is well known for its innovative ideas in consumer
electronics. Its competitive advantage lies in
bringing out products that are one step ahead
of its competitors. By the time the competition
catches up, Sony has moved on to the next innovation.
Though it is not easy to always be ahead of the
technological curve, Sony has consistently managed
to do just that -- in fact, it has lead the pack
in many instances.
business model, based on constant innovation,
is a rarity in the business world. It takes courage
(and deep pockets) to constantly push at the boundaries
of the technological possible, but they are rewarded
with innovative and useful consumer electronic
products. And Sony manages to bring those products
at attractive price points.
line of digital cameras have innovation and originality
written all over them. Its alliance with Carl
Zeiss to provide it with quality optics is a classic
example of when to make an alliance that works.
is quickly taking over from the traditional camera
manufacturers as the company to contend with.
In 1979, the first Walkman TPS-L2 personal
stereo hit the market and the name "Sony"
became an instant household word. Sony has not
stopped innovating since.
is redefining what digital photography is all
about! Even though it is not a traditional camera
manufacturer, it has leveraged its competencies
in consumer electronics and video cameras by bringing
out digital camera models that consumers find
irresistible. Click on one of the Sony digital
cameras in the drop down list above to learn more.