The Panasonic Lumix DMC-FZ28 features a wide-angle 18x optical zoom (27-486mm equiv.) that should allow capturing
more of a scene (or group shot) than standard
35mm lens is capable of as well as bring far subjects near. The SLR-type body houses a 10.1-MP resolution 1/2.33-in. CCD.
The LEICA DC VARIO-ELMARIT lens is optically image stabilized, has a maximum F2.8 aperture at wide and F4.4 at tele, and allows close-ups at 1cm.
Panasonic has a new two-step noise reduction that separates high-frequency noise from low-frequency noise and applies noise reduction only to low frequency noise. It also has a new process to prevent color bleeding when reducing chromatic noise. Panasonic claims that its new noise reduction technology results in lower noise at high ISOs.
For more advanced photographers: PASM modes for full exposure flexibility; a customizable Function (FN) button and 2 Custom Mode settings; a 2-axis adjustment feature allows a finer white balance adjustment for Auto, Daylight, Cloudy, Shade, and Halogen conditions; Flash Synchro from 1st Curtain Sync. or 2nd Curtain Sync.; Selectable AF Spot and Selectable AF Area allows you to move the AF frame for off-center focus; a Minimum Shutter Speed function allows you to specify the minimum shutter speed to use; shoot in RAW and develop them using the new SILKYPIX® Developer Studio 3.0SE.
Advanced Intelligent AUTO (iA) mode turns on MEGA O.I.S. (to compensate for blurring caused by camera shake), Intelligent ISO (automatically adjusts ISO and shutter speed to freeze subject motion), Face Detection (optimizes focus and exposure settings to properly expose the subject's face), Intelligent Scene Selector (automatically sets the most appropriate Scene Mode), and Intelligent Exposure (to maintain detail in highlights while brightening shadow areas, including raising ISO sensitivity only in the low-lit areas) for a beginner's point-and-shoot ease of use. iA now also includes AF Tracking where the camera automatically keeps your moving subject in focus, and Auto Backlight Compensation.
DMC-FZ28 has a large 2.7-in. (230K dots) LCD and an EVF with 201,600-dot resolution. The Intelligent LCD automatically increases the backlight brightness in bright sunlight according to the ambient light intensity and automatically adjusts the frame rate ("gains up") in dimly lit conditions according to the ambient darkness to ensure that you can always see what you are shooting.
There are lots of Scene Modes, including new Pin Hole Mode and Film Grain Mode allow you to capture pictures reminiscent of high-sensitivity film. A handy Leveling feature in Playback mode allows you to correct for straight horizons and architectural buildings. A Multi Exposure function lets you take up to three exposures in a single frame.
Fun features allow you to stamp your pictures with date and text on a copy of the original picture. Optional accessories include Tele Conversion Lens (826 mm equiv.), Close-up Lens, ND Filter, and Polaroid Filter.
The FZ28 can record motion images in high-definition (1,280 x 720 pixels at 30 fps), full-size movies in WVGA (848 x 480 pixels at 30 fps), and standard motion images in VGA (640 x 480 pixels at 30 fps) and QVGA (320 x 240 pixels at 30/10 fps).
The Panasonic Lumix DMC-FZ28 is an ultra zoom digital camera with full exposure flexibility, wide-angle coverage, fast operation and a wealth of advanced features sure to please the proverbial point-and-shoot "soccer mom" as well as more demanding photographers.
Normal: Wide 30 cm (0.98 feet) / Tele 200 cm (6.56 feet) - infinity
MF / Intelligent AUTO / Macro: Wide 1 cm (0.03 feet) / Tele 200 cm (6.56 feet) - infinity
Tele Macro (approx. 11x-18x) : 100 cm (3.27 feet) - infinity
Face / AF tracking / Multi-area / 1-area / 1-area high speed / Spot
Normal / Macro, Quick AF On/Off (On in Intelligent Auto), Continuous AF On/Off, AF/MF Switchable, Manual Focus (joystick), One Shot AF, AF Area Select, AF Tracking
AF Assist Lamp
Auto / 100 / 200 / 400 / 800 / 1600
(High Sensitivity Mode: Auto(1600-6400))
ISO Limit Set
Auto / Daylight / Cloudy / Shade / Halogen / Color Temperature / Flash / White Set1 / White Set2
(Selectable at Portrait, Soft Skin, Self-Portrait, Sports, Baby1, Baby2, Pet, High Sensitivity, Hi-speed Burst, Pin Hole Modes)
White Balance Adjustment (2-axis adjustable, ± 9 steps each, Blue / Amber and Magenta / Green bias)
Program AE, Aperture Priority AE, Shutter Priority AE, Manual, Program Shift(Program AE mode)
Standard / Black & White (2 images), Standard / Sepia (2 images), Standard / Black & White / Sepia (3 images)
Still Image: JPEG (Design rule for Camera File system, based on Exif 2.21 standard), RAW, DPOF corresponding
Image with audio: JPEG (Design rule for Camera File system, based on Exif 2.21 standard) + QuickTime
Motion Images: QuickTime Motion JPEG
Fine / Standard / RAW / RAW + JPEG
Motion Image (Quick
Time Motion JPEG)
4:3 Aspect Ratio: 640 x 480 pixels 30 fps, 320 x 240 pixels 30 fps, 10 fps
16:9 Aspect Ratio: 848 x 480 pixels 30 fps
HD (16:9 Aspect Ratio): 1,280 x 720 pixels 30 fps
(Max. recording time depends on Memory Card Capacity, Max. 2 GB for a motion picture)
Creating still pictures from a motion picture
4:3 Aspect Ratio
3,648 x 2,736 pixels,
3,072 x 2,304 pixels,
2,560 x 1,920 pixels,
2,048 x 1,536 pixels,
1,600 x 1,200 pixels,
640 x 480 pixels
3:2 Aspect Ratio
3,648 x 2,432 pixels,
3,072 x 2,048 pixels,
2,560 x 1,712 pixels,
2,048 x 1,360 pixels
16:9 Aspect Ratio
3,648 x 2,056 pixels,
3,072 x 1,728 pixels,
2,560 x 1,440 pixels,
1,920 x 1,080 pixels
Full-Resolution Image, 2.5 frames / sec
Max. 5 images (Standard Mode) / Max. 3 images (Fine Mode)
Hi-speed Burst Mode: approx. 11 frames / sec (recorded in 3M for 4:3), 12 frames / sec (2.5M for 3:2),
13 frames / sec (2M for 16:9) (Speed Priority)
7 frames / sec (recorded in 3M for 4:3, 2.5M for 3:2, 2M for 16:9) (Image Priority)
Approx. 20 shots (Speed Priority) / (Image Priority) when using the built-in memory.
Approx. 20 - 60 shots (Speed Priority) / 20 - 100 shots (Image Priority) when using an SD/SDHC Memory Card.
・Maximum is 100 shots.
・The recording resolution is selected from 3 megapixels (4:3), 2.5 megapixels (3:2), or 2 megapixels (16:9).
・The number of consecutive shots is limited by the shooting conditions, card type, and card condition.
・The number of consecutive shots may increase immediately after the card is formatted.
Off / Low / Standard / High
Digital Red Eye Correction
Easy Zoom /
Zoom Resume /
Still Image Recording
Maximum of 10 Seconds
Real-time Histogram /
Yes / Yes
Yes (2 patterns)
Scene Mode Help
Auto Angle Detection
Travel Date / World Time
Yes / Yes
Auto, Auto / Red-eye Reduction, Forced On,
Slow Sync. / Red-eye Reduction, Forced Off
Flash Synchro: 1st / 2nd
Flash Output Adjustment (1/3 EV step, -2 - +2 EV),
0.3 - 8.5m (Wide / Macro / ISO Auto), 1.0 - 5.4m (Tele / ISO Auto)
High Sensitivity Mode: 1.15 - 24.2m (Wide) / 1.0 - 15.4m (Tele)
0.20" Color EVF (201,600 dots)
Field of View : approx. 100%, Lens 19.6x
2.7" TFT LCD (230,000 dots)
Field of View : approx. 100%
Auto Power LCD Mode, Power LCD Mode, High Angle Mode
[REC] / [Play] Selector switch
30 - thumbnail display, 12 - thumbnail display, Calendar display, Zoomed playback (16x Max.), Playback of favorite pictures, Category Playback (playback and slideshow of pictures in category), Slideshow (duration & effect with music is selectable), Image rotation, Resizing (selectable number of pixels), Trimming, Protection, Aspect conversion, DPOF print setting, Creating still pictures from a motion picture, Enlarge focus area, Image leveling
English, German, French, Italian, Spanish, Polish, Czech, Hungarian, Russian, Chinese (Traditional), Chinese (Simplified), Netherlandic, Thai, Korean, Turkish, Portuguese, Arabic, Persian, Japanese, Swedish, Danish, Finnish
*Check the website of the Panasonic sales company in your country or region for details on the OSD languages on the products that are available in your market.
DC Input, AV Output (NTSC / PAL)*, HD AV Outoput (Component), USB2.0 High speed
*Check the website of the Panasonic sales company in your country or region for details on the AV Output on the products that are available in your market.
Li-ion Battery Pack (7.2 V, 710 mAh) (Included)
AC Adaptor (Input: 110 - 240 V AC) (Optional)
Startup Time (Approx.)
Release Time Lag (Approx.)
Shutter Interval (Approx.)
0.8 sec (minimum) *Not including the time for AF.
Battery Life (Approx.)
460 pictures (CIPA standard**)
PHOTOfunSTUDIO - viewer - 2.1 E,
SILKYPIX Developer Studio 3.0 SE,
ArcSoft MediaImpression, ArcSoft Panorama Maker, QuickTime, USB Driver
Battery Charger, Battery Pack, Lens Cap, Lens Cap Strap, Lens Hood, Hood Adaptor, AV Cable, USB Connection Cable, AC Cable, Shoulder Strap, CD-ROM
*Check the website of the Panasonic sales company in your country or region for details on the standard accessories on the products that are available in your market.
Dimensions (W x
H x D)
117.6 x 75.3 x 88.9 mm /
4.63 x 2.96 x 3.5 in.
370 g (0.82 lb)
417 g (0.92 lb) with Battery and SD Memory Card
$399.95 / CAD $449.99 / £329.99
* In Motion Picture Mode, we recommend using a high speed SD/SDHC Memory Card with "10 MB/s" or greater displayed on the package.
** Shooting conditions: 23 °C (73.4°F) with 50 % humidity; LCD on***; using Panasonic SD/SHDC Memory Card; starting to shoot 30 seconds after turning on the power; shooting once every 30 seconds with the flash in full operation for every other shot; changing the zoom setting from telephoto to wide, or wide to telephoto, for each shot; and temporarily turning the power off after each 10 shots (long enough to lower the battery temperature).
Product technical specifications (including MSRP and Included Accessories) are as represented by the manufacturer and subject to manufacturer's change without any notice or obligation on the part of the manufacturer. Product color availability and included accessories may also differ by country or area. Please verify the latest specs from the appropriate manufacturer's site.
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Though we make every effort to strive for accuracy in reproducing these specs, we do occasionally make mistakes, so verify with the manufacturer's site for the latest specs. Also, in the early stages of a product introduction, you can almost guarantee there will be some errors from the manufacturers themselves as they update their sites. If you see any mistakes, please contact us. We do appreciate your writing in with the corrections and thank you in advance!
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