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STAY COOL THIS SUMMER
WITH FUJIFILM'S NEW FINEPIX Z3
Successor to the FinePix
Z1 Gets a Performance Upgrade and a Cool
New Color

Valhalla, NY, May 30, 2006 - Continuing
its history of developing digital cameras
that look as good as the pictures they take,
Fujifilm today announced the launch of the
FinePix Z3, the latest model in Fujifilm's
slim and stylish Z-Series of digital cameras
and the successor to the FinePix Z1.
With an updated body and a new, funky second
color metallic blue to go
along with the traditional silver, the FinePix
Z3 appeals to the most fashion-conscious
consumer searching for an ultra-portable
digicam that looks good as it takes great
pictures.
Taking memorable, high-quality photographs
while out on the town with friends at a
restaurant or other nighttime spot is a
challenging exercise for any owner of a
compact digital camera. These picture-worthy
moments often are snapped in close proximity
to the subject and in low light, conditions
that can lead to blurry photos, 'washed
out' subjects and backgrounds lacking in
detail.
With a 6th generation, 5.1 MegaPixel Super
CCD sensor and a 2nd generation RP (Real
Photo) Processor on board, the delete button
may be one of the least-used controls on
the FinePix Z3. The controls that will spell
the end for those spoiled shots include:
Picture Stabilization
The FinePix Z3 combines higher light sensitivities
(up to ISO 1600) with faster shutter speeds
to stabilize pictures and reduce blur caused
by both camera shake and subject movement.
To make it easy for FinePix Z3 users to
achieve blur-free results, Fujifilm has
added a convenient 'Picture Stabilization'
button to the FinePix Z3.
i-Flash
The FinePix Z3's Intelligent-Flash system,
or "i-Flash", is more advanced
than similar flash systems because it can
detect more accurately the subtle lighting
differences within a scene, and then light
the subject accordingly with a variety of
flash intensities. If the subject is off
center and standing under a streetlight,
the i-Flash system will correct the exposure
automatically. i-Flash leads to pictures
with more natural looking subjects and backgrounds
that are full of bright and crisp detail.
"Natural Light" Shooting Mode
This mode preserves the scene mood and enhances
background detail by shooting with faster
shutter speeds at higher light sensitivities
(if necessary) with a suppressed flash.
This mode is perfect for low light moments
that would otherwise be ruined by a powerful
flash or situations where the use of flash
is inappropriate.
Users can also experience the benefits
of Natural Light through a feature called
the 'Dual Shooting Mode'. In this mode the
FinePix Z3 quickly shoots two images in
rapid succession one with and one
without the flash saving both. This
convenient function, which is unique to
Fujifilm digital cameras, allows for an
on-the-spot picture comparison by the user,
who can decide which photo is preferred.
In addition to these innovations, the FinePix
Z3 has a number of other noteworthy features:
- A reinforced, scratch-resistant, 2.5-inch
LCD with a 230,000-pixel resolution and
Fujifilm's glare-reducing CV Film for
better viewing in direct light.
- A high-quality, non-extending, refractive
3x optical zoom lens from Fujinon that
keeps the FinePix Z3 thin.
- Fourteen pre-programmed scene positions
that trigger optimal settings based on
the surrounding conditions.
- VGA movie recording of 30 frames per
second with sound.
- The FinePix Z3 features 10MB of internal
memory, a convenient feature that ensures
extra storage space should the user want
to squeeze in a couple of additional shots
once their xD Picture Card is full.
"The FinePix Z3 has combined Fujifilm's
rich photographic legacy with the style
and sophistication that made the FinePix
Z1 such a popular digital camera,"
explained David Troy, Senior Product Manager,
Consumer Digital Cameras, Electronic Imaging
Division, Fuji Photo Film U.S.A., Inc. "With
industry leading innovations such as Picture
Stabilization and the i-Flash system, along
with its sleek design and cool new color,
the FinePix Z3 is sure to turn heads."
The FinePix Z3 will debut in July
2006 at a retail price of US
$279.95.
About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary
of Fuji Photo Film Co., Ltd. and delivers
technology solutions to meet the imaging
and information needs of retailers, consumers,
professionals and business customers. As
a global leader in digital imaging, Fujifilm
pioneered the development of digital medical
systems, and today is the leader in digital
minilab systems. The company was ranked
number 15 for U.S. patents granted during
2004, employs more than 75,000 people worldwide
and in the year ending March 31, 2006, had
global revenues of more than $22.8 billion.
In the United States, Fujifilm is a leader
in delivering high quality, easy-to-use
imaging and information solutions in the
following categories: Digital Imaging Systems,
Film and Imaging Systems, Recording/Storage
Media, Motion Picture Film, Graphic Arts
and Printing Systems and Medical Imaging
and Diagnostics Systems. Fujifilm is an
environmentally friendly, humane enterprise
and an exemplary corporate citizen.
For more information on Fujifilm products,
consumers can call 800-800-FUJI or access
the Fujifilm USA Web site at www.fujifilmusa.com.
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