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CANON’S NEW POWERSHOT
A710 IS, A640 AND A630 DIGITAL CAMERAS OFFER
CONSUMERS FEATURE PACKED OPTIONS AT REASONABLE
PRICE POINTS
New PowerShot A-Series
cameras bring such sophisticated technology
as 10 megapixels or Image Stabilization
to consumers at entry-level price points
MISSISSAUGA, ON, Aug. 24, 2006 –
Canon’s new PowerShot A710 IS, A640
and A630 compact digital cameras combine
functionality with photographic simplicity,
all in a compact form factor that fits snugly
in the hand. These 7.1, 10.0 and 8.0 megapixel
cameras pack a high resolution punch to
ensure that consumers’ most cherished
memories are clear and crisp today and for
years to come. The cameras will be in stores
this October
for estimated manufacturer list prices of
CDN $500*,
CDN $625*
and CDN $500*,
respectively.
As Canada’s choice for digital cameras,
The NPD Canada reports that Canon has maintained
its number one market position throughout
the 2006 first half, with 33.7 percent unit
share**. In fact, the NPD Canada’s
top 10 digital camera listing has included
four of Canon’s PowerShot A-series
cameras within the 2006 first half as well.
Named for their use of AA batteries, Canon’s
A-series digital cameras offer comfortably
placed controls and feature high image quality
in order for consumers to capture, save
and share images of meaningful memories,
personal milestones and family functions.
“All of our A-Series PowerShot digital
cameras offer consumers an easy transition
from traditional film cameras to digital
imaging based on form factor, ease-of-use
and design,” explained Ian Macfarlane,
Vice President and General Manager of the
Consumer Imaging Group at Canon Canada Inc.,
a wholly owned subsidiary of Canon U.S.A.
Inc. “The PowerShot A-Series line-up
continues Canon’s long-standing tradition
of providing consumers with imaging excellence
in an affordable and uncomplicated package.”
PowerShot A-Series – They All Pack
A Punch
The PowerShot A710 IS digital camera features
a high resolution 7.1 Megapixel CCD with
a 2.5 inch LCD screen, an optical viewfinder
and a high-quality Canon 6x Optical Zoom
lens, along with Canon’s original Image
Stabilizer (IS) Technology – making
it the first A-Series model to provide image
stabilization. The PowerShot A640 and A630
digital cameras are equipped with high resolution
10.0 and 8.0 Megapixel CCDs respectively.
Both cameras feature a high-quality Canon
4x Optical Zoom lens, an optical viewfinder,
and a 2.5-inch Vari-Angle LCD screen.
PowerShot A-Series – They Have
More Scenes Then Ever Before
Each new PowerShot A-Series digital camera
is equipped with Canon’s nine-point
AiAF “Smart” autofocus system.
The A710 IS model offers 20 shooting modes,
while the A640 and A630 models feature 21
shooting modes. The standard shooting modes
are Full Auto, Program, Manual, Shutter-priority,
and Aperture-priority. Additional modes
include Portrait, Landscape, Night Scene,
Special Scene (10 varieties), Stitch Assist
and Movie. Two new shooting features for
the A-Series line are Safety Zoom and Digital
Tele-converter. The Safety zoom function
allows users to comfortably explore digital
zoom without sacrificing image quality while
the new Digital Tele-converter digitally
emulates having a traditional tele-converter
attached.
PowerShot A-Series – Lights! Camera!
Action!
The new A-Series digital cameras are also
capable of recording VGA movies with sound
at 30 frames per second for up to 36 minutes
per clip with optional high-capacity 4GB
SDHC memory cards, making them perfect for
capturing memories in motion.
PowerShot A-Series – It Is All
In the Design
The new cameras’ grips are ergonomically
improved, and the control layout is even
easier to use then before. The large and
bright 2.5-inch LCD screens feature TFT
design for a wide viewing angle, and the
size of the screens makes it easier for
users to read menu settings and preview
or review their photos.
PowerShot A-Series - My Colors
Canon’s enhanced (from previous models)
‘My Colors’ mode provides PowerShot
users with an incredible range of creative
photo effects, which can be accessed directly
from the camera with no need for post-processing
in a computer. Consumers can adjust a specific
colour within an image to modify the look
and feel of their picture. Available My
Color playback modes include Vivid Blue,
Vivid Green, and Vivid Red; lighter and
darker skin tones, as well as options for
creating black & white, sepia, neutral
and positive film effects. Where previously,
users could only enable ‘My Colors’
while shooting, the updated My Colors mode
lets users retouch captured images as well,
without the need for special software applications
or tools.
PowerShot A-Series - The DIGIC Difference
Because of Canon’s proprietary DIGIC
II (Digital Imaging Integrated Circuit)
image processor, consumers can enjoy long
battery life, smooth operation, accurate
colour reproduction, and excellent image
quality. The DIGIC II chip combines the
roles of image processing and camera function
control into one chip, resulting in faster
display and write times for each image and
lower power consumption, which extends battery
life.
PowerShot A-Series - Print/Share Button
With Canon’s cameras and photo printers,
consumers can enjoy a complete digital imaging
solution from nearly anywhere. Located on
the backside of the new PowerShot A-Series
digital cameras is the Print/Share button.
This button simplifies and accelerates direct
printing to compatible Canon and PictBridge
enabled printers and one-touch image transfer
to computers*** for use with image processing
programs, uploading to the Internet, or
as email attachments. When consumers connect
their camera to a compatible printer or
computer via the supplied USB cable, the
Print/Share button illuminates to let the
user know to press the Print/Share button
to begin the printing or downloading process.
PowerShot A-Series - What’s in
the Box
The PowerShot A-Series digital camera kit
includes a USB cable, audio and video cable,
wrist strap, 16MB MultiMediaCard and AA-size
alkaline batteries as well as the Canon
Digital Camera Solution Disc Version 2.9,
featuring the latest versions of Canon’s
powerful software.
PowerShot A-Series
- Optional Accessories
PowerShot A710 IS digital camera
• High Power Flash – HF-DC1
• Underwater Housing – WP-DC6
• Conversion Lens Adapter – LA-DC58G
• Wide Converter – WC-DC58N
• Tele-converter – TC-DC58N
• Close-up Lens 58mm 250D
• NiMH Battery & Charger Kit CBK4-300
• AC Adapter Kit ACK800
PowerShot A640 and A630 digital cameras
• High Power Flash – HF-DC1
• Underwater Housing - WP-DC8
• Conversion Lens Adapter – LA-DC58F
• Wide Converter – WC-DC58N
• Tele-converter – TC-DC58N
• Close-up Lens 58mm 250D
• NiMH Battery & Charger Kit CBK4-300
• AC Adapter Kit ACK900
About Canon Canada, Inc.
Headquartered in Mississauga, Ontario, the
company employs 1,500 people at its offices
nation-wide, servicing the Canadian market
from coast to coast. Innovation and cutting-edge
technology have been essential ingredients
in Canon's success. Canon's leadership in
imaging, optical and document management
technology and solutions is based in large
part on the thousands of patents the company
has secured throughout its history. Canon
Inc. is among the top three US patent recipients
over the past 14 years.
The company’s comprehensive product
line includes networked multifunction devices;
digital copiers (colour and black and white);
printers, scanners, image filing systems
and facsimile machines; calculators, digital
camcorders, digital and analogue cameras
and lenses; semiconductor, broadcast and
other specialized industrial products.
Canon supports programs that help preserve
and protect the environment. The company
instituted the Clean Earth Campaign in 1990,
which assists various environmental and
recycling initiatives. The Campaign has
also supported leading environmental organizations,
such as The Nature Conservancy of Canada,
World Wildlife Fund - Canada and the Canon
Envirothon.
For more information, visit www.canon.ca
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