PENTAX Launches Online Promo to Send
Four Lucky Winners on an African Photo Safari
MISSISSAUGA, ONTARIO. (October 15, 2007) - PENTAX Canada Inc. is excited to announce the launch of their latest online promotion -- “The PENTAX African Photo Safari”. The lucky Grand Prize winner, along with 3 other family members or friends, will spend six unforgettable days in South Africa at the world famous Kruger National Park and Elephant Plains Game Lodge.
Not only will the winner be going on the trip of a lifetime, he or she will also be taking a fabulous PENTAX package consisting of their top-of-the-line K10D digital SLR camera, three top-of-the-line PENTAX lenses including one each of their new SDM lenses plus flash, battery grip and accessories.
In addition to the Grand Prize, there will be a number of secondary prizes to be won including a K10D Digital SLR with lens, 3 K100D Super Digital SLR’s with lens and 10 Optio A30 cameras.
Simple in design yet powerful in impact, the online promotion will be supported by high profile banner advertising on key web sites, including TSN, Today’s Parent, Chatelaine, HGTV and MSN/Sympatico to name a few. One click on the banner ad and consumers are instantly taken to the main promotion web page where they can learn the details and enter to win this fabulous adventure in the wilds of Africa. As well, visitors to the site will have the opportunity to learn more about the outstanding line of PENTAX K-Series Digital SLR cameras and lenses and the company’s extremely popular series of Optio Point & Shoot Cameras.
There’s no purchase necessary and the promotion will run from October 15th to December 15th, 2007 with the draw to be held just after Christmas. The lucky winner will then be off on an African Photo Safari in March of 2008.
The company sees this latest in a series of web-based promotions as an integral tactical component of their ongoing strategy to build brand awareness and support their dealer network. Ultimately, the goal is to educate consumers about the tremendous quality and value the PENTAX brand represents in photographic equipment, and help retailers by driving traffic into their stores.
“We are very excited about this promotion. It allows us to entrench PENTAX as the camera of choice for what can easily be described as the most exhilarating photography opportunity on earth, in possibly one of the harshest and demanding environments for a camera. What photographer could resist?” states Glen Sealy, Vice President, Imaging. “We are very well positioned on key web sites leading into the holiday season and we are very confident it will help our retail partners boost sales during this critical time.”
For more information about the PENTAX African Photo Safari promotion go to www.winwithPentax.ca or about PENTAX Canada and their products, go to www.pentax.ca.
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