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PENTAX Announces The Optio
W30
With Enhanced Waterproof Capabilities
Mississauga, ON – February 21,
2007
PENTAX is pleased to announce the launch
of the new PENTAX Optio W30, a compact digital
camera featuring amazing waterproof performance,
allowing up to 2 hours of continuous operation
at an underwater depth of 3 metres, without
needing a waterproof case.
The Optio W30 is the latest model in the
PENTAX waterproof “Optio W” series
of cameras. This 7.1 megapixel model features
a Digital SR (Shake Reduction) mode, a 2.5”
high-intensity LCD monitor and the PENTAX
original Auto Picture Mode. The Optio W30
can shoot as close a 1 cm from a subject
for stunning close-up photography results.
The Optio W30 boasts excellent image quality
in a fun, easy-to-handle package.
Major Features
1. Enhanced waterproof capabilities
The waterproof capabilities of the internal
construction of the camera and of the front
and back covers have been improved. These
improvements allow the Optio W30 to be used
to photograph underwater at depths of 3
meters continuously for up to 2 hours. Previous
models in the Optio W series were able to
shoot underwater at depths of 1.5 meters
for a period of 30 minutes. The protective
glass is treated with SP (Super Protect)
coating, developed exclusively by PENTAX.
Its superior water-repellency makes it hard
for water droplets to attach to the surface.
In addition to the waterproof capabilities
that are compliant with the JIS Class 8
waterproof standard, the Optio W30 also
meets the JIS Class 5 dustproof standard.
With such capabilities, the Optio W30 can
go with you wherever life takes you!
2. New Bright, Easy-to-View LCD Monitor
The Optio W30 is equipped with a high-intensity
2.5-inch LCD monitor with an LCD Bright
Mode that can adjust the brightness of the
screen as necessary, making it easy to view
the screen even outdoors, where there is
strong sunlight. AR (Anti-Reflection) coating,
which controls and reduces reflection caused
by light makes the screen even more visible
outdoors.
3. Digital SR (Shake Reduction)
Digital SR (Shake Reduction) mode reduces
camera shake and blurring of the subject
when photographing still images. The sensitivity
is adjusted automatically, to as high as
ISO 3200, to match the brightness of the
subject. The higher sensitivity permits
fast shutter speeds that effectively reduces
not just camera shake but also blurring
caused by moving subjects.
4. High-quality movies with Shake reduction
function
The Optio W30 captures smooth, high-quality
movies at 30 fps (frames per second) at
a resolution of 640 x 480 pixles, which
is comparable to movies taken with a camcorder.
It is also equipped with the “Movie
SR (Shake Reduction)” function*1, which
automatically corrects camera shakes, and
the “Interval shooting” mode that
records images recorded during each specified
time interval as a movie.
*1 Using the “Movie
SR" function results in a narrower
field of view than that during normal video
recording.
5. “Face Recognition AF & AE”
function that is convenient when photographing
people
The Optio W30 is equipped with a “Face
Recognition AF & AE” function*2,
which allows you to take bright, beautiful
photos of people with perfectly focused
faces, free of shadows caused by backlighting.
This useful function automatically detects
the position of the subject’s face
anywhere in the photo frame and then adjusts
the focus and optimizes the exposure for
the detected position.
*2 Available when the
shooting mode is “Portrait” and
the camera is directed at people from the
front.
6. Macro photography as near as 1 cm
The Optio W30 can be used as close as one
centimeter away from a subject for stunning
close-up photography. Macro photography
provides many fun photo options because
you can fill the photo frame with subjects
like flowers, insects, or jewelry.
7. Auto Picture mode automatically determines
the best settings for the shooting conditions
The Auto Picture mode lets the camera
automatically determine the shooting conditions
for Landscape, Portrait, Night Scene, and
Program modes and choose the optimum settings
for each subject. This PENTAX original function
makes photography a lot easier for users
because it eliminates the necessity of making
a number of individual settings.
8. 3X optical zoom lens and 7.1 effective
megapixels deliver outstanding pictures
The Optio W30 includes a 3X optical zoom
lens that covers focal lengths from 6.3
to 18.9 mm (equivalent to 38 to 114 mm for
35mm film) and features a “folding”
lens system so the lens never protrudes
from the camera while zooming. With the
full power of the 7.1 effective megapixels,
the Optio W30 produces extremely high-quality
prints with crisp detail.
9. Compact and lightweight body
Despite incorporating a large CCD, the SR
system, and a 3X optical zoom lens with
a focal range covering angles of view equivalent
to those of a 38-114mm lens in 35mm format,
engineers were able to create a slimmer
and lighter body by using our unique Sliding
Lens System*5 together with high-density
mounting technology.
*5 PENTAX’s proprietary
lens system: The central lens group slides
upward from the optical axis and the front
and back lens groups slip under them. Housing
the lens in two steps in the lens cylinder
reduces overall lens thickness, thereby
minimizing body depth.
10. Other Features
- Auto-tracking AF continuously focusing
on a moving subject
- Compatible with new SDHC memory cards,
in addition to conventional SD memory
cards
- Mode Palette provides quick access to
15 shooting modes and 13 playback modes
- A “Green button” that enables
you to assign functions that are frequently
used, and recall them in just one touch
- Approximately 22MB of built-in memory
- Calendar Display function allows image
retrieval based on the capture date
- Easy searching and organizing of images
on a PC using the Date Folder function
- FotoNation’s red-eye correction
function for correcting red eye after
shooting, which occurs easily when photographing
with flash
- Includes the ACDSee for PENTAX image
viewer/image management software
- Supports PictBridge, DPOF functions,
Exif Print, and PRINT Image Matching III
PENTAX Canada Inc. is a wholly owned subsidiary
of PENTAX Corporation of Japan and maintains
offices in Mississauga. PENTAX markets cameras,
lenses, binoculars, surveying equipment,
closed circuit television lenses and medical
equipment.
PENTAX on the web at www.pentax.ca
- PENTAX, Optio and smc PENTAX are trademarks
of PENTAX Corporation.
- All other brands or product names are
trademarks or registered trademarks of
their respective companies.
- This product supports PRINT Image Matching
III. PRINT Image Matching enabled digital
still cameras, printers and software help
photographers to produce images more faithful
to their intentions. Some functions are
not available on printers that are not
PRINT Image Matching III compliant.
- Copyright 2001 Seiko Epson Corporation.
All Rights Reserved.
- Print Image Matching is a trademark
of Seiko Epson Corporation.
- The PRINT Image Matching logo is a
trademark of Seiko Epson Corporation.
- Red Eye software (c) 2003-2006 FotoNation
Inc. Face Tracker software (c) 2005-2006
FotoNation Inc. In Camera Red Eye -- covered
by U.S. Patent No. 6,407,777 and 7,042,505.
Other patents Pending.
- Design and Specifications is subject
to change without notice.
Related Links:
- Pentax
Canada
- Pentax
USA
- Pentax
UK
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