Spring brings a new mix of digital cameras from Fujifilm with advancements in technology, new feature-packed long zoom cameras and an expanded adventureproof line-up.

MISSISSAUGA, ON, Jan. 5, 2012 /CNW/ – FUJIFILM Canada Inc. today unveiled their new digital cameras for Spring 2012, offering Canadians innovative features and enhanced technologies that will satisfy the needs of every photographer. From travelers to family chroniclers to adventurers, amateur and semi-professional photographers will find something to love in the Fujifilm Spring 2012 line-up.

The Fujifilm FinePix HS30EXR and HS25EXR both feature an improved EXR CMOS sensor, which gives the user even more versatility in low light conditions, faster start-up and focusing time and 11 shots per second High Speed Shooting. Fujifilm also sets new standards for long zoom digital compact cameras with the launch of the FinePix F770EXR with a remarkable 20X Optical Zoom and the same EXR CMOR Sensor found in the HS-Series.

Fujifilm expands its number-one selling line of shockproof, waterproof compact cameras with the new XP-50, XP-100 and XP-150, offering improved image quality for stills and movies and enhanced rugged capabilities.

Fujifilm’s success with Superzoom cameras continues with the FinePix SL280 and S4200 that offer long zoom and advanced features in compact, easy-to-use bodies. Finally, Fujifilm introduces four new feature-packed affordable J and A Series cameras aimed at beginners and casual photographers.

“With the 2012 lineup, Fujifilm has once again proven it has a finger on the pulse of what today’s consumer is looking for in a digital camera. Every camera is designed with features and technology that make the photographic experience totally enjoyable and creative for both amateurs and experienced shutterbugs,” says Greg Poole, vice president, Imaging and Recording Media Products, FUJIFILM Canada. “We’ve made improvements to camera design and functionality, including our award-winning EXR technology, in response to feedback from customers and retailers to create a line-up we can be proud of.”

Most cameras in the Fujifilm 2012 line-up offer Faster Auto Focus and Start-up times, Easy to Use menus, excellent Low Light shooting capabilities, in-camera photo editing, High Definition (HD) video, industry leading Optical Zoom range, Tracking Auto Focus, Intelligent Scene Recognition, YouTube/Facebook easy web upload, Face Detection and Fujifilm’s Two-Year Canadian Warranty. New FinePix digital cameras will be available to Canadian consumers beginning in February 2012.

Fujifilm FinePix HS30EXR and FinePix HS25EXR: faster, sharper, even more versatile
At the heart of these HS-series cameras is a Fujinon 30x Precision Optical Zoom lens offering a super wide focal range from 24-720mm (equivalent to a 35mm camera), allowing photographers to tackle any type of subject matter from sweeping landscapes to fine details. And, thanks to the Intelligent High Resolution Digital Zoom function, the focal range can be doubled, delivering 60x zoom with a maximum telephoto setting of 1440mm without sacrificing image quality.

Fujifilm FinePix HS30EXR

With an improved EXR-CMOS sensor and EXR Processor, the new FinePix HS30EXR and HS25EXR offer even more versatility, especially in low light conditions. By redesigning the shape of the photo diodes used in the EXR CMOS sensor, the images display 30 percent less digital noise at higher ISO settings, which results in smoother tones and better low light images. And both models are capable of shooting 11 photos per second for superb action shots.

Composing images can be done using either the 3-inch LCD or the electronic viewfinder (EVF), both of which have been substantially improved over the HS20EXR. The tilting LCD uses 460,000 dots to display menus and images with great clarity and features a Monitor Sunlight mode that is easy to view, even in direct sunlight. The EVF of the HS30EXR is now larger at 0.26-inches and features 920,000 dots for a clearer viewing image. Also, the viewing angle has been increased to 22 degrees.

The HS30EXR features a long life rechargeable Li-ion battery that can shoot up to 600 photos per charge while the HS25EXR offers the flexibility of 4xAA batteries.

In addition to amazing video capability with 1080p Full HD movie at 30 frames per second, the HS30EXR and HS25EXR allow the user to employ auto focus or manually focus while shooting videos for more creative focusing effects.

Other features include 3D and Motion Panorama 360 degree modes, 16 Megapixels, Improved Dual Image Stabilization, Pro Low Light mode + capabilities up to ISO12800, RAW Shooting (HS30EXR only), TTL Flash metering with two Fujifilm optional external flashes – the EF20 and EF42 (sold separately) and an optional RR-80 remote release (sold separately).

The cameras are available at a suggested retail price of CAD $499.99 (HS30EXR) and CAD $399.99 (HS25EXR). For more information go to www.fujifilm.ca/HS30 or www.fujifilm.ca/HS25.

Fujifilm FinePix F770EXR: 20x Zoom and Speedy Powerful Performance in a slim package
Fujifilm has set new standards for digital compact cameras with the launch of the FinePix F770EXR, redefining the possibilities of a small camera with enhanced functionality in a stylish, slim design. With powerful performance in a pocket-sized package, this new camera will give families and travelers the perfect camera to capture a huge range of photographs.

Fujifilm FinePix F770EXR

The F770EXR’s slim body houses a 20x optical zoom lens, thanks to the newly designed Double Sliding Lens System, with a 25-500mm focal range (equivalent to a 35mm camera) allowing users to tackle a vast range of subjects. It also features Fujifilm’s Intelligent Digital Zoom feature which effectively doubles the focal range for a maximum telephoto setting of 1000mm*1 with less loss of image quality than a conventional digital zoom. And High Speed Shooting up to 11 photos per second ensures no photos will be ever missed.

The easy-to-use EXR Auto mode automatically optimizes settings according to scene types and has been expanded to 103 different shooting patterns. Its improved EXR-CMOS sensor and Pro Low Light Mode push the camera’s low-light capabilities even further allowing users to capture great detail in low-light scenes without resorting to flash and “noise” won’t spoil the ambient light effects.

Other features include improved GPS with high sensitivity antenna for fast positioning, long life rechargeable battery (300 photos/charge), 1080p Full HD video at 30fps with stereo sound, in-camera Photo/Video editing, high resolution 3-inch LCD with Sunlight Mode, 3D shooting and Motion Panorama modes, RAW Shooting, Full Manual controls (PSAM) and Advanced Anti-Blur. Plus, the new ergonomic design has angled dials and a rubberized grip for easier handling.

The F770EXR is available in black and red for a suggested retail price of CAD $379.99. For more information go to www.fujifilm.ca/F770 or check out the Fuji Guys videos at www.youtube.com/fujiguys.

*1Equivalent to angle of view on a 35mm camera.

FinePix SL280 and S4200: 28x and 24x Superzoom cameras offer all-in-one convenience
The Fujifilm FinePix SL280 and S4200 feature a Fujinon Wide Angle Optical Zoom lens (28x and 24x respectively) so they are ideal for family photographers, wildlife enthusiasts, travelers or sports fans. These models offer the image quality and versatility of a superzoom, the convenience and simplicity of a compact camera, and faster auto focus and start-up times.

Fujifilm FinePix SL280

Inside these cameras is Fujifilm’s unique 1/2.3-inch 14 megapixel CCD sensor for outstanding image quality while Fujifilm’s proprietary CCD-Shift image stabilization keeps images sharp. In low-light situations, users can adjust the ISO from 64 up to 6400.

Both cameras boast a 3-inch LCD screen with the SL280 offering 460,000 dot resolution (230,000 for S4200) and an ultra-wide 160 degree viewing angle that makes playback and review of movies and stills easier.

Other features include 8 fps High Speed shooting, in-camera Photo Editing, Motion Panorama, 720p HD video, Face detection with auto red eye removal, smile & blink detection, Full Manual Controls (PSAM) and Dual Image Stabilization. The SL280 has a dedicated TTL hot shoe for Fujiflm’s two external flashes – EF20 and EF42 (sold separately) and includes a Lithium-ion rechargeable battery capable of 300 photos/charge.

These cameras are offered for a suggested retail price of CAD $289.99 (SL280) and CAD $229.99 (S4200). For more information go to www.fujifilm.ca/S4200 or www.fujifilm.ca/SL280.

FinePix XP50: Adventureproof Camera Handles all Your Family’s Escapades
Following the success of the XP20, Canada’s #1 selling waterproof/shockproof digital camera*, Fujifilm raises the bar with the FinePix XP50. In addition to its adventureproof capabilities (shockproof to 1.5m, waterproof to 5m, freeze proof to -10°C and dustproof), the XP50 has an ergonomically designed rugged body for a firmer grip, even when wet, so its perfect for any activity, from family beach vacations to the annual ski trip.

Fujifilm FinePix XP50

The XP50 features a 14 megapixel CMOS sensor and new image processor for impressive picture quality with less noise, rapid auto focus and start-up times. For better low light photographs, the FinePix XP50 offers a Pro Low light mode and ISO sensitivity up to 3200. CMOS Shift Image Stabilization ensures crisp, sharp focus even in low light environments.

Other features include 1080p HD movie capture at 30fps, in-camera Photo and Movie Editing, 2.7″ LCD with anti-reflection coating, YouTube/Facebook Easy Web Upload, Rechargeable Li-Ion battery with 200 photos/charge, Motion Panorama and 5x wide angle (28mm) Optical Zoom Lens with Water Repellent Coating to prevent water droplets from spoiling photos.

The XP50 is available in Green, Blue, Orange and Silver for a suggested retail price of CAD $199.99. For more information go to www.fujifilm.ca/XP50 or view the Fuji Guys videos at www.youtube.com/fujiguys.

*Based on NPD Canada Data as of November 2011

Fujifilm FinePix XP150/100: Ultimate adventureproof compact for the most demanding shooting conditions
The XP150 and XP100 take adventuring to a new level with more rugged capabilities. Whether climbing mountains or snorkeling in oceans, these FinePix cameras have what it takes to deliver high quality images whatever the conditions.

Fujifilm FinePix XP150

The solid build, rubberized coating and riveted metal handgrips make these cameras the toughest FinePix XP yet: waterproof to 10m, shockproof up to 2m and freeze proof to -10°C. Plus extensive weather seals repel dust and sand. The Wide Angle 5x Fujinon Optical Zoom lens features a water repellent coating to prevent droplets from spoiling your photos and the battery/memory card cover has a new double lock for ultimate protection from the elements.

The XP150 features a high sensitivity GPS antenna that provides fast location ID and tracks movements showing your route on the LCD. Electronic compass and Photo Navigation show shooting direction, altitude and the direction and distance to a previous location.

Other features include faster start-up and focusing times, long-life rechargeable Li-ion battery with 300 shots/charge, in-camera Photo and Video editing, 14MP CMOS sensor, 5x optical zoom (28-140mm), bright 2.7-inch LCD with anti-reflection coating, CMOS sensor shift image stabilization, Pro Low Light mode up to ISO3200, High Speed shooting at 10fps, Full HD1080p video capture at 30fps, Motion Panorama mode, and easy upload to YouTube and Facebook.

The XP100 and XP150 are available in silver for a suggested retail price of CAD $249.99 and CAD $279.99 respectively. For more information go to www.fujifilm.ca/XP100 or www.fujifilm.ca/XP150 or check out the Fuji Guys videos at www.youtube.com/fujiguys.

Fujifilm FinePix JZ250: Compact and slim with 16 Megapixels and 8x Optical Zoom
The FinePix JZ250 is a powerful 8x zoom compact camera in a slim 0.9″-thin design with a focal length of 25 to 250mm allowing users to capture everything from beautiful wide-angle shots to stunning images of distant objects. Its 16 megapixel CCD sensor produces premium quality images and movies.

The JZ250 features high ISO sensitivity (up to ISO 3200) and Optical Image Stabilization while the Scene Recognition (SR) Auto mode automatically selects the optimal settings. The Face Detection feature can focus on up to 9 faces so it’s ideal for families or group shots.

Other features include 3.0″ LCD, video capture in 720p HD at 30fps with a dedicated movie button, Rechargeable Li-Ion Battery and YouTube/Facebook easy upload.

The JZ250 is available in black for a suggested retail price of CAD $149.99. For more information go to www.fujifilm.ca/JZ250 or check out the Fuji Guys videos at www.youtube.com/fujiguys.

FinePix JX700 and JX500: Simple yet stylish with improved LCD and faster response
The FinePix JX700 and JX500 are entry level models that produce stunning pictures, making them perfect everyday cameras for the whole family. SR Auto mode detects the scene being photographed and adjusts the camera’s settings while easy-to-use Panorama mode stitches 3 shots together to create a seamless image. Both offer a Fujinon Wide Angle (26mm) 5x Optical Zoom Lens, 16MP (JX700) and 14MP (JX500) resolution for great print quality and an improved LCD screen that is easy to see in direct sunlight. The JX700 also has a colour matching lens to enhance the design appeal.

Fujifilm FinePix JX500

Other features include 720p video capture at 30fps with movie button, fast auto focus and start-up times, in-camera Photo and Video editing, low light capability with ISO up to 3200, Li-ion rechargeable battery, Facebook/YouTube Web Mode and Face Detection, Smile and Blink Detection.

The JX700 is available in black or pink for a suggested retail price of CAD $129.99 and the JX500 is available in black or silver at an MSRP of CAD $99.99. For more information go to www.fujifilm.ca/JX700 or www.fujifilm.ca/JX500 or check out the Fuji Guys videos at www.youtube.com/fujiguys.

FinePix AX600: Simple point and shoot camera with impressive features
The Fujifilm FinePix AX600 is the ideal beginner’s point-and-shoot camera offering great features at an affordable price. This camera features 720p HD Movie Capture, Motion Panorama, Face Detection with Smile and Blink Detection, Intelligent Scene Recognition and Digital Image Stabilization for clear and sharp photos.

Other features include 14 Megapixel Resolution, 5x Fujinon Optical Zoom Lens and High Contrast 2.7-inch LCD Screen.

The AX600 is available in Black and Red for a suggested retail price of CAD $79.99. For more info go to www.fujifilm.ca/AX600 or check out the Fuji Guys videos at www.youtube.com/fujiguys.

About Fujifilm
FUJIFILM Canada Inc. is a subsidiary company of FUJIFILM North America Corporation. Fujifilm Canada is based in Mississauga Ontario, with regional offices in Montreal and Vancouver. A leader in the distribution of technologies that provide the backbone for state-of-the-art Imaging, Graphic Arts, Photofinishing, Recording Media and Motion Picture products, Fujifilm Canada stands proud as a proven solutions-provider. For more information, visit www.fujifilm.ca.

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

Fujifilm FinePix HS30EXR

FUJIFILM BRINGS HIGH PERFORMANCE FINEPIX HS30EXR AND HS25EXR TO CONSUMERS LOOKING FOR SUPERIOR IMAGE QUALITY, FAST AUTO FOCUS AND MANUAL SUPER LONG-ZOOM

Advanced Sensor, Blistering Speed and Manual 30x Zoom Make HS30EXR and HS25EXR the Go-To Cameras for You

Valhalla, N.Y., January 5, 2012 – FUJIFILM North America Corporation today announced the FinePix HS30EXR and HS25EXR, both of which are high quality, high performance DSLR-styled long-zoom cameras, built for the enthusiast photographer, but also easy enough for even first time users who want unmatched speed and image quality, all in sturdy and classic design. The new FinePix HS30EXR and HS25EXR both feature a new 1\2” 16 MegaPixel EXR-CMOS sensor, a powerful FUJINON 30x manual optical zoom (24mm-720mm) and a tilting 3.0” high contrast 460K resolution LCD with Sunlight Mode and a bright electronic viewfinder for easy outdoor viewing.

Fujifilm FinePix HS30EXR

The versatile HS30EXR and HS25EXR boast full 1080p HD movie recording at 30 frames per second (fps), super-fast auto focus of 0.16 seconds, high speed continuous shooting up to 11fps (M setting) and Super Intelligent Digital Zoom that effectively doubles zoom capability to an extraordinary 60x to capture even the most distant shot – especially good for nature and sporting event photography. For enthusiast photographers who want to get even more out of their pictures, the HS30EXR and HS25EXR also feature an amazing Super Macro Mode for shots as close as 1cm for breathtaking detail all without having to change a lens.

“Consumers who are ready to get more from their pictures are looking for solutions that will take them to the next level in their photography. The FinePix HS30EXR and HS25EXR give consumers a DSLR-style camera with a single optimized lens that ensures outstanding images and tremendous versatility,” said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, Fujifilm North America Corporation. “With these two cameras, users now have the tools that professionals do, and their image results will show spectacular detail and clarity all without the bulk and expense of a system with multiple lenses.”

The HS30EXR has a large .26” electronic viewfinder with a 22° viewing angle and stunning 920K resolution that features a “heads up” sensor that automatically changes from LCD to EVF, and numerous other features for serious photographers seeking versatility and performance. The HS25EXR has a big .20” electronic viewfinder with a 16° viewing angle and 200K resolution with the same “heads up” sensor that automatically changes from LCD to EVF for convenience.

Fujifilm FinePix HS30EXR Top View

A 30x Zoom Lens
With a 30x zoom range covering focal lengths from a super-wide 24-720mm, the FinePix HS30EXR and HS25EXR are ready for anything with their versatile single lens – from super macro to long telephoto shots. Boasting high quality FUJINON optics, the manual zoom lens is now even easier to operate on the HS30EXR thanks to a body redesign for faster and more precise zoom control.

The FinePix HS30EXR and HS25EXR are also equipped to fight blurring, a common problem when using longer focal lengths. Dual Image Stabilization combines a mechanically stabilized CMOS sensor with high ISO sensitivities for total anti-blur protection. Together these technologies reduce the blurring effect of both handshake and subject movement to provide sharp, clean and clear results even at the longest zoom settings or in challenging lighting conditions.

Intelligent Processor Featuring EXR Technology
With the updated intelligent processor, taking photos can’t get much easier. The improved GUI, with its new, rich user interface that dramatically improves the appearance and searching functions of menus, might be one of the first things you notice, but the most notable benefits are speed and image quality. Additionally, the FinePix HS30EXR and HS25EXR can now recognize an impressive 27 scenes. While shooting in EXR Auto Mode, the camera configures each scene and recognizes the perfect setting and automatically takes the best quality picture, with a single touch of a button.

EXR technology adds further versatility by modifying its behavior according to the lighting condition. Users can either let the EXR Auto mode choose the correct setting itself, or pick from three manually selected options:

• High Resolution Priority – can be used when you’re after exceptional image quality.

• High ISO & Low Noise Priority – can be used in low light conditions where the combination with the EXR sensor makes for superb results.

• Dynamic Range Priority – takes two pictures and combines them to provide a wide dynamic range of up to 1600%.

With these unique sensor combinations, capturing great pictures has never been easier.

Fujifilm FinePix HS30EXR Back View

Capture Moving Subjects
The FinePix HS30EXR and HS25EXR’s strong mix of sensor and processing technologies allow breathless action shots to be captured. The high-speed continuous shooting offers full resolution up to 8fps, or up to a staggering 11fps (M setting) at a reduced resolution. The FinePix HS30EXR also eliminates the need to worry about slow auto focusing or shutter lag. The new solution’s contrast Auto Focus system takes approximately 0.16 seconds to focus.

HD Movie Capture
The FinePix HS-Series offers an impressive level of movie functionality. With the ability to capture movies in true, full 1080p HD quality, the FinePix HS-Series delivers high sensitivity with low noise for movies captured in low lighting. In addition, movie files (.MOV) are captured with H.264 high profile compression for smaller file sizes without sacrificing quality. With a mini-HDMI output connector, it is easy to connect and view images on your HDTV (HDMI cable not included).

High Speed Movies
Versatility is further increased thanks to the High Speed Movie options, which include capture at an incredible 320fps. With features like this, even the fastest moving subjects can be captured and played back in slow motion.

Intuitive Body Design
The FinePix HS30EXR and HS25EXR sport a full complement of sophisticated manual and semi-automatic shooting modes and photographic controls. The extensive external controls give the more advanced photographer direct access to virtually every control they will need for uninterrupted shooting, and the specially designed chassis includes dedicated command buttons for quick and easy key functions such as ISO, white balance, focus and metering. The large command dial, manual focus ring, twist and zoom lens barrel, bright, clear electronic viewfinder, high quality tilting LCD screen and deep hand grip ensures the camera handles well. The HS30EXR uses a high performance, rechargeable Li-ion battery for up to 600 shots per charge, while the HS25EXR uses widely-available AA battery power.

The FinePix HS30EXR and HS25EXR also offer these additional features:
• Motion Panorama 360°: The sensor extends the sweep range to 360˚ (shots can also be taken vertically). Combined with high quality Fujifilm printing, sweeping and impressive scenes can be taken, showing fine detail, low noise and high resolution at 180°, 240˚ or full 360˚ panoramic ranges.
• Super Intelligent Flash: The FinePix HS30EXR and HS25EXR offer a flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background. Super Intelligent Flash is most useful in macro photography where the contrast between subject and background can be especially challenging, but is also effective for night and backlit photography. Both cameras also offer a TTL hot shoe to add external FUJIFILM flashes.
• Face Recognition: Users can register up to eight (8) faces, along with names, birthdays and categories, and the HS30EXR and HS25EXR will prioritize focus and exposure right on the faces of those special people. Users can also use Image Search to view images of a registered person.
• Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix HS30EXR and HS25EXR are fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
• RAW / RAW+JPEG Shooting (HS30EXR only): The FinePix HS30EXR can shoot both a RAW and JPEG shot simultaneously. RAW is for ultimate quality shots via post processing, JPEG is for great quality with no need for further post-production work.
• Multi-Bracketing: The FinePix HS30EXR and HS25EXR have 3 bracketing functions useful for high level photography: Film Simulation Bracketing (which automatically sets Film Simulation to PROVIA, Velvia and ASTIA for simultaneous capture of 3 frames), Dynamic Range Bracketing (which automatically sets dynamic range to 100%, 200% and 400% for simultaneous capture of 3 frames) and AE Bracketing (which automatically sets exposure range to even, under and over for simultaneous capture of 3 frames).
• Purple Fringing Reducer/Corner Resolution Enhancer: The EXR processor has the capability to spot and reduce purple color fringing, most common on dark subjects against light backgrounds. In addition, the EXR processor improves the resolution at the corners of an image for more uniform image sharpness.

Pricing and Availability
The FinePix HS30EXR and HS25EXR will be available in March 2012 and will be priced at US $499.95 and US $399.95, respectively.

NOTE: For more information, please go to: www.FujifilmUSA.com/CES2012.

For complete camera specifications, please go to: http://www.fujifilm.com/products/digital_cameras/.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

Related Links:

• Fujifilm FinePix HS30EXR Technical Specs
• Fujifilm FinePix HS25EXR Technical Specs

Fujifilm FinePix S4500

FUJIFILM REDEFINES S-SERIES WITH THREE NEW SPEEDY SUPER-ZOOM CAMERAS

FinePix S4200, S4500 and SL300 Combine Super-Zoom, Speed, Creative Control, Precision Optics and Flexibility for Everyday and Enthusiast Photographers

Valhalla, N.Y., January 5, 2012 – FUJIFILM North America Corporation today announced three new additions that redefine the popular long-zoom S-Series lineup: the DSLR styled FinePix S4200, S4500 and SL300 digital cameras. Each new FinePix camera offers a 14 MegaPixel CCD sensor, with the S4200 offering an impressive FUJINON 24x long-zoom lens (24-576mm), and the S4500 and SL300 both delivering an extraordinary 30x long-zoom (24-720mm), for capturing even the most distant images. The SL300 makes long-zoom control even more flexible by adding Dual Zoom Control, so users can zoom in and out using the zoom dial on the top of the camera or on the side of the lens.

These FinePix cameras have large, bright 3” LCD screens, Electronic Viewfinders, and also come equipped with a powerful sensor shift Dual Image Stabilization to help keep even the most difficult images sharp by allowing users to adjust the ISO setting from 64 up to 6400. This year, the new S-Series cameras boast improved start up times and auto focus times as fast 0.35 seconds in low light, and two power options for versatility: AA battery power for the S4200 and S4500 and rechargeable Li-ion power for the SL300.

“The new long-zoom FinePix S-Series give every day and enthusiast photographers all of the tools that they need to take their pictures to the next level – all with the speed, zoom and superior image quality that they expect from an advanced digital camera without the expense of a system camera,” said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, Fujifilm North America Corporation. “The hallmark of these cameras remains superb image quality – even in low light shooting situations – and their high speed continuous shooting, 720p HD movie recording and other great features give users the photographic experience that they have been searching for in one, complete, stylish camera body.”

FUJINON Zoom Lens and Dual Image Stabilization for Superb Image Quality
The FinePix S-Series each feature Dual Image Stabilization CCD sensors and high ISO sensitivity settings for blur-free images, but with even greater zoom capabilities. Users can now capture anything from a stunning distant landscape to getting up close with Super Macro Mode as close as 2cm for breathtaking detail.

• The FinePix S4200 has a 24x wide angle zoom 24mm – 576mm FUJINON optical lens
• The FinePix S4500 has a 30x wide angle zoom 24mm – 720mm FUJINON optical lens
• The FinePix SL300 has a 30x wide angle zoom 24mm – 720mm FUJINON optical lens with dual zoom control for flexible shooting

HD Movie Capture
All three FinePix cameras also offer sharp HD movies in 720p with sound at 30 frames per second (fps) with one-touch ease. With a mini-HDMI output connector, it is easy to connect and view images on your HDTV (HDMI cable not included).

Fujifilm FinePix S4200

Smile and Blink Detection For Perfect Pictures Every Time
The FinePix S4200, S4500 and SL300 all include Smile Detection that recognizes the moment your subject smiles and releases the shutter only when this happens, ensuring a happy photo every time. Additionally, the Blink Detection function warns you if any of your subjects have blinked so that you can re-take the photo if necessary.

Face Recognition and Image Searching
With Face Recognition on the FinePix S-Series, users can tag and name eight of their favorite subjects and the camera will automatically recognize that person in every photo taken thereafter. This allows users to search for all their pictures of any of these people, by name, using the Image Search function. Image Search, found on all three cameras makes finding the people and places you’ve photographed easy to categorize and find.

This works in the same way for other categories of photo: the camera’s SR Auto Scene Recognition technology registers whether you’ve taken a picture of a person, or a landscape, or if it’s a night shot or macro shot, so you can filter your search by subject matter or even date and get straight to the photo you are after, quickly and intuitively.

Fujifilm FinePix SL300

Stunning Panoramic Shots
The FinePix S4200, S4500 and SL300 all feature the easy-to-use Motion Panorama shooting mode, which takes three successive shots with a helpful tool which automatically releases the shutter once the images are fully aligned to seamlessly stitch the shots together in-camera. This feature allows users to get creative and see impressive results with no fear of uneven landscapes or shaky horizons.

Social Networking and Photo book Features
The FinePix S4200, S4500 and SL300 all offer in-camera tagging capabilities for both Facebook and YouTube, allowing you to select photos and movies for upload on either of the sites, making for easy upload once you connect to a PC and launch MyFinePix Studio. The feature saves time, and enables users to share special moments right away on their social networks.

The three FinePix models also allow you to tag in-camera the images you want to feature in a photo book, which can be viewed separately in-camera and later created and ordered in a Photo book quickly and seamlessly.

Other features include:
• TTL Hot Shoe (SL300 only): Allows users to add accessories, including FUJIFILM external flashes.
• Tracking Auto Focus (AF): Tracks fast moving subjects so they don’t escape from the frame in a blur. Subjects will be tracked automatically for as long as it is kept in the frame and the shutter is half-pressed; when users fully press the shutter button your subject will be in the centre of the photo in perfect focus.
• i-Flash Intelligent Flash: Offers a flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background. Gone are the ugly washout shots where the subject is blasted with light and the background dark and unexposed.
• Full Manual Controls: Gives the user the choice of direct access to manually control the settings and shooting features (program/shutter-priority/ aperture-priority/manual), and the specially designed chassis includes dedicated command buttons for quick and easy key functions.
• Instant Zoom/Zoom Bracketing: Useful for high level photography. The Instant Zoom function captures moving subjects at high zoom settings. After zooming on a subject, a single button gives an additional 1.4x or 2x digital zoom. Zoom Bracketing automatically captures the same image three times with zoom ratio settings of 1x, 1.4x and 2x with a single shutter release.
• Continuous Shooting: High speed continuous shooting up to 8fps.
• AA-Battery Power (S4200/S4500 only): Using AA batteries is convenient for on-the-go digital camera users as it eliminates the need to charge battery packs, allowing for lots of picture taking and the ease of battery replacement.
• Li-ion Power (SL300 only): Rechargeable Li-ion delivers reliable power for 260 shots per charge.

Pricing and Availability
The FinePix S4200 and S4500 will be available in February 2012 and will be priced at US $229.95 and US $259.95 respectively. The FinePix SL300 will be available in March 2012 and will be priced at US $299.95.

NOTE: For more information, please go to: www.FujifilmUSA.com/CES2012.

For complete camera specifications, please go to: http://www.fujifilm.com/products/digital_cameras/.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

Related Links:

• Fujifilm FinePix SL300 Technical Specs
• Fujifilm FinePix S4200 / S4500Technical Specs

Fujifilm FinePix F770EXR

FUJIFILM ANNOUNCES NEW COMPACT LONG-ZOOM F-SERIES THAT DELIVER AMAZING SPEED AND OUTSTANDING IMAGE QUALITY

New Compact, Feature-Loaded F-Series Offer Improved EXR-CMOS Sensor, Long-Zoom and Exceptional Low-Light Performance

Valhalla, N.Y., January 5, 2012 – FUJIFILM North America Corporation today announced three new additions to the high-end, compact long-zoom FinePix F-Series lineup that combine speed, intuitive use and advanced features: the FinePix F770EXR with GPS, F750EXR and the F660EXR. These sleek, compact digital cameras all feature a newly improved 1/2” 16 MegaPixel EXR-CMOS sensor that delivers superior image quality and performance, especially in low light situations. The F770EXR with GPS and the F750EXR both use a new FUJINON 20x Wide-Angle long-zoom lens (25-500mm) to produce exceptional images, and also feature Intelligent Digital Zoom that effectively doubles zoom capability, and an ultra-clear 3.0” high contrast 460K resolution LCD. The F660EXR incorporates a FUJINON 15x Wide-Angle long-zoom lens (24-360mm), as well as Intelligent Digital Zoom and a vivid and clear 3.0” high contrast LCD screen.

The FinePix F770EXR, F750EXR and the F660EXR bring together several exciting new technologies that deliver outstanding images – even in low light situations – that are ideal for both travelers and those who simply want high quality results from a camera that can fit into a pocket. These new technologies include an advanced EXR Auto mode with a Motion Detection capability to virtually eliminate subject blur in all lighting conditions.

“The new FinePix F-Series take the best of Fujifilm’s innovative next-generation EXR-CMOS sensor, which excels in low-light shooting, and combines it with bright and fast FUJINON lenses to give consumers impressive speed and superb image quality, all in a compact and sleek body that is highly-portable and perfect for capturing images on the go,” said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation, “These cameras are ideal for everyone looking for a solution to the problems that they find with their current digital cameras.”

The new F-Series are also all optimized for a sure grip, comfort and control and offer a new programmable function button, thoughtfully-placed dials and controls and well-placed finger grips on the front of the camera.

EXR Auto mode with Motion Detection
Fujifilm’s advanced EXR-CMOS sensor enables the F-Series to tackle motion blur on three fronts with mechanical image stabilization, high ISO sensitivity and the new Motion Detection capability working together. In low light conditions with EXR Auto mode selected, the F-Series automatically identify if the subject is moving. If it is, the camera deploys Motion Detection and a higher ISO to ensure the subject is captured with reduced blurring. If no subject movement is identified, the EXR-CMOS sensor automatically keeps the ISO lower and uses image stabilization to reduce noise.

Users who prefer to take more control themselves can also choose from:
• EXR HR (High Resolution) priority mode – the sensor utilizes all of its 16 megapixels for the highest quality results.
• EXR DR (Dynamic Range) priority mode – takes two pictures and combines them to provide a wide dynamic range of up to 1600%.

• EXR SN (Signal to Noise) priority mode – pixels are doubled up to increase sensitivity and give better results in low light conditions.

Fujifilm FinePix F660EXR

Sharp, Clear 20x and 15x Long-Zoom Lenses
The FinePix F770EXR and F750EXR cameras house the new FUJINON 20x Super Wide-Angle optical zoom lens that produces crisp high resolution results throughout the focal range, from 25mm wide-angle to 500mm telephoto. The F660EXR uses the FUJINON 15x Super Wide-Angle optical zoom lens that also produces vivid, high resolution images, from 24mm wide-angle to 360mm telephoto. All of the F-Series have a Super Macro Mode that allow sharp focusing down to 5cm delivering the most brilliant detail possible.

Impressive Speed
With auto focus speeds as fast as 0.16seconds, the F770EXR and F750EXR both deliver outstanding high speed shooting capabilities, up to 8 frames per second (fps) at full resolution (11fps max speed at medium resolution), and full HD movie capture at 1080p (30fps) in stereo. The FinePix F660EXR also delivers incredible high speed continuous shooting (up to 11fps) to help capture perfect images in every situation.

Intelligent Digital Zoom – Refined
With Intelligent Digital Zoom, the F-Series zoom range doubles the telephoto power by allowing even distant objects to be turned into frame-filling close-ups with minimal image quality loss and lets users capture a wide range of images from landscapes to tightly composed images. With 20x optical zoom, Intelligent Digital Zoom delivers 40x total zoom, and 15x optical zoom extends to 30x total zoom.

Fantastic features for maximum versatility
In addition to all these exciting new features, the F-Series also offer a wide range of picture taking modes that make it the ideal camera for almost every photographic occasion. The F-Series digital camera’s ISO mode can also be selected automatically and offers a range of 100 up to 3200, but also stretches to an incredible 12800 (Image size S only), offer a full complement of exposure modes including aperture-priority, shutter-priority and manual for creative shooting, continuous frame capture of up to eight frames per second at full resolution, Raw file format, a selection of film simulation modes and a full-featured flash are just some of the options available.

HD Movie Capture
With the ability to capture movies in true, full HD quality – 1080p – the new F-Series also have mini HDMI ports, making it easy for users to share their images and movies with loved ones through their home theater systems. The FinePix F-Series also captures movies with stereo sound and a high speed movie option for freezing fast moving action at up to an incredible 320fps. Movie files (.MOV) are captured with H.264 high profile compression for smaller file sizes without sacrificing quality. With a mini-HDMI output connector, it is easy to connect and view images on your HDTV (HDMI cable not included).

Intelligent Image Stabilization
Long-zoom cameras, especially those with 15x and 20x optical zoom like the F770EXR, F750EXR and F660EXR, need stabilization more than any other compact, with handshake and subject movement a particular problem in low light at telephoto range and in movie mode. With a highly sensitive gyro sensor, the Intelligent Image Stabilization system provides further improved image quality with reduced blurring and noise in still pictures and even when shooting movies at the full optical zoom or in very low-light.

The new mechanically stabilized sensor is able to overcome handshake and can compensate for a range of hand movements, therefore increasing ISO to freeze action is no longer so necessary, meaning sharp low-light pictures can be achieved at ISO 400, rather than ISO 800 or 1600 at night scenery. The FinePix F-Series also work to reduce blur to a minimum by deploying high ISO sensitivity to automatically increase shutter speeds, and CMOS shift type to counteract the problems of handshake and subject movement. By cleverly combining these two, blur is reduced to an absolute minimum.

3.0” Premium Clear LCD
The FinePix F-Series cameras are fitted with a premium clear 3.0” LCD (460K). The high contrast LCD is a considerable benefit in bright light, allowing the camera to be directed at various shooting angles to enable framing of almost any shot. The LCD is bright and clear, perfect for instant gratification of shots in playback.

Multi-Frame Technology
The FinePix F-Series also sport a Pro Focus Mode which is created by using Fujifilm’s Multi-Frame Technology. A burst of two or three frames is taken and by taking the distance information off, the main subject is crisply matted against a defocused foreground and background. This mode is perfect for portrait or nature photography, where professional results are needed quickly with minimal adjustment to the camera and without the need to use a PC.

Meanwhile, Pro Low-light Mode can be applied to help solve the problems of noisy low light shots.

Once switched to Pro Low-light Mode, the FinePix F-Series will take a burst of four high sensitivity images using Pixel Fusion Technology in quick succession. By using the camera’s Multi Frame Technology, the 1st, 2nd, 3rd and 4th images are overlapped to create one image with extremely low noise.

Great panoramic shots in any location
The FinePix F-Series all include an enhanced Motion Panorama mode that allows users to capture beautiful, seamless 360° panoramic images both horizontally and vertically that show fine detail, low noise and high resolution at 180°, 240˚ or full 360˚ panoramic ranges.

The FinePix F770EXR, F750EXR and F660EXR also offers these additional features:
• Super Intelligent Flash: The FinePix F-Series all offer a flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background. Super Intelligent Flash is most useful in macro photography where the contrast between subject and background can be especially challenging, but is also effective for night and backlit photography.
• Tracking Auto Focus (AF): Tracks fast moving subjects so they don’t escape from the frame in a blur. Subjects will be tracked automatically for as long as it is kept in the frame and the shutter is half-pressed; when users fully press the shutter button your subject will be in the centre of the photo in perfect focus.
• Shoot in RAW (F770EXR only): Images can also be captured in a RAW file for advanced creative work after shooting.
• Face Recognition: Fujifilm’s Face Recognition Technology gives you the ability to pre-program 8 people into the camera. You also have the option of inputting the category to which they belong (e.g. friends/family) and the date of his/her birthday. The next time you take a photo of the same person, the camera will cleverly recognize that person and optimize the settings to ensure that exposure and focus are best suited to the individual, rather than the other people in the picture. This fun technology can recognize up to 4 pre-programmed people on screen at the same time.
• Face Detection with Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the cameras are fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
• GPS and Landmark Navigator (F770EXR only): Landmark Navigator automatically locates places of interest from its on-board database and displays points on the camera’s LCD screen, showing relative position and distance from your current location. Photo Navigation helps users find their way back to previously-photographed locations with Tracking Data.

The FinePix F770EXR and F750EXR will be available in March 2012 for US $379.95 and US $349.95, respectively. The F770EXR will be available in black and red, while the F750EXR will be available in black, red and white.

The FinePix F660EXR will be available in March 2012 for US $279.95 in black.

NOTE: For more information, please go to: www.FujifilmUSA.com/CES2012.

For complete camera specifications, please go to: http://www.fujifilm.com/products/digital_cameras/.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

Related Links:

• Fujifilm FinePix F770EXR Technical Specs
• Fujifilm FinePix F750EXR Technical Specs
• Fujifilm FinePix F660EXR Technical Specs

Fujifilm FinePix XP150

FUJIFILM INTRODUCES ALL NEW RUGGED AND DURABLE FINEPIX XP150, XP100 AND XP50 DIGITAL CAMERAS THAT TAKE YOUR OUTDOOR PHOTOGRAPHY TO NEW HEIGHTS

Extreme “Four-Way Protection” Refines What a Durable, Stylish Outdoor Camera Should Be

Valhalla, N.Y., January 5, 2012 – FUJIFILM North America Corporation today announced the launch of the all new FinePix XP150 (with GPS) and XP100 (without GPS) digital cameras that take rugged protection and durability to a whole new level. Now, they are Waterproof to 33ft (10M) and Shockproof to 6.5 ft (2M), Freezeproof to 14°F (-10°C) and Dustproof. In addition, the all new XP50 also fights water, shocks, cold and debris by being Waterproof to 16.5ft (5M) and Shockproof to 5 ft (1.5M), Freezeproof to 14°F (-10°C) and Dustproof. With all this protection, you are certain to get your most adventurous shots, all with an extremely attractive camera body that is easy to use.

As a follow up to the highly successful XP-Series and its definitive “Four-Way Protection” each camera has been redesigned to deliver a brighter LCD screen, faster auto focus speeds, better ergonomics, and advanced functionality for all weather conditions.

Fujifilm FinePix XP150 Back View

The new durable FinePix XP-Series now feature the powerful and performance-driven 14-MegaPixel CMOS sensor, faster start-up and shot-to-shot times, up to 10 frames per second (fps) continuous shooting, a 2.7” anti-reflective, high-contrast LCD that has been brightened for clear viewing even in direct sunlight, and the high-precision, FUJINON 5x wide angle optical zoom lenses (28-140mm) with a reinforced hardened glass lens barrier and water repellent coating.

“Active families have redefined the uses for a digital camera, and Fujifilm’s versatile and durable XP-Series lets consumers capture images in more places,” said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. “The XP150, XP100 and XP50 thrive in elements that most cameras are afraid of, and allow users to capture photos and movies in new and unique ways, even underwater.”

Four-Way Protection
The FinePix XP150 and XP100 are Fujifilm’s most rugged and durable digital cameras that are perfect for mountain biking, hiking, skiing, surfing, and anything else that defines an extreme adventure. Both the XP150 and XP100 are Waterproof to 33ft (10M) and Shockproof to 6.5 ft (2M), Freezeproof to 14°F (-10°C) and Dustproof.

The XP50, also extremely tough and stylish, is perfect for active families on the go that want a camera they can take anywhere without worrying about its safety. Consumers can drop them, soak them, freeze them, and even cover them in dirt and mud, and the XP-Series will come out unscathed and taking great pictures. The XP50 is Waterproof to 16.5ft (5M) and Shockproof to 5 ft (1.5M), Freezeproof to 14°F (-10°C) and Dustproof.

Fujifilm FinePix XP150

Newly Redesigned Double Locking Door
The ergonomically-designed cameras are housed in a metal uni-body chassis for durability, and now feature a totally redesigned double locking door that seals and protects the battery and memory card slots, along with the USB and micro-HD ports. This new, heavy-duty door keeps the XP-Series cameras watertight and locks out dust and debris in any situation that you can throw at it.

HD Capability
The FinePix XP150, XP100 and XP50 all offer stunning movies in full 1080p HD – even underwater – with sound at 30fps with one-touch ease. Many consumers are happy to enjoy HD movies on their PC, but with the optional HD Player accessory kit, with wireless remote control (HDMI cable not included), families can gather around their home HDTV to enjoy amazingly detailed stills and high resolution movie playback.

Fujifilm FinePix XP50

Advanced Image Stabilization
The XP-Series all have a powerful sensor shift Dual Image Stabilization (CIS) system. CIS works as the photo is being taken as it combines a mechanically stabilized sensor with high ISO to combat camera/hand shake and subject movement for improved low light shooting. The result is an expanded range of shooting situations where the cameras can be used without the need of a tripod or other support. With CIS working in the background, you can capture sharp, colorful scenes and portraits underwater or at night.

Tracking Auto Focus (AF)
Created specifically to capture an action shot, the AF function tracks fast moving subjects so they don’t escape from the frame in a blur. Subjects will be tracked automatically for as long as it is kept in the frame and the shutter is half-pressed; when users fully press the shutter button your subject will be in the centre of the photo in perfect focus.

GPS and Geo-Tagging (XP150 only)
The FinePix XP150 features a high sensitivity GPS antenna that is now quicker and easier to pinpoint your location, no matter where you are in the world. The FinePix XP150 also includes an electronic compass, Photo Navigation and GPS Geo-Tagging

In addition to these innovations, the cameras are loaded with the following features:
• 360° Motion Panorama Mode: Automatically creates a stunning panoramic (horizontal or vertical) picture.
• Scene Recognition Auto (SR AUTO): This mode intelligently identifies the scene type and necessary shooting conditions to optimize picture perfect potential.
• Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the XP-Series cameras are fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
• Li-ion Rechargeable Battery: The XP150 and XP100 both feature an extended-life rechargeable Li-ion battery with charger for up to 330 shots per charge. The XP50’s rechargeable Li-ion battery delivers up to 220 shots per charge. Either way, the XP-Series allows users to shoot all of their images without worrying if the camera is going to last for the duration of their trip.
• Movie Editing Mode and Blog mode: Get creative and add finishing touches to movies and images, among others, you can choose from black and white, Sepia, or you can even add a dynamic lighting effect, all this in-camera.

The FinePix XP150 and XP100 will be available March 2012 at $279.95 and $249.95, respectively. The XP150 will be available in black and orange, while the XP100 will come in black, blue, orange, silver and green.

The FinePix XP50 will be available in March 2012 for US $199.95 and will also come in black, blue, orange, silver and green.

An accessory kit for the new XP-Series containing an adjustable float strap, protective silicone skin and a neoprene sports case will be available in spring 2012.

NOTE: For more information, please go to: www.FujifilmUSA.com/CES2012.

For complete camera specifications, please go to: http://www.fujifilm.com/products/digital_cameras/.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

Related Links:

• Fujifilm FinePix XP150 / XP100 Technical Specs
• Fujifilm FinePix XP50 Technical Specs

Fujifilm FinePix T400

FUJIFILM INTRODUCES HIGHLY PORTABLE FINEPIX T400 AND T350 LONG-ZOOM DIGITAL CAMERAS

Pocket Friendly Ultra-Compacts Boast 10x Zoom, Bright and Large 3” LCD Screen, and One-Button HD Movie Recording

Valhalla, N.Y., January 5, 2012 – FUJIFILM North America Corporation today announced the introduction of two new FinePix T-Series ultra-compact long-zoom cameras: the FinePix T400 and T350. These slim cameras have FUJINON 10x long-zoom lenses (28-280mm), and are thin enough to fit in your jeans or shirt pocket to carry wherever you go. Both cameras offer improved speeds with fast start-up and auto focus times, as well as the perfect combination of advanced features and ease of use. Additionally, both have large, bright 3” LCD screens while the FinePix T400 packs a 16-MegaPixel CCD sensor and the FinePix T350 sports a 14-MegaPixel CCD sensor to ensure that the highest image quality is captured every time.

“The FinePix T400 and T350 give consumers the best of all worlds: high quality images and fast startup and auto focus speeds, and the long zoom power to capture a wide range of photos, all in an affordable and compact digital camera,” said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. “Consumers are looking for an attractive and slim digital camera body that doesn’t hold back on features, and the FinePix T400 and T350 give everyday photographers all of the power and features like HD movie, sensor shift Image Stabilization and the creative Motion Panorama mode that they need in one package.”

Fast startup and focus with easy controls
The FinePix T400 and T350 received the speed boost that consumers have asking for: startup times have been reduced, the auto focus speed has been dramatically improved to help users lock onto their subjects, and shutter lag has been shortened to make sure that the camera is as ready as you are for any shot.

Image Stabilization
In addition to the 10x zoom, the FinePix T400 and T350 also come equipped with a powerful sensor shift Dual Image Stabilization (CIS) system. CIS works as the photo is being taken as it combines a mechanically stabilized sensor with high ISO to combat camera/hand shake and subject movement for improved low light shooting. The result is an expanded range of shooting situations where the cameras can be used without the need of a tripod or other support. With CIS working in the background, you can capture sharp, colorful scenes even in low-light situations.

Fujifilm FinePix T400

HD Capability
The new FinePix T-Series models offer stunning movies in 720p HD at 30fps with a dedicated movie recording button that allows consumers to start and stop movie recording with one press of a button. You can even zoom during movie capture and use the in-camera movie editing features to edit movie footage without having to upload to a computer or use complicated movie editing software. Many consumers are happy to enjoy HD movies on their PC, but with the optional HD Player accessory kit with wireless remote control (HDMI cable not included), families can gather around their home HDTV to enjoy amazingly detailed stills and high resolution movie playback.

Tracking Auto Focus
The FinePix T400 and T350 both feature Tracking Auto Focus which is perfect for when you need to take a picture of a moving subject and can’t keep your subject in the frame. Just switch Tracking Auto Focus on and it will track your subject and ensure that you achieve a crisp picture with you subject in the center of the frame in perfect focus, especially helpful for taking pictures of kids and at sporting events.

Face Recognition Technology
With Face Recognition, the camera can identify the people in a picture by name. Fujifilm’s Face Recognition Technology gives you the ability to pre-program 8 people into the camera. You also have the option of inputting the category to which they belong (e.g. friends/family) and the date of his/her birthday. The next time you take a photo of the same person, the camera will cleverly recognize that person and optimize the settings to ensure that exposure and focus are best suited to the individual, rather than the other people in the picture. This fun technology can recognize up to 4 pre-programmed people on screen at the same time.

In addition, the Image Search Tool is able to use the Face Recognition data (name, birthday and category) to help you find and playback your photographs quickly and easily. If you want to scroll through all pictures featuring “Mom” for example, the camera will be able to select them for you for easy viewing.

The FinePix T400 and T350 also offer these additional features:
• Scene Recognition Auto (SR AUTO): This mode intelligently detects the scene type you are shooting and optimizes the camera’s focus, exposure and white balance, so whether you’re photographing flowers or a holiday landscape, you will get flawless photos at the press of a button.
• Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, each T-Series model is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
• Motion Panorama Mode: Automatically stitches up to three shots together in-camera to create a panoramic picture.
• Smile / Blink Detection: Smile Detection works with Fujifilm’s highly-acclaimed Face Detection technology to detect smiles on faces: it will not take a picture until it detects a smile, so you’re guaranteed great shots. Additionally, Blink Detection which warns you if you have captured an image with people blinking, so you can re-shoot if necessary.

The FinePix T400 and T350 will be available March 2012 at the price of US $179.95 and US $159.95, respectively, and will be available in black, red and blue.

NOTE: For more information, please go to: www.FujifilmUSA.com/CES2012.

For complete camera specifications, please go to: http://www.fujifilm.com/products/digital_cameras/.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

Related Links:

• Fujifilm FinePix T400 / T350 Technical Specs

Fujifilm FinePix JX500

FUJIFILM FEATURE-PACKED FINEPIX JX580, JX500 AND AX550 DIGITAL CAMERAS MAKE GREAT PHOTOGRAPHY EASY FOR EVERYONE

FinePix JX580, JX500 and AX550 Combine Cool Design with 5x Zoom and Simplicity for Great Value

Valhalla, N.Y., January 5, 2012 – FUJIFILM North America Corporation today announced three new feature-packed and easy-to-use FinePix JX and AX-Series digital cameras – the JX580, JX500 and AX550. Each camera is slim, highly-portable and designed with simplicity to offer consumers a digital camera with high resolution sensors, powerful FUJINON 5x zoom lens and 720p HD movie capture capabilities, all for a fantastic value.

Fujifilm FinePix JX500 Back View

The JX580 has a powerful 16-MegaPixel CCD sensor and a FUJINON 5x wide angle (26mm-130mm) optical zoom lens to ensure that the highest image quality is captured every time. The JX580 easily gives everyone the ability to take terrific pictures, even in low light, by offering a large 3.0” LCD screen with improved viewing in bright light, metal body and a powerful Li-ion rechargeable battery.

The AX550 also features the performance-driven 16-MegaPixel CCD sensor and a FUJINON 5x wide angle (26mm-130mm) optical zoom lens, while the JX500 has an impressive 14-MegaPixel CCD sensor, a FUJINON 5x wide angle (26mm-130mm) optical zoom lens and a 2.7” LCD screen with two choices for battery power: Li-ion for the JX500 and AA batteries for the AX550.

“The FinePix JX580, JX500 and AX550 digital cameras represent Fujifilm’s commitment to delivering an easy-to-use camera that still produces fantastic images for everyday photographers,” said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. “Consumers want a camera that reflects their personal style without being overly complicated to use and these FinePix digital cameras give users the simplicity that they are looking for while maintaining a high-quality FUJINON 5x zoom, choices of battery power and HD movie capture along with the numerous other great features that they expect from Fujifilm.”

HD Movie Capabilities
The JX580, JX500 and AX550 each offer 720p HD movie capture that enables users to take stunning, detailed pictures and movies that can be enjoyed in ultra-sharp high definition on any HD ready television or PC, using the optional HD Player (HDP-L1) accessory kit with wireless remote control (HDMI cable not included). In the FinePix JX580 and JX500, a new dedicated movie recording button on the rear of the camera makes it even quicker to start capturing movie, and with their in-camera editing functionality, users can enjoy trimming, cropping and re-cutting their short movies right in the palm of their hand.

Smile / Blink Detection
The FinePix JX and AX-Series cameras feature Smile Detection that works with Fujifilm’s impressive Face Detection technology to detect smiles on faces – it will not take a picture until it detects a smile, so you’re guaranteed great looking shots. Another feature is Blink Detection which warns you if you have captured an image with people blinking, so you can re-shoot if necessary.

Facebook and You Tube Easy Web Upload
The new FinePix JX and AX-Series cameras offer an innovative function called ”Easy Web Upload” that allows you to sort through your photos on-camera and decide which ones to upload to Facebook or You Tube. Simply connect to a PC and launch the MyFinePix Studio software (for Windows) and they will immediately upload.

Other features include:
• i-Flash Intelligent Flash: Offers a flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background. Gone are the ugly washout shots where the subject is blasted with light and the background dark and unexposed. 　　
• Tracking Auto Focus (AF): Tracks fast moving subjects so they don’t escape from the frame in a blur. Subjects will be tracked automatically for as long as it is kept in the frame and the shutter is half-pressed; when users fully press the shutter button your subject will be in the centre of the photo in perfect focus.
• Scene Recognition Auto (SR AUTO): This mode intelligently identifies the scene type and necessary shooting conditions to optimize picture perfect potential.
• Motion Panorama Mode: Automatically stitches up to three shots to create a panoramic picture
• Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the cameras are fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
• Digital Image Stabilization: Reduces image blur automatically, resulting in excellent picture quality.

The FinePix JX580 and JX500 will be available in February 2012 at the price of US $119.95 and US $99.95, respectively, in black, red and blue colors. The AX550 will be available in March for US $89.95 in black.

NOTE: For more information, please go to: www.FujifilmUSA.com/CES2012.

For complete camera specifications, please go to: http://www.fujifilm.com/products/digital_cameras/.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

Related Links:

• Fujifilm FinePix JX580 / JX550 Technical Specs

Fujifilm FinePix FX600EXR

“We can see the ideal audience for this camera being young families who want an unfussy point and shoot camera.”

We’ve added another Fujifilm FinePix F600EXR [QuickPrice Check] Review to our Reviews Matrix.

TechRadar has posted their review of the Fujifilm FinePix F600EXR, a 16MP resolution (1/2.0-in. BSI EXR CMOS) compact ultra zoom digital camera which allows you to optimize the image capture according to the scene: : EXR Auto/Resolution priority, High ISO & Low noise priority, and Dynamic range priority. The F600EXR features Sensor-shift Image Stabilization, a 15x wide-angle optical zoom (24-360mm equiv.), a 3.0-in. LCD (460k-dot), PASM, Motion Panorama 360, Film Simulation, High Speed Auto Focus, Continuous Shooting at 8fps, High Speed Movie at 320fps, Best Frame Capture Mode, built-in GPS, Film Simulation Mode, and Full HD 1080p Movie 1920×1080 @ 30fps with stereo sound.

You can read the Fujifilm F600EXR Review @ TechRadar.

Related Link:

• Fujifilm FinePix F600EXR Press Release
• Fujifilm FinePix F600EXR Technical Specs

Fujifilm FinePix X10

“In many ways the X10 is the best advanced compact we’ve ever laid our hands on. [...] And while general image quality is some of the best we’ve yet seen in an advanced compact, the white discs issue does present a problem.”

We’ve added another Fujifilm X10 [QuickPrice Check] Review in our Reviews Matrix.

TrustedReviews has posted their review of the Fujifilm X10, a premium prosumer compact camera with 12 MP resolution (on a 2/3-in. EXR CMOS image sensor), a F2.0 4x optical zoom (28-112mm equiv.) lens (not interchangeable), 2.8-in. (460k-dot) LCD, PASM, Fly-by-wire manual zoom ring, Optical Viewfinder, Electronic Horizon Leveling Gauge, built-in popup flash, a hot shoe to attach an external flash, 360° Motion Panorama, and Full HD 1080p Movie 1920×1080 pixels at 30fps with stereo sound.

You can read the Fujifilm X10 Review @ TrustedReviews.

Related Links:

• Fujifilm X10 Press Release
• Fujifilm X100 QuickFact Sheet

Fujifilm FinePix X10

“Strongly recommended, and for the time being, one of the best cameras we’ve reviewed.”

We’ve added another Fujifilm X10 [QuickPrice Check] Review in our Reviews Matrix.

DigitalCameraInfo has posted their review of the Fujifilm X10, a premium prosumer compact camera with 12 MP resolution (on a 2/3-in. EXR CMOS image sensor), a F2.0 4x optical zoom (28-112mm equiv.) lens (not interchangeable), 2.8-in. (460k-dot) LCD, PASM, Fly-by-wire manual zoom ring, Optical Viewfinder, Electronic Horizon Leveling Gauge, built-in popup flash, a hot shoe to attach an external flash, 360° Motion Panorama, and Full HD 1080p Movie 1920×1080 pixels at 30fps with stereo sound.

You can read the Fujifilm X10 Review @ DigitalCameraInfo.

Related Links:

• Fujifilm X10 Press Release
• Fujifilm X100 QuickFact Sheet

Fujifilm FinePix X10

“Enthusiasts and even beginners who are in the market for a high-quality compact camera shouldn’t be disappointed by what the Fuji FinePix X10 has to offer.”

We’ve added another Fujifilm X10 [QuickPrice Check] Review in our Reviews Matrix.

TechRadar has posted their review of the Fujifilm X10, a premium prosumer compact camera with 12 MP resolution (on a 2/3-in. EXR CMOS image sensor), a F2.0 4x optical zoom (28-112mm equiv.) lens (not interchangeable), 2.8-in. (460k-dot) LCD, PASM, Fly-by-wire manual zoom ring, Optical Viewfinder, Electronic Horizon Leveling Gauge, built-in popup flash, a hot shoe to attach an external flash, 360° Motion Panorama, and Full HD 1080p Movie 1920×1080 pixels at 30fps with stereo sound.

You can read the Fujifilm X10 Review @ TechRadar.

Related Links:

• Fujifilm X10 Press Release
• Fujifilm X100 QuickFact Sheet

Fujifilm FinePix FX600EXR

“Despite these short-comings, the Fujifilm Finepix F600EXR is still a stylish, full-featured and likeable compact camera.”

We’ve added another Fujifilm FinePix F600EXR [QuickPrice Check] Review to our Reviews Matrix.

PhotographyBLOG has posted their review of the Fujifilm FinePix F600EXR, a 16MP resolution (1/2.0-in. BSI EXR CMOS) compact ultra zoom digital camera which allows you to optimize the image capture according to the scene: : EXR Auto/Resolution priority, High ISO & Low noise priority, and Dynamic range priority. The F600EXR features Sensor-shift Image Stabilization, a 15x wide-angle optical zoom (24-360mm equiv.), a 3.0-in. LCD (460k-dot), PASM, Motion Panorama 360, Film Simulation, High Speed Auto Focus, Continuous Shooting at 8fps, High Speed Movie at 320fps, Best Frame Capture Mode, built-in GPS, Film Simulation Mode, and Full HD 1080p Movie 1920×1080 @ 30fps with stereo sound.

You can read the Fujifilm F600EXR Review @ PhotographyBLOG.

Related Link:

• Fujifilm FinePix F600EXR Press Release
• Fujifilm FinePix F600EXR Technical Specs