Olympus OM-D E-M5

CLASSIC OM DESIGN REVIVED INTO A NEW STATE OF THE ART DIGITAL CAMERA – THE BEGINNING OF THE NEW: OLYMPUS OM-D E-M5

The Olympus E-M5 Unites an Intuitive Built-In Electronic Viewfinder with the World’s First*1 5-Axis Image Stabilization and World’s Fastest*2 Autofocusing System inside a Powerfully Portable and Rugged Dustproof and Splashproof Body

CENTER VALLEY, Pa., February 7, 2012, 9:00pm – Today Olympus builds upon the 40-year legacy of the OM SLR film camera series and marks the beginning of the new digital imaging era with the launch of the Olympus E-M5, the first of the new Olympus OM-D (OM Digital) Series of Micro Four Thirds™ products. Designed to meet the needs of advanced photographers, the Olympus E-M5 is packed with a built-in electronic viewfinder, superior image technology, blazing fast speed and total creative control in a classic, rugged body ready for sand, sun, sleet or snow.

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Olympus TOUGH TG-820

NEW OLYMPUS TG-820 iHS IS TOUGHER ON THE OUTSIDE AND SMARTER ON THE INSIDE FOR INCREDIBLE IMAGE QUALITY ANYWHERE

iHS Technology Brings Intelligence, High-Sensitivity and High-Speed Performance to Active Families and Adrenaline Junkies Alike So They Can Focus on Fun

CENTER VALLEY, Pa., February 7, 2012 – The Olympus digital camera line-up for spring features a next-generation Olympus TOUGH compact that sets a new benchmark for Waterproof, Shockproof, Freezeproof, Crushproof and Dustproof performance. Combining proven durability with superb image quality courtesy of the new iHS (Intelligent, High-Sensitivity and High-Speed) family of technologies, the Olympus Tough TG-820 iHS has both brains and brawn. iHS harnesses the power of a new 12-megapixel BSI (Back-Side Illuminated) CMOS sensor and the TruePic VI image processor (originally developed for DSLR cameras) to dramatically improve low-light performance, speed up camera response time, enhance scene and subject recognition and double zoom magnification without losing image quality.

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Olympus SZ-31MR

NEW OLYMPUS SZ-31MR iHS DIGITAL CAMERA GETS YOU SO CLOSE TO THE ACTION, YOU CAN ALMOST TOUCH IT

iHS Technology, High-Resolution Touch LCD, and 24x Zoom Extends the Power and Performance of the Olympus Long Zoom Line

CENTER VALLEY, Pa., February 7, 2012 – The Olympus SZ-31MR iHS camera packs incredible power and performance into a single, compact and lightweight body thanks to new enhancements to the popular Long Zoom line. Like its predecessor, the SZ-31MR iHS incorporates revolutionary Multi-Recording functionality that simultaneously captures 1080p HD Video and 16-Megapixel still images without missing a frame. But the innovative Olympus SZ-31MR iHS goes further by combining an outstanding 24x Wide-Angle Optical Zoom Lens (25-600 mm zoom equivalent in 35-mm format) with a new touch panel LCD and powerful new iHS (Intelligent, High-Sensitivity and High-Speed) technologies that capture excellent images and videos in the most challenging backlit and low light conditions.

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Olympus TOUGH TG-320

WORRY-FREE IMAGES OF LIFE’S SPONTANEOUS ADVENTURES ARE POSSIBLE WITH THE NEW OLYMPUS TOUGH TG-320

Active Families Appreciate an Ultra Durable, Affordable Camera That Can Keep Up with Them

CENTER VALLEY, Pa., January 9, 2012 – Olympus adds to its TOUGH line of rugged digital cameras today with the new 14-megapixel, 3.6x wide-angle optical zoom lens (28-102mm equivalent*), waterproof, shockproof, freezeproof and dustproof Olympus TG-320. Whether they’re in the water or enjoying the snow, families and active consumers want an affordable camera they can trust to endure all of life’s spontaneous moments and capture superior images anytime.

The rugged Olympus TG-320 is designed to take the hard knocks of everyday life, so you know that the memories it captures will be protected. It can handle five-foot drops to the hard ground, operate in freezing snowstorms (to -10 degrees Celsius), and swim with fish (waterproof to 3 metres) – lethal conditions for most other digital cameras. With Underwater HD Video, the TG-320 offers the reliability of the ideal vacation camera.

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Olympus SP-620UZ

PORTABLE POWERHOUSE: OLYMPUS SP-620UZ ULTRAZOOM BOASTS OUTSTANDING OPTICS, IMAGE QUALITY AND AFFORDABILITY

High-Performance 21x Wide Zoom Compact Camera–The Ideal Travel Companion

CENTER VALLEY, Pa., January 9, 2012 – Olympus today unveils the SP-620UZ, a long zoom camera designed for consumers looking for a powerful, great-value, go-anywhere compact that captures challenging shots. Offering impressive wide-angle capability for shooting landscapes, interiors and crowds, it’s a 21x optical zoom lens (25-525mm equivalent*) gives you the flexibility to focus and capture wildlife, competitive sports and other distant subjects without having to carry interchangeable lenses.

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Olympus SZ-14

TRACK YOUR SUBJECTS NEAR OR FAR WITH NEW ULTRA-SLEEK OLYMPUS SZ-14 LONG ZOOM CAMERA

Super-Slim & Stylish 24x Optical Zoom Camera Captures the Action Close Up and Personal

CENTER VALLEY, Pa., January 9, 2012 – Olympus today unveils the full-featured, slim and sleek SZ-14, a compact superzoom camera with a powerful 24x optical wide-angle zoom lens (25-600mm equivalent*) and two forms of image stabilization to help deliver the clearest results possible. Whether you’re traveling, at a family function, or on the sideline of a sporting event, the new, powerful SZ-14 gives you the flexibility to zoom right in and shoot brilliant close-ups without sacrificing versatility and image quality.

With remarkable magnification power in combination with 14-megapixel resolution, the super-slim SZ-14 is packed with state-of-the-art Olympus technology that delivers excellent image quality. A new, retro-chic “smart grip” at the front of the camera combined with built-in Dual Image Stabilization, helps cut out blur caused by imperceptible camera shake, allowing you to zoom right in for expressive close-ups and vivid HD 720p video.

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Olympus VR-340

NEW OLYMPUS VR-340 PROVES BEAUTY IS MORE THAN SKIN DEEP

Slim, Stylish and Full of Features, the Olympus VR-340 Offers a Powerful 10x Zoom and Cutting-Edge Performance Inside Its Sleek Metal Casing

CENTER VALLEY, Pa., January 9, 2012 – Olympus today announces the launch of a new V Series camera that once again proves you can have an affordable, great-looking camera with advanced digital technology all packed into an exquisitely attractive slim metal casing. Whether you’re out for a night on the town, a birthday dinner with friends or a weekend stroll, the Olympus VR-340’s 10x super wide optical zoom lens (24-240mm equivalent*) is ready to capture and share superb close-ups and group shots of life’s most important moments, like births or weddings.

The Olympus VR-340 includes all the technology you’d expect from more expensive compact cameras, including a standout 16-megapixel sensor, AF Illuminator and higher ISO for shooting in low light, designed to enhance your shots.

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Olympus VG-160

NEW OLYMPUS VG-160 DELIVERS POINT-AND-SHOOT SIMPLICITY AND QUALITY AT A LOW PRICE

Redefining Value, this Super, Slender Shooter Captures High-Quality Still
Photos and Videos Quickly and Easily

CENTER VALLEY, Pa., January 9, 2012 – Olympus today announces the launch of a new V Series camera offering everything you’d expect and more at an ultra affordable price. The 14-megapixel VG-160 sports a superb 5x optical zoom and a wide-angle lens (26-130mm equivalent*) packed into a super-slim body that gets you close to your subject. At just 19.3mm deep, the VG-160 slips easily into your pocket, and includes all the capabilities you need in one compact camera. The slender and affordable Olympus VG-160 is packed with in-camera Magic Art Filters, HD Video and an intelligent, iAuto.

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