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Say “A” for
“Attitude”: Fujifilm Announces
New A-Series Lineup
Ease-of-use and Style
Compliment Features in New Models
Mississauga, ON, January 04, 2006
– Fuji Photo Film Canada Inc. today
announced two new entry-level compact digital
cameras in its popular FinePix A-series
lineup. The FinePix A500 features a 5.1-
megapixel version of the high-performance
Fujifilm Super CCD, while the FinePix A400
is equipped with a 4.1-megapixel Super CCD.
Both cameras offer a large, easy-to-view
1.8-inch LCD screen to help consumers capture
the perfect shot.
“Consumers want to cut through the
multitude of digital camera options with
a camera that’s simple to use and delivers
quality shots,” said Doug Snyder, Marketing
Manager, Consumer Digital, Fujifilm Canada.
“Fuji has provided an answer to that
need with the new easy-to-use, high-performance
FinePix A500 and A400.”
Designed with ease-of-use as a priority,
the number of buttons on the camera bodies
has been kept to a minimum. The addition
of an optical viewfinder makes the FinePix
A500 and A400 easy to operate, even for
novice photographers. Both new models also
feature 12 megabytes of internal memory,
making it possible to record up to a minimum
of 15 frames (at a two-megapixel resolution)
without a media card. The FinePix A500 and
A400 are powered by readily available 2x
AA-size batteries.
These new models now incorporate the proprietary
Fujifilm Super CCD, which drives outstanding
imaging performance in high-end and mid-range
digital cameras in Fujifilm’s FinePix
line-up. This sophisticated imaging sensor
ensures exceptional image quality, characterized
by accurate reproduction of subtle details,
smooth, attractive skin tones, and true-to-life
colours.
Additional features of the FinePix A500
and A400 include a 3x optical zoom lens,
selectable sensitivity up to ISO 400, QVGA
movie capture of 10 frames per second and
four selectable scene modes (Portrait, Landscape,
Sports, Night), allowing for customized
shots that best suit the moment.
“We’re thrilled to offer consumers
these two new cameras in the Fuji FinePix
A-series line-up,” said Mr. Snyder.
“We’re confident that the combination
of quality features and streamlined style
in the A500 and A400 will be a welcome addition
to the Fuji family of digital cameras.”
Distinguished by ease-of-use and exceptional
image quality, the
FinePix A500 and FinePix A400 will be available
in March, 2006 for estimated street price
of $259.99 CDN and $199.99 CDN respectively.
About Fuji Photo Film Canada Inc
Fuji Photo Film Canada Inc. is a wholly
owned subsidiary of Fuji Photo Film Co.
Ltd. of Tokyo, one of the world's leading
imaging and information product developers
and manufacturers. Fuji Photo Film Canada
is based in Mississauga, Ontario, with regional
offices in Montreal and Vancouver.
Fuji Photo Film Canada creates new dimensions
in photography and storage media by introducing
innovative technologies in the digital camera,
digital and film photofinishing, camera
and data media categories. Recent advancements
such as Digital Super CCD, Image Intelligence,
4th Colour Layer Film Technology, ATOMM
and NANO CUBIC Media have helped the company
establish itself as the brand of choice
by Canadian consumers.
Fuji Photo Film Canada Inc. also makes
environmentally friendly practices central
to its business including its operations,
its products and its community outreach.
Green is more than just its corporate colour.
It is a symbol of its commitment to improving
our world - one person, one classroom, and
one species at a time. Their efforts and
dedication to continual improvement is reflected
in the ISO 14001:1996 certification achieved
in 2001 and ISO 9001:2001 in 2004.
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