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You are hereHome > Press Releases > FujiFilm FinePix Z5fd

Press Releases


View all Fujifilm Digital Cameras

Fujifilm puts people first with the stylish FinePix Z5fd

Innovative ‘Face Detection Technology’ adds substance to beautiful photos

Mississauga, ON, December 15, 2006 - Fujifilm has announced the launch of the FinePix Z5fd, the first of its iconic `Z`-series cameras to feature its innovative Face Detection Technology. Inspired by research that showed 70 per cent of consumer photos were “people shots,” Fujifilm’s Face Detection identifies up to 10 subjects’ faces in the frame and, in real time, determines the optimal focus and exposure settings for the best results.

Fujifilm FinePix Z5fd - available in Silver, Red and Brown

Premiering in the FinePix S6000fd, Fujifilm’s Face Detection Technology represented an industry first because the technology was ‘hard wired’ to the camera’s processor. The FinePix Z5fd is the third Fujifilm camera to feature this technology, following the highly regarded S6000fd and the F31fd.

In addition to its portability, the Z5fd features the following unique Fujifilm technologies that make it the perfect “take-anywhere” camera:

  1. Fujifilm’s Face Detection captures up to ten faces in a frame in as little as 0.05 seconds and optimizes focus and exposure to take the best portrait shots. A simple push of the shutter button sets your imagination free to compose photos like never before. In playback mode, Face Detection can be used to maintain faces as the key focus of a photo when cropping or zooming in.
  2. Fujifilm`s Real Photo Technology is the combination of lens, Super CCD and RP (Real Photo) processor that helps the camera produce images of impressive quality. The FinePix Z5fd’s ISO1600 light-sensitivity at full resolution enables it to take photos in low light without flash and with less noise than competing models might produce at a lower ISO. In addition, the camera’s highly sensitive Super CCD makes it possible to use higher shutter speeds, preventing camera shake or subject blur.
  3. Fujifilm’s i-Flash system analyzes the scene and automatically controls flash power output. The result is balanced exposure where the scene is sufficiently illuminated without washing out the foreground in the picture or losing background detail.
  4. Fujifilm’s innovative Dual-Shooting Mode takes two consecutive shots (one with flash and one without) giving users the choice between the two – adjusting flash settings will never again mean a missed photo opportunity.

Additional FinePix Z5fd features, at a glance:

  • Super CCD HR sensor, delivering 6.3 million effective pixels
  • Sensitivity range of ISO 100-1600 at full resolution for low-noise photography in all conditions
  • RP (Real Photo) Processor II, resulting in significantly less noise thanks to enhanced double noise reduction and delivering enhanced color reproduction across the entire sensitivity range
  • Picture Stabilization (Anti-Blur) setting using ultra-fast shutter speed to minimize blur
  • 14 pre-programmed scene positions including Dual-Shooting mode (Natural Light without Flash & With Flash) which takes two consecutive shots, giving flexibility to select the preferred picture
  • Non-extending refractive Fujinon 3x optical zoom lens
  • IR Communication (IR simple ä)
  • New “Blog mode” - first* digital camera with built-in cropping, resizing and “save as” for blog-optimized images (VGA)
  • High-resolution (230K pixels) 2.5 inch LCD screen with reinforced, scratch-resistant glass
  • Continuous shooting mode for action photography
  • 26 MB internal memory for use without a memory card, or as back-up to a full card
  • TV quality VGA movie recording of 30 frames per second with sound
  • PictBridge™ compatible for direct printing without a PC
  • Optimum image play-back on an LCD screen, automatically reverting to the highest possible playback setting when connected to an AC power adaptor

Available at leading Canadian retailers beginning in April 2007 at a price of CDN $300, the FinePix Z5fd becomes the flagship in Fujifilm`s ultra-slim, stylish and compact ‘Z’-series, alongside the FinePix Z3.

*as of November 2006.

About Fujifilm Canada Inc.
Fujifilm Canada Inc. is a wholly owned subsidiary of Fujifilm Corporation of Tokyo, one of the world's leading imaging and information product developers and manufacturers. Fujifilm Canada is based in Mississauga, Ontario, with regional offices in Montreal and Vancouver.

Fujifilm Canada creates new dimensions in photography and storage media by introducing innovative technologies in the digital camera, digital and film photofinishing, camera and data media categories. Recent advancements such as Digital Super CCD, Image Intelligence, 4th Colour Layer Film Technology, ATOMM and NANOCUBIC Media have helped the company establish itself as the brand of choice by Canadian consumers.

Fujifilm Canada Inc. also makes environmentally friendly practices central to its business including its operations, its products and its community outreach. Green is more than just its corporate colour. It is a symbol of its commitment to improving our world - one person, one classroom, and one species at a time. Their efforts and dedication to continual improvement is reflected in the ISO 14001:1996 certification achieved in 2001 and ISO 9001:2001 in 2004.

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Related Links:

- Fujifilm FinePix Z5fd US Press Release
- Fujifilm Canada
- Fujifilm US
- Fujifilm UK
- Fujifilm Digital Cameras







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