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You are hereHome > Best Digital Cameras > Pentax Digital Cameras

Pentax Digital Cameras

Back when the top two major camera manufacturers were dueling it out with their respective top SLRs, Pentax quietly introduced the Spotmatic F. The simplicity of the design, the quality of the Takumar lenses, and the affordable price quickly convinced a whole new generation of rangefinder camera users to switch to this elegant SLR. Pentax's name became synonymous with quality at an affordable price.

Pentax also introduced a series of ads designed to foster this 'affordable quality' image. I remember one ad in particular that caught my attention: it was a simple one page ad in a photo magazine which showed a battered Spotmatic F. The copy line at the bottom explained that this camera was in a disaster and when retrieved, found to still be working! It was truly a 'picture worth a thousand words' ad that inedibly seared Pentax's brand in my mind.

[Editor's note: If anyone still remembers this ad, could you please drop me a line. I wouldn't mind getting a scan of the ad, if possible.]

Pentax has introduced some really innovative digital cameras, starting with the Optio S (the 'digital camera that fits into a tin of Altoids mint'). Click on the drop down list above to learn more about our favorite Pentax digital cameras.

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