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Press Releases

Sony Commercializes World’s Highest Sensitivity CMOS Image Sensor for Automotive Cameras: To Capture High-resolution Color Images in Low Light & Nighttime Levels

Fri October 17, 2014


October 16, 2014

Sony Commercializes the World’s Highest Sensitivity*1 CMOS Image Sensor for Automotive Cameras

- Sensors capable of capturing high-resolution color images even in low, 0.005 lux light conditions equivalent to nighttime levels -

October 16, 2014

Revised on 3:00 pm October 16, 2014

Tokyo, Japan – October 16, 2014 – Sony Corporation (hereafter “Sony”) announces the commercialization of the “IMX224MQV” CMOS image sensor for automotive cameras, which boasts the world’s highest sensitivity levels*1 of any image sensor of its kind. This sensor is capable of capturing high-resolution color images even in light conditions as low as 0.005 lux, a level equivalent to that of a moonless night and one that is far below illumination levels under a star-filled night sky. The “IMX224MQV” is set*2 to become Sony’s first image sensor for automotive cameras to meet the requirements of the “AEC-Q100″*3 electronic component reliability tests.

In July, 2013, Sony gained “ISO/TS 16949″ certification, a technical specification and quality management standard for the automotive industry. “IMX224MQV” is the starting point from which Sony will proactively develop CMOS image sensors for automotive use, a market projected to grow significantly due to the trending towards and advances made in automated vehicles.

Continue Reading »


Panasonic Canada 2014 Holiday Gift Guide

Thu October 16, 2014

The holiday season is fast approaching, and with that comes the search for the perfect gifts for loved ones – and Panasonic is here to help!

Panasonic Canada provides the following Holiday Gift Guide to suit all types of budgets:


HX-A500 Digital Camcorder

HX-A500 Digital Camcorder

Panasonic HX-A500 Digital Camcorder

For the adventurer…

  • Wearable camcorder with built in microphone records the world as you experience it
  • Small and lightweight (just 31 grams!) make it ideal for travelling
  • Water and dustproof it can go wherever you go
  • Shoots video with 4K capability – providing four times more detail than Full HD
  • Allows easy sharing via smart phone or tablet
  • Captures still images

Price: $449.99

DMC-GH4 Digital Camera

Panasonic DMC-GH4 Digital Camera

Panasonic DMC-GH4 Digital Camera

For those with a keen eye for beauty…

  • Top-of-the-line photo and video in a digital interchangeable lens system
  • New Digital 16.055 Mpx Live MOS Sensor and Venus Engine provides incredible sensitivity and resolution for colourful images for beautiful recordings
  • Tough, magnesium alloy body that is rugged enough to stand up to professional use and features splash / dustproof construction
  • Shoots video with 4K capability – providing four times more detail than Full HD

Price: $1,899.99

DMC-ZS40 Digital Camera

Panasonic DMC-ZS40 Digital Camera

Panasonic DMC-ZS40 Digital Camera

For the creative photo enthusiast …

  • Powerful 30x optical zoom and built-in Electronic Viewfinder ensure high visibility and detail
  • Full HD video capabilities, Hybrid O.I.S and level shot function ensures recordings are stable and level
  • Easy to connect to Wi-Fi and your smartphone or tablet – so you can share images and video from the road
  • Available in black or silver

Price: $479.99

DMC-FZ100 Digital Camera

Panasonic DMC-FZ100 Digital Camera

Panasonic DMC-FZ100 Digital Camera

For those that will do anything for the perfect shot…

  • This flagship Panasonic Lumix camera provides incredibly high quality images and video
  • A one inch sensor and LEICA lens with 16x optical zoom captures even the most subtle of details
  • Shoots video in 4K resolution
  • Available in black

Price: $949.99

DMC-GM5 Digital Camera

Panasonic DMC-GM5 Digital Camera

Panasonic DMC-GM5 Digital Camera

For those that love all things sleek and sophisticated…

  • Superior picture quality in a sleek, super-compact design with interchangeable lens options
  • Live viewfinder lets you easily frame pictures to get the perfect shot
  • Built-in WiFi for easy image sharing and remote shooting via smart devices
  • External flash hotshoe and included flash for ultimate shooting flexibility
  • Innovative features help you create stunning images and videos

Price: $999.99
Available in stores in November

DMC-LX100 Digital Camera

Panasonic DMC-LX100 Digital Camera

Panasonic DMC-LX100 Digital Camera

For the creative photographer

  • Advanced 4/3” large sensor point-and- shoot camera with manual and auto controls
  • Fast LEICA DC Vario-Summilux F1.7 – 2.8 lens ideal for low-light shooting and smooth, beautiful defocus effects
  • 4K Ultra HD Video recording and 4K Photo feature extracts 8MP still images
  • Ability to record images in 4:3, 3:2 or 16:9 with the same angle of view
  • Built-in Wi-Fi Connectivity with NFC

Price: $1099.99
Available in stores in November
Continue Reading »

Press Releases

Canon CINE-SERVO 50-1000mm T5.0-8.9: The World’s Longest 4K Ultra-Telephoto Zoom Lens For Large-Format Single-Sensor Cameras

Thu October 16, 2014
Canon CINE-SERVO 50-1000mm T5.0-8.9 Ultra-Telephoto Zoom Lens with hood

Canon CINE-SERVO 50-1000mm T5.0-8.9 Ultra-Telephoto Zoom Lens with hood

This video presents CINE-SERVO 50-1000mm T5.0-8.9 Lens from Canon Pro on Vimeo.

  • Introducing the new CINE-SERVO 50-1000mm T5.0-8.9 lens (CN20x50), available in EF and PL mount versions.


Canon Introduces The World’s Longest 4K Ultra-Telephoto Zoom Lens For Large-Format Single-Sensor Cameras

New Canon CINE-SERVO 50-1000mm T5.0-8.9 Ultra-Telephoto Zoom Lens Delivers Industry-Leading Range Up to 1500mm With Built-In 1.5x Extender

MELVILLE, N.Y., October 16, 2014 – With the increasing use of large-format single-sensor 4K cameras for field productions like sports and nature documentaries, Canon U.S.A., Inc., a leader in digital imaging solutions, has introduced the new ultra-telephoto CINE-SERVO 50-1000mm T5.0-8.9 Ultra-Telephoto Zoom lens. With the world’s longest focal length (75-1500mm with its built-in 1.5x extender) and highest (20x) magnification among Super 35mm zoom lensesi, the new CINE-SERVO zoom lens offers cinematographers new possibilities for shooting scenes in HD, 2K and 4K on single-sensor cameras. The new Canon CINE-SERVO 50-1000mm zoom lens is an ultra-telephoto lens with superb 4K optical performance and a removable Digital Drive unit to accommodate either broadcast or cinema-style production.

“The use of large-sensor 4K cameras is rapidly spreading beyond motion pictures and episodic television, into many new types of productions such as broadcast sports and nature documentaries,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “We are proud to deliver a lens with the advanced 4K optical performance, impressive focal range and operational versatility required to serve the creative needs of today’s growing community of 4K and UHD image makers.”
Continue Reading »

Press Releases

Samsung, Nick Cannon, Julianne Hough Smashed Selfie World Record at #DITCHtheDSLR & Donated $50,000 to Habitat for Humanity-Greater Los Angeles

Wed October 15, 2014
Habitat LA will use the $50,000 donation to build and renovate more homes throughout greater Los Angeles for more low-income, hardworking families and individuals. Image by Samsung.

Habitat LA will use the $50,000 donation to build and renovate more homes throughout greater Los Angeles for more low-income, hardworking families and individuals. Image by Samsung.


October 14, 2014


283 People Joined Samsung, Nick Cannon, Julianne Hough and Habitat LA to Break the Selfie Relay Chain GUINNESS World Record

Tuesday, Oct. 14, 2014, 8am – 7pm (PT).


Hollywood & Highland, 6801 Hollywood Blvd, Los Angeles, CA 90028.

Event video available here.

Event photos available here.

Today Samsung smashed the Selfie Relay Chain GUINNESS World Record with 283 consecutive selfies at the #DITCHtheDSLR event at Los Angeles’ iconic Hollywood and Highland promenade. Entertainer and host of America’s Got Talent, Nick Cannon, served as the event’s emcee, taking photos with everyone who participated. Actress and Dancing with the Stars’ judge Julianne Hough also joined the attempt to benefit Habit for Humanity of Greater Los Angeles (Habitat LA).
Continue Reading »


Design.Samsung “ReMake it Meaningful” Contest: Submit Photos of Your Practical Creation Made of Used Paper Packages Oct.20-Nov.7, 2014 (17:00 KST)

Wed October 15, 2014

The Samsung Design Website debuted in April 2014.

The reasons for selecting a product have become as diverse as our lifestyles. We believe design is more than just simple aesthetics, rather it provides new meaning and value in our lives.

Using the idea ‘Make It Meaningful’ as inspiration, we wanted to create a platform to present influential design stories and solutions to be shared around the world. Samsung Electronics’ introduces the meaningful stories behind the design of their products as they strive to create the culture of tomorrow.

From Samsung designers pursuing sustainable value, to the ideas behind the eyes of outside creators, Samsung Design Site wants to deliver a design story that enriches the lives of users.

One of Samsung’s product stories to “Make It Meaningful” is “The Evolution of the NX Series” of Samsung cameras.

Pragmatic Evolution

Samsung’s NX mirrorless camera series has inherited the design identity of the NV series which was widely appreciated for its classic track design, while enhancing its usage and functions.

For an interactive display of functional designs for NX 300, NX 200 and NX 100 cameras, please click here, wait about six seconds and click on the arrow at the right side of their page titled “The Evolution of the NX Series.”

ReMake it Meaningful Challenge

Generally we discard packaging material once we open a product without giving any afterthought. We wondered, is it possible to create something meaningful out of these materials?

Samsung invites you to design something new that brings creativity and meaningful value to our lives. From a small prop, to furniture, or something beyond our imagination – we want to see what your hands can create. Come and join the festival and demonstrate your talents as a designer!

Design.Samsung Idea Festival

This video shows ReMake it Meaningful – Design.Samsung Idea Festival.

  • ‘ReMake it Meaningful’ is an ‘idea festival’ with the challenge of transforming used paper packages into a creative, practical product.

The challenge:

“Transform used paper packages into a creative, practical product that adds meaningful value to our lives.

  • Used paper packaging must be the primary material used for the festival, but may also include additional materials (The use of too many additional materials may result in deductions during the judging process).
  • There are no official size restrictions, be aware that all award winning designs will be placed on exhibition – Try not to create something too large or too small.

Who Can Apply?

  • Participants may consist of an individual or grouped into teams (up to 4 people).
  • Students in a Full-time Undergraduate or Graduate program that is longer than 2 years.
  • Military personnel are eligible for participation.
  • Professional workers are ineligible for participation.

Here are the contest prizes. (KRW denotes South Korean Won currency.)
Continue Reading »

Nikon, Videos

Video: NIKKOR Lens Technology

Tue October 14, 2014

If you have ever been curious how optical image stabilization and the silent wave motor work on a lens, here’s an interesting promo video that gives some insight of the many mechanical technology (Vibration Reduction, Silent Wave Motor, rounded diaphragm, the lens barrel mechanism) and optical technology that go to make a NIKKOR lens.

via diyphotography


GoPro Helmet Camera Probed In Michael Schumacher’s Ski Accident

Tue October 14, 2014

GoPro shares tanked more than 10% in early trading today after French F1 commentator Jean-Louis Moncet told radio station Europe 1 that the problem for Schumacher was not his fall but the GoPro camera he had mounted to his helmet.

A report in The Telegraph back in February revealed that ski and climbing academy ENSA is conducting tests to determine whether the GoPro camera worn on Michael Schumacher’s helmet may have weakened it. In the ski accident he suffered in the French Alps on Dec. 29, the helmet he was wearing (which sported a GoPro camera) split in two while the camera remained intact. Schumacher suffered severe head injuries, emerging from a medically induced coma in June.

According to the report, experts were exploring whether “a solid object between a helmet colliding with a rock would weaken the structure.”

It’s strange that the camera should get the blame instead of the helmet. Maybe ski helmets should be made of whatever material the rugged GoPro camera is made of. Of course, the problem was his fall on a rock. But it does raise the question as to how best to safely mount a camera onto a helmet so as not to weaken the latter structurally or the camera becoming a danger to the wearer. In any instance, this applies to any helmet camera, not just GoPro cameras.

via Yahoo!


Visit the Liwa Desert compliments of Google Street View filmed on the back of a camel

Mon October 13, 2014

The camel apparently even has a name: Raffia. With a 360-degree Trekker camera mounted (and wobbling) precariously on its back, Raffia ambled its merry way hither and thither across the Liwa Oasis, which is a 100 kilometer-wide (62-mile) desert situated southeast of Abu Dhabi (the capital city) and Dubai in the United Arab Emirates. Liwa is close to the border of Saudi Arabia. As deserts go, the view north, east, south and west are sand dunes (which can reach a height of 25-40 meters)… and of at least one mad Englishman [I presume. North East view.]. And, as oases go, the south west view actually shows palm trees and date farming using drip irrigation and greenhouses.

But, don’t let the Street Views of sand dunes stretching as far as the eyes can see fool you. Liwa consists of about 50 villages (population of around 20,000) and is connected to Abu Dhabi by a modern, multilane highway. When they are not date farming, the men from Liwa (Bani Yas tribe) are [traditionally] pearl divers on the coast during the summer months.

The importance of tourism is on the rise. Liwa Hotel in Muzayri` boasts four stars. Liwa Rest House, in the same village and run by the government of Abu Dhabi, is the second establishment in the oasis. It is primarily aimed at minor officials and businessmen. Construction has begun on a third, 5 star, resourt (named Qasr Al Sarab). The nearby Moreeb dune 22°59′N 53°47′E, 22 km south of Muzayri` on a small road (15 km as the crow flies), with 300 meter height [is] one of the largest dunes in the world, [and] attracts every year during the Liwa festival a large number of international and local visitors coming to see the offroad and camel racing events.

Will Google one day use a drone instead of cars, bicycles and camels, especially to map inacessible places (to mere mortals)?

It’s Thanksgiving today in Canada, so Happy Thanksgiving!

via geekologie

Fun Stuff, Videos

20 years from now, your grandkid will be AMAZED at this “New” device

Sat October 11, 2014

It’s wireless, touch-activated, and amazingly does not require a power source (and hence no need for cables and does not heat up). It’s intuitive (navigation, bookmarking), handheld and features an extra-large expandable hi-definition screen with zero display lag. And you won’t even mind if your kid should accidentally drop it on the floor. The Bookbook… simply amazing!

via ikeahackers

Firmware Updates, Press Releases

SIGMA USB DOCK Firmware Update is Now Available

Fri October 10, 2014


October 10, 2014

SIGMA USB DOCK Firmware Update

Thank you for purchasing and using our products.

We are pleased to inform you the SIGMA USB DOCK Firmware Update is now available.

This firmware update allows you to use the SIGMA USB DOCK with the SIGMA 150-600mm F5-6.3 DG OS HSM | Sports and SIGMA 18-300mm F3.5-6.3 DC MACRO OS HSM | Contemporary. If you have the products mentioned below, please start up SIGMA Optimization Pro and then operate SIGMA USB DOCK firmware update.

Benefits of this firmware update
It will be compatible with SIGMA 150-600mm F5-6.3 DG OS HSM | Sports and SIGMA 18-300mm F3.5-6.3 DC MACRO OS HSM | Contemporary.

Continue Reading »

Firmware Updates, Press Releases

Sigma Corporation Releases Tele Converters TC-1401 and TC-2001 on Oct.24, 2014: SIGMA 120-300mm F2.8 DG OS HSM | Sports Lens Needs Firmware Update to Be Compatible

Fri October 10, 2014
SIGMA TELE CONVERTER TC-1401 (left) and TC-2001 (right)

SIGMA TELE CONVERTER TC-1401 (left) and TC-2001 (right)

Sigma 120-300mm F2.8 DG OS HSM Sports lens

Sigma 120-300mm F2.8 DG OS HSM Sports lens


October 10, 2014

The compatibility of SIGMA 120-300mm F2.8 DG OS HSM | Sports with SIGMA TELE CONVERTER TC-1401 and TC-2001

Sigma Corporation would like to announce that there are two types of new tele converters to be released on October 24th, 2014. Please note that the SIGMA 120-300mm F2.8 DG OS HSM | Sports requires an update to the firmware to make it compatible with the SIGMA TELE CONVERTER TC-1401 and SIGMA TELE CONVERTER TC-2001.

For those who own the SIGMA 120-300mm F2.8 DG OS HSM | Sports and considering using it with either the SIGMA TELE CONVERTER TC-1401 or SIGMA TELE CONVERTER TC-2001, please follow the steps below to update the firmware of the lens.

Continue Reading »


HTC Introduces the RE: Small Handheld, Waterproof Camera has Built-in Instant-on Grip Detection, High-resolution 16MP CMOS Sensor, Full HD(1080p) Video Recording

Fri October 10, 2014
HTC RE Camera, orange

HTC RE Camera, orange

This video pesents RE by HTC – Double Exposure Event.

HTC RE Camera, white

HTC RE Camera, white

“Back in 1997, we allowed people to leave their laptops at home in favour of powerful, pocket-sized smartphone computing,” said Peter Chou, CEO of HTC. “Today we are taking a similar leap forward. Combining incredible hardware with unrivalled software, HTC is reinventing the way we think about imaging. We are taking you out from behind the viewfinder and putting you back where you belong, at the heart of the action.”

RE is HTC’s newest photography innovation. RE is a small handheld camera that allows you to capture and fully experience every moment, through video and photography, without the hassle and awkwardness of grabbing your phone or camera and missing the moment because you were too busy capturing it.

Make everyday moments unforgettable: attach your RE to your bike’s handlebars or your kids’ scooter. Strap it to your backpack on a hike, or clip it on your window sill for a time-lapse video of your neighborhood.

Here are the key features of RE.

Continue Reading »

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