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Kodak Introduces Enhanced
PORTRA Color Negative Films with Finer Grain,
Spectacular Skin Tones, Vivid Color and
Ideal Scanning Performance
Continued Innovation
Gives Pro Photographers High Quality
Films to Achieve Impactful Images
TORONTO, ON and COLOGNE, Germany, September
26 – In a move that underscores
its ongoing support of the professional
photography market, Eastman Kodak Company
today introduced enhanced versions of its
iconic KODAK PROFESSIONAL PORTRA color negative
film family, comprising 160 VC, 160 NC,
400 VC and 400 NC film. These films help
professional photographers create stunning
images with finer grain, spectacular skin
tones, and improved scanning performance
for greater enlargement capability. Plus,
PORTRA 160VC and PORTRA 400VC films now
provide a more ideal combination of higher
color saturation and lower contrast for
optimal performance in high-color applications.
Kodak unveiled the films, along with images
taken with them by world-renowned photographers,
today at Photokina, a worldwide imaging
trade show and exposition, in Cologne, Germany.
“More than two-thirds of professional
photographers today mix film and digital
when shooting, depending on the job at hand
and the desired end result they want to
achieve,” said Greg Morrison, digital
product marketing manager, Kodak Canada
Inc. “Our commitment is to make sure
they have the best tools for the job. The
innovations we are introducing in our new
PORTRA films help ensure that photographers,
whether shooting at a wedding, in the studio,
on a fashion shoot, or for nature/landscapes,
achieve the most truthful, impactful result.”
Features of the new PORTRA Film include:
- Finer Grain: New Micro-Structure
Optimized T-GRAIN® Emulsions now enable
PORTRA Films to deliver finer grain than
ever before.
- Outstanding Scanning Results:
With finer grain and an emulsion overcoat
specially designed for scanners, PORTRA
Films reproduce beautifully, be it optical
or digital output.
- Spectacular Skin Tones: Reengineered
PORTRA Films deliver smooth, natural reproduction
of skin tones, with a choice of Natural
or Vivid color saturation.
- Superb Color in Mixed Light:
PORTRA films deliver beautiful, natural
color regardless of the lighting conditions,
even under fluorescent light.
- Best In Class Underexposure Latitude:
PORTRA films provide the greatest latitude
among professional color films (-2 to+3
stops), enabling photographers to shoot
with confidence even under challenging
lighting conditions.
- True-To-Speed ISO Ratings: There‘s
no need to test or compensate. Set the
meter to the box speed and start shooting.
- Matched Prints: Single Channel
Printing Technology delivers beautifully
matched prints across all speeds and formats.
“I am thrilled with this new film,”
said Jock McDonald, an internationally acclaimed
professional photographer, based in San
Francisco, California. “It brings so
much to the dance – the way it handles
contrast, keeping shadow detail is incredible.
And its fine grain detail and color palate
are wonderful. It’s magical.”
"Due to the superior grain and latitude
of the new PORTRA films, I am able to use
available light in more extreme situations
without compromising the quality my clients
and I demand,” said Chris Usher, a
renowned internationally published photojournalist
whose documentation of behind the scenes
moments at the White House, “Behind
the Velvet Rope,” is currently touring
as an exhibition. “Whether shooting
at a small county fair in the middle of
the day, a rodeo at night, the majestic
splendor of Niagara Falls through the mist
or everyday people going about their lives,
I can rely on PORTRA Film with confidence.
The images, in detail and color, are the
next best thing to being there.”
McDonald and Usher will join professional
photographers Renate Forster and Frederic
Lagrange at a panel at Photokina to discuss
their experiences with PORTRA Film, as well
as how film fits into their work and photography.
In addition to the discussion, Kodak will
showcase images that these photographers
have captured using the PORTRA films at
its booth, 5.2 - Stand A002 / C031 and during
the panel presentations.
The new KODAK PROFESSIONAL PORTRA films
will be available worldwide on a stock-turnover
basis beginning in Q4 2006.
About Eastman Kodak Company
Kodak is the world’s foremost imaging
innovator, providing leading products and
services to the photographic, graphic communications
and healthcare markets. With sales of $14.3
billion in 2005, the company is committed
to a digitally oriented growth strategy
focused on helping people better use meaningful
images and information in their life and
work. Consumers use Kodak’s system
of digital and traditional image capture
products and services to take, print and
share their pictures anytime, anywhere;
Businesses effectively communicate with
customers worldwide using Kodak solutions
for prepress, conventional and digital printing
and document imaging; Creative Professionals
rely on Kodak technology to uniquely tell
their story through moving or still images;
and leading Healthcare organizations rely
on Kodak’s innovative products, services
and customized workflow solutions to help
improve patient care and maximize efficiency
and information sharing within and across
their enterprise. More information about
Kodak (NYSE: EK) is available at www.kodak.com.
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