SONY UNVEILS WORLD’S FIRST FULL-FRAME MIRRORLESS CAMERAS1
New Sony α7 Series Are World’s Smallest, Lightest Full-Frame Interchangeable Lens Cameras
SAN DIEGO, Oct. 15, 2013 – Sony’s new α7 and α7R digital cameras are the world’s smallest full-frame interchangeable lens models2. Highly anticipated by professional photographers and imaging enthusiasts alike, the two new cameras offer an unmatched combination of creativity, customizability and portability.
The α7R model features a 36.4 effective megapixel 35mm Exmor® CMOS sensor – the highest resolution sensor in the history of Sony’s α line – with no optical low pass filter for added resolving power and increased image detail. The α7 model boasts an impressive 24.3 effective megapixel 35mm Exmor® CMOS sensor and an innovative fast Hybrid AF system.
Each camera is equipped with advanced imaging features including a powerful new BIONZ® X processor; fast AF capabilities; a clear, bright XGA OLED Tru-finder, full HD 60p video recording, Wi-Fi® and NFC connection, dust-and moisture- resistance and more.
“With these new α7 camera systems, Sony has completely redefined the look and feel of a professional-grade digital camera,” said Mike Kahn, director of the interchangeable lens camera business at Sony Electronics. “The α7 and α7R cameras are significantly smaller, lighter and more portable than any other full-frame interchange lens camera yet deliver image quality, power and performance that professionals and enthusiasts crave.”
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|2013-10-16||Sony Alpha 7R||Press Release|
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