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You are hereHome > Press Releases > FujiFilm FinePix F31fd

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Focus on faces with the Fujifilm FinePix F31fd

Fujifilm launches its first compact camera with
face detection technology

Mississauga, ON, September 27, 2006 - Fujifilm Canada today announced the launch of the FinePix F31fd, its first pocket digital camera to feature hardware-based face detection technology, which debuted with the announcement of the FinePix S6000fd in July 2006.

Fujifilm FinePix F31fd

Fujifilm has built LSI Face Detection into the FinePix F31fd’s processor, spelling the end for frustrating missed photo opportunities. This feature enables the camera to capture those all-important moments with split second accuracy (0.05 seconds), faster than competing models where the technology is supported in software only. When viewing photos on the camera, Face Detection can be used to maintain faces as the key focus of a photo when cropping or zooming in.

Similar to its predecessor, the award-winning FinePix F30, the FinePix F31fd also boasts unrivalled low-light performance of ISO 3200 at full resolution, made possible by Fujifilm’s acclaimed Real Photo Processor II. Combined with Face Detection technology the FinePix F31fd represents the ultimate compact for people photography. With Fujinon 3x optical zoom lens, 6 megapixel Super CCD HR VI, 2.5 inch LCD screen and unique Fujifilm technologies such as Intelligent Flash, the FinePix F31fd is ideal for anyone looking for a high-performance camera for all occasions.

Putting people first
Fujifilm’s Face Detection technology means the FinePix F31fd can identify up to ten faces in a frame and automatically optimize settings for perfectly sharp, natural looking people pictures. Wherever a face appears in the frame, the camera recognizes it as the primary subject. It sets focus and exposure leaving the person behind the camera to concentrate on getting the best poses from their subjects.

Face Detection works by triangulating eyes and mouth, using an algorithm to optimize focus and exposure for up to ten faces in a single frame. A green square surrounds the face of the primary subject on the camera’s LCD screen, while white squares identify up to nine other faces. Movement tracking keeps the camera ‘locked on’ to its subjects until they move out of the picture. The technology works irrespective of the subject’s position in the frame.

The camera’s fast response times (0.01 second shutter lag and 1.4 second start-up time) ensure it will catch all the action and spell the end for missed photo opportunities. Its 580-shot battery life makes it an ideal constant companion for days out or weekends away without the worry of missed photo opportunities due to a spent battery.

A low light landmark
With the launch of the FinePix F31fd, Fujifilm’s compact digital cameras remain leaders in their class for low-light performance. These qualities, combined with the camera’s Picture Stablization mode, mean that subject and camera movement do not result in blurred images.

Low-light photography is one of the true benchmarks of a digital camera's performance. In low-light situations, cameras normally rely on flash which often leaves subjects looking bleached white, while rendering the background invisible. The product of over 60 years accumulated sensor technology; Fujifilm’s Real Photo Processor II enables the ISO 3200 sensitivity of the original FinePix F30, and now the FinePix F31fd. This makes flash-free photography possible with natural illumination, balanced foreground and background exposure and no subject blurring, in even the dimmest conditions. Fujifilm’s Real Photo Technology means images taken at the highest sensitivity of ISO 3200 suffer from less noise than some others at 1600. Furthermore, because the camera requires no decrease in resolution at its highest ISO setting, images can be printed at previously unachievable sizes with no loss of quality.

FinePix F31fd features at a glance

  • Face Detection Technology built-in to the camera’s processor
  • Real Photo Processor II and new Super CCD HR VI
  • ISO 3200 sensitivity at full resolution
  • 6.3 million pixels
  • 3.0x optical zoom
  • 15 selectable scene positions, including beach, snow and fireworks
  • Long-life battery (up to 580 shots)
  • IR Communication (IR simple ä)
  • VGA movie capture of 30 frames per second with sound
  • PictBridge ™ compatible for direct printing without a PC
  • Quick response times (0.01 second shutter lag and 1.4 second start-up)

About Fuji Photo Film Canada Inc
Fuji Photo Film Canada Inc. is a wholly owned subsidiary of Fuji Photo Film Co. Ltd. of Tokyo, one of the world's leading imaging and information product developers and manufacturers. Fuji Photo Film Canada is based in Mississauga, Ontario, with regional offices in Montreal and Vancouver.

Fuji Photo Film Canada creates new dimensions in photography and storage media by introducing innovative technologies in the digital camera, digital and film photofinishing, camera and data media categories. Recent advancements such as Digital Super CCD, Image Intelligence, 4th Colour Layer Film Technology, ATOMM and NANOCUBIC Media have helped the company establish itself as the brand of choice by Canadian consumers.

Fuji Photo Film Canada Inc. also makes environmentally friendly practices central to its business including its operations, its products and its community outreach. Green is more than just its corporate colour. It is a symbol of its commitment to improving our world - one person, one classroom, and one species at a time. Their efforts and dedication to continual improvement is reflected in the ISO 14001:1996 certification achieved in 2001 and ISO 9001:2001 in 2004.






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