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Samsung Announces NX300 Mirrorless Camera

Samsung NX300

In preparation for this year’s CES, Samsung today announced the new NX300 mirrorless camera with all-new SMART camera features. Additionally, it is Samsung’s first 3D capable mirrorless SMART camera when coupled with Samsung’s new 45mm F1.8 2D/3D lens, also announced today.

As Samsung’s mid-range NX Series compact series camera, the NX300 continues upon the successes of the NX210’s integrated Wi-Fi connectivity, SMART technologies and intuitive operation with new 3D Still and Movie Capture, improved hybrid AF and a premium retro modern design

Major Features:
- NEW 3D Still and movie capture
- NEW Hybrid AF (Phase and Contrast Detection)
- NEW 3.3-inch AMOLED Touchscreen and Tilt Display
- NEW SMART Camera 2.0 functionality
- NEW Premium retro modern design
- 20.3 MP CMOS sensor (APS-C)
- Full HD video recording (1080p/60fps)
- Dual-band Wi-Fi Connectivity (2.4G/5G)
- Available in retro-modern black/silver and white/silver
- MSRP: US $749.99

PRESS RELEASE

Samsung NX300 Combines Speed, Performance and Connectivity for Perfect Shooting in Every Moment

Samsung 45mm F1.8 2D/3D lens is the World’s first one-lens 3D system, capable of capturing both stills and 1080p Full HD video in perfect 3D quality

RIDGEFIELD PARK, N.J. – January 3, 2013 – Samsung Electronics Co., Ltd, a global leader in digital media and convergence technologies, today announced the launch of the NX300, the new flagship model in its successful NX series. The NX300 once again raises the bar for compact system cameras (CSC), delivering an outstanding combination of features, functionality and style for perfect shooting in every moment. Samsung also announced the new NX 45mm F1.8 2D/3D lens, the first one-lens 3D system capable of capturing both still images and full HD movies in perfect 3D quality.

Samsung NX300

Myoung Sup Han, Senior Vice President and Head of the Digital Imaging Business, Samsung Electronics, commented: “Since its launch in 2010, the Samsung NX System has become synonymous with innovation and design, making the best digital imaging technology available to everyone without compromising on style. The NX300 builds even further on this illustrious heritage. Not only does it deliver incredible speed and accuracy through advanced photographic features, but it is truly built around the user, with upgraded SMART Camera functions making shooting and sharing both easy and seamless. We are also very proud to introduce the first one-lens 3D system alongside the NX300, opening up a whole new world of 3D photography and video recording for consumers everywhere.”

Perfect shooting
Central to the NX300’s outstanding imaging performance is its brand new 20.3 Megapixel APS-CMOS sensor, capable of capturing high quality detailed. Images boast sharp, life-like colors and are crisp and clear in all light conditions. The wide ISO range (ISO100-25600) further improves performance, letting users capture beautifully balanced images in even the darkest conditions. A brand new Hybrid Auto Focus (AF) system also delivers fast, accurate phase and contrast detection, while the 1/6000 sec shutter speed and 8.6fps continuous shooting mode ensure you never miss a moment.

The Samsung’s unique in-house developed DRIMe IV imaging engine provides outstanding developments in speed, and image quality. The DRIMe IV engine enables better color reproduction and greater noise reduction, as well as support for full 1080p HD video capture in both 2D and 3D (when combined with Samsung’s new 45mm 2D/3D lens).

Samsung NX300

The NX300’s 84mm (3.31”) AMOLED screen makes capturing and reviewing your images a pleasure, while the hybrid touch screen and 5-way manual key interface is simple and intuitive to use. The tilt display makes it easier than ever to take high and low angle shots, letting you capture your world from any angle you choose.

Samsung NX300

Easy usability and stylish retro design
The compact NX300 makes it simple for anyone to achieve pro-like and impressive pictures easily with minimal technical knowledge or time spent adjusting parameters. Using the camera’s Smart Mode, users can choose from 14 different settings, such as Creative Shot, Landscape, Light Trace or Action Freeze which will automatically adjust parameters such as aperture and shutter speed in order to obtain the best shot possible for the desired situation.

The NX300 also includes i-Depth, an easy and simple way to adjust the depth of an image using the NX Series’ unique i-Function system which enables users to modify camera parameters using the lens itself, adjusting the image without ever having to move off target.

The NX acclaimed design returns with the NX300 sporting a stylish yet simple retro feel that is available in either black or white with a contrast silver band, conveying elegance and authenticity.

Samsung NX300

Instant sharing through enhanced Wi-Fi connectivity
The NX300’s Wi-Fi connectivity of SMART CAMERA allows users to share their cherished photos instantly and securely between their camera and smartphone (or tablet). To connect a smartphone to the camera, users simply need to download the Samsung SMART CAMERA App, which is available for both Android and iOS based application markets, onto their smartphone or tablet and follow the easy steps to create a secure connection with the camera.

The NX300 will be able to detect and auto-connect to the smartphone wirelessly whenever any of the SMART CAMERA features are activated. These include AutoShare, which automatically sends every high-quality photos to your smart phone for safe keeping; and Mobile Link, which allows users to select and transfer images or album from the camera directly to your smartphone at their leisure. The SMART CAMERA App also features a Remote Viewfinder function for the NX300, allowing for even more inventive and exciting photography.

The NX300’s enhanced Wi-Fi connectivity also lets users share images with friends and family directly from the camera via social networking sites using the cameras one-touch DIRECT LINK hot key. Alternatively, images can be automatically backed up or stored in the cloud through AllShare Play ensuring they are always safe and easily accessible.

Samsung NX300

Samsung 45mm 2D/3D lens
The Samsung 45mm 2D/3D lens (sold separately) opens up an exciting world of 3D imaging possibilities and is the world’s first one-lens 3D system for a consumer camera. Capable of capturing both still pictures and full 1080p HD video, the Samsung NX300 and 45mm 2D/3D lens kit have become the only compact system camera supporting both 3D still and 3D movie. The NX300 is also compatible with Samsung’s entire range of NX lenses and professional standard accessories, giving users an unparalleled range of options when striving for that perfect shot.

Please visit our booth to experience this future technology firsthand. Samsung’s product line will be displayed January 8-11 at booth #12004 in the Central Hall of the Las Vegas Convention Center.

Samsung NX300

Full details, video content and product images are available at the Samsung microsite at: http://www.samsungces.com/ or mobile site at: http://m.samsungces.com as well.
The Samsung press conference and Samsung Tomorrow TV CES 2013 Specials will be streamed live on the Samsung Tomorrow blog at: http://global.samsungtomorrow.com and Samsung’s microsite site also.

After the live presentations, videos will be available at http://youtube.com/SamsungTomorrow

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in consumer electronics and the core components that go into them. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. We employ 227,000 people across 75 countries with annual sales exceeding US$143 billion. Our goal is opening new possibilities for people everywhere. To discover more, please visit http://www.samsung.com.

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