FUJIFILM ANNOUNCES EXCELLIGHT DISPLAY FILM
New Inkjet Display Film Delivers Superior Photographic Image Quality for Day and Night Use
Valhalla, NY, February 17, 2009 - FUJIFILM U.S.A., Inc. today announced the launch of ExcellightTM, a high quality coated polyester film designed to produce inkjet printed backlit displays that exhibit the same outstanding color fidelity and depth whether illuminated from the back or the front. A new technology inkjet receiver layer incorporated in the media makes it suitable for use with both solvent-based and UV curable inks. This same technology allows the back light of an ExcellightTM display to be turned off during the day while still delivering impressive image quality.
“ExcellightTM establishes a new class of inkjet display film that offers unsurpassed quality as well as potential cost savings for both backlit graphics producers and display owners,” said John Placko, senior product manager - Photo Specialty Printing Solutions, Fujifilm U.S.A., Inc. “One of the most exciting benefits is the tremendous opportunity ExcellightTM creates for energy cost savings in the inkjet backlit display marketplace. With its unmatched reflective illumination characteristics, we could see an industry-wide shift towards turning off light boxes during the day without any loss of message impact.”
Features of ExcellightTM include:
- High density image quality for both backlit and reflective displays
- Flexibility to use with either solvent-based or UV curable inkjet printing systems
- Excellent heat and humidity resistance
- Polyethylene Terephthalate (PET) film base is more environmentally friendly than Polyvinyl Chloride (PVC) alternatives*
Fujifilm ExcellightTM is designed to produce exceptional results when used with Fujifilm Sericol inks on a variety of printers, and is also well suited for use with other manufacturers of UV and solvent inks.
Fujifilm ExcellightTM will be sold in multiple widths up to 54 inches and availability is targeted for Spring 2009.
*Polyethylene Terephthalate (PET) is more friendly to the environment because it can be recycled and it does not produce toxic chlorine-based chemicals, such as dioxins, when burned.
FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.
FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.
Excellight Display Film US Press Release
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