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OLYMPUS INTRODUCES RUGGED
VERSATILITY WITH STYLE: THE REVOLUTIONARY
STYLUS 720 SW DIGITAL CAMERA
Shock Proof, Waterproof Body Design
Incorporates Bright Capture Technology to
Deliver a Breakthrough in Digital Photography
Melville, New York, January 26, 2006
– With the new Stylus 720 SW, Olympus
Imaging Inc. unveils its latest evolution
in the Stylus series – a digital camera
that can withstand a five-foot (1.524 metres)
drop, shoot under water up to 10 feet (3.048
metres), and capture phenomenal photos in
any situation.
Olympus introduces a durable, high-quality
camera that doesn’t skimp on style
or features.The Stylus 720 SW combines light,
durable body construction and shock-absorbing
materials throughout the interior with the
sealant technology used in Olympus underwater
housings. The fully-featured, compact Stylus
720 SW offers 7.1 megapixels, 3x optical
Olympus Zoom Lens, 2.5-inch LCD, Bright
Capture Technology, Digital Image Stabilization
Mode and more. Designed for everyday use
yet versatile enough to shoot under water,
on the mountain, at the game or on the beach,
the Stylus 720 SW is a breakthrough in digital
cameras.
“The shock proof, waterproof, dust
proof design of the Stylus 720 SW sets a
new standard in digital camera performance
and versatility,” said Michael Barnett,
product manager, Olympus Imaging America
Inc. “Powerful, durable, yet slim enough
to fit in your pocket, the Stylus 720 SW
is designed for capturing amazing images,
anytime, anywhere.”
The rugged Stylus 720SW is packed with
a wealth of premium features such a large
2.5-inch LCD and Olympus’ exclusive
Bright Capture Technology providing dramatically
improved shooting in low-light conditions
– indoor, sunset, night time, and underwater.
The combination of Olympus’ TruePic
TURBO Image Processor and the 7.1-megapixel
image sensor captures crisp, high-quality
images fast. And the 28 shooting modes –
including Digital Image Stabilization Mode
– offer maximum versatility for shooting
in most any situation.
Designed to Withstand Drops up to Five
Feet
Built with durable materials and shock-absorption
technology that minimizes the impact delivered
to the lens and circuitry, the Stylus 720
SW delivers superior durability in a premium
point-and-shoot digital camera. Swimming,
surfing, hiking, mountain biking or snowboarding
– the 720 SW performs in any conditions.
Waterproof to 10 Feet
By combining a lightweight, metal, all-weather
exterior with rubber gaskets and O-rings
to seal the camera’s interior, Olympus
delivers a slim body design that performs
as well under water as it does on land.
The camera can shoot under water to depths
up to 10 feet. The large 2.5-inch LCD, Bright
Capture Technology, and four (4) underwater
scene modes make it the perfect camera for
the pool, beach or snorkelling. Want to
dive deeper? The PT-033 underwater housing,
designed specially for the Stylus 720 SW,
enables the camera to shoot at depths up
to 130 feet (39.624 metres).
Stylish, Compact Design
Like all Stylus series digital cameras,
the 720 SW is defined by high performance,
durability and style. In addition to the
shock proof, waterproof construction, the
Stylus 720 SW features the metal body and
clean, smooth lines that make it the ideal
pocket camera. At a thickness of less than
one inch – 3.6-inches (W) x 2.3-inches
(H) x 0.78-inches (D) – the camera
easily slips into a pocket, handbag or backpack.
Bright Capture Technology for Easy Low-Light
Photography
Low-light photography has never been easier
thanks to Olympus’ revolutionary Bright
Capture Technology. Shooting in low light
is easy with a brightened preview on the
LCD; and with specific scene modes for high
sensitivity settings (up to ISO 2500) and
rapid auto-focus, even fast-action photos
can be captured under low levels of available
light.
Digital Image Stabilization Mode
The Stylus 720 SW also features Digital
Image Stabilization Mode for capturing crisp,
clear pictures - free from the blur sometimes
caused by camera shake or moving subjects
- with high ISO sensitivity and fast shutter
speed.
Large 2.5-Inch LCD
With a bright 2.5-inch LCD, the Stylus 720
SW easily doubles as a portable digital
photo album. The larger LCD makes it easier
to see your images clearly both when shooting
and sharing photos with friends without
having to download to a computer.
7.1-Megapixel Image Sensor for Superior
Image Quality
The 7.1-megapixel CCD image sensor inside
the Stylus 720 SW delivers high-quality
images that are consistently sharp and vivid
even in large-format prints – up to
poster sizes as large as 16 x 20 inches.
High Quality Olympus Lens Elements
Olympus lenses are known worldwide for producing
sharp, vibrant image quality. This is achieved
through a number of key technologies, such
as Olympus ED and high-refractive lens elements,
designed specifically for digital cameras.
The lens provides the equivalent of 38 to
114mm focal length in 35mm photography,
with 15x combined total zoom (3x optical
and 5x digital) to bring the action closer,
and a Super Macro Mode that captures details
as nuanced as the iridescent petals of a
flower, from as close as 2.8-inches.
TruePic TURBO™ for High-Speed Response
Olympus’ exclusive TruePic TURBO™
Image Processor enhances image quality and
delivers faster overall processing speeds
for rapid startup, shutter release and playback.
TruePic TURBOTM enables the Stylus 720 SW
to capture information from all 7.1 million
pixels with pixel “micro-smoothing”
that delivers clearer and more colour-accurate
photos. The fast startup of less than one
second and nearly instant shutter release
time ensures a high-speed response so your
camera is always ready to take great pictures.
28 Selectable Shooting Modes
With 25 pre-programmed scene modes, such
as Beach & Snow, Available Light Portrait,
Sunset, and Under Water Snapshot, the Stylus
720 SW makes it easy to capture beautiful
images in a variety of lighting and shooting
situations. And with its QuickTime®
Movie Mode, the Stylus 720 SW can also record
VGA-quality videos with sound, limited only
by the size of the internal memory or xD-Picture
Card™ in the camera.
PictBridge Enabled – No Computer
Necessary!
The power of PictBridge technology enables
your photos to be printed directly from
the Stylus 720 SW to any PictBridge-enabled
printer without using a computer. And the
one-touch “Print" button makes
printing a single-step process. Printing
and sharing images has never been easier.
In-camera Editing
With in-camera editing features such as
red-eye fix, resizing, adding frames or
text, and colour brightness or saturation
adjustments, users can edit photos anywhere
with ease – touch up or embellish your
photos without your computer.
Easy USB Auto-Connect
Connecting the Stylus 720 SW to a computer
is easy with the USB Auto-Connect feature,
which connects directly via USB 2.0 cable
and requires no software.
OLYMPUS Master™ Software
OLYMPUS Master™ software provides the
ultimate in digital imaging management.
An intuitive user interface makes downloading
to your computer quick and simple, and images
are searchable by date or keyword in the
Calendar View. And with one-click editing
tools, such as red-eye removal, images can
be touched up before printing or e-mailing.
Online support, templates, firmware upgrades
and other user services are just a mouse-click
away.
Availability
The Stylus 720 SW will be available in March
2006. It includes: a wrist strap,
camera WIN/Mac USB cable, audio/video cable,
Li-42B Li-Ion rechargeable battery and charger,
quick start guide, basic instruction manual,
warranty card, (2) CD-ROM’s with OLYMPUS
Master software and advanced manual.
Pricing
Stylus 720 SW Estimated Street Price: $499.95
(CAD).
ABOUT OLYMPUS IMAGING AMERICA INC
Olympus Imaging America Inc is a precision
technology leader, designing and delivering
award-winning products for consumer and
professional markets.
Olympus Imaging America Inc. works collaboratively
with its customers and its parent company,
Olympus Corporation, to develop breakthrough
technologies with revolutionary product
design and functionality that enhance peoples
lives every day. These include:
* Digital and film cameras
* Professional SLR Imaging Systems
* Digital and Microcassette recorders
* Digital Music Players
* Personal Photo Printers
* Digital Print Kiosks
* Digital Video Projectors
* Digital Media
* Binoculars
Olympus Imaging America Inc is responsible
for sales in United States, Canada, Mexico,
the Caribbean, and Central and South America.
For more information, visit: www.olympusamerica.com.
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