Press Releases

Sony Will Launch its Sleek 4K Ultra Short Throw Laser Projector Across Europe by Summer 2015

The following video presents Campion Platt Designs Rooms Around the Sony 4K Ultra Short Throw Projector:

Sony invited architect and interior designer Campion Platt to design two rooms that showcase the new 4K Ultra Short Throw Projector. Platt created a luxurious and inviting bedroom escape and an immersive jazz-themed lounge at New York City’s famous Waterfall Mansion. The video … details how the designer used the projector’s stunning 4K ultra HD image and unobtrusive design to transform the two spaces in very different ways.

To see Platt’s portfolio and check out a 3D rendering of the rooms, visit:
http://www.campionplatt.com/
https://www.insidemaps.com/model/Sony…

Sony LSPX-W1S 4K ultra short throw laser projector: Image by Sony

Sony LSPX-W1S 4K ultra short throw laser projector: Image by Sony

This is an update to the previous blog, Sony Received 2015 Red Dot Design Awards for DSC-RX100M3 Cyber-shot Camera and LSPX-W1S 4K Ultra Short Throw Laser Projector.

Sony recently announced that it will launch its sleek 4K Ultra Short Throw projector across Europe by summer 2015.

  • Each 4K Ultra Short Throw Projector is handcrafted to order.

PRESS RELEASE

Sony launches its cutting-edge 4K Ultra Short Throw Projector in Europe

Milan, Italy – April 14th, 2015: Today, Sony announced it will launch its sleek 4K Ultra Short Throw projector across Europe by summer 2015.

Sony 4K Ultra Short Throw projector (LSPX-W1S): "Dissolve the wall... and slip into a soothing underwater scene." Image by Sony

Sony 4K Ultra Short Throw projector (LSPX-W1S): “Dissolve the wall… and slip into a soothing underwater scene.” Image by Sony

The introduction of the 4K Ultra Short Throw projector (LSPX-W1S) is the embodiment of Sony’s Life Space UX ethos and the first step in realising this vision, which offers a new user experience that transforms living spaces into enriched experiential environments. Sony has a rich design heritage, merging state-of-the-art technology and craftsmanship to deliver visionary design for nearly seven decades.

An award-winning design

Sony 4K Ultra Short Throw projector (LSPX-W1S): "Movie magic comes to life. Look out for the Amazing Spider-Man 2™ on Blu-ray™." Image by Sony

Sony 4K Ultra Short Throw projector (LSPX-W1S): “Movie magic comes to life. Look out for the Amazing Spider-Man 2™ on Blu-ray™.” Image by Sony

With its 4K Ultra Short Throw projector, Sony blends high technological performance with sleek design in a format that is both simple to use and beautiful to experience. When placed at the foot of a wall, the projector can cast a 4K Ultra High-Definition resolution (four times the clarity of Full HD) 147” image, making movies and sports appear on a grand scale. The projector, which recently won the Red Dot Award (Product Design 2015, Best of the Best) and a 2015 iF design award, turns unused space into a wall-sized canvas and transforms living spaces into evolving environments.

Sony 4K Ultra Short Throw projector (LSPX-W1S): "A world of art awaits." Image by Sony

Sony 4K Ultra Short Throw projector (LSPX-W1S): “A world of art awaits.” Image by Sony

Blank walls become high resolution “entertainment windows” – cinema-like movie screens, gallery walls to display favourite art, or even virtual windows into far-away places – offering uniquely immersive and visually stunning entertainment experiences. The projector uses Laser Light Source to create an image with stunning brightness and colour accuracy. The Laser Light Source reaches peak brightness quicker than conventional projector lamps, and lasts up to ten times longer. The 4K Ultra Short Throw projector’s stylish, furniture-like design harmonises with existing living space, demonstrating Sony´s commitment to exemplary design that fulfils both form and function. The refined aluminium finish makes any living room look more luxurious. The speaker units eliminate exposed cables and the cabinet units accommodate other home electronics for neat storage. When it’s off, the all-in-one design looks like an elegant piece of furniture.

Sony 4K Ultra Short Throw projector (LSPX-W1S): "Harmonises with your room." Image by Sony

Sony 4K Ultra Short Throw projector (LSPX-W1S): “Harmonises with your room.” Image by Sony

Easy installation that fits any architectural environment

The projector is easy to install and operate, and with its unique feature of projecting from the foot of a wall, it doesn’t require any installation construction, unlike previous conventional projectors. Viewers also don’t have to worry about interfering with the picture by casting shadows over the projected image.

“The 4K Ultra Short Throw projector provides a completely new and innovative entertainment experience that only Sony can deliver,” said Thomas Issa, Product Manager. “The idea is to remove conventional boundaries by merging your home design and technology into a beautiful and seamless experience. We’ve received unprecedented demand in Europe following the products release in the United States and Japan, and we are delighted to bring this breakthrough projector to customers looking for state-of-the-art design and product innovation”.

Sony VPL-GTZ1

Sony VPL-GTZ1

For consumers looking for full customisation based on 4K SXRD laser light source technology as well as ultra-short throw technology, the compact VPL-GTZ1 projector is also available.

Sony 4K Ultra Short Throw projector (LSPX-W1S): Adapt your image size anywhere from 66 inches to 147 inches. The Picture Position Function allows you to instantly zoom in and out to suit your wall space, or what you’re watching.  Image by Sony

Sony 4K Ultra Short Throw projector (LSPX-W1S): Adapt your image size anywhere from 66 inches to 147 inches. The Picture Position Function allows you to instantly zoom in and out to suit your wall space, or what you’re watching. Image by Sony

The 4K Ultra Short Throw projector will be showcased at The Cinema by Tom Dixon during Milan Design Week, from 15-19 April 2015. For more information, please visit www.pro.sony.eu/pro/product/LSPX-W1S and contact lifespaceux@eu.sony.com.