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KODAK Consumer Digital Photography Products
Soar; Company Leads in U.S. Digital Camera,
Snapshot Printer, Photo Kiosk, and Online
Picture Sharing Markets
Accomplishments Buoyed by Global
Attention Surrounding Forthcoming KODAK
EASYSHARE-ONE Digital Camera
ROCHESTER, N.Y., February 2 - Continuing
to demonstrate strong results against its
digital strategy, Eastman Kodak Company
now has the market lead in four major United
States consumer digital photography segments:
digital cameras, snapshot photo printers,
retail photo kiosks, and online picture
sharing sites.
· Market research firm IDC, in its
full-year 2004 digital still camera study*
issued today, reports that Kodak's digital
camera shipments give the company an industry
leading 21.9-percent U.S. market share -
the first time that Kodak has held this
top position. Kodak was also the fastest
growing brand among market leaders, with
a 66-percent year-over-year increase.
· According to the NPD Group, KODAK
EASYSHARE printer docks were the best-selling
line of snapshot photo printers in the U.S.
in 2004**. Kodak has shipped more than 2
million printer docks since their introduction
in mid-2003.
· Approximately 30,000 KODAK Picture
Maker kiosks are installed at retail locations
across the U.S., making them the most widely
used photo kiosks in the country. Of these,
nearly 50-percent include new wireless capabilities
for effortless picture printing from mobile
phones.
· Kodak's online picture sharing
and printing service - Ofoto (to be renamed
the KODAK EASYSHARE Gallery come March)
- continues to add members at a record pace,
with more than 20 million subscribers.
Kodak also continues to excel internationally,
ending 2004 with number one digital camera
market share in Australia, Argentina, Peru,
and Chile; and top three share positions
in Germany, the United Kingdom, Mexico,
and Brazil. The company holds the top snapshot
printer share in the U.K. and Australia.
Kodak has an additional 30,000 photo kiosks
deployed outside the U.S., solidifying its
worldwide leadership in this segment.
About Eastman Kodak Company
Kodak is the leader in helping people take,
share, print and view images - for memories,
for information, for entertainment. With
sales of $13.5 billion in 2004, the company
is committed to a digitally oriented growth
strategy focused on the following businesses:
Health - supplying the medical and dental
industries with traditional and digital
imaging information products and services,
as well healthcare IT solutions and services;
Graphic Communications - offering on-demand
color and black and white printing, wide-format
inkjet printing, high-speed, high-volume
continuous inkjet printing, as well as document
scanning, archiving and multi-vendor IT
services; Digital & Film Imaging Systems
- providing consumers, professionals and
cinematographers with digital and traditional
products and services; and Display &
Components - which designs and manufactures
state-of-the-art organic light-emitting
diode displays as well as other specialty
materials, and delivers imaging sensors
to original equipment manufacturers. More
information about Kodak (NYSE: EK) is available
at www.kodak.com.
#
* U.S. Digital Camera 4Q04 and CY2004 Vendor
Competitive Analysis, IDC #32863,
February 2005.
** NPD Techworld / NPD / 2004 Retail POS
Data; printer types include inkjet and
thermal, photo size only
(2 x 3.25-inch to 8 x 10-inch).
Kodak, EasyShare, and EasyShare-One are
trademarks of Eastman Kodak Company.
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