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Press Releases

Olympus Announces E-P3, E-PL3 and E-PM1

Thu June 30, 2011

Olympus PEN Lite E-PL3

Olympus PEN Lite E-PL3

NOT ONE, NOT TWO, BUT THREE NEW OLYMPUS PEN CAMERAS BRING YOUR CREATIVE VISION TO LIFE

CENTER VALLEY, Pa., June 30, 2011 – Today Olympus launches three new PEN compact system cameras designed to help inspiration-seekers capture their unique visions and share their stories in brilliant still images and high-definition (HD) video. The Olympus PEN family combines the portability of a point-and-shoot with features found on bulkier cameras or camcorders to deliver amazing image quality and lightning fast speed. With a new 12.3-megapixel Live MOS Image Sensor, TruePic™ VI Image Processor, high ISO of 12,800, a reengineered autofocus system, full 1080i HD video with Dolby Digital sound recording, newly designed user interfaces and a variety of Art Filters and built-in creative features, these powerfully simple cameras offer advanced capabilities without the complexity of a digital single lens reflex (DSLR) camera.

In addition to these great shared capabilities, each new model offers unique features:

  • PEN E-P3: Also announced today, the flagship Olympus PEN with a classic, all-metal design and the world’s fastest autofocus**. A body portable enough to travel the world without sacrificing DSLR image quality and control that experienced photographers expect. It features a bright, 614,000 pixel, high-resolution, OLED touchscreen to easily navigate and control the camera at the touch of a finger.
  • PEN E-PL3: This powerful camera is perfect for photographers who want their memories to reflect incredible, professional image quality. Easy-to-use creative technologies are packed in its versatile body – the size of a small, portable point-and-shoot camera, but with the versatility of interchangeable lenses. A clever, tilting three-inch LCD empowers photographers to go head-and-shoulders above the crowd to capture graduations, easily stoop to eye-level as babies take their first steps or even lower to the ground to get an adorable shot of the family pet.
  • PEN E-PM1: The smallest and lightest Olympus PEN is available in six stylish colours (purple, pink, brown, white, silver and black) and features a new and simplified user interface as well as a streamlined button structure for superior ease of use. Its small size and portability make it the ideal camera to document life’s fun and spontaneous moments.


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Cameras, Olympus

Olympus PEN E-P3

Thu June 30, 2011

Olympus E-P3

Olympus E-P3

Olympus E-P3 Black

Olympus E-P3 Back View

Olympus E-P3

Olympus E-P3

 Category:  Type: Image Sensor :
EVF :
Image Stabilization :
Display :
Shooting Mode :
Shutter Speed :
  Burst :
    Movie :
    Price check… :

Retro. The Olympus PEN E-P3 distinguishes itself from other compact mirrorless DSLRs with its distinctive and beautiful retro look. Even though it follows in the footsteps of the E-P1 and E-P2, the E-P3 includes features from the E-PLx models and adds much welcomed improvements: the world’s fastest single-AF for a 3x optical zoom lens, a built-in flash, a touchscreen OLED, AF-assist light, FUll HD movie and an interchangeable handgrip.

The Olympus E-P3 is one of three PEN mirrorless DSLRs that Olympus announced together in June 2011. All three have the same image sensor and basically the same features: 12.3MP resolution (on a 17.3x13mm Live MOS Image Sensor), Sensor-shift image stabilization, TruePic™ VI Image Processor, high ISO of 12,800, fast AF, Full 1080i HD video with Dolby Digital sound recording, newly designed user interfaces and a variety of Art Filters and built-in creative features. The PEN E-P3 stands at the top of the PEN models, above the PEN Lite (E-PL3) and the PEN Mini (E-PM1).

The E-P3 has the Micro Four Thirds (mFT) mount and therefore accepts all mFT lenses, as well as Four Thirds (FT) lenses, OM lenses, some Leica lenses and lenses from other brands with the appropriate adapter. A Dust Reduction System ensures any dust that may have entered the camera when changing lenses are removed from the sensor.

A direct HD Movie button gives instant access to Full HD movie 1920×1080 pixels with Dolby stereo sound. The popular in-camera Art Filters apply to both still shots and video.

Exposure flexibility is available to more advanced photographers: Program AE (P), Aperture-Priority (A), Shutter-Priority (S) and full Manual (M) mode are all accessible directly on the Mode Dial. Advanced photographers will also appreciate available manual control over aperture and shutter speed while filming. Of the three PEN models, only the E-P3 has a built-in pop-up flash. Like the others, it also has a hotshoe for attachment of an optional external flash. Available external speedlites include the FL-36R and FL-50R with wireless flash control. The use of off-camera flashes [as fill-in light] and synchronization in Super FP mode at a fast 1/125-1/4000 shutter speed allow the use of a large aperture in daylight [e.g., to obtain beautifully blurred backgrounds while using fill-in flash when taking portraits].

The E-P3 includes a port for the detachable high resolution (1440k-dot) VF-2 live-finder which rotates up 90 degrees — useful when shooting subjects from challenging angles. The external accessory port also allows for connection with the SEMA-1 external microphone adapter for enhanced audio capture. The handgrip is removable and Olympus includes a small one as standard and provides a larger one as an optional purchase for those with bigger hands. This also opens up the opportunity for independent designers to provide differently shaped and sized handgrips.

The compact mirrorless DSLR cameras have been welcomed with open arms by enthusiasts and the Olympus E-P3 is sure to figure among the very best, providing DSLR image quality and flexibility without the complexity or size. It comes in Black, Silver or White (colors are country-dependent), and is priced at about US $900 (CAD $900) with the 14-42mm kit lens.

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Cameras, Olympus

Olympus PEN Lite E-PL3

Thu June 30, 2011

Olympus E-PL3

Olympus E-PL3

Olympus E-PL3 Black

Olympus E-PL3 Back View

Olympus E-PL3

Olympus E-PL3

Olympus E-PL3 with tiltable LCD

 Category:  Type: Image Sensor :
EVF :
Image Stabilization :
Display :
Shooting Mode :
Shutter Speed :
  Burst :
    Movie :
    Price check… :

Lite. The Olympus PEN Lite, also known as the E-PL3, is one of three PEN mirrorless DSLRs that Olympus announced together in June 2011. All three have the same image sensor and basically the same features: 12.3MP resolution (on a 17.3x13mm Live MOS Image Sensor), Sensor-shift image stabilization, TruePic™ VI Image Processor, high ISO of 12,800, fast AF, Full 1080i HD video with Dolby Digital sound recording, newly designed user interfaces and a variety of Art Filters and built-in creative features. The PEN Lite (E-PL3) stands in the middle between the E-P3 and the PEN Mini (E-PM1) and differs from them mainly by having a titltable LCD screen.

The E-PL3 has the Micro Four Thirds (mFT) mount and therefore accepts all mFT lenses, as well as Four Thirds (FT) lenses, OM lenses, some Leica lenses and lenses from other brands with the appropriate adapter. A Dust Reduction System ensures any dust that may have entered the camera when changing lenses are removed from the sensor.

A direct HD Movie button gives instant access to Full HD movie 1920×1080 pixels with Dolby stereo sound. The popular in-camera Art Filters apply to both still shots and video.

Exposure flexibility is available to more advanced photographers: Program AE (P), Aperture-Priority (A), Shutter-Priority (S) and full Manual (M) mode are all accessible directly on the Mode Dial. Advanced photographers will also appreciate available manual control over aperture and shutter speed while filming. The E-PL3 does not have a built-in pop-up flash but external flash FL-LM1 is included. This flash is compact, slides into the hotshoe. The E-PL3 also accepts a range of optional external flashes, with wireless flash control using the FL-36R and FL-50R speedlights. The use of off-camera flashes [as fill-in light] and synchronization in Super FP mode at a fast 1/125-1/4000 shutter speed allow the use of a large aperture in daylight [to obtain beautiful blurred backgrounds in portraits].

The E-PL3 includes a port for the detachable high resolution (1440k-dot) VF-2 live-finder which rotates up 90 degrees — useful when shooting subjects from challenging angles. The external accessory port also allows for connection with the SEMA-1 external microphone adapter for enhanced audio capture. For those into underwater photography, the new optional PT-EP05L underwater housing is waterproof to a depth of 45 meters (147 feet).

The Olympus PEN Lite E-PL3 is principally targeted to those wanting to learn photography without the encumbrance of a traditional DSLR. However, if you compare the differences between the E-PL3 and its bigger brother E-P3, you’ll notice that the main differences are not deal-breakers. In fact, I suspect that many advanced photographers will be tempted by its more compact form and its tiltable LCD. The E-PL3 comes in Black, Red, Silver and White (colors are country-dependent), and is priced at about US $700 (CAD $700) with the 14-42mm kit lens.

Read our Olympus E-PL3 Review



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Reviews on the Web

Panasonic G3 Review @ Camera Labs

Sun June 26, 2011

Panasonic Lumic DMC-G3

Panasonic Lumic DMC-G3

It’s one of the most enjoyable cameras I’ve used and sets the standard for viewfinder-equipped ‘EVIL’ cameras.

We’ve added another Panasonic LUMIX DMC-G3 [QuickPrice Check] Review to our Reviews Matrix.

Camera Labs has published their review of the Panasonic Lumix DMC-G3 with 16MP resolution (Four Thirds 17.3 x 13.0 mm Live MOS Sensor), electronic viewfinder (1.44m-dot image resolution with 100% field of view; 800×600, 0.7x magnification), 3.0-in. swivelling Touch Screen LCD (460k-dot; 1,440,000-dot equivalent resolution), PASM, , iAUTO, Scene Modes, Manual AF, Continuos Shooting 4fps (full resolution) or 20fps (4MP), Creative Control mode, Dust Reduction System, RAW, and Full HD 1080p Movie 1920 x 1080 with stereo sound in AVCH.

You can read the Panasonic G3 Review at: Camera Labs.

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Press Releases

Panasonic Announces the LUMIX GF3

Mon June 13, 2011

Panasonic Lumix DMC-GF3

Panasonic Lumix DMC-GF3

PANASONIC UNVEILS THE LUMIX GF3, THE COMPANY’S SMALLEST AND LIGHTEST DIGITAL INTERCHANGEABLE LENS SYSTEM CAMERA WITH A BUILT-IN FLASH*

The LUMIX GF3 Body Weighs Just 7.83oz and Produces High-Quality Photos, Full-HD Video Recording Capabilities and Smart Touch-Screen Controls

SECAUCUS, NJ (June 13, 2011) – Panasonic today announces its latest compact system camera (CSC), the mirror-free Panasonic LUMIX DMC-GF3 is the company’s smallest and lightest digital interchangeable lens camera with a built-in flash*1, with its body size comparable to that of a smartphone and weighing just 7.83oz (body only), less than a standard 8oz cup of coffee. The Panasonic’s LUMIX GF3 realizes all the features desired from a traditional DSLR interchangeable lens camera, only it accomplishes them in an ultra-compact body that is lightweight and simple to master.

This remarkable reduction in size and weight is thanks to advancements in new mirror-free camera technology, and large DSLR format sensors that are more compatible with a new class of compact Micro Four Thirds (MFT) System lenses. This new class of Compact System Cameras offers a weight and compactness not seen in traditional DSLRs, yielding greater portability and creative control. The DMC-GF3’s image quality comes from a large DSLR-sized 12.1-megapixel sensor and newly advanced image processing technologies.

The LUMIX GF3 digital camera is based on the Micro Four Thirds standard of lenses, which includes Panasonic’s 3D lens, thus the LUMIX GF3 not only provides outstanding still photos, full-High Definition 1080/60i video, but is also capable of shooting 3D still photos.

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Panasonic G3 Review @ DCRP (dcresource)

Thu June 9, 2011

Panasonic Lumic DMC-G3

Panasonic Lumic DMC-G3

All things considered, the DMC-G3 retains the features that made the G-series a favorite of mine, which is why this latest iteration earns my recommendation.

We’ve added another Panasonic LUMIX DMC-G3 [QuickPrice Check] Review to our Reviews Matrix.

DCRP (dcresource) has published their review of the Panasonic Lumix DMC-G3 with 16MP resolution (Four Thirds 17.3 x 13.0 mm Live MOS Sensor), electronic viewfinder (1.44m-dot image resolution with 100% field of view; 800×600, 0.7x magnification), 3.0-in. swivelling Touch Screen LCD (460k-dot; 1,440,000-dot equivalent resolution), PASM, , iAUTO, Scene Modes, Manual AF, Continuos Shooting 4fps (full resolution) or 20fps (4MP), Creative Control mode, Dust Reduction System, RAW, and Full HD 1080p Movie 1920 x 1080 with stereo sound in AVCH.

You can read the Panasonic G3 Review at: DCRP (dcresource).

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Sony NEX-C3 Field Report @ Luminous Landscape

Wed June 8, 2011

Sony NEX-C3

Sony NEX-C3

For entry level photographers looking for top image quality combined with lots of features and gizmos there likely isn’t a better choice.

We’ve added another Sony Alpha NEX-C3 review to our Reviews Matrix.

Luminous Landscape has published their review of the Sony NEX-3, an Interchangeable Lens Camera (“compact mirrorless DSLR”) with a 16.2MP EXMOR APS HD CMOS sensor, 3.0-in. tiltabe LCD (921k-dot), iAUTO, PASM, Scene Modes, Sweep Panorama, clip-on flash, Anti Motion Blur, Manual Focus, Background Defocus, Picture Effect, Hand-held Twilight Mode, Peaking function, supplied detachable flash, Continuous Shooting at 5.5fps, Auto HDR, Dynamic Range Optimizer, RAW, Anti-Dust Technology, and HD 720p Movie 1080 x 720 @ 30fps. The NEX-C3 has a Dual Format Media Card Slot that accepts Memory Stick PRO Duo™/Memory Stick PRO-HG Duo™ and SD/SDHC media (Class 4 or higher recommended).

You can read the Sony NEX-C3 review at: Luminous Landscape.

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Sony NEX-C3 Review @ Focus Numérique

Wed June 8, 2011

Sony NEX-C3

Sony NEX-C3

Le NEX-C3 [...] délivre une belle qualité d’image jusqu’à 6400 ISO, ce qui est une excellente performance.

We’ve added another Sony Alpha NEX-C3 [QuickPrice Check] review to our Reviews Matrix.

Focus Numérique has published their review of the Sony NEX-C3, an Interchangeable Lens Camera (“compact mirrorless DSLR”) with a 16.2MP EXMOR APS HD CMOS sensor, 3.0-in. tiltabe LCD (921k-dot), iAUTO, PASM, Scene Modes, Sweep Panorama, clip-on flash, Anti Motion Blur, Manual Focus, Background Defocus, Picture Effect, Hand-held Twilight Mode, Peaking function, supplied detachable flash, Continuous Shooting at 5.5fps, Auto HDR, Dynamic Range Optimizer, RAW, Anti-Dust Technology, and HD 720p Movie 1080 x 720 @ 30fps. The NEX-C3 has a Dual Format Media Card Slot that accepts Memory Stick PRO Duo™/Memory Stick PRO-HG Duo™ and SD/SDHC media (Class 4 or higher recommended).

You can read the Sony NEX-C3 review at: Focus Numérique [ Google Translation ].

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Press Releases

Sony Announces NEX-C3, World’s Smallest APS-C Interchangeable Lens Camera

Wed June 8, 2011

Sony NEX-C3

Sony NEX-C3

Sony Introduces World’s Smallest, Lightest Interchangeable
Lens Camera with APS-C Sized Sensor

Easy-to-use α NEX-C3 Features 16.2 Megapixels, HD Video and Friendly New Interface

TORONTO, June 8, 2011 – Sony’s new α NEX-C3 is the world’s smallest, lightest interchangeable lens camera with an APS-C sized sensor. The NEX-C3 brings the promise of DSLR-quality photography to the millions of consumers looking to take professional-looking photos without the size and bulk of traditional DSLR cameras.

The NEX-C3 features an attractive new body design that combines a satisfyingly solid metal top casing with an easy-to-use streamlined grip shape. Furthermore, reducing the size of its main circuitry visibly shrinks the camera’s size and achieves a body weight of just 225g (approximately 0.5 lbs) – nearly six percent lighter than its predecessor, the NEX-3 camera. Image quality, functionality and usability of the NEX-C3 camera also surpass that of the NEX-3 model.

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Panasonic G3 Review @ DigitalCameraReview

Tue May 31, 2011

Panasonic Lumic DMC-G3

Panasonic Lumic DMC-G3

High ISO noise performance leaves compacts in the dust and gets in the ballpark with the current generation DSLRs. Video performance is among the best I’ve seen in a still camera.

We’ve added another Panasonic LUMIX DMC-G3 [QuickPrice Check] Review to our Reviews Matrix.

DigitalCameraReview has published their review of the Panasonic Lumix DMC-G3 with 16MP resolution (Four Thirds 17.3 x 13.0 mm Live MOS Sensor), electronic viewfinder (1.44m-dot image resolution with 100% field of view; 800×600, 0.7x magnification), 3.0-in. swivelling Touch Screen LCD (460k-dot; 1,440,000-dot equivalent resolution), PASM, , iAUTO, Scene Modes, Manual AF, Continuos Shooting 4fps (full resolution) or 20fps (4MP), Creative Control mode, Dust Reduction System, RAW, and Full HD 1080p Movie 1920 x 1080 with stereo sound in AVCH.

You can read the Panasonic G3 Review at: DigitalCameraReview.

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Panasonic G3 Review @ Trusted Reviews

Tue May 24, 2011

Panasonic Lumic DMC-G3

Panasonic Lumic DMC-G3

Overall, we’re mightily impressed by the specifications, performance and overall image quality of the G3. There are a couple of niggling omissions but nonetheless we’re confident enough to say that it’s Panasonic’s best G-series model yet.

We’ve added another Panasonic LUMIX DMC-G3 [QuickPrice Check] Review to our Reviews Matrix.

Trusted Reviews has published their review of the Panasonic Lumix DMC-G3 with 16MP resolution (Four Thirds 17.3 x 13.0 mm Live MOS Sensor), electronic viewfinder (1.44m-dot image resolution with 100% field of view; 800×600, 0.7x magnification), 3.0-in. swivelling Touch Screen LCD (460k-dot; 1,440,000-dot equivalent resolution), PASM, , iAUTO, Scene Modes, Manual AF, Continuos Shooting 4fps (full resolution) or 20fps (4MP), Creative Control mode, Dust Reduction System, RAW, and Full HD 1080p Movie 1920 x 1080 with stereo sound in AVCH.

You can read the Panasonic G3 Review at: Trusted Reviews.

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Panasonic G3 Test Terrain @ Focus Numérique

Thu May 12, 2011

Panasonic Lumic DMC-G3

Panasonic Lumic DMC-G3

We’ve added another Panasonic LUMIX DMC-G3 [QuickPrice Check] Field Test [en français] to our Reviews Matrix.

Focus Numérique has published their review of the Panasonic Lumix DMC-G3 with 16MP resolution (Four Thirds 17.3 x 13.0 mm Live MOS Sensor), electronic viewfinder (1.44m-dot image resolution with 100% field of view; 800×600, 0.7x magnification), 3.0-in. swivelling Touch Screen LCD (460k-dot; 1,440,000-dot equivalent resolution), PASM, , iAUTO, Scene Modes, Manual AF, Continuos Shooting 4fps (full resolution) or 20fps (4MP), Creative Control mode, Dust Reduction System, RAW, and Full HD 1080p Movie 1920 x 1080 with stereo sound in AVCH.

You can read the Panasonic G3 Review [en français] at: Focus Numérique.

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