Harold Merklinger over at Luminous Landscape has an interesting article titled “The Game of Photography — What Are the Rules?”
It’s about whether digital manipulation is cheating or acceptable photography. He makes an excellent point about the difference between amateur and professional photographers. As an amateur photographer, you follow no rules except your own. So, if you digitally manipulate a picture and the end result gives you great pleasure, then why not? [No rules to break = no cheating.] On the other hand, a professional photographer (as in one who does it for a living) must follow the client’s rules. [Photojournalism, for example, accepts absolutely no digital manipulation of a news photo; they break the rules, they cheat.]
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Procter & Gamble, manufacturer of CoverGirl, “voluntarily” pulled a print spot featuring Taylor Swift for “excessive Photoshopping.” The ad made claims about the NatureLuxe Mousse Mascara that the National Advertising Division (NAD) — the ad industry’s self-regulatory body created to review factual claims in national advertisements — found could not be substantiated except by “post-production enhancement.”
Case in point is The Belmonte Castle picture which won a Gold Award at the 2008
We will soon need stronger mechanisms to guarantee that a photo has not been altered. Not only is it relatively simple to digitally manipulate a photo today in Photoshop, but even more powerful algorithms are coming out to digitally manipulate a photo: e.g. the capability to insert an object into an existing photo so that one cannot tell that it was added.
There have been a number of high profile cases recently about digital manipulation [just search for digital manipulation in our search bar at top right] and how they were considered to be “cheating.”
Another magazine is taken in by the continuing saga of digital manipulation, this time of Kate Middleton in her wedding dress. When Grazia magazine put Kate on the cover of their special edition, she was pictured with a tiny waist that drew public outrage. Well, after Britain’s Press Complaints Commission investigated and ruled that the magazine had doctored the image, Grazia has decided to come clean and is now admitting to the digital manipulation. Apparently, the editors of Grazia magazine wanted a picture of Kate standing all by herself and made the fateful decision to clone her left arm and part of her left waist onto the right side. Perhaps every copy of Photoshop should from now on include a warning about when not to digitally manipulate images?



