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Kodak Develops World's
Smallest 10X Optical Zoom Digital Camera;
Innovative Dual-Lens EASYSHARE V610 Camera
Just 0.9 Inches Thick
Proprietary RETINA Dual
Lens and Integrated BLUETOOTH Wireless Technologies
Change the Rules for Camera Design and Capability
ROCHESTER, N.Y., April 25 - Eastman
Kodak Company today introduced the KODAK
EASYSHARE V610 dual lens digital camera,
the world's smallest 10X (38 - 380 mm equiv.)
optical zoom camera at less than an inch
thick. Using innovative KODAK RETINA Dual
Lens technology, the sleek, pocket-size
V610 camera precisely combines two SCHNEIDER-KREUZNACH
C-VARIOGON all-glass, non-protruding prism
lenses to deliver such a long zoom range
- a first for a camera so small (just 4.4
x 2.2 x 0.9 inches).
The innovative 6-megapixel EASYSHARE V610
camera, with anti-blur technology, can be
carried where bigger, bulkier high-zoom
digital cameras cannot - in a pocket while
skiing, in a small purse during a day on
the town, or on a wrist while hiking. The
result is the ability to get extremely close,
high quality pictures of distant subjects
without the obtrusiveness of a larger camera.
Kodak now has the world's smallest digital
cameras at both ends of the consumer photography
spectrum - the EASYSHARE V570 model for
ultra-wide-angle needs (23 mm equiv.) and
the EASYSHARE V610 model for long-zoom needs.
In addition, the EASYSHARE V610 model
is one of the first digital cameras to incorporate
BLUETOOTH™ wireless technology, making
it easier to instantly share pictures with
people nearby. EASYSHARE V610 camera owners
can effortlessly send their pictures to
other BLUETOOTH technology enabled devices
up to 30 feet away - e.g., mobile phones,
PDAs, computers, KODAK Picture Kiosks, and
even other V610 cameras - as well as receive
and view pictures on the huge 2.8-inch,
high-resolution (230,000 pixels) LCD screen.
"Kodak innovation continues to make
it easier for people to take and share better,
sharper pictures. We're creating cameras
for the digital age, breaking traditional
constraints by using multiple light paths,
lenses and sensors; by incorporating wireless
technologies; and by taking advantage of
advanced digital processing algorithms,"
said Greg Morrison, digital product marketing
manager, Kodak Canada Inc. "The EASYSHARE
V610 camera joins the acclaimed dual-lens
V570 model in showing what's possible when
innovative engineering is melded with innovative
design."
The KODAK EASYSHARE V610 zoom digital camera
will be available in Canada beginning
June for CDN$549.95
(MSRP).
Better, Brighter Pictures and TV-Quality
Video
In addition to its dual lens design and
wireless capabilities, the camera includes
multiple advanced features to enhance the
photography experience, including KODAK
PERFECT TOUCH Technology. At the touch of
a button, this innovative feature - previously
available on KODAK printers and kiosks,
or via lab processing - creates better,
brighter pictures by bringing out detail
in shadows without affecting lighter areas.
It's ideal for underexposed pictures caused
by shooting beyond the flash range or in
adverse lighting conditions.
Packing advanced video performance, the
EASYSHARE V610 camera records TV-quality
(VGA) video with 10X optical video zoom
at 30 frames per second (fps), using advanced
MPEG-4 compression for optimal quality and
storage size. Built-in, video-specific image
stabilization technology reduces on-screen
shaking from unintentional hand and camera
movement. Videos can be made into a 4-,
9- or 16-up video action print - a 'storyboard'
compiled from individual video frames -
as well as single frame VGA stills.
Other notable features of the V610 camera
include:
· Favourites mode, which places
approximately 100 favourite pictures into
an on-camera album for instant retrieval
and sharing anytime, anywhere. These pictures
are also automatically synchronized with
favourites albums on a computer and online
at the KODAK EASYSHARE Gallery (www.kodakgallery.com);
· In-camera panorama stitching,
which automatically combines three pictures
into a panorama photograph without the need
for a computer;
· The exclusive KODAK Colour Science
image processing chip for phenomenal image
quality with rich colour, accurate skin
tones, and precise exposure;
· On-camera cropping, picture blur
alert, auto picture rotation, and red-eye
reduction;
· Twenty-two scene modes, three
colour modes, and a custom mode to help
capture the best possible shot with the
least possible effort;
· Selectable exposure metering,
exposure compensation, focus zones, ISO,
and single/continuous auto-focus for precise
control;
· And 28 megabytes (MB) of internal
memory available for storage, plus a SD
card slot for additional storage capacity.
EASYSHARE Software and Accessories
The KODAK EASYSHARE V610 camera includes
KODAK EASYSHARE software for WINDOWS and
MACINTOSH systems, providing effortless
digital picture organization, editing, sharing
and printing. The exclusive One Touch to
Better Pictures feature takes advantage
of proprietary colour technologies developed
by Kodak to help users get vibrant, true-to-life
prints from inkjet printers, while the newly
enhanced favourites feature helps you always
have your best shots at hand, whether on
your camera, on your computer, or online
via the KODAK EASYSHARE Gallery. People
can also archive their pictures and short
videos quickly and simply by clicking on
the express upload button, which places
selected files in a Gallery album.
Kodak also makes it easy to accessorize
the new V610 camera with a range of products
that help show off your pictures. The optional
KODAK Photo Frame Dock 2 (CDN$69
MSRP) provides one-touch picture transfer
to a connected computer while keeping the
cameras? lithium-ion battery charged and
ready to go, and can play video and photo
'slideshows' on the camera's high-resolution
LCD screen. The popular KODAK EASYSHARE
Printer Dock Plus Series 3 (CDN$229.95
MSRP), also enabled with BLUETOOTH technology,
makes it one-touch simple to print real
KODAK pictures at home in just 60 seconds
? with or without a computer.
About the KODAK EASYSHARE System
Kodak continues to bring groundbreaking
features to its award-winning KODAK EASYSHARE
digital photography system, enhancing the
digital photography experience for consumers
worldwide. The EASYSHARE system consists
of cameras, snapshot printers, services,
docks, software, inkjet and thermal photo
papers, and accessories, making taking,
sharing and archiving high quality digital
pictures effortless. Further information
on KODAK EASYSHARE products is available
at www.kodak.ca
About Eastman Kodak Company
Kodak is the world?s foremost imaging innovator,
providing leading products and services
to the photographic, graphic communications
and healthcare markets. With sales of $14.3
billion in 2005, the company is committed
to a digitally oriented growth strategy
focused on helping people better use meaningful
images and information in their life and
work. Consumers use Kodak?s system of digital
and traditional image capture products and
services to take, print and share their
pictures anytime, anywhere; businesses effectively
communicate with customers worldwide using
Kodak solutions for prepress, conventional
and digital printing and document imaging;
creative professionals rely on Kodak technology
to uniquely tell their story through moving
or still images; and leading healthcare
organizations rely on Kodak?s innovative
products, services and customized workflow
solutions to help improve patient care and
maximize efficiency and information sharing
within and across their enterprise. More
information about Kodak (NYSE: EK) is available
at www.kodak.com.
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