-PL3 Press Release
• Olympus E-PL3 Technical Specs

Olympus PEN Mini E-PM1

“The Olympus PEN Mini is ideal for people that truly value good quality photos and video recordings, but find a digital SLR camera much too heavy and complicated.”

We’ve added another Olympus PEN E-PM1 [QuickPrice Check] review to our Reviews Matrix.

LetsGoDigital has published their review of the Olympus PEN Mini E-PM1, an Interchangeable Lens Camera with 12.3MP resolution (on a 17.3 x 13.0 mm High Speed Live MOS Sensor), Sensor-shift Image Stabilization, Dust Reduction, an extra large 3.0-in. LCD (460k-dot), Full HD Movie (1920×1080/60i) with stereo sound, Intelligent AUTO (auto scene recognition), PASM modes, Scene Modes, Shutter speed range of 60 – 1/4000 sec. plus Bulb (up to 30 mins), Continuous Shooting at 5.5fps, RAW file format, a hot shoe, and Art Filter.

You can read the Olympus PEN Mini E-PM1 Review @ LetsGoDigital.

Related Links:

• Olympus E-PM1 Press Release
• Olympus E-PM1 QuickFact Sheet
• Olympus E-PM1 Technical Specs