CANON CANADA REDEFINES MID-RANGE DSLR CATEGORY WITH THE NEW EOS 7D DIGITAL SLR CAMERA
The EOS 7D Features Fast Eight fps Continuous Shooting, Class-Leading 18-Megapixel Resolution and Full HD Video Recording with Variable Frame Rates and Manual Exposure Control
MISSISSAUGA, ON., September 1, 2009 – Canon Canada Inc., a leader in digital imaging, today introduced a revolutionary camera that redefines the highly competitive mid-range DSLR product category: the Canon EOS 7D Digital SLR camera. Professional photographers and advanced amateurs have been demanding higher performance and more diverse functions in their cameras, and Canon has answered – with the new EOS 7D. Far more than a slight improvement from a previous model, the EOS 7D DSLR is a brand new product that stands on its own with new features never before seen in any Canon camera. Whether it’s shooting at eight frames per second (fps), focusing with the new Zone AF mode or recording 24p Full HD video, the EOS 7D DSLR camera satisfies the most rigorous professional requirements with durability, flexibility, high-resolution images and customizable controls. With its unprecedented out-of-the-box performance and high-end feature set, the EOS 7D is poised as the ultimate step-up camera for serious photographers or a second camera for professionals in the field.
The EOS 7D boasts significant EOS advancements including a completely new 19-point Autofocus system, a new Canon iFCL Metering System (Intelligent Focus, Colour, Luminance) and a new Intelligent Viewfinder. An 18-megapixel Canon CMOS sensor and Dual DIGIC 4 Imaging Processors fuel the EOS 7D’s 14-bit A/D data conversion and its ability to freeze fast motion in high-resolution with eight fps continuous shooting up to 126 Large JPEGS using a UDMA CF card, positioning this camera for the studio as well as the sideline. The EOS 7D captures beautiful low-light images with or without a flash, at occasions such as a dance recital or wedding reception, thanks to a wide range of ISO speed settings from 100-6400 (expandable to 12,800). In addition to its new still capture capabilities, the EOS 7D features Full HD video capture at 1920 x 1080 resolution with selectable frame rates of 24p, 25p or 30p. Native 24p recording helps videographers achieve a more cinema-style look for their footage without the need for post-processing.
“The EOS 7D represents a completely new chapter in digital photography and Canon product development. This camera stands alone as the most functional and innovative DSLR Canon has released
to-date, bringing together all of the best professional features offered, along with numerous user requests at a price-point everyone can appreciate,” stated Ian Macfarlane, Vice President and General Manager, Consumer Imaging Group, Canon Canada Inc.
The Evolution of Vision, the EOS 7D’s New Autofocus System
The Canon EOS 7D boasts the most advanced AF system ever seen in an EOS SLR. The completely re-designed system includes a new multi-axis cross-type 19-point AF grid, where the focusing points are evenly spread out across the image plane and clearly displayed through Canon’s new Intelligent Viewfinder. All 19 points are f/5.6-sensitive for both horizontal and vertical cross-type focusing, while the center AF point adds high-precision diagonal cross-type sensitivity for f/2.8 and larger aperture lenses. The Canon EOS 7D Digital SLR camera is the first EOS SLR to feature 19 cross-type focusing points that remain fully functional with maximum apertures as small as f/5.6, which brings the performance of the AF system to unprecedented levels for assignments as varied as fast-moving sports action or low-light wedding ceremonies.
The Canon EOS 7D’s AF system allows numerous AF area selection modes never seen before in an EOS SLR camera. New modes include:
- Spot AF mode reduces the size of a single AF point to focus on small subjects like an animal in a cage.
- AF Point Expansion mode uses a cluster of AF points adjacent to the selected AF point to automatically assist focusing on moving subjects, such as an athlete on the run.
- Zone AF divides the 19 AF points into five selectable focusing zones and makes it easier to achieve focus with subjects that are difficult to track with Single Point AF or AF point expansion, such as birds in flight.
Additional AF improvements include a revised Automatic AF point selection sequence that allows a user to pick any one of the 19 AF points as a starting point for tracking moving subjects in AI Servo mode. (Previous EOS models required the subject to first be acquired by the center focusing point.) If the subject moves away, the camera will continue to track the movement with the remaining points and display the active focusing point in the viewfinder. Also, a time-saving feature is AF Point Switching, which allows photographers to select and register one AF point for horizontal compositions and a second AF point for vertical shooting, ideal for studio and portrait photographers.
To complement the new AF system, the exposure metering system for the EOS 7D has been completely re-designed to take colour information into account, another first for an EOS system. Canon’s iFCL metering includes a 63-zone dual-layer metering sensor that reads both illumination and colour for consistent results in all lighting conditions, keeping exposure levels stable from shot to shot, even as the light source changes.
Canon’s new Intelligent Viewfinder uses a liquid crystal overlay to provide clear and precise displays of focusing points and zones, on-demand grid lines and a spot metering circle. The LCD overlay can also be illuminated in extreme low-light situations or turned off completely. The EOS 7D camera’s viewfinder includes a large all-glass pentaprism with an antireflective coating to maximize clarity and provide a brighter display. The EOS 7D’s Intelligent Viewfinder features 1.0x magnification with 100 percent coverage for accurate composition and checking of detail.
EOS HD Movie: Empowering the World of Videography
Canon has blazed new trails in HD video capture with the 5D Mark II. Now, the EOS 7D takes DSLR video to new heights with Full HD capture featuring fully manual exposure control, and selectable cinematic frame rates for both NTSC (National Television System Committee) and PAL (Phase Altering Line) standards. Compatible with more than 60 Canon EF and EF-S lenses, the EOS 7D lets videographers take full advantage of the camera’s large CMOS sensor to achieve the dramatic frame composition they desire. At the heart of the EOS 7D are two key proprietary Canon technologies, Dual DIGIC 4 Imaging Processors and a large APS-C–sized CMOS sensor, helping to render stunning color reproduction, amazing depth of field and fine detail, even in low-light conditions. The Canon EOS 7D allows for three video recording modes – Full HD and HD in a 16:9 aspect ratio and Standard Definition (SD) in a 4:3 aspect ratio, all at selectable frame rates. The EOS 7D Digital SLR camera will record Full HD at 1920 x 1080 pixels in selectable frame rates of 24p (23.976), 25p, or 30p (29.97); 720p HD recording at 50p or 60p (59.94) and SD video at frame rates of 50p or 60p (59.94). The EOS 7D features a new dedicated button to initiate live view for both video and still shooting. Once engaged, the same dedicated button will start and stop video recording. Like the EOS 5D Mark II, the Canon EOS 7D Digital SLR camera provides users with the capability to use an external stereo microphone for professional audio effects or a built-in monaural microphone for convenience.
The Features You Asked For
A helpful new tool for architectural and landscape photography where angles and perspective are critical is Canon’s new built-in Dual Axis Electronic Level, featuring an artificial horizon over the image on the rear LCD in Live View or in the viewfinder using illuminated AF points for easy leveling while shooting. The dual axis electronic level shows both horizontal roll and vertical pitch, making it easy to identify when the camera is in a fixed level shooting position and ready to take the shot.
The EOS 7D’s pop-up flash features a built-in Integrated Speedlite Transmitter for control of multiple off-camera EOS Speedlites without the need for an external transmitter. This built-in wireless option is a compact and economical solution for studio and wedding photography with multiple flash set-ups.
A new Intelligent Macro Tracking function helps reduce blur during macro shooting by recognizing when a macro lens is attached and automatically adjusting the AI Servo sampling frequency. This AI Servo adjustment accounts for camera movement forward and back, a typical occurrence when moving in close for a macro shot as photographers rock back and forth, or a flower blows in the wind.
Once in your hands, you can immediately feel the ergonomic improvements of the Canon EOS 7D camera, starting with a new super-fluid body design with continuous curves outlining the top of the camera and a revised grip that fits better in a user’s hand. The camera has a new Quick Control Button, which opens an easy-to-navigate menu on the camera’s LCD. From this menu, users can adjust all camera settings including AF modes as well as set custom button functions, an insightful new feature that can easily customize each button’s function to the photographer’s preference. Another new feature is the RAW/JPEG toggle button providing quick dual-format shooting, allowing photographers to quickly add large JPEG or RAW file formats to their already selected shooting mode at the touch of a button.
The Canon EOS 7D camera also features a new large, clear 7.6-centimetre solid structure Clear View II LCD with 920,000 dot/VGA resolution for enhanced clarity and colour when viewing images. The camera’s nine internal seals enhance weather resistance, and its 150,000-cycle shutter durability positions the EOS 7D as a “workhorse” for professionals in any photography discipline.
New Wireless Connectivity
Canon is announcing the availability of the new WFT-E5A wireless file transmitter (WFT) exclusively for the EOS 7D Digital SLR camera. The WFT-E5A wireless transmitter offers professional photographers a wide range of digital connectivity options including IEEE802.11a/b/g and Ethernet, ideal for commercial and studio work. The WFT-E5A wireless file transmitter opens the door to new possibilities in remote and Geotagged shooting applications. Photographers can fire up to 10 cameras simultaneously from across the room or across the country while maintaining control over camera settings and remote live view on a laptop or smart phone. The WFT-E5A wireless transmitter can also transfer and display images on DLNA (Digital Living Network Alliance) compatible televisions and photo frames. Geotagging is now possible via Bluetooth, using compatible GPS devices to append coordinate data to the images.
Pricing and Availability
The Canon EOS 7D Digital SLR camera is scheduled to be delivered to Canadian dealers at the end of September, and will be sold in a body-only configuration at an estimated retail price of CAD $2,099.99 . It will also be offered in two kit versions with Canon’s EF 18-135mm f/3.5-5.6 IS USM zoom lens at an estimated retail price of CAD $2,599.00 and Canon’s EF-S 15-85mm f/3.5-5.6 IS USM at an estimated retail price of CAD $2,899.99 . The Canon WFT-E5A wireless file transmitter is scheduled to be available in early November and sell at an estimated retail price of CAD $899.99 .
Canon Digital Learning Center
Online visitors and Web surfers are encouraged to browse the Canon Digital Learning Center and take advantage of the various educational resources that Canon has to offer for novices and advanced photographers alike. The Canon Digital Learning Center provides a schedule for a wide variety of Live Learning classes across the country with renowned photographers as well as online resources and tips. The site also features online tutorials for beginners and professionals to learn their way around a digital SLR camera and inkjet printer and unlock the full creative control of digital photography. To learn more about each program and register, please visit: www.usa.canon.com/canonlivelearning
About Canon Canada Inc.
Headquartered in Mississauga, Ontario, the company employs 1,400 people at its offices nation-wide, servicing the Canadian market from coast to coast. Innovation and cutting-edge technology have been essential ingredients in Canon’s success. Canon’s leadership in imaging, optical and document management technology and solutions is based in large part on the thousands of patents the company has secured throughout its history. For the 16th consecutive year, Canon Inc. is among the top three US patent recipients.
The company’s comprehensive product line includes networked multifunction devices; digital copiers (colour and black and white); printers, scanners, image filing systems and facsimile machines; calculators, digital camcorders, digital and analogue cameras and lenses; semiconductor, broadcast and other specialized industrial products.
Canon supports programs that help preserve and protect the environment. The company instituted the Clean Earth Campaign in 1990, which assists various environmental and recycling initiatives. The Campaign has also supported leading environmental organizations, such as World Wildlife Fund – Canada and the Canon Envirothon.
For more information, visit www.canon.ca