October 07, 2013
Ricoh Imaging Adds New Lens to its Industry-Leading APS-C Optimized Lens Lineup
HD PENTAX-DA 55-300 mm F4-5.8 ED WR Marks 28th APS-C Optimized Lens for Ricoh Imaging’s Robust APS-C Camera Offering
DENVER, CO, October 7, 2013 – Ricoh Imaging Americas Corporation (Ricoh Imaging) today announced the introduction of a new HD PENTAX-DA lens. Specifically designed for PENTAX K-mount DSLRs, the new HD PENTAX-DA 55-300 mm F4-5.8ED WR is a versatile telephoto zoom lens that features the PENTAX high-grade multi-layer High Definition (HD) coating and dependable weather-sealed construction.
Complementing the largest offering of APS-C optimized lenses in the imaging industry, the new HD PENTAX-DA 55-300mm lens is the 28th in the Ricoh Imaging lineup of PENTAX K-mount lenses architected and engineered to perfectly pair with an APS-C-sized sensor. With a zoom ratio of approximately 5.5 times, the 55-300mm range covers a wide range of focal lengths from medium to super telephoto and thanks to the sturdy and dependable weather-sealed construction the HD PENTAX-DA 55-300mm lens can also handle a wide variety of weather conditions ensuring moisture or rain are never the cause for a missed photo. Additionally, thanks to the treatment of the PENTAX HD coating, photographers are assured much higher light transmittance than conventional multi-layer coatings, delivering sharp, clear images with significantly reduced flare and ghosting, even under demanding, backlit conditions.
“With the announcement of the our new long zoom 55-300mm lens, Ricoh Imaging now offers twice as many APS-C optimized lenses as some of our competitors,” said Jim Malcolm, Executive Vice President, Ricoh Imaging. “Pair this with our robust family of APS-C DSLRs, which includes the newly announced PENTAX K-3, and consumers a guaranteed an unequaled imaging experience that combines sharp optics with powerful electronics to create beautifully crisp and clear images.”
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