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DIWA Awards
P. Langendijkstraat 10-3
1045 ZA Amsterdam
The Netherlands
www.diwa-awards.com
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DIWA Gold Award to Nikon
D40
Although the Nikon D40 is an entry-level
digital SLR camera, many of its internal
technologies are inherited from its far
more expensive siblings, the Nikon D80 and
D200. This includes its excellent 3D Colour
Matrix II metering, its high quality image-processing
algorithms and fast performance. Thanks
to this, the Nikon D40 delivers excellent
price/quality ratio. Several samples have
passed our rigorous DIWA testing procedure
with excellence, making the Nikon D40 a
worthy winner of a DIWA Gold Award.
Amsterdam, 22. May, 2007 : DIWA
(Digital Imaging Websites Association),
a world-wide organisation of collaborating
websites, today announces a DIWA Gold Award
to the Nikon D40 digital single-lens-reflex
(DSLR) camera for its high overall performance
at a very competitive price.
Many people believe that high image resolution
is synonymous with high image quality, but
this is not always the case. High quality
optics, first class image processing and
ample image resolution is usually the best
combination for optimum image quality and
camera performance. When introducing the
D40, Nikon claimed that 6 Megapixels is
the ideal image resolution for the targeted
consumers. After testing numerous samples
of the D40, the international DIWA group
of experts unanimously confirms Nikon's
statement. The Nikon D40 is a quality built
camera with good ergonomic design, user-friendly
operation, fast and precise functions, excellent
image quality and, last but not least, a
very attractive price.
Kai Thon, DIWA's test manager, says: "The
DSLR camera market is booming and new models
are introduced at a rapid pace. DIWA members
are pleased to confirm that the Nikon D40
is far more than just another DSLR. Built
on Nikon's long experience and indisputable
reputation for quality, filled with the
most important goodies from more advanced
Nikon models, with priority on performance
rather than marketing tricks and gimmicks,
the D40 is currently as close to the perfect
DSLR as you can get for a reasonable sum
of money."
Over several decades, Nikon has built their
remarkable reputation primarily as makers
of top quality 35 mm system cameras and
lenses. This legacy is forwarded into the
digital age by maintaining the classic Nikon
quality camera bodies and high performance
Nikkor lenses, supplemented by state-of-the-art
digital imaging technologies. This, and
a most competitive price tag, make the Nikon
D40 an obvious winner of a DIWA Gold Award.
About DIWA
A fast growing independent, authoritative,
industry organization
The Digital Imaging Websites Association
(DIWA) is a fast growing group of independent
Web-based specialist publications dedicated
to digital imaging. DIWA harnesses the collective
talent and expertise of its members, resulting
in industry awards that command unparalleled
confidence and value, both for consumers
and the industry, alike. DIWA awards come
in the form of bronze, silver and gold medals
for various product categories.
Unique bullet-proof test scoring procedure
DIWA product test awards are exclusively
decided through the analysis of multiple
test scores from different DIWA testers,
testing different samples of the same product.
A very detailed and comprehensive standardized
scoring procedure is employed, tailored
carefully for each category of product.
Multiple testing eliminates the chance of
an isolated, unrepresentative product sample
or test error, or even hidden bias, from
affecting the trustworthiness of the overall
result.
Awards throughout the year
DIWA is also unique in its policy in issuing
awards for deserving products throughout
the year, culminating in an annual best
of the year Platinum medal awards in all
product categories.
DIWA Awards members:
- Canada: www.photoxels.com
- Czech Republic: www.fotoaparat.cz
- Germany: www.digitalkamera.de
- Hungary: www.fotovilag.hu
- Netherlands: www.letsgodigital.org
- Norway: www.digit.no
- Poland: www.fotopolis.pl
- Slovenia: www.e-fotografija.com
- Spain: www.nuevafotografia.com
- Turkey: www.diginorm.com.tr
- United Kingdom: www.photographyblog.com
The DIWA multi-lingual Web site
At the heart of the DIWA organisation is
its multi-lingual Web site, www.diwa-awards.com,
where you can find links to the latest reviews
published by DIWA member publications. The
site also archives DIWA awards and is designed
to aid consumers in their choice of imaging
products.
For further information about DIWA please
visit our Web site - http://www.diwa-awards.com
- or email us at info@diwa-awards.com.
Related Links:
- DIWA
Awards website
- Nikon
D40 DIWA Members Reviews
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