Nikon Canada Unveils Digital Masterpiece: The D3x Digital SLR
D3x ushers in new level of image quality with extreme 24.5-megapixel resolution, processed image files exceeding 138 MB, five frame-per-second burst speed and Nikon’s core technologies
Mississauga, ON, December 1, 2008 - Nikon Canada today introduced the D3x, an FX-format digital SLR featuring extreme 24.5-megapixel resolution and superb low-noise capabilities, providing professional photographers with commercial-quality image performance in a familiar and extraordinarily versatile digital SLR form factor. In conjunction with the innovative Nikon FX-format D3, the D3x tops off a collection of flagship level, rugged, professional calibre digital SLR cameras engineered to excel in all types of professional photographic disciplines from photojournalism and sideline sports to commercial in-studio applications.
The foundation of the D3x’s enhanced performance is its FX-format, 24.5-megapixel (6048 x 4032) CMOS sensor providing commercial, high fashion, fine art and landscape photographers with the extreme resolution, dynamic range, colour depth, detail and sharpness they demand. Whether creating catalogues, magazine covers, billboards or gallery prints, the large 5.49-micron pixel size and high signal-to-noise ratio produces vibrant pictures with breathtaking image fidelity while reducing lost highlights and shadows, ensuring smoother tonal reproduction with minimized noise. With full resolution shooting speeds of up to five frames-per-second (fps) and 14-bit files, that when processed are approximately 138 MB, the D3x offers today's photographic artists an ultimate level of performance and versatility ready for demanding assignments in the studio or on location.
“In 2007, Nikon introduced the groundbreaking D3 FX-format 12.1-megapixel digital SLR featuring revolutionary image quality, coupled with unparalleled high ISO, low noise performance and high-speed handling. The D3 broke through digital photographic barriers, enabling photographers to work in ways never before possible,” said Gregory Flasch, Manager of Advertising and Communications at Nikon Canada Inc. “The new FX-format D3x features 24.5-megapixel resolution and high dynamic range capabilities, meeting the extraordinary needs of disciplines including high fashion, commercial advertising and fine art. The D3x delivers this remarkable capability while fitting seamlessly within the Nikon system, taking full advantage of Nikon’s world-renowned collection of optional NIKKOR lenses, Speedlights and accessories.”
Image Quality is Most Important
The D3x delivers an incredible level of digital SLR performance providing photographers with extremely high resolution, exceptional dynamic range, phenomenal total gradation and outstanding colour reproduction. Image files can be recorded as TIFF, JPEG or NEF (RAW) formats in either 12- or 14-bit compressed or uncompressed formats, and recorded to UDMA compatible CompactFlash™ cards for optimum speed. Image files can be saved directly to the dual card slots as overflow, backup, or as separate file formats to different cards. The flexibility of the D3x provides users with the creative option to shoot in the 5:4 crop mode with 20.4-megapixel resolution, the ideal format for creating 8 x 10-inch portraits. While using DX-format lenses, faster continuous shooting of up to seven frames-per-second can be achieved at a resolution of 10.5 megapixels.
The exceptionally low noise of the D3x is essential to any professional commercial application, and provides photographers with an ISO range of 100 to 1600, expandable to 50 (Lo-1) and 6400 (Hi-2). Ultra smooth tones and lack of grain at ISO 1600 as well as at low sensitivity settings result in smooth, natural skin tones and exacting detail that, before the D3x, required larger and more costly studio-bound camera systems.
Advanced Technologies, Performance, Speed
In a commercial setting or on location, imaging professionals need high performance in both speed and processing. The Nikon D3x can shoot at up to five fps at full resolution or up to seven fps in DX crop mode, allowing photographers to catch the split-second difference in a model’s expression or capture all of the action in a sequence. Just like the D3, the D3x achieves a start-up time of a mere 0.12 seconds and a shutter release time lag of 0.04 seconds.
The D3x’s speed and high performance leverages Nikon core technologies including a newly enhanced EXPEED™ Image Processing System, specially designed for the D3x to provide superior image quality, faster processing speeds and lower power consumption. This advanced system is able to achieve extremely precise colour reproduction for a broad spectrum of hues, in addition to vivid saturation and smooth gradation. What’s more, Nikon’s advanced noise processing function is engineered to minimize noise at all sensitivities and operate seamlessly without interfering with other image colour parameters.
The D3x also features Nikon’s exclusive Scene Recognition System, which continuously analyzes information from the 1,005-pixel RGB light sensor to further refine auto exposure, auto white balance and autofocus calculations. This results in flattering portraits and awe-inspiring landscapes rendering accurate colour and fine details. Nikon's exclusive 3D Colour Matrix Metering II helps ensure accurate exposures, even in the most challenging lighting conditions. Instantly evaluating each scene before capture, input data from the system's sensor is automatically referenced against an internal database of more than 30,000 images derived from actual photographs to calculate correct exposure values. Active D-Lighting, used in combination with 3D Matrix Metering II, helps determine proper exposure and creates realistic contrast while compensating for lost shadows and highlights. Prior to shooting, users can choose from Extra High, High, Normal, Low or Off settings, as well as an Auto mode.
Nikon’s exclusive Multi-CAM 3500FX focus module, with 51 AF points, 15 cross type sensors and 36 horizontal sensors easily tracks and locks onto moving subjects, delivering the same fast and accurate AF performance that helped make the D3 an immediate success. Users can select any of the AF points, making it easy to consistently attain accurate focus right on a subject’s eyes, frame after frame.
Additionally, three AF-area modes - Single point, Dynamic-area AF and Auto-area AF - are available to maximize the use of the 51 focus points by selecting the most suitable one to match subject conditions. AF is also available in one of two Live View modes optimized for the studio, including a phase detection handheld mode and a tripod mode. This feature lets the user zoom in up to 27x on the LCD screen to ensure critical focus. While in Live View, the graphic indication of a virtual horizon is also available, making it easier than ever to confirm camera orientation.
Nikon’s Picture Control System enables users to adjust their images to pre-set parameters such as Standard, Neutral, Vivid and Monochrome that apply tweaks to image sharpening, tone compensation, brightness, overall tone and saturation. Photographers have creative control over these image parameters with the use of up to nine available customizable presets.
Harmonizing Form and Function
Engineered for real-world functionality, the D3x retains a rugged shell with moisture, dust and shock resistance that has become a hallmark of flagship Nikon digital SLRs, while preserving the usability and ergonomics that allow the camera to remain an extension of the photographer’s vision. Attention to detail goes so far as to include a self-diagnostic shutter system that is tested to exceed 300,000 cycles for maximum durability and longevity. The camera’s body also maintains the resilient magnesium alloy construction and form factor of the D3, promoting consistent Nikon system synergy.
A bright and accurate viewfinder offers 100 per cent coverage with 0.7x magnification. The body also houses Nikon’s acclaimed 3.0-inch super-high density LCD screen, relied upon by so many photographers. The high-resolution 920,000-dot screen is viewable at wide angles up to 170 degrees, and will allow photographers to quickly zoom in to confirm critical focus. Users can also output the video signal to an external display via HDMI to allow client viewing. Incredibly efficient internal circuitry allows the D3x to capture up to 4400* shots per single charge of the camera’s Lithium-ion battery.
* Based on CIPA Standards
The D3x is fully compatible with Nikon’s Creative Lighting System (CLS) to give photographers a mobile lighting solution that is easy to manage. To further enhance mobility, the D3x is compatible with Nikon’s GP-1 GPS receiver that gathers information such as latitude, longitude, altitude and date of shooting. Photographers can easily shoot tethered via USB, or use the optional WT-4a wireless transmitter to send images wirelessly when speed and mobility are essential. D3x users will also enjoy the system strength of more than 50 genuine NIKKOR lenses that provide outstanding sharpness and high resolution across a broad range of focal lengths.
Price and Availability
The Nikon D3x body will be available at Nikon Canada Authorized Dealers starting December 2008, for an MSRP of CAD $9,449.95 (dealers may sell for less).
Nikon, At the Heart of the Image(TM), is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive EXPEED™ advanced digital image processing system technologies. Nikon Corporation, the parent company of Nikon Canada Inc., recently celebrated its 75th anniversary of NIKKOR optics and announced the production of over 45 million NIKKOR SLR interchangeable lenses. All Nikon Canada products are sold through a network of Nikon Canada Authorized Dealers. For more information on Nikon Canada and its products and services or to find a Nikon Authorized Dealer, visit www.nikon.ca.
Note: Specifications, design, product name, standard accessories and release schedule may differ by country or area.
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