Olympus TOUGH TG-820

NEW OLYMPUS TG-820 iHS IS TOUGHER ON THE OUTSIDE AND SMARTER ON THE INSIDE FOR INCREDIBLE IMAGE QUALITY ANYWHERE

iHS Technology Brings Intelligence, High-Sensitivity and High-Speed Performance to Active Families and Adrenaline Junkies Alike So They Can Focus on Fun

CENTER VALLEY, Pa., February 7, 2012 – The Olympus digital camera line-up for spring features a next-generation Olympus TOUGH compact that sets a new benchmark for Waterproof, Shockproof, Freezeproof, Crushproof and Dustproof performance. Combining proven durability with superb image quality courtesy of the new iHS (Intelligent, High-Sensitivity and High-Speed) family of technologies, the Olympus Tough TG-820 iHS has both brains and brawn. iHS harnesses the power of a new 12-megapixel BSI (Back-Side Illuminated) CMOS sensor and the TruePic VI image processor (originally developed for DSLR cameras) to dramatically improve low-light performance, speed up camera response time, enhance scene and subject recognition and double zoom magnification without losing image quality.

Whether you’re using it at a neighbour’s pool party or snorkelling near a tropical reef, out-and-about at your local park or hiking Yellowstone, the Olympus Tough TG-820 iHS is the perfect travel companion for active families and adventurers looking for a camera that delivers outstanding image quality with a worry-free guarantee. Advanced iHS technology ensures that even people with an action-packed lifestyle can capture brilliant photos and 1080p Full HD Videos, no matter how fast their subject is moving or how poor the lighting is.

Olympus TOUGH TG-820

iHS powers a number of new Olympus features that take all the work out of capturing difficult shots. A blazing quick autofocus and HDR Backlight Adjustment takes a collage of separate photos and blends them into one perfectly exposed image regardless of difficult lighting. Multi-Motion Movie IS (Image Stabilization) records virtually blur-free videos even when you’re moving. The versatile lens on the Olympus Tough TG-820 iHS pulls out wide or zooms in twice as close with its 10x Super-Resolution Zoom that digitally extends the range of the optical zoom with nearly no loss of image quality. Capture beautiful images and videos effortlessly; Enhanced iAuto enables the camera to automatically detect 34 different scenes (portrait, landscape, macro, etc.)

While the new imaging technology delivers optimal results with fast-moving subjects, night scenes and other tricky shots, the Olympus Tough TG-820 iHS is also Waterproof to 33 feet, Shockproof to 6.6 feet, Freezeproof to 14 °F and even Crushproof to a weight of 220 pounds*1. Focus on fun, without worrying about damaging your camera’s high-grade components like the OLYMPUS 5x Wide-Angle Zoom Lens (28 mm-140 mm*2). The 3.0-inch, 1,030,000-dot HyperCrystal III LCD offers super high-resolution with scratch-resistant, anti-reflective coatings for added protection and better visibility in bright and low light.

When you’re back from your adventures, the camera’s HDMI Control makes playback a breeze. Simply connect the camera to an HDTV with an optional HDMI cable and use your HDTV’s remote to control playback functions and navigate the camera’s menus from the comfort of your couch.

*1 Waterproof according to IEC standard publication 529 IPX8. Shockproof figures equivalent to MIL Standard (Olympus test conditions). Freezeproof according to Olympus test conditions.
*2 35 mm camera equivalent.

Canadian Pricing and Availability
The Olympus Tough TG-820 iHS will be available in March and ships with a Wrist Strap, USB Cable, A/V Cable, USB-to-AC Adapter (F-2AC), Lithium-Ion Battery (LI-50B), Quick Start Guide, Instruction Manual on CD-ROM, a software CD-ROM featuring [ib] (Windows) and OLYMPUS Viewer 2 (Win/Mac), and a Warranty Card.

Estimated Street Price: $299.99 (Available in Silver, Black, and Blue)

For a complete list of specifications, visit the Olympus website: http://olympusamerica.com/cpg_section/product.asp?product=1592

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhance people’s lives every day. These include:

• Digital Cameras
• Professional and Interchangeable Lens System Cameras
• Related Underwater Products and Accessories
• Digital and Microcassette Recorders
• Digital Media
• Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympuscanada.com.

Panasonic LUMIX DMC-TS4

Panasonic Canada has announced availability and price for the LUMIX TS4 (announced worldwide on January 31, 2012). The Panasonic LUMIX TS4 will be available in orange, blue, and black options in mid-March 2012 with a suggested retail price of CAD $399.99.

PRESS RELEASE

PANASONIC’S NEW TOP-OF-THE-LINE RUGGED DIGITAL CAMERA FEATURES GPS AND FULL-HD VIDEO RECORDING CAPABILITIES

The LUMIX TS4, the Optimal Outdoor Companion, Excels in Photo and Video Capture Under Many Conditions

MISSISSAUGA, ON (February 2, 2012) – Panasonic Canada Inc. today announced the LUMIX DMC-TS4, the company’s top-of-the-line rugged digital camera with features such as a built-in GPS*1 system, compass, altimeter, and barometer. Plus, outstanding, tough attributes for the traveler or outdoor adventurers, including: dustproof*2, waterproof*2 to approximately 40 feet (12 meters), shockproof*3 to approximately 6.6 feet (2 meters), and freezeproof to temperatures as low as -10ºC. Beyond its rugged design, the LUMIX TS4 excels in photo and video quality, offering the best of both worlds with: a LEICA DC VARIO-ELMAR lens with a 4.6x optical zoom (35mm equivalent: 28-128mm); a 12.1-megapixel Hi-Speed CCD sensor and the advanced image processing LSI Venus Engine; and the ability to shoot 1,920 x 1,080 full-High Definition (HD) video in AVCHD and MP4 formats.

“The LUMIX TS4 is the latest addition to our successful line of rugged digital cameras, which offer users the freedom to take high-quality photos and video under a variety of conditions, whether you’re at the top of a snow-capped mountain or with the kids by the pool,” said Doug Borbath, Senior Product Manager, Imaging, Panasonic Canada Inc. “Beyond its top-of-the-line features, the LUMIX TS4 captures exceptional photos and videos, making it the ideal, worry-free digital camera for everyday life.”
The LUMIX TS4’s altimeter works as an indicator for depth underwater; and the barometer log is available to help users forecast the climate and then log barometric trends. The altitude measurements can be improved when using the camera’s GPS data, which is enhanced when compared to its predecessor, the LUMIX DMC-TS3. The new GPS system now covers more than one million landmarks and 82 countries/regions, with the capability of showing the location in various formats (e.g. country/region, state/province, township, city/town/village and landmark) – all which is saved in the EXIF data.

Panasonic LUMIX DMC-TS4 Back View

Thanks to its high-speed, large-capacity signal processing Venus Engine, the LUMIX TS4 is not just rugged on the outside, but powerful from within as well. The Venus Engine integrates advanced signal processing capabilities to power Intelligent Noise Reduction, thus producing stunning still photos and videos. In addition, the Venus Engine powers high-speed burst shooting and super-fast response times, with Sonic Speed AF, allowing the user to catch those spur-of-the-moment memories.

Panasonic LUMIX DMC-TS4

New to the LUMIX TS-Series, the LUMIX TS4 offers manual operation, allowing users to adjust shutter speed and aperture for more creative photography. Plus, with modes such as Time Lapse Shot, Miniature Effect, and Panorama Shot – photography is even more fun. An overview of these features is below:
• With the Time Lapse Shot, once the start time, interval and number of photos to shoot are set, the camera automatically records the images and can be left to capture shots of stationary subjects, such as flowers coming into bloom, clouds, or an animal. Once the data is captured, the footage is condensed during playback to give a unique sense of time.
• The Miniature Effect mode, which defocuses the peripheries while emphasizimg saturation and contrast, makes the photo look like a diorama. For videos recorded in this mode*4, playback is 10x fast forward, making it comical and amusing to watch.
• Panorama Shot makes it is possible to shoot a maximum 360-degree of horizontal/vertical panoramic image by taking consecutive shots and overlaying the photos.

For those who are looking for an intuitive shooting option, the LUMIX TS4 includes Panasonic’s popular iA (Intelligent Auto) mode – a suite of technologies that are automatically engaged to allow the camera to select the most appropriate settings to take high-quality photos and videos. Plus, a dedicated video record button lets the user instantly start recording videos while shooting photos without having to go through any additional menu options.

The Panasonic LUMIX TS4 will be available in orange, blue, and black options in mid-March 2012 with a suggested retail price of CAD $399.99.

*1 GPS may not work in China or in the border regions of countries neighboring China. Depending on the locations, it may not be possible to correctly receive the signals from GPS satellites. In such cases, positioning may not be possible, or a significant positioning discrepancy may occur. Information measured on this unit is only a rough indication. Do not use it for technical purposes.
*2 Waterproof/Dustproof Performance
Waterproof/dustproof rating complies with the “IPX8” and “IP6X” ratings. Provided the care and maintenance guidelines described in this document are strictly followed, this camera can operate underwater, to a depth not exceeding 12 m (40 feet) for a time not exceeding 60 minutes. This means that the camera can be used underwater for specified time in specified pressure in accordance with the handling method established by Panasonic. This does not guarantee no destruction, no malfunction, or waterproofing in all conditions.
Handling of the camera
•Waterproofing is not guaranteed if the unit is subject to an impact as a result of being hit or dropped etc. If an impact to the camera occurs, it should be inspected (subject to a fee) by a Panasonic’s Service Centre to verify that the waterproofing is still effective.
• When the camera is splashed with detergent, soap, hot spring, bath additive, sun oil, sun screen, chemicals, etc., wipe it off immediately.
•Waterproof function of the camera is for sea water and fresh water only.
• Any malfunction caused by customer misuse, or mishandling will not be covered by the warranty.
• The inside of this unit is not waterproof. Water leakage will cause malfunction.
• Supplied accessories are not waterproof (excluding Hand Strap).
• Card and battery are not waterproof. Do not handle with a wet hand. Also, do not insert wet card or battery into the camera.
• Do not leave the camera for a long period of time in places where temperature is very low (at ski resorts or at high altitude etc.) or very high [above 40ºC (104°F)], inside a car under strong sunlight, close to a heater, on the beach, etc. Waterproof performance may be degraded.
*3 Shockproof Performance
Complies with “MIL-STD 810F Method 516.5-Shock”. The camera has cleared a drop test from a height of 2 m (6.6 feet) onto 3 cm (0.1 feet) thick plywood. In most cases this camera should not sustain any damage if dropped from a height not exceeding 2 m (6.6 feet). However, the drop height was changed from 122 cm (4 feet) to 200 cm (6.6 feet) dropping onto 3 cm (0.1 feet) thick plyboard. (Disregarding appearance change such as loss of paint or distortion of the part where drop impact is applied.)
*4 Sound will not be recorded with [MINIATURE EFFECT] in Creative Control Mode and approximately 1/10 of the time period is recorded. (If you record for 10 minutes, the resulting motion picture recording will be approximately 1 minute long)
*Leica is a registered trademark of Leica Microsystems IR GmbH.
*The LEICA DC VARIO-ELMAR lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company’s quality standards
*The “AVCHD” is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation. he “AVCHD” and the “AVCHD ” logo are trademarks of Panasonic Corporation and Sony Corporation.
*This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)
*All other company and product names are trademarks of their respective corporations.
*Design and specifications are subject to change without notice.

Panasonic products are marketed in Canada by Panasonic Canada Inc. (PCI). PCI is an affiliate of Panasonic Corporation (PC) of Japan, one of the world’s largest producers of electronic and electric products for consumer, business, and industrial use. Consumers seeking more information on the company’s products can call Panasonic’s Customer Care Centre at 1-800-561-5505 or access Panasonic’s home page at
www.panasonic.ca.

Panasonic LUMIX DMC-TS20

Panasonic Canada has announced availability and price for the LUMIX TS20 (announced worldwide on January 31, 2012). The Panasonic LUMIX DMC-TS20 will be available in early April 2012 in orange, blue, and red colours for a suggested retail price of CAD $229.99.

PRESS RELEASE

PANASONIC INTRODUCES ENTRY-LEVEL RUGGED DIGITAL CAMERA THAT IS WATERPROOF, SHOCKPROOF AND DUSTPROOF

The Panasonic LUMIX TS20, With a Slim Profile, Also Shoots HD Video

MISSISSAUGA, ON (February 2, 2012) – Panasonic Canada Inc. today announced the new Panasonic LUMIX TS20 digital camera, which features a rugged design that allows it to be waterproof*1 to approximately 16 feet (5 meters), shockproof*2 to approximately 5 feet (1.5 meters), dustproof*1 and freezeproof to temperatures as low as -10ºF. The LUMIX TS20 (16.1-megapixels) features a flat and slim profile with a 25mm ultra-wide-angle lens and a 4x optical zoom (35mm equivalent: 25-100mm) – which can be extended by 8x with the Intelligent Zoom function, made possible by Panasonic’s Intelligent Resolution technology.

Panasonic LUMIX DMC-TS20 Back View

A highly-capable model for video, the LUMIX TS20 can shoot 720p High Definition (HD) video in the MP4 format, and the 4x optical zoom is available during video recording. . Plus, with a dedicated video record button, switching between still photos and videos is quick and seamless. The new LUMIX TS20 records dynamic HD video in 1280 x 720p at a smooth 30p MP4 format, which makes video editing and sharing even easier. And the recorded videos can be directly uploaded to YouTube when the included software is installed. The LUMIX TS20 also features a 2.7-inch Intelligent LCD with High Angle mode, perfect for playing back recorded videos on-the-go.

“The Panasonic LUMIX TS20 is an affordable, rugged digital camera ideal for any user who is looking for a slim, durable digital camera that can take high quality photos and HD videos in a variety of situations, such as at a beach, hiking, snowboarding and more,” said Doug Borbath, Senior Product Manager, Imaging, Panasonic Canada Inc. “Thanks to its waterproof, shockproof and dustproof features, the TS20 is incredibly easy and intuitive to use, and capable of capturing photos and videos that not many digital cameras can.”

Panasonic LUMIX DMC-TS20

The LUMIX TS20 includes Panasonic’s popular iA (Intelligent Auto) mode – a suite of technologies that are automatically engaged without the use of any extra settings to allow the camera to select the most appropriate settings to take high-quality photos. Panasonic’s iA features included in the LUMIX TS20 are MEGA O.I.S., AF Tracking, Intelligent ISO Control, Face Recognition, Intelligent Scene Selector and Intelligent Exposure.

In addition to being easy to use, the LUMIX TS20 also includes features that increase the photographic fun and creativity of the user. The Miniature Effect mode, in which the peripheries are defocused while saturation and contrast is emphasized, makes the photo look like a diorama. For videos recorded in this mode*3 playback is 10x fast forward, making it appear almost animated and amusing to watch. Panorama Shot makes it is possible to shoot a maximum 360-degree of horizontal / vertical panoramic image by taking consecutive shots and overlaying the photos.

The Panasonic LUMIX DMC-TS20 will be available in early April 2012 in orange, blue, and red colours for a suggested retail price of CAD $229.99.

*1 This About Waterproof / Dustproof performance of the camera
This camera’s waterproof/dustproof rating complies with the “IPX8” and “IP6X” ratings. Provided the care and maintenance guidelines described in this document are strictly followed, this camera can operate underwater, to a depth not exceeding 5 m (16 feet) for a time not exceeding 60 minutes. This does not guarantee no destruction, no malfunction, or waterproofing in all conditions. The camera can be used underwater for specified time in specified pressure in accordance with the handling method established by Panasonic.
Handling of the camera
•Waterproofing is not guaranteed if the unit is subject to an impact as a result of being hit or dropped etc. If an impact to the camera occurs, it should be inspected (subject to a fee) by a Panasonic’s Service Centre to verify that the waterproofing is still effective.
• When the camera is splashed with detergent, soap, hot spring, bath additive, sun oil, sun screen, chemicals, etc., wipe it off immediately.
•Waterproof function of the camera is for sea water and fresh water only.
• Any malfunction caused by customer misuse, or mishandling will not be covered by the warranty.
• The inside of this unit is not waterproof. Water leakage will cause malfunction.
• Supplied accessories are not waterproof (excluding strap).
• Card and battery are not waterproof. Do not handle with a wet hand. Also, do not insert wet card or battery into the camera.
• Do not leave the camera for a long period of time in places where temperature is very low (at ski resorts or at high altitude etc.) or very high [above 40 oC (104 °F)], inside a car under strong sunlight, close to a heater, on the beach, etc. Waterproof performance may be degraded.
*2 Anti-shock Performance. Panasonic’s test method is based on the above “MIL-STD 810F Method 516.5-Shock” of the U.S. Defense Department, which specifies performing drop tests from a height of 122 cm (4 feet), at 26 orientations (8 corners, 12 ridges, 6 faces) using 5 sets of devices, and passing the 26 orientation drops within 5 devices. (If failure occurs during the test, a new set is used to pass the drop orientation test within a total of 5 devices) However, the drop height was changed from 122 cm (4 feet) to 150 cm (5 feet) dropping onto 3 cm (0.1 feet) thick plyboard. This drop test was passed. (Disregarding appearance change such as loss of paint or distortion of the part where drop impact is applied.)
*3 Sound will not be recorded with [MINIATURE EFFECT] and approximately 1/10 of the time period is recorded. (If you record for 10 minutes, the resulting motion picture recording will be approximately 1 minute long.)
*This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)
* All other company and product names are trademarks of their respective corporations.
*Design and specifications are subject to change without notice.

Panasonic products are marketed in Canada by Panasonic Canada Inc. (PCI). PCI is an affiliate of Panasonic Corporation (PC) of Japan, one of the world’s largest producers of electronic and electric products for consumer, business, and industrial use. Consumers seeking more information on the company’s products can call Panasonic’s Customer Care Centre at 1-800-561-5505 or access Panasonic’s home page at www.panasonic.ca.

The Panasonic LUMIX TS20, With a Slim Profile, Also Shoots HD Video

SECAUCUS, NJ (January 31, 2012) – Panasonic today announced the Panasonic LUMIX TS20 digital camera, which features a rugged design allowing for it to be waterproof*1 to approximately 16 feet (5 meters), shockproof*2 to approximately 5 feet (1.5 meters), dustproof*1 and freezeproof to temperatures as low as 14ºF. The LUMIX TS20 (16.1-megapixel) features a flat and slim profile with a 25mm ultra-wide-angle lens and a 4x optical zoom (35mm equivalent: 25-100mm). Even more, the LUMIX TS20’s zoom extends to 8x equivalent with the Intelligent Zoom function, made possible by Panasonic’s Intelligent Resolution technology.

The LUMIX TS20 can shoot 720p High Definition video in the MP4 format and the 4x optical zoom is available during video recording – making this digital camera a highly-capable model for shooting video. Plus, with a dedicated video record button, switching between still photos and videos is quick and seamless. The new LUMIX TS20 records dynamic HD video in 1280 x 720p at a smooth 30p MP4 format, which makes it easy for editing or sharing the videos. The recorded videos can be also directly uploaded to YouTube when the included software is installed. The LUMIX TS20 also features a 2.7-inch Intelligent LCD with High Angle mode.

“The Panasonic LUMIX TS20 is an affordable rugged digital camera ideal for any user who is looking for a slim, durable digital camera that can take high quality photos and HD videos in a variety of situations, such as at a beach, hiking, snowboarding and more,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Marketing Company of North America. “Thanks to its waterproof, shockproof and dustproof features, the TS20 is capable of capturing photos and videos that not many digital cameras can, and with iA, it’s also incredibly easy and intuitive to use.”
The LUMIX TS20 includes Panasonic’s popular iA (Intelligent Auto) mode – a suite of technologies that are automatically engaged without the use of any extra settings to allow the camera to select the most appropriate settings to take high-quality photos. Panasonic’s iA features included in the LUMIX TS20 are MEGA O.I.S., AF Tracking, Intelligent ISO Control, Face Recognition, Intelligent Scene Selector and Intelligent Exposure.

In addition to being easy to use, The LUMIX TS20 also includes features that increase the photographic fun and creativity of the user. The Miniature Effect mode, in which the peripheries are defocused while saturation and contrast is emphasized, makes the photo look like a diorama. For videos recorded in this mode*3 3 playback is 10x fast forward, making it comical and amusing to watch. Panorama Shot makes it is possible to shoot a maximum 360-degree of horizontal / vertical panoramic image by taking consecutive shots and overlaying the photos.

The Panasonic LUMIX DMC-TS20 will be available in late-February 2012 in orange, blue, black and red models for a suggested retail price of $179.99. For more information about Panasonic LUMIX digital cameras, please visit www.panasonic.com/lumix.

*1 This About Waterproof / Dustproof performance of the camera
This camera’s waterproof/dustproof rating complies with the “IPX8” and “IP6X” ratings. Provided the care and maintenance guidelines described in this document are strictly followed, this camera can operate underwater, to a depth not exceeding 5 m (16 feet) for a time not exceeding 60 minutes. This does not guarantee no destruction, no malfunction, or waterproofing in all conditions. The camera can be used underwater for specified time in specified pressure in accordance with the handling method established by Panasonic.
Handling of the camera
•Waterproofing is not guaranteed if the unit is subject to an impact as a result of being hit or dropped etc. If an impact to the camera occurs, it should be inspected (subject to a fee) by a Panasonic’s Service Centre to verify that the waterproofing is still effective.
• When the camera is splashed with detergent, soap, hot spring, bath additive, sun oil, sun screen, chemicals, etc., wipe it off immediately.
•Waterproof function of the camera is for sea water and fresh water only.
• Any malfunction caused by customer misuse, or mishandling will not be covered by the warranty.
• The inside of this unit is not waterproof. Water leakage will cause malfunction.
• Supplied accessories are not waterproof (excluding strap).
• Card and battery are not waterproof. Do not handle with a wet hand. Also, do not insert wet card or battery into the camera.
• Do not leave the camera for a long period of time in places where temperature is very low (at ski resorts or at high altitude etc.) or very high [above 40 oC (104 °F)], inside a car under strong sunlight, close to a heater, on the beach, etc. Waterproof performance may be degraded.
*2 Anti-shock Performance. Panasonic’s test method is based on the above “MIL-STD 810F Method 516.5-Shock” of the U.S. Defense Department, which specifies performing drop tests from a height of 122 cm (4 feet), at 26 orientations (8 corners, 12 ridges, 6 faces) using 5 sets of devices, and passing the 26 orientation drops within 5 devices. (If failure occurs during the test, a new set is used to pass the drop orientation test within a total of 5 devices) However, the drop height was changed from 122 cm (4 feet) to 150 cm (5 feet) dropping onto 3 cm (0.1 feet) thick plyboard. This drop test was passed. (Disregarding appearance change such as loss of paint or distortion of the part where drop impact is applied.)
*3 Sound will not be recorded with [MINIATURE EFFECT] and approximately 1/10 of the time period is recorded. (If you record for 10 minutes, the resulting motion picture recording will be approximately 1 minute long.)
*This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)
* All other company and product names are trademarks of their respective corporations.
*Design and specifications are subject to change without notice.

About Panasonic Consumer Marketing Company of North America
Based in Secaucus, N.J., Panasonic Consumer Marketing Company of North America, a Division of Panasonic Corporation of North America, the principal North American Subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations, offers a wide-range of consumer solutions in the U.S. and Canada. The Company’s portfolio of innovative consumer products ranges from VIERA Full HD 3D Televisions, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness and Personal Care products and more.

Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs. Panasonic was the only Consumer Electronics company to be listed in the top ten brands on the Interbrand Best Global Green Brands 2011 ranking. Follow Panasonic on Twitter @panasonicdirect, and additional company information for media is available at www.panasonic.com/pressroom.

The LUMIX TS4, the Optimal Outdoor Companion, Combines a GPS, Compass, Altimeter, Barometer with Waterproof*2, Shockproof*3 and Freezeproof Features, Allowing it to Excel in Photo and Video Capture Under Many Conditions

SECAUCUS, NJ (January 31, 2012) – Panasonic today announced the LUMIX DMC-TS4, the company’s top-of-the-line rugged digital camera with features such as a built-in GPS*1 system, compass, altimeter, barometer, plus outstanding toughness, including: waterproof*2 to approximately 40 feet (12 meters), shockproof*3 to approximately 6.6 feet (2 meters), freezeproof to temperatures as low as 14ºF, and dustproof*2. Beyond its rugged design, the LUMIX TS4 also excels in photo and video quality, offering the best of both worlds with a LEICA DC VARIO-ELMAR lens with a 4.6x optical zoom (35mm equivalent: 28-128mm), a 12.1-megapixel Hi-Speed CCD sensor and the advanced image processing LSI Venus Engine, and the ability to shoot 1,920 x 1,080 full-High Definition (HD) video in AVCHD and MP4 formats.

“The LUMIX TS4 is the latest addition to our successful line of rugged digital cameras, which offer users the freedom to take high-quality photos and video under a variety of conditions thanks to a design that is waterproof, dustproof, shockproof and freezeproof. Plus, with added GPS and compass capabilities, the TS4 is the perfect travel companion,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Marketing Company of North America. “Beyond its top-of-the-line rugged features, the LUMIX TS4 captures exceptional photos and videos, also making it the ideal “worry-free” everyday digital camera for those life mishaps, like an accidental drop or a spilled drink.”

The LUMIX TS4 is ideal for active outdoor use and the altimeter works as an indicator for depth underwater. The barometer log is available to help users forecast the climate and then log the barometric trends. The altitude measurements can be improved when using the camera’s GPS data, which is enhanced when compared to its predecessor, the LUMIX DMC-TS3.  The new GPS system has more than a million landmarks and 82 countries/regions covered in the maps available on the bundled DVD.  Geo-tagged images are automatically sorted and can be played back along a map so that users can literally trace their photographic journey.  The LUMIX TS4 shows the name of the Country/Region, State/Prov./County, County/Township, City/Town/Village and Landmark – all which is saved in the EXIF data.

Thanks to its high-speed, large-capacity signal processing Venus Engine, the LUMIX TS4 is not just rugged on the outside, but powerful from within as well. The Venus Engine integrates advanced signal processing capabilities to power Intelligent Noise Reduction, thus producing stunning still photos and videos.  In addition, the Venus Engine powers high-speed burst shooting and super-fast response times, with Sonic Speed AF, allowing the user to catch those spur-of-the-moment memories.

New to the LUMIX TS-Series, the LUMIX TS4 offers users manual operation, allowing adjustment of shutter speed and aperture for more creative photography. Plus, with modes such as Time Lapse Shot, Miniature Effect, and Panorama Shot – photography is even more fun.  With the Time Lapse Shot, once the start time, interval and the number of photos to shoot are set, the camera automatically records the images based on the settings and the LUMIX TS4 can be left to record stationary subjects, such as flowers coming into bloom, clouds, or an animal. Once the data is captured, during playback the footage is condensed to give a unique sense of time. The Miniature Effect mode, in which the peripheries are defocused while saturation and contrast is emphasized, makes the photo look like a diorama. For videos recorded in this mode*4, playback is 10x fast forward, making it comical and amusing to watch. Panorama Shot makes it is possible to shoot a maximum 360-degree of horizontal / vertical panoramic image by taking consecutive shots and overlaying the photos.

For those who are looking for an intuitive shooting option, the LUMIX TS4 includes Panasonic’s popular iA (Intelligent Auto) mode – a suite of technologies that are automatically engaged to allow the camera to select the most appropriate settings to take high-quality photos and videos.
Plus, a dedicated video record lets the user instantly start recording videos while shooting photos without having to go through any additional menu options.

The Panasonic LUMIX TS4 will be available in orange, blue, black and silver options in mid-March 2012 with a suggested retail price of $399.99. For more information on Panasonic LUMIX digital cameras, visit www.panasonic.com/lumix.

*1 GPS may not work in China or in the border regions of countries neighboring China. Depending on the locations, it may not be possible to correctly receive the signals from GPS satellites. In such cases, positioning may not be possible, or a significant positioning discrepancy may occur. Information measured on this unit is only a rough indication. Do not use it for technical purposes.
*2 Waterproof/Dustproof Performance
Waterproof/dustproof rating complies with the “IPX8” and “IP6X” ratings. Provided the care and maintenance guidelines described in this document are strictly followed, this camera can operate underwater, to a depth not exceeding 12 m (40 feet) for a time not exceeding 60 minutes. This means that the camera can be used underwater for specified time in specified pressure in accordance with the handling method established by Panasonic.  This does not guarantee no destruction, no malfunction, or waterproofing in all conditions.
Handling of the camera
•Waterproofing is not guaranteed if the unit is subject to an impact as a result of being hit or dropped etc. If an impact to the camera occurs, it should be inspected (subject to a fee) by a Panasonic’s Service Centre to verify that the waterproofing is still effective.
• When the camera is splashed with detergent, soap, hot spring, bath additive, sun oil, sun screen, chemicals, etc., wipe it off immediately.
•Waterproof function of the camera is for sea water and fresh water only.
• Any malfunction caused by customer misuse, or mishandling will not be covered by the warranty.
• The inside of this unit is not waterproof. Water leakage will cause malfunction.
• Supplied accessories are not waterproof (excluding Hand Strap).
• Card and battery are not waterproof. Do not handle with a wet hand. Also, do not insert wet card or battery into the camera.
• Do not leave the camera for a long period of time in places where temperature is very low (at ski resorts or at high altitude etc.) or very high [above 40ºC (104°F)], inside a car under strong sunlight, close to a heater, on the beach, etc. Waterproof performance may be degraded.
*3 Shockproof Performance
Complies with “MIL-STD 810F Method 516.5-Shock”. The camera has cleared a drop test from a height of 2 m (6.6 feet) onto 3 cm (0.1 feet) thick plywood. In most cases this camera should not sustain any damage if dropped from a height not exceeding 2 m (6.6 feet). However, the drop height was changed from 122 cm (4 feet) to 200 cm (6.6 feet) dropping onto 3 cm (0.1 feet) thick plyboard. (Disregarding appearance change such as loss of paint or distortion of the part where drop impact is applied.)
*4 Sound will not be recorded with [MINIATURE EFFECT] in Creative Control Mode and approximately 1/10 of the time period is recorded. (If you record for 10 minutes, the resulting motion picture recording will be approximately 1 minute long)
*Leica is a registered trademark of Leica Microsystems IR GmbH.
*The LEICA DC VARIO-ELMAR lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company’s quality standards
*The “AVCHD” is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation. he “AVCHD” and the “AVCHD ” logo are trademarks of Panasonic Corporation and Sony Corporation.
*This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)
*All other company and product names are trademarks of their respective corporations.
*Design and specifications are subject to change without notice.

About Panasonic Consumer Marketing Company of North America
Based in Secaucus, N.J., Panasonic Consumer Marketing Company of North America, a Division of Panasonic Corporation of North America, the principal North American Subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations, offers a wide-range of consumer solutions in the U.S. and Canada.  The Company’s portfolio of innovative consumer products ranges from VIERA Full HD 3D Televisions, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness and Personal Care products and more.

Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs. Panasonic was the only Consumer Electronics company to be listed in the top ten brands on the Interbrand Best Global Green Brands 2011 ranking. Follow Panasonic on Twitter @panasonicdirect, and additional company information for media is available at www.panasonic.com/pressroom.

Olympus TOUGH TG-320

WORRY-FREE IMAGES OF LIFE’S SPONTANEOUS ADVENTURES ARE POSSIBLE WITH THE NEW OLYMPUS TOUGH TG-320

Active Families Appreciate an Ultra Durable, Affordable Camera That Can Keep Up with Them

CENTER VALLEY, Pa., January 9, 2012 – Olympus adds to its TOUGH line of rugged digital cameras today with the new 14-megapixel, 3.6x wide-angle optical zoom lens (28-102mm equivalent*), waterproof, shockproof, freezeproof and dustproof Olympus TG-320. Whether they’re in the water or enjoying the snow, families and active consumers want an affordable camera they can trust to endure all of life’s spontaneous moments and capture superior images anytime.

The rugged Olympus TG-320 is designed to take the hard knocks of everyday life, so you know that the memories it captures will be protected. It can handle five-foot drops to the hard ground, operate in freezing snowstorms (to -10 degrees Celsius), and swim with fish (waterproof to 3 metres) – lethal conditions for most other digital cameras. With Underwater HD Video, the TG-320 offers the reliability of the ideal vacation camera.

Throw the Olympus TG-320 in your backpack before heading out into the wild for the weekend; bring it along with your snorkelling gear to capture crisp, clear high-definition video of marine life at the touch of a button; even hand it off to the kids at family events to let them express their own unique vision. You won’t have to worry about accidents spoiling the fun.

Olympus TOUGH TG-320 Back View

Add more dimension to your photographs by shooting dynamic 3D photos in any mode from macro to landscape, and even under water. Express your inner artist with the Olympus TG-320’s in-camera Magic Art Filters that enable users to enhance and customize images as they’re being captured.

Olympus TOUGH TG-320 Top View

When you’re back from your adventures, the camera’s HDMI Control makes playback a breeze. Simply connect the camera to an HDTV with an optional HDMI cable and use your HDTV’s remote to control playback functions and navigate the camera’s menus from the comfort of your couch.

* 35mm camera equivalent.

Canadian Pricing and Availability
The Olympus TG-320 will be available in February and ships with a Camera Strap, USB Cable, USB-AC Adapter (F-2AC), Lithium-Ion Battery (LI-42B), Audio/Video Cable, Quick Start Guide, Instruction Manual and OLYMPUS [ib] Software CD-ROM and a Warranty Card.

Estimated Street Price: CAD $179.99 (Available in red or blue)

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhance people’s lives every day. These include:

•    Digital Cameras
•    Professional and Interchangeable Lens System Cameras
•    Related Underwater Products and Accessories
•    Digital and Microcassette Recorders
•    Digital Media
•    Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympuscanada.com.

Fujifilm FinePix XP150

FUJIFILM INTRODUCES ALL NEW RUGGED AND DURABLE FINEPIX XP150, XP100 AND XP50 DIGITAL CAMERAS THAT TAKE YOUR OUTDOOR PHOTOGRAPHY TO NEW HEIGHTS

Extreme “Four-Way Protection” Refines What a Durable, Stylish Outdoor Camera Should Be

Valhalla, N.Y., January 5, 2012 – FUJIFILM North America Corporation today announced the launch of the all new FinePix XP150 (with GPS) and XP100 (without GPS) digital cameras that take rugged protection and durability to a whole new level. Now, they are Waterproof to 33ft (10M) and Shockproof to 6.5 ft (2M), Freezeproof to 14°F (-10°C) and Dustproof. In addition, the all new XP50 also fights water, shocks, cold and debris by being Waterproof to 16.5ft (5M) and Shockproof to 5 ft (1.5M), Freezeproof to 14°F (-10°C) and Dustproof. With all this protection, you are certain to get your most adventurous shots, all with an extremely attractive camera body that is easy to use.

As a follow up to the highly successful XP-Series and its definitive “Four-Way Protection” each camera has been redesigned to deliver a brighter LCD screen, faster auto focus speeds, better ergonomics, and advanced functionality for all weather conditions.

Fujifilm FinePix XP150 Back View

The new durable FinePix XP-Series now feature the powerful and performance-driven 14-MegaPixel CMOS sensor, faster start-up and shot-to-shot times, up to 10 frames per second (fps) continuous shooting, a 2.7” anti-reflective, high-contrast LCD that has been brightened for clear viewing even in direct sunlight, and the high-precision, FUJINON 5x wide angle optical zoom lenses (28-140mm) with a reinforced hardened glass lens barrier and water repellent coating.

“Active families have redefined the uses for a digital camera, and Fujifilm’s versatile and durable XP-Series lets consumers capture images in more places,” said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. “The XP150, XP100 and XP50 thrive in elements that most cameras are afraid of, and allow users to capture photos and movies in new and unique ways, even underwater.”

Four-Way Protection
The FinePix XP150 and XP100 are Fujifilm’s most rugged and durable digital cameras that are perfect for mountain biking, hiking, skiing, surfing, and anything else that defines an extreme adventure. Both the XP150 and XP100 are Waterproof to 33ft (10M) and Shockproof to 6.5 ft (2M), Freezeproof to 14°F (-10°C) and Dustproof.

The XP50, also extremely tough and stylish, is perfect for active families on the go that want a camera they can take anywhere without worrying about its safety. Consumers can drop them, soak them, freeze them, and even cover them in dirt and mud, and the XP-Series will come out unscathed and taking great pictures. The XP50 is Waterproof to 16.5ft (5M) and Shockproof to 5 ft (1.5M), Freezeproof to 14°F (-10°C) and Dustproof.

Fujifilm FinePix XP150

Newly Redesigned Double Locking Door
The ergonomically-designed cameras are housed in a metal uni-body chassis for durability, and now feature a totally redesigned double locking door that seals and protects the battery and memory card slots, along with the USB and micro-HD ports. This new, heavy-duty door keeps the XP-Series cameras watertight and locks out dust and debris in any situation that you can throw at it.

HD Capability
The FinePix XP150, XP100 and XP50 all offer stunning movies in full 1080p HD – even underwater – with sound at 30fps with one-touch ease. Many consumers are happy to enjoy HD movies on their PC, but with the optional HD Player accessory kit, with wireless remote control (HDMI cable not included), families can gather around their home HDTV to enjoy amazingly detailed stills and high resolution movie playback.

Fujifilm FinePix XP50

Advanced Image Stabilization
The XP-Series all have a powerful sensor shift Dual Image Stabilization (CIS) system. CIS works as the photo is being taken as it combines a mechanically stabilized sensor with high ISO to combat camera/hand shake and subject movement for improved low light shooting. The result is an expanded range of shooting situations where the cameras can be used without the need of a tripod or other support. With CIS working in the background, you can capture sharp, colorful scenes and portraits underwater or at night.

Tracking Auto Focus (AF)
Created specifically to capture an action shot, the AF function tracks fast moving subjects so they don’t escape from the frame in a blur. Subjects will be tracked automatically for as long as it is kept in the frame and the shutter is half-pressed; when users fully press the shutter button your subject will be in the centre of the photo in perfect focus.

GPS and Geo-Tagging (XP150 only)
The FinePix XP150 features a high sensitivity GPS antenna that is now quicker and easier to pinpoint your location, no matter where you are in the world. The FinePix XP150 also includes an electronic compass, Photo Navigation and GPS Geo-Tagging

In addition to these innovations, the cameras are loaded with the following features:
• 360° Motion Panorama Mode: Automatically creates a stunning panoramic (horizontal or vertical) picture.
• Scene Recognition Auto (SR AUTO): This mode intelligently identifies the scene type and necessary shooting conditions to optimize picture perfect potential.
• Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the XP-Series cameras are fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
• Li-ion Rechargeable Battery: The XP150 and XP100 both feature an extended-life rechargeable Li-ion battery with charger for up to 330 shots per charge. The XP50’s rechargeable Li-ion battery delivers up to 220 shots per charge. Either way, the XP-Series allows users to shoot all of their images without worrying if the camera is going to last for the duration of their trip.
• Movie Editing Mode and Blog mode: Get creative and add finishing touches to movies and images, among others, you can choose from black and white, Sepia, or you can even add a dynamic lighting effect, all this in-camera.

The FinePix XP150 and XP100 will be available March 2012 at $279.95 and $249.95, respectively. The XP150 will be available in black and orange, while the XP100 will come in black, blue, orange, silver and green.

The FinePix XP50 will be available in March 2012 for US $199.95 and will also come in black, blue, orange, silver and green.

An accessory kit for the new XP-Series containing an adjustable float strap, protective silicone skin and a neoprene sports case will be available in spring 2012.

NOTE: For more information, please go to: www.FujifilmUSA.com/CES2012.

For complete camera specifications, please go to: http://www.fujifilm.com/products/digital_cameras/.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

Related Links:

• Fujifilm FinePix XP150 / XP100 Technical Specs
• Fujifilm FinePix XP50 Technical Specs

Nikon Coolpix AW100

“For most users seeking an adventure-proof upgrade, it’s hard to go wrong with the Nikon Coolpix AW100, our overall best rugged camera of 2011.”

We’ve just added another Nikon COOLPIX AW100 [QuickPrice Check] Review to our Reviews Matrix.

DigitalCameraInfo has published their review of the Nikon AW100, an ultra compact perfect for those with an active lifestyle and featuring 16MP resolution (on a 1/2.3-in. CMOS), 5x wide-angle optical zoom (28-140mm equiv.), Optical Image Stabilization, 3.0-in. LCD (460k-dot), Program AE, Scene Modes, GPS + Electronic compass, Action Control (when wearing gloves), in-camera special effects, and Full HD 1920x1080p @ 30fps.

You can read the Nikon AW100 Review @ DigitalCameraInfo.

Related Links:

• Nikon Coolpix AW100 Press Release
• Nikon Coolpix AW100 Technical Specs

Nikon Coolpix AW100

“The Nikon Coolpix AW100 can withstand almost everything that life can throw at it, underwater, in the cold, from a moderate height, although it’s not dust- or crush-proof.”

We’ve just added another Nikon COOLPIX AW100 [QuickPrice Check] Review to our Reviews Matrix.

PhotographyBLOG has published their review of the Nikon AW100, an ultra compact perfect for those with an active lifestyle and featuring 16MP resolution (on a 1/2.3-in. CMOS), 5x wide-angle optical zoom (28-140mm equiv.), Optical Image Stabilization, 3.0-in. LCD (460k-dot), Program AE, Scene Modes, GPS + Electronic compass, Action Control (when wearing gloves), in-camera special effects, and Full HD 1920x1080p @ 30fps.

You can read the Nikon AW100 Review @ PhotographyBLOG.

Related Links:

• Nikon Coolpix AW100 Press Release
• Nikon Coolpix AW100 Technical Specs

Pentax Optio WG-1 GPS

“But for all its toughness we were disappointed in the images except for those who only print 8×10 or smaller most of the time.”

We’ve added a new Pentax Optio WG-1 GPS [QuickPrice Check] Review to our Reviews Matrix.

Imaging Resource has published their review of the Pentax Optio WG-1 GPS, with 14MP resolution (1/2.3-in. CCD), 5x wide-angle optical zoom (28-140mm equiv.), 2.7-in. LCD (230k-dot), waterproof (33 ft), coldproof (10 degrees C / 14 degrees F), dustproof, shockproof (5 ft), crushproof (100 KGF), GPS, and HD Movie 1280×720 @ 30fps.

You can read the Pentax Optio WG-1 GPS Review @ Imaging Resource.

Related Links:

• Pentax Optio WG-1 GPS Press Release
• Pentax Optio WG-1 GPS Technical Specs

Olympus TG-310

“The Olympus Tough TG-310 takes great pictures and is good value for money.”

We’ve just added another Olympus TG-310 [QuickPrice Check] Review to our Reviews Matrix.

ePHOTOzine has published their review of the Olympus TG-310, an ultra compact perfect for those with an active lifestyle and featuring 14MP resolution (on a 1/2.3-in. CCD), 3.6x wide-angle optical zoom (28-102mm equiv.), Sensor-Shift Image Stabilization, 2.7-in. LCD (230k-dot), Intelligent AUTO (iAUTO), Program AE, Scene Modes, Magic Filter, 3D Photos, Histogram, Eye-Fi compatibility, and One-Touch HD 720p Movie 1280×720 @ 30fps.

You can read the Olympus TG-310 Review @ ePHOTOzine.

Related Links:

• Olympus TG-310 Press Release
• Olympus TG-310 Technical Specs

Sony Cyber-shot DSC-TX10

“It’s hard to fault a camera simply for being a little bit better than an already excellent one.”

We’ve added a new Sony Cyber-Shot DSC-TX10 [QuickPrice Check] Review to our Reviews Matrix.

DigitalCameraInfo has published their review of the Sony Cyber-shot DSC-TX10, a waterproof, freeze proof, shockproof and dust proof digital camera. The TX10 features 16.2 megapixel (1/2.3-in. “Exmor R” CMOS sensor), 4x ultra wide-angle optical zoom (25-100mm equiv.), Optical Image Stabilization, 3.0-in. (921k-dot) Touch-screen LCD, iAUTO, Continuous Shooting at 10fps at full resolution, Anti Motion Blur Mode, Backlight Correction HDR, Intelligent Sweep Panorama, 3D Sweep Panorama, Sweep Multi Angle, Natural Flash, Background Defocus, Soft Skin mode, and Full HD 1080 Movie 1920 x 1080 with stereo sound.

Read the Sony TX10 Review @ DigitalCameraInfo.

Related Link:

• Sony TX10 Press Release
• Sony TX10 Technical Specs