FUJIFILM OFFERS CONSUMERS A NEW DIGITAL SLR-TYPE CAMERA

FinePix S3000 provides 3.2 megapixels, 6x optical and 3.2x digital zooms
and movie recording all at an affordable price in time for the holiday
season

Mississauga, Ontario, August 26, 2003 - As the holiday season quickly
approaches, digital cameras are expected to top many wish lists this year.
To cater to the demand, Fujifilm Canada is pleased to introduce the
Fujifilm FinePix S3000, a digital SLR-type camera perfect for the everyday
photographer. This compact, stylish FinePix S3000 replaces the existing
FinePix 3800, and offers a familiar SLR look-and-feel experience to
consumers who already enjoy traditional photography.

Offering 3.2 million effective pixels, the FinePix S3000 can produce
great images, allowing consumers to easily create the best-quality prints
up to 8 x 10 inches in size to share with family and friends through retail
printing and email. The camera also offers 6x optical and 3.2x digital
zooms, movie recording without sound and several scene positioning modes.

"The FinePix S3000 is a great example of how Fujifilm has integrated
the familiar SLR camera appearance with high-performance, easy-to-use
digital technology,"said Miriam Baltensperger, Director of Marketing,
Digital Cameras, Fuji Photo Film Canada Inc. "With the popularity of
digital cameras expected to continue to rise around the holidays, the S3000
is the perfect gift to capture those favourite holiday memories this season
and throughout the year. And sharing your best-quality prints is easy with
digital printing services and email."

Fujifilm's FinePix S3000 digital camera offers the following array of
features:

· Resolution and colour - The camera produces output files of
2048 x 1536 (3.15 million) recorded pixels, resulting in crisp, vibrant
prints up to 8 x 10 inches in size.

· Long reach - The FinePix S3000 also offers a long reach
wide aperture 6x optical and 3.2x digital zoom, and works with optional
wide and telephoto lens adapters, allowing photo enthusiasts to capture
long-range subjects.

· SLR-inspired styling - The camera's compact
SLR-inspired body provides a familiar feel to everyday photo hobbyists and
digital photography newcomers alike. The camera measures 3.9 (W) x 3.0 (H)
x 2.7 (D) inches, and weighs 10 ounces without batteries and memory card.
In addition, a user-friendly electronic viewfinder helps consumers take
better pictures, and offers a playback mode that saves battery power.

· Simple manual controls - Consumers who want to experiment
with image control will be pleased with the FinePix S3000's semi-manual
controls, while others will appreciate the camera's smart use of
automatic features. The FinePix S3000 offers a portrait scene positioning
mode, as well as continuous shooting at 2 frames per second, capturing up
to 2 frames.

· Lower power consumption - The FinePix S3000 offers
consumers maximum power efficiency, and can take up to 320 images - using
the LCD monitor, and with flash on half of the time - on a single set of
four AA alkaline batteries.

· Movie recording - The camera offers AVI movie recording at
10 frames per second without sound, allowing consumers to capture everyday
events and special moments to play back for friends and family at a later
date. The FinePix S3000 can capture 60-second 320 x 240 pixel movies, and
approximately 240 seconds at 160 x 120 pixels. Movies can be burned onto
CD-ROMs for storage using the ImageMixer VCD 2 for FinePix software
included with the camera, or shown on televisions using the video out
interface.

The FinePix S3000 comes bundled with a 16MB xD-Picture Card, four AA
alkaline batteries, shoulder strap, USB cable, lens adapter ring, FinePix
Viewer 4.1, and ImageMixer VCD 2 for FinePix. The camera will be available
for purchase in October 2003 at the suggested list price of $599.

Developing your digital images
Canadians are taking more digital images than ever before but often do
not take the time to enjoy them. People frequently keep their images stored
on their digital camera memory where they can accidentally get deleted, or
download them onto the home computer where they sit unseen and
unappreciated. Now, there are no more excuses. Developing digital prints
has never been easier, as consumers can get beautiful prints from a digital
camera in a variety of finishes and formats by taking their digital media
card or CD of images to a photo retailer for developing. Some retailers
have made photofinishing even easier by allowing customers to email their
pictures to them, and also offer home delivery. A list of photofinishing
retailers can be found online at www.fujifilm.ca/GetPrints

Online Digital Photography Resources
Fuji Photo Film Canada also operates a Web site at www.fujifilm.ca that
caters to the growing needs of digital photographers from coast-to-coast.
Digital Photography, for example, is a one-stop destination for consumers
in search of a variety of solutions, such as a shopping guide, a directory
of digital camera retailers, where to get prints from digital files, tips
and tutorials, a coupon and promotions alert, digital camera product
support and links to a host of digital photography resource sites.

Fuji Photo Film Canada is committed to making digital photography more
accessible by expanding the performance of the technology and providing the
information needed to make informed purchasing decisions. The Sympatico.ca
photocentre, sponsored by Fuji Photo Film Canada
(http://photography.sympatico.ca), provides Canadians with an extensive
resource on digital photography - from tips and tutorials to photo essays.
Fuji Photo Film Canada also provides a retail-based online digital
photofinishing solution with its Print@Fujicolor software that enables
consumers to order digital prints from home.

About Fuji Photo Film Canada Inc.
Fuji Photo Film Canada Inc. is a wholly owned subsidiary of Fuji Photo
Film Co. Ltd. of Tokyo, one of the world's leading imaging and information
product developers and manufacturers. Fuji Photo Film Canada is based in
Mississauga, Ontario, with regional offices in Montreal and Vancouver.

Fuji Photo Film Canada creates new dimensions in photography and storage
media by introducing innovative technologies in the digital camera, digital
and film photofinishing, camera and data media categories. Recent
advancements such as Digital Super CCD, Image Intelligence, 4th Colour
Layer Film Technology, ATOMM and NANO CUBIC Media have helped the company
establish itself as the brand of choice by Canadian consumers.

Fuji Photo Film Canada Inc. also makes environmentally friendly practices
central to its business including its operations, its products and its
community outreach. Green is more than just its corporate colour. It is a
symbol of its commitment to improving our world - one person, one
classroom, and one species at a time. Their efforts and dedication to
continual improvement is reflected in the ISO 14001:1996 certification
achieved in 2001.

-30-

All product and company names herein may be trademarks of their
registered owners.

For additional information or product images, please contact:
Tanya Elliott-Briden / Ken Evans
APEX Public Relations
(416) 924-4442 ext. 238 / ext. 233
telliott@apexpr.com / kevans@apexpr.com