NOT ONE, NOT TWO, BUT THREE NEW OLYMPUS PEN CAMERAS BRING YOUR CREATIVE VISION TO LIFE
CENTER VALLEY, Pa., June 30, 2011 – Today Olympus launches three new PEN compact system cameras designed to help inspiration-seekers capture their unique visions and share their stories in brilliant still images and high-definition (HD) video. The Olympus PEN family combines the portability of a point-and-shoot with features found on bulkier cameras or camcorders to deliver amazing image quality and lightning fast speed. With a new 12.3-megapixel Live MOS Image Sensor, TruePic™ VI Image Processor, high ISO of 12,800, a reengineered autofocus system, full 1080i HD video with Dolby Digital sound recording, newly designed user interfaces and a variety of Art Filters and built-in creative features, these powerfully simple cameras offer advanced capabilities without the complexity of a digital single lens reflex (DSLR) camera.
In addition to these great shared capabilities, each new model offers unique features:
- PEN E-P3: Also announced today, the flagship Olympus PEN with a classic, all-metal design and the world’s fastest autofocus**. A body portable enough to travel the world without sacrificing DSLR image quality and control that experienced photographers expect. It features a bright, 614,000 pixel, high-resolution, OLED touchscreen to easily navigate and control the camera at the touch of a finger.
- PEN E-PL3: This powerful camera is perfect for photographers who want their memories to reflect incredible, professional image quality. Easy-to-use creative technologies are packed in its versatile body – the size of a small, portable point-and-shoot camera, but with the versatility of interchangeable lenses. A clever, tilting three-inch LCD empowers photographers to go head-and-shoulders above the crowd to capture graduations, easily stoop to eye-level as babies take their first steps or even lower to the ground to get an adorable shot of the family pet.
- PEN E-PM1: The smallest and lightest Olympus PEN is available in six stylish colours (purple, pink, brown, white, silver and black) and features a new and simplified user interface as well as a streamlined button structure for superior ease of use. Its small size and portability make it the ideal camera to document life’s fun and spontaneous moments.