NEW COMPACT PANASONIC
MAKES PICTURE-TAKING EASY
Entry-level Camera Has
Optical Image Stabilization,
Takes AA Batteries
Mississauga, ON (January 4, 2006)
-- Panasonic Canada Inc. today announces
the introduction of the new DMC-LS2, an
affordable, accessible, high-quality digital
still camera that brings convenient picture
taking to a new level. The DMC-LS2 features
a 5-megapixel CCD, MEGA Optical Image Stabilization,
and a 3x optical zoom lens.
"The DMC-LS2 has the very best of
Panasonic's digital camera technologies,
like MEGA Optical Image Stabilization and
our efficient, power-saving Venus Engine
Plus processor, at a price that makes great
picture taking accessible to all consumers,"
says Doug Borbath, Product Manager for Panasonic's
Imaging Group. "The LS2 also features
a compact and stylish design, so it looks
as good as the pictures it takes. This camera
is easy for anyone to carry, handle and
As with every model in Panasonic's Lumix
digital still camera line, the DMC-LS2 features
the top rated MEGA Optical Image Stabilization.
With MEGA Optical Image Stabilization, the
lenses inside the camera actually adjust
their position to compensate for any hand
movement at the time a picture is taken.
This significantly decreases the likelihood
of blurry pictures, a top complaint among
amateur photographers. With MEGA Optical
Image Stabilization, pictures come out clear,
even when using the zoom feature or in low-light
The Venus Engine Plus processor controls
all the image capture and functions of the
DMC-LS2, and also manages energy use to
extend battery life, which means more opportunities
for users to get that perfect shot. The
LS2 comes packaged with Panasonic's own
Oxyride AA batteries, which feature longer
life and power than alkaline batteries.
With Oxyride batteries, the LS2 can take
up to 250 pictures. The camera can also
use regular AA batteries.
The 2-inch LCD on the back of the DMC-LS2
is also an impressive feature of the camera,
with a high-angle LCD function, which makes
the display easy to view from all different
angles. This high-resolution LCD lets users
view pictures in thumbnail form as well,
with playback of one, nine, 16 and 25 pictures
at a time in a multi-split screen, so searching
for one special image among many is easy.
In addition to the 5-point, 3-point high
speed, 1-point normal speed and Spot autofocus,
the LS2 can be set to 1-point high-speed
autofocus. This setting reduces autofocus
time by about 50 per cent compared to previous
models in the LS series of Panasonic Lumix
digital still cameras.
The LS series has a mode dial for easy
shortcuts to scene modes and Simple Mode.
The LS2 contains five new scene modes compared
to the previous model, bringing the total
now to 13. The special "Baby"
mode puts a time stamp on every photo that
tells how old the baby is by day, month
and year (and this mode appears twice to
keep two babies' birth dates in memory).
Simple Mode offers easy shooting for the
most novice photographer. Simply turn the
dial to set the mode, aim the camera, zoom
in or out, press the shutter button and
a picture is taken. Lighting conditions
are compensated for automatically.
The LS2 comes with 14 megabytes of built-in
memory, so it is ready to take pictures
right out of the box. For additional picture-taking
capacity, the camera takes SD Memory cards.
Picture files can be transferred from the
internal memory to an SD card and vice versa.
Pictures can also be transferred to a computer
using the included USB cable.
The DMC-LS2 will
have a retail price of $299.99 CDN* and
is scheduled to be at retail in March.
Panasonic imaging products are marketed
in Canada by Panasonic Canada Inc. (PCI).
PCI is a principal Canadian subsidiary of
Matsushita Electric Industrial Co., Ltd.,
(MEI) of Japan, one of the world's largest
producers of electronic and electric products
for consumer, business, and industrial use.
All prices are in Canadian dollars.
* Manufacturer's suggested
retail price. All prices are in Canadian
Specifications are subject
to change without notice.