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Fujifilm puts people
first with the stylish FinePix Z5fd
Innovative Face
Detection Technology adds substance
to beautiful photos
Mississauga, ON, December 15, 2006
- Fujifilm has announced the launch of the
FinePix Z5fd, the first of its iconic `Z`-series
cameras to feature its innovative Face Detection
Technology. Inspired by research that showed
70 per cent of consumer photos were people
shots, Fujifilms Face Detection
identifies up to 10 subjects faces
in the frame and, in real time, determines
the optimal focus and exposure settings
for the best results.

Premiering in the FinePix S6000fd, Fujifilms
Face Detection Technology represented an
industry first because the technology was
hard wired to the cameras
processor. The FinePix Z5fd is the third
Fujifilm camera to feature this technology,
following the highly regarded S6000fd and
the F31fd.
In addition to its portability, the Z5fd
features the following unique Fujifilm technologies
that make it the perfect take-anywhere
camera:
- Fujifilms Face Detection
captures up to ten faces in a frame in
as little as 0.05 seconds and optimizes
focus and exposure to take the best portrait
shots. A simple push of the shutter button
sets your imagination free to compose
photos like never before. In playback
mode, Face Detection can be used to maintain
faces as the key focus of a photo when
cropping or zooming in.
- Fujifilm`s Real Photo Technology
is the combination of lens, Super CCD
and RP (Real Photo) processor that helps
the camera produce images of impressive
quality. The FinePix Z5fds ISO1600
light-sensitivity at full resolution enables
it to take photos in low light without
flash and with less noise than competing
models might produce at a lower ISO. In
addition, the cameras highly sensitive
Super CCD makes it possible to use higher
shutter speeds, preventing camera shake
or subject blur.
- Fujifilms i-Flash system
analyzes the scene and automatically controls
flash power output. The result is balanced
exposure where the scene is sufficiently
illuminated without washing out the foreground
in the picture or losing background detail.
- Fujifilms innovative Dual-Shooting
Mode takes two consecutive shots (one
with flash and one without) giving users
the choice between the two adjusting
flash settings will never again mean a
missed photo opportunity.
Additional FinePix Z5fd features, at
a glance:
- Super CCD HR sensor, delivering 6.3
million effective pixels
- Sensitivity range of ISO 100-1600 at
full resolution for low-noise photography
in all conditions
- RP (Real Photo) Processor II, resulting
in significantly less noise thanks to
enhanced double noise reduction and delivering
enhanced color reproduction across the
entire sensitivity range
- Picture Stabilization (Anti-Blur) setting
using ultra-fast shutter speed to minimize
blur
- 14 pre-programmed scene positions including
Dual-Shooting mode (Natural Light without
Flash & With Flash) which takes two
consecutive shots, giving flexibility
to select the preferred picture
- Non-extending refractive Fujinon 3x
optical zoom lens
- IR Communication (IR simple ä)
- New Blog mode - first* digital
camera with built-in cropping, resizing
and save as for blog-optimized
images (VGA)
- High-resolution (230K pixels) 2.5 inch
LCD screen with reinforced, scratch-resistant
glass
- Continuous shooting mode for action
photography
- 26 MB internal memory for use without
a memory card, or as back-up to a full
card
- TV quality VGA movie recording of 30
frames per second with sound
- PictBridge compatible for direct
printing without a PC
- Optimum image play-back on an LCD screen,
automatically reverting to the highest
possible playback setting when connected
to an AC power adaptor
Available at leading Canadian retailers
beginning in April 2007 at a price of CDN
$300, the FinePix Z5fd becomes the flagship
in Fujifilm`s ultra-slim, stylish and compact
Z-series, alongside the FinePix
Z3.
*as of November 2006.
About Fujifilm Canada Inc.
Fujifilm Canada Inc. is a wholly owned subsidiary
of Fujifilm Corporation of Tokyo, one of
the world's leading imaging and information
product developers and manufacturers. Fujifilm
Canada is based in Mississauga, Ontario,
with regional offices in Montreal and Vancouver.
Fujifilm Canada creates new dimensions
in photography and storage media by introducing
innovative technologies in the digital camera,
digital and film photofinishing, camera
and data media categories. Recent advancements
such as Digital Super CCD, Image Intelligence,
4th Colour Layer Film Technology, ATOMM
and NANOCUBIC Media have helped the company
establish itself as the brand of choice
by Canadian consumers.
Fujifilm Canada Inc. also makes environmentally
friendly practices central to its business
including its operations, its products and
its community outreach. Green is more than
just its corporate colour. It is a symbol
of its commitment to improving our world
- one person, one classroom, and one species
at a time. Their efforts and dedication
to continual improvement is reflected in
the ISO 14001:1996 certification achieved
in 2001 and ISO 9001:2001 in 2004.
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Related Links:
- Fujifilm
FinePix Z5fd US Press Release
- Fujifilm
Canada
- Fujifilm
US
- Fujifilm
UK
- Fujifilm
Digital Cameras
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