PRESS RELEASE
GR
A GR-series digital camera, featuring an APS-C-size image sensor for superb image quality, and a compact body for outstanding portability and operability
Mississauga, ON – April 17, 2013
PENTAX RICOH IMAGING CANADA INC. is pleased to announce the introduction of the GR compact digital camera. This new RICOH-brand model offers the top image quality of the renowned GR series in a pocket-sized body that enhances the camera’s operability and portability in everyday snapshot use.
Developed as a successor to the GR DIGITAL IV (released in October 2011), the new GR inherits the product concept of the GR DIGITAL series while incorporating upgrades in the basic specifications and functions of its predecessor. It features a newly designed lens to assure sharp, clear image descriptions, even at image edges. Thanks to the combination of a newly developed 16.2 megapixel APS-C-size CMOS image sensor, the high-performance GR ENGINE V imaging engine and an Anti-aliasing filter-less design, the GR assures high image resolution, gradation rich colour reproduction and improved image quality, especially at high-sensitivity shooting. In addition to improvements in quick shooting capability, an AF button and an aperture preview button have been added to enhance the operability during everyday on-the-street shooting. It also offers a range of user-assisting features, including in-body RAW-data development and focus assist to facilitate manual focusing.
The new GR is a pure joy to own and use, offering a wider selection of functions and much-improved performance, while retaining a pocket-size body and the refined design shared by all GR-series models
The GR will be available in Canada May 2013 at an anticipated retail price of $799.99.
Major Features
1. Exceptional image description, assured by the new 18.3mm F2.8 GR LENS
The GR comes equipped with a newly designed GR Lens with the angle of view equivalent to 28mm in the 35mm format. This compact, high performance lens delivers high-resolution images with edge-to-edge sharpness and rich contrast, while minimizing distortion and chromatic aberration by incorporating two high-precision aspherical lens elements and a highly refractive low-dispersion glass element in its optics. It also offers a few extra benefits unique to a unifocal lens, such as sharp, crisp image description even at the open aperture of F2.8, and superb image definition with backlit subjects. 
Thanks to its nine-blade diaphragm, the GR produces a natural Bokeh effect at larger apertures, while creating beautiful light beams at smaller apertures.
The manually adjustable ND (neutral density) filter allows the user open the aperture up, even under bright sunshine, for a wider range of creative expression.
The GR features a built-in lens barrier mechanism that automatically opens and closes the barrier as the power is switched on and off, allowing the user to react swiftly to all photographic opportunities.
2. Improved image quality, supported by the large image sensor, GR ENGINE V and Anti-aliasing filter-less design
The GR comes equipped with a new APS-C-size CMOS image sensor, with an image-sensitive area as wide as that of a PENTAX DSLR image sensor. It offers approximately 16.2 effective megapixels to produce beautiful, high-resolution images. 
By coupling the large image sensor with the newly developed GR ENGINE V imaging engine, the GR offers high-sensitivity shooting at ISO 25600 with minimal high-sensitivity noise to produce high-resolution, rich-gradation images with a natural sense of depth and a beautiful Bokeh effect. The image sensor is optimized for the 18.3mm F2.8 GR Lens. To give top priority to image resolution, an Antialiasing filter-less design has been adopted to bring out the best performance of the lens and assure exceptional image quality over the entire image field.
3. Quick response to shutter opportunities
The GR’s high-speed autofocus system can focus on the subject in a mere 0.2 seconds*, thanks to the newly developed lens driving mechanism and optimized AF algorithm, as well as the ever-faster data readout speed from the image sensor. With its start-up time of approximately one second, the GR responds quickly and flawlessly even to fleeting shutter opportunities. The AF Continuous Shooting function captures a series of photos at a maximum speed of approximately four images per second, allowing the photographer to capture fast-moving subjects, such as athletes and wildlife, in sharp focus.
* Measured based on CIPA standards.
4. Pocket size for superb operability
Despite the incorporation of the large image sensor, the GR has a compact and portable design. Its casing is made of a magnesium alloy that is both light and highly rigid, while its exterior design retains the flair and style typical of the GR series. The body is designed for maximum holding comfort and operational ease. All control buttons are laid out for easy access with the right hand. A preview button has been added to the camera’s side panel for quick confirmation of the depth of field before shooting, making it easier for the photographer to visualize the level of the Bokeh effect in the resulting image.
The focus-assist function comes in handy during manual-focus operation. Coupled with the image magnification and target shift functions, this function simplifies manual-focus shooting.
An AF function button/lever has been added to the camera’s back panel. When the lever is set to the Continuous AF (C-AF) mode, the user can capture a series of images of a moving subject — all in sharp focus — by pushing the shutter release button while depressing the AF button. The user can also choose an optional setting, in which the continuous shooting mode is automatically activated while the C-AF button is pressed.
The GR features the PENTAX-original Shutter-speed/Aperture-Priority (TAv) exposure mode, featured only in PENTAX-brand digital SLR cameras. This innovative mode automatically sets the optimum ISO sensitivity based on the shutter speed and aperture selected by the photographer.
Aperture and shutter speed indicators have been added to the GR’s monitor screen. The layout of on-screen indicators has also been optimized to the 3:2 aspect ratio, with redesigned grid guide and electronic level. All these combine for the GR’s greatly improved usability.
5. An array of shooting functions
- The Image Effect modes allow the user to add a variety of visual effects to create distinctive expressions without
the need for a PC. For greater creativity, three new modes have been added: Retro for a nostalgic ambience with subdued saturation; High Key for a bright, lively finish while retaining subtle gradation in highlights; and Miniaturize for a diorama-like appearance. Selection of the nine Image Effect modes is pushbutton-easy, with the direct-access Effect button positioned on the camera’s side panel.
- The precision of the Multi-pattern AWB (auto white balance) function has been upgraded to automatically achieve more faithful colour reproduction by more clearly defining white balance to fit the light source of each segregated area of the image when there are mixed light sources.
- The Dynamic Range Compensation function, which minimizes completely washed-out highlights and pitch-black shadows, now offers pixel-level compensation to nearly eliminate borders along the luminance threshold areas and achieve the smoother transition of gradation.
- Even when the user fails to set the macro shooting mode, the GR’s Auto Macro function will set it automatically by monitoring the distance to the subject. The Face Detection AF & AE function automatically captures the subject’s face in sharp focus and with perfect exposure. (These functions are available only in the Auto shooting mode.)
- The Interval Composite mode captures a series of images of the night sky at a fixed interval, then selects and combines only the high-luminance pixel data from each of those images to produce a single composite image. This mode comes in handy when the user wishes to combine the trails of the moon and the stars with a landscape.
- GR offers a variety of PC-free image processing functions, including in-body RAW-data development to output JPEG-format files.
6. High-quality Full HD recordingding of extended movie clips
Taking advantage of the H.264 video format, the GR’s Full HD movie recording function captures high-quality, extended movie clips (1920 x 1080 pixels, 16:9 aspect ratio) at a frame rate of 30 frames per second. Image Effects such as Retro and Bleach Bypass are available during movie recording. During recording, its AF system remains active and the camera continuously focuses subjects in the center of its angle of view. With this AF mechanism, the user is always assured of sharp focus, along with the high image quality delivered by the combination of the GR Lens and the large image sensor.
7. Eye-Fi card compatibility for easy image transmission to smartphones
With Eye-Fi wireless LAN SD memory cards, the user can automatically transmit recorded images to a smartphone,** and even select favourite images and resize them before transmission. In the playback mode, the user can also recall the transmitted images on the monitor using the Effect button on the side panel.
** The automatic transmission mode must be selected in advance on the settings menu.
8. Function expansion via firmware upgrade
Function-enhancing firmware upgrades, which have been popular with all GR-series models — from the GR DIGITAL to the GR DIGITAL IV — are scheduled to become available along the way for the new GR as well. By upgrading the camera’s firmware, the user can always take advantage of the latest, most advanced functions to optimize the camera’s performance.
9. Other features
- Dual-axis electronic level for high-precision horizontal and vertical alignment
- Non-directional stereo microphone
- Crop mode*** for instant setting of a 35mm angle of view in the 35mm format
- Chromatic moiré compensation function to minimize wavy moiré patterns in the image
- Optional GW-3 Wide Conversion Lens (with 0.75X magnification and optics optimized for the GR) for 21mm ultra-wide-angle shooting available
- Compatibility with UHS-1 high-speed memory cards
- SILKYPIX Developer Studio 3.0 LE for PENTAX RICOH IMAGING RAW-data processing software (developed by Ichikawa Soft Laboratory) included; in-body RAWdata development also available
*** When this mode is selected, the largest recorded size is M.
PENTAX RICOH IMAGING CANADA INC. is a wholly owned subsidiary of PENTAX RICOH IMAGING COMPANY, LTD., with headquarters in Mississauga, Ontario. PENTAX RICOH IMAGING CANADA INC. markets digital SLR, hybrid and compact cameras, as well as lenses, camera flash units, binoculars, scopes, and eyepieces. Visit us on the web at www.pentax.ca
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Design and Specifications are subject to change without notice.