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Fujifilm entices professionals
with new FinePix S5 Pro
D-SLR camera presents
superior combination of professional handling,
innovative features and proven image quality
Mississauga, ON, December 15, 2006
– Reinforcing its commitment to professional
photography, Fujifilm today announced the
highly anticipated FinePix S5 Pro D-SLR
camera. The new FinePix S5 Pro is further
affirmation of Fujifilm’s goal to achieve
professional D-SLR image quality consistent
with the company’s professional film
heritage.
“While the D-SLR market is more competitive
and dynamic than ever before, we’re
confident the FinePix S5 Pro will stand
apart from the crowd by combining the sought-after
picture quality of Fujifilm's Super CCD
SR sensor with a fully digital and durable
professional metal alloy body,” said
Greg Poole, Vice President, Imaging Division,
Fujifilm Canada Inc. “With its superior
combination of truly professional handling
and image quality, we expect the FinePix
S5 Pro to appeal to an even broader range
of professional photographers.”
Fujifilm's ultimate goal in developing
its DSLR cameras has been to maximize image
quality through the constant research and
development of its sensor technology. With
the introduction six years ago of its acclaimed
Super CCD, Fujifilm moved away from increasing
the pixel density of its sensors, in favour
of image quality developments that increased
the overall performance of the sensor. The
FinePix S5 Pro refines this winning formula
– Fujifilm's Super CCD SR II will be
updated to the new Super CCD SR Pro.
Using a unique layout of twelve million
paired photodiodes (6.17 million larger
'S' photodiodes for main image information,
combined with 6.17 million smaller 'R' photodiodes
for bright area information), the S5 Pro
delivers improvements in noise, dynamic
range, colour and tonality. Further improving
the capability of the sensor, an improved
low-pass filter will ensure that moiré
and noise are kept to an absolute minimum.
These key improvements will provide additional
value to professional photographers –
the challenge is quality of information,
not quantity of information.
While the redesigned Super CCD SR Pro sensor
is at the centre of the camera's performance,
its new Real Photo Processor Pro technology
ensures that the information is handled
in such a way as to produce images that
are beautifully vibrant, with colour recorded
as the human eye sees it. The processor's
two-stage noise reduction system delivers
impeccably clean images, achieving light
sensitivity up to ISO 3200 with incredible
sharpness. A new dark noise reduction process,
subtracting the residual, ambient noise
on the sensor from the actual exposure,
helps the camera produce smooth, clean images
when long shutter speeds are used.
The FinePix S5 Pro also features one particularly
desirable feature: the ability to record
JPEG and RAW files simultaneously to the
card. This will enable photographers to
view and distribute smaller-sized jpegs,
while retaining the ability to work on the
larger RAW files later on a PC or Mac. This
dual option is available with a variety
of image sizes, giving the option to store
either a small size file for emailing purposes,
or a larger, more detailed JPEG file.
While its predecessor, the FinePix S3 Pro,
achieved recognition for its excellent ergonomics,
the FinePix S5 Pro dramatically improves
both, adopting a tough, professional magnesium
alloy body. With professional weatherproof
seals, the S5 Pro is a camera truly deserving
of the term 'workhorse,’ equally at
home in the studio, at sporting events or
covering news as on a nature assignment
in a humid rainforest. The camera's shutter
mechanism will be testament to its durability,
as it has been tested to exceed the key
benchmark of 100,000 cycles.
The FinePix S5 Pro also affords the user
much greater control over the unique image
parameters that its technology provides.
Six stepped dynamic range settings between
100 per cent (normal dynamic range) and
400 per cent (dynamic range expanded by
two stops) will enable the photographer
to achieve exactly the tonal feel to their
images that they want. In addition, three
distinct settings for the 'negative film'
preset option will further enhance the customizable
nature of the camera, giving portrait photographers
precisely the 'look' that they would like
to see.
The S5 Pro will be available from select
dealers February, 2007 at an estimated street
price of CDN $2,500.00.
FinePix S5 Pro: Key Features and Enhancements
Image processing and quality
- Real Photo Technology Pro, which combines
the Super CCD SR Pro and the RP (Real
Photo) Processor Pro, allows for greater
dynamic range with smoother tonality from
highlight to shadow
- The improved Super CCD SR Pro features
an optimized low-pass filter to reduce
noise and minimize moiré
- The newly developed RP Processor Pro
features two cycles of noise reduction
which enables photographers to take images
at even higher sensitivities (ISO 100
to ISO 3200) with visibly reduced noise
Greater flexibility and control
- Photographers can choose from AUTOMATIC
and six pre-programmed ranges, 100 per
cent(STD), 130 per cent, 170 per cent,
230 per cent(W1), 300 per cent and 400
per cent(W2), for greater creative control
over the FinePix S5 Pro’s expanded
dynamic range
Enhanced film simulation mode
- Improved reproduction of natural skin
tones through three new variations of
the original film simulation mode (F1),
representing five modes in total
- ‘Fujichrome’ mode delivers
images with rich saturation as photographers
have loved with Fujifilm’s reversal
films for many years
Face Detection Technology
- At the push of a button, the FinePix
S5 Pro’s Face Detection Technology
detects up to ten faces in a scene immediately
after each image is captured. Photographers
can zoom in and confirm facial detail,
whether eyes are open or closed, focus
and exposure on the FinePix S5 Pro’s
LCD monitor. This technology, developed
for Image Intelligence over a number of
years and adopted in the Frontier model,
has been made available on a single chip
that can be installed in digital cameras.
S5 Pro Features “At-a-glance”:
- Nikon F mount compatibility with all
Nikkor AF-D/G and the latest AF-S optics
- RAW+JPEG (4,256 x 2,848 pixels, 3,024
x 2,016 pixels, 2,304 x 1,536 pixels)
dual-save mode
- Mac and PC-supported tethered shooting
mode via USB 2.0 port and optional Hyper-Utility
software
- Robust, lightweight magnesium-alloy
body
- Durable shutter unit tested up to approximately
100,000 releases
- Adoption of high-precision i-TTL flash
control
- 11-point AF sensor for consistent, fast
and precise focusing
- Supports 1/3, 1/2, and 1 stop lens aperture
control
- Shutter speed 30 sec. to 1/8000 sec.
and bulb, maximum flash sync speed of
1/250 sec
- Remark function enables addition of
comments to an image file by connecting
a RS-232C bar code reader to the camera
body
- 3 levels of custom Function Locking
with password protection
- 2.5 inch LCD with aprox. 230,000 pixels
with 100 per cent frame coverage featuring
color or monochromatic 30 seconds, live
view function to check the focusing and
the framing
- Li-ion rechargeable battery
- Compact Flash™ (CF) Card and Microdrive™
compatible
Optional Accessories
- New Hyper-Utility Software HS-V3 for
precise editing control of images taken
in CCD-RAW
- 14-bit format software also enables
PC control of the FinePix S5 Pro; compatible
with Windows Vista for existing Hyper-Utility
HS-V2 customers (upgrade software will
be available as an option)
- Rechargeable Battery NP-150
- Battery Charger BC-150
- AC Power Adapter AC-135VN
About Fujifilm Canada Inc.
Fujifilm Canada Inc. is a wholly owned subsidiary
of Fujifilm Corporation of Tokyo, one of
the world's leading imaging and information
product developers and manufacturers. Fujifilm
Canada is based in Mississauga, Ontario,
with regional offices in Montreal and Vancouver.
Fujifilm Canada creates new dimensions
in photography and storage media by introducing
innovative technologies in the digital camera,
digital and film photofinishing, camera
and data media categories. Recent advancements
such as Digital Super CCD, Image Intelligence,
4th Colour Layer Film Technology, ATOMM
and NANOCUBIC Media have helped the company
establish itself as the brand of choice
by Canadian consumers.
Fujifilm Canada Inc. also makes environmentally
friendly practices central to its business
including its operations, its products and
its community outreach. Green is more than
just its corporate colour. It is a symbol
of its commitment to improving our world
- one person, one classroom, and one species
at a time. Their efforts and dedication
to continual improvement is reflected in
the ISO 14001:1996 certification achieved
in 2001 and ISO 9001:2001 in 2004.
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Related Links:
- Fujifilm
FinePix S5 Pro US Press Release
- Fujifilm
Canada
- Fujifilm
US
- Fujifilm
UK
- Fujifilm
Digital Cameras
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