M.ZUIKO DIGITAL ED 12-50mm F3.5-6.3 EZ

OLYMPUS^® INTRODUCES A NEW MICRO FOUR THIRDS^® LENS THAT DELIVERS PEN PERFORMANCE IN THE TOUGHEST CONDITIONS

Olympus’ First Micro Four Thirds Lens with an Electronic Zoom is Quiet, Versatile and Designed to Deliver a Range of Images in a Compact, Dust- and Splashproof Body

CENTER VALLEY, Pa., December 14, 2011 – Olympus adds to its powerfully simple and growing PEN family with the first fully-compatible interchangeable Micro Four Thirds lens to incorporate an electronic motorized zoom. The M.ZUIKO DIGITAL ED 12-50mm F3.5-6.3 EZ (35mm equivalent 24–100mm) delivers smooth, quiet zooming that gives you versatility, portability and maximizes the performance of the Olympus PEN^® compact system cameras.

The sophisticated new lens has a zoom ratio of approximately 4.2x, allowing photographers to capture anything from detailed, wide-angle group shots to medium telephoto-range images so you can get up close and personal for intimate portraits of children and pets – even indoors. The photographer can control the zooming speed by turning the barrel – slowly for drama, quickly for performance, or at an intermediate rate. Manual zooming is also available for those looking to take full control.

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In all, Olympus surprised over 1,000 people with a new PEN camera in six cities and on a JetBlue flight. The goal is to prove that the PEN cameras are so user-friendly that anybody could take great photographs with them. See what the 1,000 lucky persons shot with their free PEN cameras at: PENReady.com.

Olympus surprises 100 people in NYC with a new Olympus PEN camera.

In all, Olympus gave out 1,000 PEN cameras to people in six cities. Would more camera manufacturers engage in this kind of marketing!

Did you get one? Let us know what you think. Leave a comment.

Recently Olympus gave away 1,000 PEN cameras in six cities to prove that anyone can take extraordinary photos and videos. This video was filmed using a PEN camera. Did you get one? Drop us a comment and tell us what you think of the marketing — and, of course, the camera!

From getolympus

Go behind the scenes with the Grand Prize winning five person team Bujin Productions as it creates the award winning short Running Colors, the winner of the Olympus PEN Your Short 48 Hour Film Contest at the 2011 Vail Film Festival. The team features Austin Lottimer, Maitland Lottimer, Barclay Lottimer, Sophie Sakson, and Sally Brennan.

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You’ve watched the first Olympus PEN stop-motion video. Here’s the second [published a while back in May] called PEN Giant and featuring the E-PL1.

[ via ephotozine ]

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If you own an Olympus PEN Digital, you may will want to download the latest firmware upgrade, available today. According to an autofocus speed test by DPReview, the new firmware improved AF by approx. 20% (firmware v1.1 on E-PL1).

Download the new firmware upgrade at: Olympus

Related Link:

• Olympus Firmware Upgrade Press Release

Olympus Firmware Update Improves Autofocus Performance for Pen Series Cameras: E-P1, E-P2 and E-PL1

The firmware update improves the AF speed for the E-P1, E-P2 and E-PL1’s still image capture with all Four Thirds and Micro Four Thirds lenses. In addition, the update improves AF Tracking in continuous AF mode when shooting movies and using the new M. Zuiko Digital™ ED 9-18mm F4.0-5.6 and M. Zuiko Digital ED 14-150mm F4.0-5.6 lenses.

The new firmware will be available on Olympus’ Web site starting on April 22, 2010.

PRESS RELEASE

CENTER VALLEY, Pa., April 15, 2010 – Olympus today announces the release of new firmware that improves auto focus performance for still images and high-definition (HD) video recording for the Olympus PEN E-P1, E-P2 and E-PL1 cameras. The firmware update will also enable the menu and recorded image to be displayed on the E-P2 and E-PL1 LCD while the VF-2 electronic viewfinder is in use.

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