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Focus on faces with the
Fujifilm FinePix F31fd
Fujifilm launches its
first compact camera with
face detection technology
Mississauga, ON, September 27, 2006
- Fujifilm Canada today announced the launch
of the FinePix F31fd, its first pocket digital
camera to feature hardware-based face detection
technology, which debuted with the announcement
of the FinePix S6000fd in July 2006.
Fujifilm has built LSI Face Detection into
the FinePix F31fd’s processor, spelling
the end for frustrating missed photo opportunities.
This feature enables the camera to capture
those all-important moments with split second
accuracy (0.05 seconds), faster than competing
models where the technology is supported
in software only. When viewing photos on
the camera, Face Detection can be used to
maintain faces as the key focus of a photo
when cropping or zooming in.
Similar to its predecessor, the award-winning
FinePix F30, the FinePix F31fd also boasts
unrivalled low-light performance of ISO
3200 at full resolution, made possible by
Fujifilm’s acclaimed Real Photo Processor
II. Combined with Face Detection technology
the FinePix F31fd represents the ultimate
compact for people photography. With Fujinon
3x optical zoom lens, 6 megapixel Super
CCD HR VI, 2.5 inch LCD screen and unique
Fujifilm technologies such as Intelligent
Flash, the FinePix F31fd is ideal for anyone
looking for a high-performance camera for
all occasions.
Putting people first
Fujifilm’s Face Detection technology
means the FinePix F31fd can identify up
to ten faces in a frame and automatically
optimize settings for perfectly sharp, natural
looking people pictures. Wherever a face
appears in the frame, the camera recognizes
it as the primary subject. It sets focus
and exposure leaving the person behind the
camera to concentrate on getting the best
poses from their subjects.
Face Detection works by triangulating eyes
and mouth, using an algorithm to optimize
focus and exposure for up to ten faces in
a single frame. A green square surrounds
the face of the primary subject on the camera’s
LCD screen, while white squares identify
up to nine other faces. Movement tracking
keeps the camera ‘locked on’ to
its subjects until they move out of the
picture. The technology works irrespective
of the subject’s position in the frame.
The camera’s fast response times (0.01
second shutter lag and 1.4 second start-up
time) ensure it will catch all the action
and spell the end for missed photo opportunities.
Its 580-shot battery life makes it an ideal
constant companion for days out or weekends
away without the worry of missed photo opportunities
due to a spent battery.
A low light landmark
With the launch of the FinePix F31fd, Fujifilm’s
compact digital cameras remain leaders in
their class for low-light performance. These
qualities, combined with the camera’s
Picture Stablization mode, mean that subject
and camera movement do not result in blurred
images.
Low-light photography is one of the true
benchmarks of a digital camera's performance.
In low-light situations, cameras normally
rely on flash which often leaves subjects
looking bleached white, while rendering
the background invisible. The product of
over 60 years accumulated sensor technology;
Fujifilm’s Real Photo Processor II
enables the ISO 3200 sensitivity of the
original FinePix F30, and now the FinePix
F31fd. This makes flash-free photography
possible with natural illumination, balanced
foreground and background exposure and no
subject blurring, in even the dimmest conditions.
Fujifilm’s Real Photo Technology means
images taken at the highest sensitivity
of ISO 3200 suffer from less noise than
some others at 1600. Furthermore, because
the camera requires no decrease in resolution
at its highest ISO setting, images can be
printed at previously unachievable sizes
with no loss of quality.
FinePix F31fd features at a glance
- Face Detection Technology built-in to
the camera’s processor
- Real Photo Processor II and new Super
CCD HR VI
- ISO 3200 sensitivity at full resolution
- 6.3 million pixels
- 3.0x optical zoom
- 15 selectable scene positions, including
beach, snow and fireworks
- Long-life battery (up to 580 shots)
- IR Communication (IR simple ä)
- VGA movie capture of 30 frames per second
with sound
- PictBridge ™ compatible for direct
printing without a PC
- Quick response times (0.01 second shutter
lag and 1.4 second start-up)
About Fuji Photo Film Canada Inc
Fuji Photo Film Canada Inc. is a wholly
owned subsidiary of Fuji Photo Film Co.
Ltd. of Tokyo, one of the world's leading
imaging and information product developers
and manufacturers. Fuji Photo Film Canada
is based in Mississauga, Ontario, with regional
offices in Montreal and Vancouver.
Fuji Photo Film Canada creates new dimensions
in photography and storage media by introducing
innovative technologies in the digital camera,
digital and film photofinishing, camera
and data media categories. Recent advancements
such as Digital Super CCD, Image Intelligence,
4th Colour Layer Film Technology, ATOMM
and NANOCUBIC Media have helped the company
establish itself as the brand of choice
by Canadian consumers.
Fuji Photo Film Canada Inc. also makes
environmentally friendly practices central
to its business including its operations,
its products and its community outreach.
Green is more than just its corporate colour.
It is a symbol of its commitment to improving
our world - one person, one classroom, and
one species at a time. Their efforts and
dedication to continual improvement is reflected
in the ISO 14001:1996 certification achieved
in 2001 and ISO 9001:2001 in 2004.
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