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SONY DEBUTS THE CYBER-SHOT
DSC-T10 DIGITAL CAMERA IN FOUR EYE-PLEASING
COLORS
SAN DIEGO, Aug. 1, 2006 — Sony
is launching a new color strategy with the
introduction of its seven-megapixel Cyber-shot®
DSC-T10 digital still camera. Premiering
this summer in pink, white, black and silver,
the new model upholds the standard for slim
and stylish design.
“The number of digital still cameras
per household is steadily increasing, up
to three or four, which suggests that people
are buying cameras to fulfill different
needs,” said Phil Lubell, director
of marketing for digital still cameras and
photo printers at Sony Electronics. “Our
new model is so stylish that it can be viewed
as a fashion accessory.”
Not Just Another Pretty Face
The new T-series camera features double
anti-blur protection to deliver great pictures,
even in unfavorable lighting conditions,
such as low-lit nightclubs or restaurants.
It incorporates Super Steady Shot®
optical image stabilization to reduce the
chances of taking a blurry picture because
of shaky hands. The camera automatically
calculates the compensation needed to provide
a clear, crisp image.
The model’s high light sensitivity,
up to ISO 1000, minimizes blurriness when
you need to shoot at faster shutter speeds
because of low-light conditions or fast-moving
subjects. By selecting the high sensitivity
mode, you can shoot in available light for
more natural exposure or in settings where
flash is not permitted, such as museums.
The new camera does not scrimp on performance.
It features a 3x Carl Zeiss Vario-Tessar®
optical zoom lens, a large, 2.5-inch Clear
Photo Plus LCD screen for higher resolution
and optimal viewing at any angle, and a
dynamic slide show feature with four selectable
modes.
Powered by Sony’s Real Imaging Processor®
circuit, the DSC-T10 model features a quick
start-up, fast shot-to-shot times and long
battery life -- up to 250 shots per charge
using rechargeable NiMH batteries.
This camera is equipped with 56MB of internal
memory so you can start shooting straight
out of the box. Its capacity can be expanded
with an optional Memory Stick Duo™
media card or Memory Stick PRO Duo™
card, now available in capacities up to
four gigabytes.
Share The Fun
When you want the convenience of printing
at home, connect the new Cyber-shot DSC-T10
camera to a Sony DPP-FP55 photo printer.
Beyond basic prints, you can also create
postcards or calendars using the printer’s
supplied software.
When tens or even hundreds of pictures
are desired, digital prints can be ordered
online at www.imagestation.com, where you
can create online photo and video albums
or make customized photo gifts, ranging
from coffee mugs and photo books to calendars
and T-shirts.
The Cyber-shot DSC-T10 camera will be available
in August
for about US $400
at sonystyle.com,
at Sony Style® retail stores (www.sonystyle.com/retail),
and at authorized dealers nationwide. Optional
accessories include the SPK-THC sports pack
for about US $100,
MPK-THC marine pack for about US
$200, LCS-THC leather carrying
case for about US
$50, and NP-FT1 InfoLithium®
battery for about US
$60. Pre-orders will begin on
Aug. 4
at www.sonystyle.com/T10.
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