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You are hereHome > Best Digital Cameras > Sony Digital Cameras

Sony Digital Cameras

Sony is well known for its innovative ideas in consumer electronics. Its competitive advantage lies in bringing out products that are one step ahead of its competitors. By the time the competition catches up, Sony has moved on to the next innovation. Though it is not easy to always be ahead of the technological curve, Sony has consistently managed to do just that -- in fact, it has lead the pack in many instances.

Sony's business model, based on constant innovation, is a rarity in the business world. It takes courage (and deep pockets) to constantly push at the boundaries of the technological possible, but they are rewarded with innovative and useful consumer electronic products. And Sony manages to bring those products at attractive price points.

Sony's line of digital cameras have innovation and originality written all over them. Its alliance with Carl Zeiss to provide it with quality optics is a classic example of when to make an alliance that works.

Sony is quickly taking over from the traditional camera manufacturers as the company to contend with. In 1979, the first Walkman TPS-L2 personal stereo hit the market and the name "Sony" became an instant household word. Sony has not stopped innovating since.

Sony is redefining what digital photography is all about! Even though it is not a traditional camera manufacturer, it has leveraged its competencies in consumer electronics and video cameras by bringing out digital camera models that consumers find irresistible. Click on one of the Sony digital cameras in the drop down list above to learn more.

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