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You are hereHome > Press Releases

Press Releases

 

MAY 2008

View All Olympus Digital Cameras

EVERYTHING COMES INTO FOCUS WITH OLYMPUS E-520 DIGITAL SLR: ADVANCED IN-BODY IMAGE STABILIZATION AND AUTOFOCUS LIVE VIEW DELIVER SHARP IMAGES

In-Body Image Stabilization Steadies Any Lens; Take-Anywhere Portable Design Means You’ll Capture It All

Olympus EVOLT E-520CENTER VALLEY, Pa., May 13, 2008 – The new Olympus E-520 digital single lens reflex (DSLR) camera delivers brilliant images thanks to advanced technologies that help take the blur out. Industry leading Image Stabilization built into the portable camera body compensates for movement so that images are sharp and blur-free with any lens and even at slow shutter speeds. Autofocus Live View brings subjects into sharp focus on the camera’s HyperCrystal™ II LCD.

[ Continue reading Olympus EVOLT E-520... ]

View All Olympus Digital Cameras

OLYMPUS SUPER-WIDE-ANGLE ZOOM LENS CAPTURES MORE IN EVERY FRAME

New Ultra-Wide-Angle Zoom Lens is Easy on the Back and the Wallet

CENTER VALLEY, Pa., May 13, 2008 – Olympus has applied its optical expertise to develop the Zuiko Digital 18-36mm equivalent (ED 9-18mm Four Thirds) f4.0-f5.6, a super-wide-angle zoom lens covering a wide focal length range. This compact ultra-wide-angle zoom lens can be used on any of the Olympus E-System digital single lens reflex (DSLR) camera bodies, and measures only 7.6 cm (3 inches) long and weighs a mere 280 grams (9.88 ounces) for greater portability.

[ Continue reading Olympus Zuiko Digital ED 9-18mm f4.0-f5.6... ]

 

APRIL 2008

View all Canon Digital Cameras

Canon EF 28-135mmCanon celebrates production of 40 million EF lenses

MISSISSAUGA, ON, April 30, 2008 — Canon Canada Inc. is proud to announce that Canon Inc. has achieved a new lens-manufacturing milestone as production of the Company’s EF lenses passed the 40-million mark.

[ Continue reading Canon celebrates production of 40 million EF lenses... ]

View All Panasonic Digital Cameras

PANASONIC’S COMPACT WI-FI LUMIX DIGITAL CAMERA UPLOADS PHOTOS TO GOOGLE’S PICASA WEB ALBUMS VIA T-MOBILE HOTSPOT SERVICE

New Wi-Fi LUMIX TZ50 Digital Camera Features HD Video, 28mm Wide-Angle Lens, 10x Optical Zoom Ideal for Active Users to Share Photos On-the-Go

Panasonic Lumix DMC-TZ50SECAUCUS, NJ (April 16, 2008) - Panasonic today introduced a new addition to its award-winning TZ-family of digital cameras, the Panasonic LUMIX DMC-TZ50 – complete with Wi-Fi capabilities,  standard 802.11b/g wireless LAN connectivity and access to T-Mobile® HotSpot service, users can upload digital photos taken with the TZ50 directly to Picasa Web AlbumsÔ, a free online photo-sharing service from Google. The 9.1 megapixel TZ50 is packed with a 28mm wide-angle lens, 10x optical zoom and the ability to record HD video, making it the ideal digital camera for active users.

[ Continue reading Panasonic Lumix DMC-TZ50 Wi-Fi... ]

View all Canon Digital Cameras

CANON PIXMA iP100 MOBILE PRINTER APPEALS TO TODAY'S ON-THE-GO LIFESTYLE

First mobile printer to deliver up to 9600 x 2400 dpi(1) photo capabilities in a small, stylish design, offers many benefits to the mobile professional

MISSISSAUGA, ON, April 15, 2008 – Today's mobile professional has more pressure than ever to be able to conduct business almost anywhere. The new PIXMA iP100 Mobile Printer from Canon Canada Inc., the leading provider of digital imaging solutions, not only can address printing needs on-the-go, but can also deliver high-quality text and graphics for printing a last-minute business presentation. It affords users the ability to print beautiful borderless colour photos from the car or even at the beach. Continuing Canon's history of outstanding quality in the mobile printer category, this printer has increased colour resolution with faster printing speeds than previous models, while offering a number of accessories that make it easier to conduct business outside of the office. The lightweight Canon PIXMA iP100 Mobile Printer fits easily onto a desk with limited space or into a carry-on making it the perfect laptop companion for business or personal travel.

[ Continue reading Canon PIXMA iP100 Mobile Photo Printer... ]

SanDisk

TO THE TOP! SANDISK SUPPLIES FLASH MEMORY FOR HIGH-TECH CLIMBING ATTEMPT OF MT. EVEREST

Three-Member Team Hopes to Reach Summit in May; Objective is Raising Awareness of AIDS Pandemic in Africa

MILPITAS, CALIFORNIA, April 14, 2008 – Equipped with portable electronic devices that range from high-definition camcorders to satellite-based mobile phones, a three-member climbing team sponsored by Dell (PRODUCT) RED + Windows Vista (PRODUCT) RED, MSN and MSNBC – and carrying a variety of flash-memory products from SanDisk Corporation (NASDAQ: SNDK) – is on the flanks of Mt. Everest hoping to reach the summit as part of a campaign to call attention to AIDS in Africa.

[ Continue reading SanDisk Flash Memory Cards Climb to the Top... ]

View all Nikon Digital Cameras

Nikon Canada Announces Three New COOLPIX Models

COOLPIX P80
 “Zooms” in on performance with 18x optical zoom and in-camera VR image stabilization

COOLPIX S52 and S52C with Wi-Fi
Stylishly designed compact digital cameras with advanced functionality and innovative picture-sharing technologies

Nikon Coolpix P80Mississauga, ON, April 10, 2008 - Nikon Canada today introduced three digital cameras to its popular COOLPIX line-up.

“Nikon Canada is thrilled to announce the new additions to the COOLPIX family.  The COOLPIX P80, S52 and S52c all offer something unique to consumers.”

[ Continue reading Nikon Coolpix P80, S52C and S52... ]

View all Nikon Digital Cameras

Digital Compact Camera Nikon COOLPIX P80

Packing photographic performance, intuitive operation and advanced functions into the world’s most compact*1 18x optical zoom camera

Nikon Coolpix P80TOKYO (April 10, 2008) - Nikon Corporation is pleased to announce the introduction of the COOLPIX P80, a new high-performance model tooled to satisfy camera enthusiasts. Built on a custom application of Nikon's innovative EXPEED digital image processing concept and incorporating the precision optics of a NIKKOR lens, the COOLPIX P80 offers extended reach and advanced shooting functions for satisfying performance in a wide variety of shooting scenes.

[ Continue reading Nikon Coolpix P80... ]

View all Nikon Digital Cameras

Digital Compact Camera Nikon COOLPIX S52c/S52

Stylish design with advanced features for beautiful photos and sharing excitement

Nikon Coolpix S52CTOKYO (April 10, 2008) - Nikon Corporation is pleased to announce the introduction of the COOLPIX S52c and S52. The COOLPIX S52c and S52 offer high-quality wave-surface design and allow users to explore new experiences in digital photography. Built on a custom application of Nikon's innovative EXPEED digital image processing concept and incorporating the precision optics of a NIKKOR lens, the COOLPIX S52c and S52 realize optimum performance and maximum image quality.

[ Continue reading Nikon Coolpix S52C / S52... ]

Sony Ericsson

Sony Ericsson brings new level of personalization to the mobile phone with the XPERIA™ X1

Sony Ericsson to put the user at the center of the mobile multimedia experience with its XPERIA range of phones

Sony Ericsson XPERIA X1Las Vegas, USA – 1st April 2008 – Sony Ericsson today confirmed that it will be running Windows Mobile® 6.1 on its stand-out arc-slider phone, XPERIA™ X1, the innovative multimedia phone announced at this year’s Mobile World Congress. Using Windows Mobile® 6.1, together with Sony Ericsson’s unique XPERIA panel user interface (UI), will enable a highly user-focused experience with enhanced connectivity, messaging and multimedia features.

[ Continue reading Sony Ericsson Xperia X1 runs Windows Mobile 6.1... ]

 

MARCH 2008

Epson

Many small businesses placing themselves and their customers at risk by not copying and storing sensitive business documents

New poll for Epson indicates they believe doing so not necessary or too expensive

TORONTO, Ontario –Many Canadian small businesses are putting themselves and their customers unnecessarily at risk by not copying and storing important or sensitive business documents, according to a survey conducted by Harris/Decima for Epson Canada, a leader in advanced imaging technology.

[ Continue reading Epson Canada Harris/Decima Poll... ]

Epson

Epson Stylus® Photo R1900 sets new standard in glossy photographic prints

Innovations featured in Epson R1900 include new Radiance™ technology and next generation of Epson UltraChrome Hi-Gloss® 2 pigment ink

Epson Stylus Photo R1900TORONTO, Ontario – Epson Canada Ltd., a leader in advanced imaging technologies, today announced the release of the Epson Stylus Photo R1900, a 13-inch printer designed for advanced photographers and graphic designers.

[ Continue reading Epson Stylus Photo R1900... ]

Epson

Epson launches one of the fastest document ink jet printers

Epson Stylus® C120 compelling alternative to laser printer for Executives, SOHOs and families who must quickly produce high-quality, durable documents

Epson Stylus C120TORONTO, Ontario – Epson Canada Ltd., a leader in advanced imaging technologies, today announced availability of the Epson Stylus® C120 printer – one of the world’s fastest laser-quality document ink jet printers.

[ Continue reading Epson Stylus C120... ]

View All Panasonic Digital Cameras

PANASONIC UNVEILS COMPANY’S FIRST TOUCH-SCREEN LUMIX DIGITAL CAMERA, COMPLETE WITH 25MM ULTRA-WIDE- ANGLE LENS AND HD VIDEO CAPABILITIES

New LUMIX FX500 Packs 3-inch LCD with Touch-Screen Operation, 5x Optical Zoom and 10.1 megapixels in Slim and Compact Design

Panasonic Lumix DMC-FX500SECAUCUS, NJ (March 18, 2008) - Panasonic today announces the LUMIX DMC-FX500, the company’s first digital camera with a 3-inch touch-screen LCD – also featuring a 25mm ultra-wide-angle Leica DC lens, 5x optical zoom and 10.1 megapixels.  With a dual control system using both touch-screen and joystick operation, the ability to record High Definition (HD) video and advanced Intelligent Auto technologies, the FX500 packs innovative features and intuitive design, helping consumers enrich the digital photography experience and take better photos.

[ Continue reading Panasonic DMC-FX500... ]

View all Pentax Digital Cameras

PENTAX ANNOUNCES OPTIO V20 DIGITAL CAMERA

PENTAX ANNOUNCES OPTIO V20 WITH 5X ZOOM, 3 INCH MONITOR AND INNOVATIVE PORTRAIT FUNCTIONS

Pentax Optio V20GOLDEN, CO (March 17, 2008)…PENTAX Imaging Company has announced the PENTAX Optio V20 compact digital camera with a 5X zoom lens, 8.0 megapixels, and a generous 3.0 inch LCD monitor.  Ultra-slim and stylish in design, this latest PENTAX compact digital camera makes it easy to capture and to view images.

[ Continue reading Pentax Optio V20... ]

View all Canon Digital Cameras

CANON'S TRENDSETTING TRIO OF NEW DIGITAL ELPH SUPERMODELS INSPIRE FRESH EXPRESSIONS OF INDIVIDUAL STYLE, VISION & TRUE IMAGING INNOVATION

From Sensuous Flowing Contours, Hot Highlights and Finely Chiseled Lines That Beg to Be Held and Beheld, the Optically Image-Stabilized, 10-Megapixel PowerShot SD890 IS, SD790 IS and SD770 IS Digital ELPH Cameras Raise The Resolution, Beat The Blur, and Quicken The Pulse

Canon PowerShot SD890 ISLAKE SUCCESS, N.Y., March 12, 2008 - Whether capturing spur-of-the moment inspirations or momentous family occasions, Canon U.S.A.'s newest additions to the PowerShot line-up: SD890 IS, SD790 IS and SD770 IS Digital ELPH cameras continue to provide intelligent, easy-to-use features, resulting in fantastic photos. Integrated Canon technologies such as Motion Detection Technology, Optical Image Stabilization, Genuine Canon Face Detection Technology, and Canon's proprietary DIGIC III imaging processor, along with the inherent style of the ELPH line; make them the ideal accessory for capturing a night out on the town or an intimate social gathering.

[ Continue reading Canon PowerShot SD890 IS, SD790 IS and SD770 IS... ]

Epson

Most Canadians continue to print digital photos,
store images in photo albums, picture frames
and shoe boxes

Power of printed photograph continues to be source of enjoyment, great memories

TORONTO, Ontario – Most Canadians are continuing to print their digital photographs and store them in photo albums, picture frames and shoe boxes, according to a survey conducted by Harris/Decima for Epson Canada, a leader in imaging technology.

[ Continue reading Epson Harris/Decima Survey... ]

View All Olympus Digital Cameras

OLYMPUS E-420: WORLD’S SMALLEST AND LIGHTEST CONSUMER DIGITAL SLR DELIVERS ENHANCED AUTOFOCUS LIVE VIEW

Compact Size Makes it the Ultimate DSLR to Take Anywhere, Next-Generation Live View Ensures it Performs Better When You Get There

Olympus EVOLT E-420 with ED 14-42mm f3.5/5.6 Zuiko  Digital Zoom LensCENTER VALLEY, Pa, March 5, 2008 – Olympus today announces the extremely portable E-420 – perfect for everyone who wants to step up to the power and performance of a digital SLR (single lens reflex) yet enjoy the ease of use and ability to compose images on the LCD common to point-and-shoot cameras. Weighing a mere 380 grams (13.4 ounces), the E-420 is 20 to 40 per cent lighter than competing DSLRs. Good things come in this small package, including Live View, which enables users to hold the camera away from their faces and interact with their subjects – ideal when capturing photos of children, for example.

[ Continue reading Olympus EVOLT E-420... ]

Sony Ericsson

Become Canada’s Next Top Mobile Phone Photographer of the Year 2008

Toronto, ON, March 4, 2008Sony Ericsson is on “The Search” to find Canada’s Next Top Mobile Phone Photographer, 2008 and award them with a grand prize $10,000 picture-perfect dream vacation.

No purchase necessary and pictures from any camera phone are accepted.

[ Continue reading Sony Ericsson Mobile Phone Photographer of the Year 2008... ]

View all Canon Digital Cameras

CANON CANADA BRINGS REVOLUTIONARY PRINT TECHNOLOGY TO MARKET WITH NEWEST PIXMA OFFICE ALL-IN-ONE PRINTER

PIXMA MX7600 – first-ever Office All-In-One printer to use new pigment reaction technology, and professional quality pigment-based LUCIA inks, allowing small business users to print beautiful graphics and presentations on plain paper

Canon PIXMA MX7600 Office All-in-One PrinterMISSISSAUGA, ON, March 3, 2008 – Canon Canada Inc., the leading provider of digital imaging solutions, proudly announces the newest addition to its PIXMA printer lineup, the PIXMA MX7600 Office All-In-One (AIO) printer with the professional quality pigment-based LUCIA ink system for homes and small offices. Along with its multi-function capabilities, the PIXMA MX7600 Office AIO printer has the ability to produce crisp graphics and text on plain paper with the incorporation of the new Pigment Reaction (PgR) technology. This new technology allows consumers to print superb quality colour documents or presentations on plain paper at a small office or even from the comfort of home.

[ Continue reading Canon Pixma MX7600... ]

 

FEBRUARY 2008

View all Sony Digital Cameras

NEW SONY CYBER-SHOT DSC-H50 DIGITAL CAMERA IDEAL FOR FAST-ACTION SHOOTING

Sony Cyber-shot DSC-H50SAN DIEGO, Feb. 25, 2008 –Sony today announced the latest addition to its high-zoom camera line, the 9.1-megapixel Cyber-shot® DSC-H50 digital camera. It is the ideal choice for people looking for high zoom, high-resolution and speed.

This new model utilizes a powerful Carl Zeiss® 15x optical zoom lens with Super SteadyShot® optical image stabilization to capture action at a distance. One of the main lens elements is manufactured from super low-dispersion glass, which helps it produce more exact point-to-point correspondence between an object and its image. The lens yields sharp, high-contrast images and reduces color fringing, even when shooting in telephoto ranges.

[ Continue reading Sony Cyber-shot DSC-H50... ]

View all Sony Digital Cameras

NEW SONY CYBER-SHOT DIGITAL CAMERA IS A MEGAPIXEL POWERHOUSE

Sony Cyber-shot DSC-W300SAN DIEGO, Feb. 25, 2008 – Sony’s new Cyber-shot® DSC-W300 digital camera is expected to be among the industry’s most pocket-able, high-resolution point-and-shoot digital cameras featuring niche performance options.

The camera announced today integrates an ultra-high 13.6-megapixel CCD imager along with a Carl Zeiss® Vario-Tessar 3x optical zoom lens, a 2.7-inch LCD screen and an eye-level viewfinder in a compact size. With its ultra-hard titanium coating, the model offers a premium look and finish that is highly-resistant to scratches and messy fingerprints.

[ Continue reading Sony Cyber-shot DSC-W300... ]

Sony Ericsson

Sony Ericsson strengthens Cyber-shot™ portfolio with two models that take your photos further

Sony Ericsson’s new C702 Cyber-shot™ and C902 Cyber-shot™ deliver best-in class picture quality beyond just megapixels.

Sony Ericsson Cyber-shot C702Barcelona, Spain – February 12, 2008 – Sony Ericsson today announced two high-performance additions to its popular Cyber-shotTM phone range with the launch of the C702 Cyber-shot™ and C902 Cyber-shot™. The two phones, packed with the latest camera technology, make it effortless to take perfect pictures of those spontaneous moments – day or night, at a bar or the beach – and instantly share them with friends and family.

[ Continue reading Sony Ericsson Cyber-shot C902 and C702... ]

Sony Ericsson

Sony Ericsson launches the new brand XPERIA™ with the unveiling of the XPERIA™ X1

To meet the growing consumer demands for mobile web communication and multimedia entertainment, Sony Ericsson introduces XPERIA™. With this new brand, Sony Ericsson is at the forefront of mobile convergence.

Sony Ericsson XPERIA X1Barcelona, Spain – February 10, 2008–Today marked the launch of XPERIA™ and a new era in mobile communications with the announcement of the XPERIA™ X1, a stand-out arc slider phone from Sony Ericsson designed to address the growing need for a premium, converged mobile experience.

[ Continue reading Sony Ericsson XPERIA X1... ]

Visit the Sigma site

THE SIGMA DP1

14 megapixel high definition digital camera, packing the full spec of a DSLR into the body of a compact camera

Sigma DP1Feb. 1, 2008 — The Sigma Corporation is pleased to announce the launch of the Sigma DP1 compact digital camera featuring a 14 megapixel FOVEON X3 direct image sensor (2652 × 1768 × 3 layers) as used in the Sigma SD14 digital SLR.

The DP1 is a completely new type of camera offering the full spec. and high image quality of a DSLR in the body of a compact camera. It is powered by the 14 megapixel Foveon X3 direct-image-sensor, which can reproduce high definition images rich in gradation and impressive three-dimensional detail.

[ Continue reading Sigma DP1... ]

 

JANUARY 2008

View all Kodak Digital Cameras

Kodak Announces New 10-Megapixel High Zoom Digital Camera that Places Advanced Features and High Performance into the Palm of Your Hand

Feature-Packed Compact Camera Makes It Easy to Take Pictures in Almost Any Environment

Kodak EasyShare Z1012 ISLAS VEGAS, NV, January 31, 2008 - At the Photo Marketing Association Show (PMA), Eastman Kodak Company (NYSE:EK) today announced the latest addition to its award-winning line of KODAK EASYSHARE Consumer Digital Cameras. The KODAK EASYSHARE Z1012 IS Digital Camera -- with 10-megapixel resolution and 12X optical zoom with optical image stabilization -- brings an advanced, high performance feature set to a compact size that is ready to go anywhere your life takes you.

[ Continue reading Kodak EasyShare Z1012 IS... ]

View all Kodak Digital Cameras

Kodak Introduces Products for Professional Labs, Studios and Photographers

New Film, Software and Paper Enhance the Photographic Capture, Management and Output Experience

KODAK PROFESSIONAL PORTRA 400-Speed Colour Negative FilmLAS VEGAS, NV, January 31, 2008 - At the Photo Marketing Association Show (PMA), Eastman Kodak Company (NYSE:EK) introduced software and products designed to assist professional photographers, studios and professional labs as they evolve their businesses and explore new, exciting ways to service their clients.

[ Continue reading Kodak ProLab Products... ]

View all Kodak Digital Cameras

Qualex, Kodak's Wholesale Digital and Analog Photofinishing Subsidiary, Introduces New Products and Services

Broadest Range of Scalable, Adaptable, Flexible Services Enables Retailers of all Sizes to Participate in Burgeoning Photo Specialty Products Market

LAS VEGAS, NV, January 31, 2008 - Qualex, a subsidiary of Eastman Kodak Company (NYSE:EK) introduces new products and services creating one of the most comprehensive portfolios of photo fulfillment solutions available to all U.S. and Canadian customers. Qualex enables its partners with B2B and B2C solutions to participate profitably in the photo category.

[ Continue reading Kodak Qualex... ]

View all Kodak Digital Cameras

Kodak Introduces Adaptive Picture Exchange, an Innovative, Modular Dry Lab System, Built from the Ground Up

System Combines New Solutions with Proven Technologies to Offer Retailers Unprecedented Adaptability, Ease-of-Use, Flexibility and Scalability in Offering High Value Photo Items

LAS VEGAS, NV, January 31, 2008 - At the Photo Marketing Association Show (PMA), Eastman Kodak Company (NYSE:EK) introduced the new KODAK Adaptive Picture Exchange (APEX), its powerful new modular, behind-the-counter thermal dry lab system, which combines a number of new products into one powerful, integrated and industry-leading retailer solution. The APEX system marries multiple innovations with Kodak's market-proven applications - a combination that provides retailers with unprecedented adaptability, ease-of-use, flexibility and scalability to quickly and easily produce profitable, high quality photo products, while dramatically reducing retailer costs and complexity.

[ Continue reading Kodak Apex... ]

View all Sony Digital Cameras

SONY INTRODUCES TWO MAINSTREAM DSLR CAMERAS WITH UNIQUE “QUICK AF LIVE” VIEW SYSTEM

Sony alpha DSLR-A350SAN DIEGO, Jan. 30, 2008 — Sony is bringing live-view shooting to its digital SLR camera line with today’s introduction of a 14.2-megapixel α (alpha) DSLR-A350 camera and 10.2-megapixel α (alpha) DSLR-A300 model. Both cameras feature new technologies that make picture taking faster, easier, and more familiar for first-time DSLR users.

[ Continue reading Sony Alpha DSLR-A350 and A300... ]

View All Panasonic Digital Cameras

Panasonic Canada expands its award-winning TZ-family of LUMIX compact, superzoom digital cameras

New LUMIX TZ5 and TZ4 Offer 10x Optical Zoom, 28mm Wide-Angle Lenses and Advanced Technologies for Increased Ease-of-Use

Panasonic Lumix DMC-TZ5MISSISSAUGA, January 29, 2008 - Panasonic Canada today introduced two new additions to its award-winning TZ-family of LUMIX digital cameras, the DMC-TZ5 and DMC-TZ4. Both cameras feature a 28mm wide-angle, 10X optical zoom Leica DC lens in a compact design, ideal for the active user needing a versatile camera. By combining a 28mm wide-angle lens - which lets the user capture a wider-framed shot when compared to a traditional 35mm camera - with the TZ-Series 10x optical zoom, consumers are empowered to take expanded shots, both wide and far. Adding to these feature-rich digital cameras, Panasonic also expands its Intelligent Auto technologies with new Intelligent Exposure and Digital Red-eye Correction.

[ Continue reading Panasonic DMC-TZ5 / TZ4... ]

View All Panasonic Digital Cameras

New super-slim LUMIX FX35 digital camera offers Panasonic's first 25mm wide-angle lens

LUMIX FX35 Packs a 25mm Ultra-Wide-Angle Leica Lens Plus Panasonic's Advanced Intelligent Auto Mode

Panasonic Lumix DMC-FX35MISSISSAUGA, January 29, 2008 - Panasonic Canada today announced the DMC-FX35, the newest addition to its popular line of super-slim LUMIX FX-Series digital cameras. Complete with Panasonic's first-ever 25mm ultra-wide-lens, the 10.1 megapixel FX35 features a 4x optical zoom, Panasonic's Advanced Intelligent Auto mode, a LEICA DC VARIO-ELMARIT lens offering f2.8 brightness and the new fourth generation Venus Engine image processor.

[ Continue reading Panasonic DMC-FX35... ]

View All Panasonic Digital Cameras

Panasonic Canada adds brand-new FS-series to popular LUMIX digital camera line

New LUMIX DMC-FS20 and DMC-FS5 Feature Intelligent Auto Technologies, 10.1-Megapixels, and 30mm Wide-Angle Leica DC Lens

Panasonic Lumix DMC-FS20MISSISSAUGA, January 29, 2008 - Panasonic Canada today announced the launch of the new LUMIX FS-Series of digital cameras, debuting a pair of 10.1-megapixel models - the DMC-FS20 and DMC-FS5 - both of which feature 30mm wide-angle Leica DC lenses with 4x optical zoom. The FS models, a stylish sister-line of the highly-acclaimed LUMIX FX-Series, combine easy operation with a slim and sleek look, enabling both beginner and advanced users to take beautiful digital photos with a camera they can slip in their pocket. Both models also have Intelligent Auto Mode, an advanced intuitive system of technologies that help users take better photos more easily.

[ Continue reading Panasonic DMC-FS20 and FS5... ]

View All Panasonic Digital Cameras

PANASONIC CANADA UNVEILS SLIM AND STYLISH FS-SERIES LINE OF COMPACT LUMIX DIGITAL CAMERAS

LUMIX FS3 Packs Advanced Features Into Pocket-Sized Digital Camera

Panasonic Lumix DMC-FS3MISSISSAUGA, January 29, 2008 - Panasonic Canada today unveiled the new FS-Series compact line of LUMIX digital cameras. This includes the new DMC-FS3 which features 8.1 megapixels, a f2.8 Leica DC VARIO-ELMARIT lens, 3x optical zoom, and Panasonic’s Intelligent Auto Mode. The FS-Series, a sister line to the world-acclaimed LUMIX FX-Series, also includes the newly announced DMC-FS20 and DMC-FS5, with the entire series offering easy and intuitive operation that helps consumers produce high-quality images.

[ Continue reading Panasonic DMC-FS3... ]

View All Panasonic Digital Cameras

PANASONIC INTRODUCES NEW LUMIX LZ-SERIES DIGITAL CAMERAS

New Point-and-Shoot Models Feature Wide-Angle Shooting, Leica DC Lenses, Manual Controls and Intelligent Auto Technologies

Panasonic Lumix DMC-LZ10MISSISSAUGA, January 29, 2008 - Panasonic today announced two new members to its growing family of full-featured and high-performing LUMIX digital cameras, the 10.1 megapixel DMC-LZ10 and the 8.1 megapixel DMC-LZ8. Featuring two key enhancements from last year’s DMC-LZ7, the new LZ-Series models offer Leica DC VARIO-ELMAR lenses and wide-angle shooting – 30mm on the LZ10 and 32mm on the LZ8. Furthermore, both new LZ-Series models boast manual controls, convenient AA-battery operation, a 5x optical zoom, Intelligent Auto Mode and the Venus Engine IV, the new high-speed, image-processing LSI.

[ Continue reading Panasonic DMC-LZ10 and LZ8... ]

View all Nikon Digital Cameras

Nikon Announces D60 Digital SLR

Offering incredible picture quality, extensive built-in dust reduction technologies and a comprehensive set of creative options

Nikon D60Mississauga, ON, January 29, 2008 - Nikon Canada Inc. today introduced the D60, one of Nikon’s most compact and easy-to-use digital SLRs. Capturing brilliant pictures is effortless with the high-resolution 10.2 megapixel D60, yet it also offers an array of advanced features for those wishing to expand their creative photography skills.

[ Continue reading Nikon Canada Announces D60... ]

View all Nikon Digital Cameras

Nikon Introduces Three NIKKOR Lenses

AF-S DX NIKKOR 16-85mm f/3.5-5.6G ED VR II
Compact 5.3x zoom DX-NIKKOR lens with SWM and VR II

AF-S Micro NIKKOR 60mm f/2.8G ED
New Micro NIKKOR lens for close-up and general photography

PC-E NIKKOR 24mm f/3.5D ED
New wide-angle NIKKOR lens with Perspective Control

Mississauga, ON, January 29, 2008 - Nikon Canada today introduced three new lenses to its line-up of legendary NIKKOR Lenses.

[ Continue reading Nikon Canada Introduces 3 NIKKOR Lenses... ]

View all Nikon Digital Cameras

Nikon Canada Introduces Seven Spring 2008 COOLPIX Models

Mississauga, ON, January 29, 2008 - Nikon Canada today introduced seven new COOLPIX digital cameras to its popular compact camera line-up.

“Our newest point-and-shoot digital cameras feature the latest Nikon technologies and are easier than ever to use. New features and functions provide consumers with even more creative options for achieving exceptional pictures,” said Gregory Flasch, Nikon Canada’s Manager of Advertising and Communications.

[ Continue reading Nikon Canada Introduces 7 Spring Coolpix Models... ]

View all Nikon Digital Cameras

NEW NIKON D60 DIGITAL SLR CAMERA MAKES CAPTURING BEAUTIFUL PICTURES FUN AND EASY

Nikon D60MELVILLE, N.Y. (Jan. 28, 2008) - Nikon, Inc., today introduced the new D60 digital SLR camera, which provides consumers with stunning picture quality and versatility in an easy-to-use, compact camera design. The D60 joins Nikon’s award-winning line of D-series digital SLR cameras and shares a form factor similar to the D40 – Nikon’s smallest D-SLR camera ever. With 10.2 effective megapixels and a wealth of innovative and user-friendly features, the D60 enables both photo enthusiasts and those new to digital SLR photography to capture incredible images like never before.

[ Continue reading Nikon D60... ]

View all Nikon Digital Cameras

NIKON'S NEW COOLPIX P60 DIGITAL CAMERA BLENDS FUNCTIONAL STYLING AND ADVANCED FEATURES FOR SOLID PERFORMANCE

The COOLPIX P60 Offers Reliability and Familiarity to the Camera Enthusiast

Nikon Coolpix P60MELVILLE, N.Y. (Jan. 28, 2008) - Nikon is pleased to introduce a new addition to its COOLPIX Performance Series line of digital cameras: the COOLPIX P60. Developed for the consumer looking for a compact digital camera with creative control, the 8.1 effective megapixel P60 delivers both Program and Manual controls, increased resolution and a 5x Zoom-NIKKOR glass lens with Vibration Reduction (VR) Image Stabilization for stunningly sharp images. The P60 also offers an electronic viewfinder that assists the composition of photos from close-ups to to vast landscapes.

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NIKON SETS THE STANDARD FOR STYLE, SIZE AND SPEED

New Compact Digital Camera is Remarkably Small and Astonishingly Fast

Nikon Coolpix S600MELVILLE, N.Y. (Jan. 28, 2008) - Nikon is pleased to introduce the COOLPIX S600, a stylish new camera that features fast start-up time, advanced functions, outstanding photographic performance and a slim, stylish body. Boasting 10 effective megapixels, a 4x wide-angle 28-112mm Zoom-NIKKOR lens, Optical Vibration Reduction (VR) Image Stabilization and the fastest start-up time for any camera in its class, the COOLPIX S600 is perfect for consumers who want stunning photos and an equally stunning camera. The COOLPIX S600’s all-metal body will be available in ultra-cool Slate Black.

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NIKON'S NEW COOLPIX S550 OFFERS NEW USER FRIENDLY TECHNOLOGIES IN STYLISH, COMPACT BODY

With New Exclusive Features and Smile Mode, This Camera is Primed for Portrait Photography

Nikon Coolpix S550MELVILLE, N.Y. (Jan. 28, 2008) - Nikon is pleased to introduce the COOLPIX S550, a stylish new camera that elegantly packs high performance and advanced functions into an ultra-compact body. The S550 boasts 10 effective megapixels of sharp resolution, a 5x Zoom-NIKKOR lens, Electronic Vibration Reduction (VR) Image Stabilization and two new modes that enhance portrait photography: Smile Mode and Blink Warning. The COOLPIX S550 will be available in an array of new colors - plum, cool blue and graphite black - allowing consumers to not only express themselves with their photos, but with their cameras as well.

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NIKON’S NEW COOLPIX S520 BLENDS SLIM DESIGN WITH LATEST TECHNOLOGY

Style and Substance Come Together in a Compact Model that Shoots Stunning Photos

Nikon Coolpix S520MELVILLE, N.Y. (Jan. 28, 2008) - Nikon is pleased to announce a new addition to its Style Series line of digital cameras: the COOLPIX S520. This slim, ergonomic camera boasts a streamlined profile, 8 effective megapixels, a 3x Zoom-NIKKOR lens, Optical Vibration Reduction (VR) Image Stabilization, and a quality-crafted aluminum body. Style-conscious consumers will love the S520 design, in addition to the latest Nikon technologies that make this camera compact, easy to use, and capable of capturing breath-taking images.

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NIKON'S NEW COOLPIX S210, IS REMARKABLY SLIM, AND RAZOR SHARP

The COOLPIX S210 Combines an Elegant Design with Functional Beauty

Nikon Coolpix S210MELVILLE, N.Y. (Jan. 28, 2008) - Nikon is pleased to introduce the new COOLPIX S210 to its Style Series line of compact digital cameras. The super thin, (less than 3/4-inch) COOLPIX S210 offers 8 effective megapixel resolution, a 3x Zoom-NIKKOR glass lens, Electronic Vibration Reduction (VR) Image Stabilization technology, and a slim, quality-crafted aluminum body. The S210’s slim, elegant camera design comes in an array of color options, and delivers high performance and ease-of-operation.

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THE NEW NIKON COOLPIX L18 IS AS SIMPLE AS POINT AND SHOOT

Compact Camera Combines Easy Operation and Unique Features for Taking and Sharing Photographs

Nikon Coolpix L18MELVILLE, N.Y. (Jan. 28, 2008) - Nikon is pleased to introduce the COOLPIX L18, a new addition to its Life Series line of digital cameras. Compact and easy-to-use, the L18 is the ideal camera for consumers looking to capture life’s memories at an affordable price. The L18 has 8 effective megapixels for generating superior quality prints, a 3x Zoom-NIKKOR lens for creative compositional freedom, an incredibly huge and bright 3.0-inch LCD screen for sharing images, and Anti-shake AE for images with outstanding clarity. Available nationwide starting in March, the COOLPIX L18 will be offered in Navy and Ruby Red.

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FUJIFILM UNVEILS ITS MOST ADVANCED DSLR ALTERNATIVE MODEL TO DATE: THE FINEPIX S100FS DIGITAL CAMERA

Advanced Model Offers DSLR Control and Functionality

Fujifilm FinePix S100FSMississauga, ON, January 24, 2008 - FUJIFILM Canada Inc. today unveiled an alternative to traditional DSLRs , the new FinePix S100FS (Film Simulation) digital camera. The FinePix S100FS is FUJIFILM’s most advanced DSLR-style camera to date and provides an all-in-one solution for photo enthusiasts and advanced amateur photographers seeking the manual controls and functionality of a Digital-SLR, without the hassle and expense of additional lenses.

The FinePix S100FS is equipped with a 14.3x Fujinon manual zoom lens (28 to 400mm equivalent), FUJIFILM’s new eighth generation large 2/3-inch Super CCD sensor with 11 MegaPixels, third generation RP III processor, 2.5” tiltable LCD Screen and High ISO capabilities (up to ISO 6400 at 6MP and an incredible ISO 10,000 at 3MP). Photographers will appreciate the ease of use offered by FUJIFILM’s Improved Dual Image Stabilization which combines Optical Image Stabilization (OIS) and Picture Stabilization (High ISO Sensitivities), ... while enjoying a wide dynamic range of 100-400% typically exclusive to the highest-end D-SLR cameras, and film simulation modes that only FUJIFILM can provide.

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FUJIFILM ANNOUNCES 18X ULTRA-ZOOM CAMERA FOR ASPIRING PHOTO ENTHUSIASTS

FinePix S8100fd Offers Advanced Features at an Affordable Price

Fujifilm FinePix S8100fdMississauga, ON, January 24, 2008 - FUJIFILM Canada Inc. today announced the launch of the long zoom, SLR-styled FinePix S8100fd digital camera. Perfect for photographers seeking a step-up digital camera, FUJIFILM’s FinePix S8100fd combines user-friendliness with long-zoom flexibility and high speed shooting modes that are rare at the consumer level and perfect for great action shots. It also comes with a two-year Canadian Manufacturer’s Warranty.

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FUJIFILM UNVEILS WORLD’S SMALLEST* 12X OPTICAL ZOOM DIGITAL CAMERA

SLR-Style FinePix S1000fd Extends Range and Feature Set with Longer Zoom, Larger LCD Screen and New Panorama Shooting Mode

Fujifilm FinePix S1000fdMississauga, ON, January 24, 2008 - FUJIFILM Canada Inc. today announced the successor to the wildly popular SLR-styled FinePix S700 with the introduction of the world’s smallest digital camera with a 12x optical zoom, the FinePix S1000fd.

Perfect for those photographers who want an affordable, feature-rich digital camera, the 10-MegaPixel FinePix S1000fd builds on the legacy of the FinePix S700 with the addition of a Fujinon 12x optical zoom (33mm-396mm equivalent) for greater range and flexibility....

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FUJIFILM UNLEASHES LATEST F-SERIES POWERHOUSE

FinePix F100fd Packs NEW 12MP Super CCD, ISO Equivalency Speeds Up To 12800 and Face Detection Technology 3.0

Fujifilm FinePix F100fdMississauga, ON, January 24, 2008 - Following the long line of award-winning F-Series models, FUJIFILM Canada, Inc., today announced its latest and greatest, the FinePix F100fd digital camera.

Combining a NEW 12-MegaPixel, eighth Generation Super CCD with a powerful Fujinon 5.0x wide angle (28mm equivalent) optical zoom lens and a 2.7” high-resolution 230,000 pixel wide angle view LCD Screen, the FinePix F100fd is among FUJIFILM’s finest compact digital cameras.

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FUJIFILM’S POPULAR Z-SERIES FOR EXPRESSIVE YOUTH GETS AN UPGRADE

The New 10 MP FinePix Z20fd Boasts New Colours, New Video Technology and New Dual Blog Mode

Fujifilm FinePix Z20fdMississauga, ON, January 24, 2008 - Continuing the tradition started by its stylish predecessor, the FinePix Z10fd, FUJIFILM Canada, Inc. today unveiled the FinePix Z20fd, a NEW ultra-thin digital camera packed with useful features that let you face it, beam it, blog it and now roll it with a new MPEG-4 movie recording mode for the movie-producer in all of us.

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FORM MEETS FUNCTION IN THE ULTRA-SLIM FUJIFILM FINEPIX Z100FD

Super-Compact 5x Zoom Digital Camera Combines Cutting Edge Technology with High-Fashion Design

Fujifilm FinePix Z100fdMississauga, ON, January 24, 2008 - FUJIFILM Canada Inc. today announced the launch of the latest in its ultra-compact, trendsetting Z-series – the FinePix Z100fd. The FinePix Z100fd comes in three stunning colours and is sure to be a hit with those who care as much about their own image as they do about the images they shoot.

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FUJIFILM DEBUTS NEW J-SERIES DIGITAL CAMERA LINE

New FinePix J10, J12 and J50 Combine Style and Compact Form Factor With Powerful Feature Sets Priced Under $200

Fujifilm FinePix J50Mississauga, ON, January 24, 2008 - FUJIFILM Canada Inc. today announced the debut of a brand new J-Series of slim digital cameras with Li-ion Rechargeable batteries and a two-year Canadian Manufacturer’s Warranty - the FinePix J10, J12 and J50. Designed for consumers seeking an affordable, small digital camera that doesn’t compromise on features, the FinePix J-Series provide powerful, easy to use models that fit into a pocket or handbag for instant accessibility.

Housed in a compact body just 19mm thick, the FinePix J10, J12 incorporate an 8.2-MegaPixel CCD sensor, a 2.5” LCD screen and a 3x Fujinon optical zoom lens that captures large groups or distant subjects with ease. The FinePix J50 takes things one step further with an 8.2 MegaPixel CCD sensor, a high resolution 2.7”, 230K pixel LCD screen and a Fujinon 5x optical zoom and is only 23mm thick.

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CANON U.S.A.'S NEW EOS REBEL XSi PLACES SUPERIOR OPTICS AND PROFESSIONAL FEATURES INTO THE HANDS OF EMERGING PHOTO ENTHUSIASTS

Canon 'Beefs Up' the New Rebel With Optically Image Stabilized Lens Kit and 'Pro' Features

Canon EOS Digital Rebel XSi / 450DLAKE SUCCESS, N.Y., January 23, 2008 - Canon U.S.A., Inc.'s EOS Rebel series of digital single lens reflex cameras – the cameras that defined and refined what it means to be an "entry level" digital SLR – have now redefined the gateway prowess and "pro-ness" of the DSLR category with the introduction of the line's new leader, the 12.2-megapixel EOS Rebel XSi camera. Incorporating a number of high-end functions and technology found in Canon's professional SLR models, the EOS Rebel XSi camera boasts an improved autofocus sensor, enhanced 14-bit A/D conversion, an advanced Live View function, and the proprietary DIGIC III image processor. When paired with any of the more than 60 compatible Canon EF and EF-S lenses, including optically image stabilized EF-S lenses like the EF-S18-55mm f/3.5-5.6 IS – now included in the EOS Rebel XSi kit – or the new EF-S55-250mm f/4-5.6 IS, the EOS Rebel XSi DSLR delivers images that will delight and inspire family and friends at an entry level price tag.

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Personalized, Colorized and Optically Image Stabilized: CANON U.S.A.'S SLEEK AND STYLISH NEW POWERSHOT SD1100 IS DIGITAL ELPH CAMERAS COMPLEMENT THEIR CUTTING EDGE CAPABILITIES WITH A DISTINCTIVE, COLORFUL LOOK

Canon PowerShot SD1100 IS Digital ELPS / Digital IXUS 80 ISLAKE SUCCESS, N.Y., January 23, 2008 - The PowerShot SD1100 IS Digital ELPH camera -the newest entry in Canon U.S.A., Inc.'s ever-fashionable line of catwalk-worthy ELPH cameras – adds another dimension to the line's active lifestyle eye appeal: color. Whether the activity du jour involves painting the town red, dancing 'til dawn, soaking up golden rays as the sun rises over a coral-colored beach or getting lost in a loved ones' baby blues, these petite and colorfully clad cameras make the scene and capture it, for the magic of the moment or for more enduring memories.

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Head of the Class for Canon: CANON U.S.A. ADDS THREE NEW "A"s TO ITS ACCLAIMED ARRAY OF POWERSHOT POINT & SHOOT DIGITAL CAMERAS

The New PowerShot A590 IS, A580 and A470 Digital Cameras Join Canon's Industry-Leading "A" Series with Top Marks for Innovation, Image Excellence, Ultra-Easy Operation and Even Greater Affordability

Canon PowerShot A590 ISLAKE SUCCESS, N.Y., January 23, 2008 - Canon U.S.A., Inc. is expanding its acclaimed and perennially popular A-series of PowerShot digital cameras with the introduction of three new, easy-to-use, easy-to-afford, feature-rich models: the optically image stabilized 8.0 megapixel PowerShot A590 IS; the 8.0 megapixel PowerShot A580, and the creatively color-keyed 7.1 megapixel PowerShot A470 digital cameras.

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PENTAX ANNOUNCES K20D WITH 14.6 MEGAPIXELS, K200D AND FIVE NEW LENSES

January 23, 2008

Pentax K20DGOLDEN, CO. (January 23, 2008)…PENTAX Imaging Company announced today two new digital SLR camera models including the PENTAX K20D digital SLR camera with 14.6 megapixels and the PENTAX K200D digital SLR with 10.2 megapixels.  Both cameras are equipped with advanced features including dust-proof and weather-resistant bodies, an improved PRIME image processor, and PENTAX developed Shake Reduction that works with any of the 24 million PENTAX lenses ever manufactured.

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PENTAX ANNOUNCES COLORFUL OPTIO M50, TINY OPTIO S12 AND MORE

January 23, 2008

Pentax Optio S12GOLDEN, CO. (January 23, 2008)…PENTAX Imaging Company announced three new compact camera models and confirmed the Optio A40 is scheduled to ship in February 2008.

The PENTAX Optio S12 is the smallest, most stylish 12MP camera in its class.  An ideal choice for the experienced digital camera user looking for an extremely compact camera with advanced features, the PENTAX Optio S12 is scheduled to ship in April 2008 for US $279.95. The Optio S12 will be available in silver and black.

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SONY HELPS FAMILIES CAPTURE THE ACTION WITH NEW COMPACT HIGH-ZOOM DIGITAL CAMERA

Sony Cyber-shot DSC-H10SAN DIEGO, Jan. 23, 2008 – Sony today unveiled its high-zoom Cyber-shot® DSC-H10 digital camera, a compact model that is ideal for parents looking to capture their families’ memories.

Designed to replace the current DSC-H3 model, the DSC-H10 camera features a wider 3-inch Clear Photo LCD PlusTM screen for easy playback viewing and menu navigation.

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SONY ADDS “SMILE SHUTTER” FUNCTION TO CYBER-SHOT W-SERIES DIGITAL CAMERAS

Sony Cyber-shot DSC-W170SAN DIEGO, Jan. 23, 2008 – Sony is introducing a line of colorful W-series Cyber-shot® digital cameras with new imaging technologies for easier photo capture.

Newly-available on the W-series cameras is Sony’s “smile shutter” mode, which automatically captures an image when your subject smiles – without having to press the shutter. This function even lets you prioritize adult or child faces to capture photos only when the intended subjects smile.

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SONY’S CYBER-SHOT DSC-T300 CAMERA COMBINES FUNCTION WITH STYLE

Sony Cyber-shot DSC-T300SAN DIEGO, Jan. 23, 2008 – Sony is taking the wraps off a new 10.1-megapixel Cyber-shot® DSC-T300 digital camera, featuring a stylish, ultra-compact design and intelligent functionality to help reduce the risk of taking a bad photo.

The new model incorporates Sony’s new intelligent scene recognition (iSCN), a technology that allows the camera to analyze shooting conditions and automatically select the optimal settings for the best photo results. In iSCN mode, the camera can automatically detect up to five scenes, and choose the best setting for the situation.

In advanced iSCN mode, the camera will shoot using the user’s settings and then will automatically step in and take a second shot with optimized settings. If the camera determines that the user’s settings are best, then a second photo is not taken.

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SONY ADDS PERFORMANCE AND REFINES DESIGN ON ENTRY-LEVEL CYBER-SHOT CAMERAS

Sony Cyber-shot DSC-S780SAN DIEGO, Jan. 23, 2008 – Sony has enhanced the features and updated the design of its new Cyber-shot® DSC-S750 and DSC-S780 digital still camera models.

Both of the new entry-level digital still cameras feature Sony’s face detection technology, which identifies up to three faces in the camera’s LCD frame and automatically adjusts focus and exposure for well-exposed, natural-looking photos.

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OLYMPUS INTRODUCES NEW HIGH-SPEED xD-PICTURE CARD FOR DIGITAL CAMERAS

CENTER VALLEY, Pa, January 22, 2008 – Olympus today introduces the high-speed Type M+ (plus) Series xD-Picture Card, which will offer approximately 1.5 times faster1 data-transfer speeds than its predecessor (Type M Series xD-Picture Card) when capturing images with an Olympus digital camera.

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NEW OLYMPUS 20X, WIDE-ANGLE SP-570 ULTRA ZOOM OFFERS SUPERIOR VERSATILITY FOR USERS OF ALL SKILL LEVELS

Amazing Optics, 10 Megapixels, Wide-Angle and Telephoto Lens, Dual Image Stabilization, and 2.7-Inch HyperCrystal LCD Screen Top the List of Innovative Features

Olympus SP-570 UZCENTER VALLEY, Pa, January 22, 2008 – Olympus today announces its new powerful and versatile SP-570 Ultra Zoom digital compact camera, which stands out from the crowd with an astounding precision-crafted 20x, wide-angle optical zoom (26-520mm equivalent) and 10 million pixels of resolution for superior image quality in any shooting situation.

The SP-570 UZ offers the advanced manual controls that experienced photographers demand and find on a digital SLR (single lens reflex), including a new zoom ring and hotshoe for external flash, and RAW format capture.

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OLYMPUS STYLUS 1030 SW: WORLD’S TOUGHEST POINT-AND-SHOOT CAMERA ADDS EVEN MORE BRAINS AND BRAWN

Durable Digital Camera Goes the Distance with 10.1MP Image Sensor, 3.6x Wide-Angle Optical Zoom, 2.7-Inch Advanced HyperCrystal II LCD,
and Innovative Imaging Technologies

Olympus Stylus 1030 SWCENTER VALLEY, Pa, January 22, 2008 – Scuba divers, mountain climbers and adventurers worldwide rejoice today as Olympus unleashes the new 10.1-megapixel Stylus 1030 SW, the toughest point-and-shoot camera in the world. This shockproof, waterproof, freezeproof, crushproof and dustproof model builds on the Olympus Stylus SW series’ reputation of delivering amazing images while enduring extreme expeditions and everyday adventures, including life with kids.

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THE “PROOF” IS IN THE OLYMPUS STYLUS 850 SW DIGITAL CAMERA: SHOCKPROOF, WATERPROOF, FREEZEPROOF, DUSTPROOF… WHATEVER-PROOF!

Built Strong Enough to Capture Life’s Adventures Wherever They Occur

Olympus Stylus 850 SWCENTER VALLEY, Pa, January 22, 2008 – Olympus, the company that invented the shockproof-waterproof category for digital compact cameras, today delivers the rugged and stylish 8-megapixel Stylus 850 SW because everyday life can be just as tough as life lived on the edge. You do not need to be a windsurfer or snowboarder to appreciate a camera that is immune to 1.5-metre falls, works in freezing snowstorms, swims with dolphins and survives everyday life with kids. Designed for the adventurer in all of us, the new Stylus 850 SW weathers harsh conditions in five stylish colours that make it attractive in action while it captures brilliant images to last a lifetime.

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SLIM IS IN! OLYMPUS FITS 7X OPTICAL ZOOM INTO ULTRA-SLIM STYLUS POINT-AND-SHOOT BODIES, LESS THAN ONE INCH THICK

Two New Stylish Models Launch with Dual Image Stabilization,
Large 2.7-Inch LCDs, and Perfect Shot Preview

Olympus Stylus 1010CENTER VALLEY, Pa, January 22, 2008 – Olympus today takes the Stylus series to new heights with the 10-megapixel Stylus 1010, boasting an ultra-compact 7x optical zoom lens that brings the red carpet celebrity or homeplate slugger seven times closer! A 7x lens (37mm-260mm equivalent in 35mm photography) that fits in camera bodies