PO Box 56743
1040 AS Amsterdam
Panasonic LUMIX DMC-FZ7 receives a DIWA
At a time when the sales of digital
single-lens reflex cameras are booming,
it is a relief to see that the "megazoom"
class too undergoes continuous development.
Panasonic is a leading brand in this field
and their LUMIX DMC-FZ7 is a perfect example
that with a fast 12x zoom lens, virtually
any photographic challenge can be overcome
without the need for interchangeable lenses.
Moreover, the camera is a far cheaper option
than any D-SLR package.
Amsterdam, 17 November 2006, 15:00 CET
: DIWA (Digital Imaging Websites Association),
a world-wide organisation of collaborating
websites, today has the pleasure of announcing
a DIWA Gold Award to the Panasonic LUMIX
DMC-FZ7 digital "megazoom" camera.
There are many reasons why a "megazoom"
camera is a better choice than a D-SLR.
One of the key reasons is in fact the LUMIX
FZ7. There isn't a reflex camera that comes
with a 12x zoom lens as standard, and certainly
not with f/2.8-3.3 brightness, nor with
world-renowned LEICA quality, built-in optical
image stabilizer (MEGA O.I.S) or 5 cm close-ups
at wide angle and 1 m at telephoto. To get
all these obvious advantages in a D-SLR
camera, the lens price alone would be astronomical.
A large 2.5-inch LCD screen with live view
is also rare in a D-SLR, making it a handy
alternative to the electronic viewfinder.
The LCD screen even features a high-angle
In addition to the lens, the LUMIX FZ7
offers a multitude of other excellent features.
Thanks to its powerful Venus Engine II image
processor, the camera responds rapidly to
any command. When speed is a high priority,
the unique and exceptionally useful High-Speed
auto focus function proves most convenient,
just like instant shutter release and 3
fps consecutive shooting. Furthermore, the
FZ7 allows you to shoot VGA video of TV
With today's believed need for ever increasing
image resolution, 6 Megapixel may seem somewhat
outdated. The fact is that the number of
Megapixels is primarily a measure of image
size, not necessarily image quality. The
Panasonic FZ7 is a fine proof of this. Supported
by an excellent lens and a high quality
image sensor, the FZ7 delivers sharp images
with natural colour rendition, perfectly
tuned for direct printing. In extremely
dim light situations, ISO 1600 sensitivity
is available, also ensuring faster shutter
speeds to support the O.I.S function. Naturally,
the FZ7 has virtually the same automatic
and manual controls for exposure, white
balance etc. as the ones found in D-SLR
The test results from the DIWA experts
concluded that the Panasonic LUMIX DMC-FZ7
is one of the most versatile cameras ever
built, making it a perfect choice for any
photographer with varied photographic needs
and high ambitions. The verdict left no
doubt that the FZ7 is more than qualified
for a DIWA Gold Award.
A fast growing independent, authoritative,
The Digital Imaging Websites Association
(DIWA) is a fast growing group of independent
Web-based specialist publications dedicated
to digital imaging. DIWA harnesses the collective
talent and expertise of its members, resulting
in industry awards that command unparalleled
confidence and value, both for consumers
and the industry, alike. DIWA awards come
in the form of bronze, silver and gold medals
for various product categories.
Unique bullet-proof test scoring procedure
DIWA product test awards are exclusively
decided through the analysis of multiple
test scores from different DIWA testers,
testing different samples of the same product.
A very detailed and comprehensive standardized
scoring procedure is employed, tailored
carefully for each category of product.
Multiple testing eliminates the chance of
an isolated, unrepresentative product sample
or test error, or even hidden bias, from
affecting the trustworthiness of the overall
Awards throughout the year
DIWA is also unique in its policy in issuing
awards for deserving products throughout
the year, culminating in annual best of
the year Platinum medal awards in all product
DIWA Awards members:
- Canada: www.photoxels.com
- Czech Republic: www.fotoaparat.cz
- Denmark: www.digitalmagasinet.dk
- Germany: www.digitalkamera.de
- Netherlands: www.letsgodigital.org
- Norway: www.digit.no
- Poland: www.fotopolis.pl
- Slovenia: www.e-fotografija.com
- Spain: www.nuevafotografia.com
- Turkey: www.diginorm.com.tr
- United Kingdom: www.photographyblog.com
The DIWA multi-lingual Web site
At the heart of the DIWA organisation is
its multi-lingual Web site, www.diwa-awards.com,
where you can find links to the latest reviews
published by DIWA member publications. The
site also archives DIWA awards and is designed
to aid consumers in their choice of imaging
For further information about DIWA please
visit our Web site - http://www.diwa-awards.com
- or email us at email@example.com.