ZEISS has announced a 1:1 Macro lens for Fujifilm (X-mount, with aperture ring) and Sony (E-mount) APS-C mirrorless DSLRs. The Touit 2.8/50M has an equivalent focal length of 75mm, aperture range of F2.8-F22, and is priced at US $999. The video shows it being used as an effective portrait lens.
The ZEISS Touit 2.8/50M is a perfectionist with an eye for the details: with its exceptional image performance up to a scale of 1:1, this autofocus macro lens is the ideal choice for extreme close-ups. But it also comes into its own when shooting portraits or panoramas as a light tele-lens.
Olympus pulls at our heart strings in its promotional video for the E-M10. The OM-D E-M10 is its consumer mirrorless DSLR targeted to entry-level photographers. As the new kid on the block, it can be considered as the “baby brother” of the E-M5.
OLYMPUS EXPANDS OM-D® CAMERA LINE-UP WITH NEW, EXTREMELY COMPACT E-M10 — THE OM-D FOR ALL
The Image Quality and Power of the E-M1 and E-M5 are now Packed into a More Affordable OM-D Body; Two New Lenses Broaden Olympus’s Micro Four Thirds® System
CENTER VALLEY, Pa., January 29, 2014 — Olympus adds to its award-winning OM-D family with the new E-M10, an interchangeable lens camera that combines the outstanding image quality, speed and power of the flagship Olympus® OM-D E-M1 and the Olympus OM-D E-M5 into an extremely compact and stylish all-metal body. Featuring the new TruePic VII image processor, the same found in the OM-D E-M1, 16 megapixel Live MOS sensor, Wi-Fi® technology, a large, high-speed electronic viewfinder, 3-axis image stabilization, ultrafast autofocus and a built-in flash, it’s the OM-D for photographers looking for an affordable, yet powerful, system camera they can use every day. The new, super-slim M.ZUIKO® DIGITAL 14-42mm f 3.5-5.6 EZ pancake zoom lens and the super-bright M.ZUIKO DIGITAL 25mm f1.8 expands Olympus Micro Four Thirds line-up to 15 lenses.
NEW OLYMPUS® SP-100 IS A SUPER-ZOOM WITH AN EAGLE’S EYE FOR CAPTURING DISTANT ACTION
The SP-100 Is the First Camera with a Built-In Dot-Sight* for Easy Framing, Electronic Viewfinder, Improved Grip and Refined Controls for Outstanding Telephoto Results
CENTER VALLEY, Pa., January 29, 2014 — Olympus introduces a breakthrough in its Ultra Zoom camera line-up with the new STYLUS® SP-100, the world’s first-ever camera with a built-in dot-sight*, enabling you to easily track moving subjects, like a soccer game or a flying bird. This technology will allow you to record smoother videos and will help you to not lose sight of your subject. Once the subject is still, then you can frame and shoot. The dot-sight combines with the SP-100’s newly developed 24-1200mm** 50x optical Ultra Zoom lens, or 2400mm 100x Super Resolution zoom, for capturing detailed shots of moving, distant subjects.
A NEW ANGLE ON TOUGH: OLYMPUS® STYLUS TOUGH TG-850 ADDS SUPER WIDE-ANGLE LENS AND FLIP LCD
Tough Capabilities, Advanced Performance and New Features Including a 21mm Super Wide-Angle Lens and Flip LCD Capture the Great Outdoors from a Whole New Perspective
CENTER VALLEY, Pa., January 29, 2014 — The Olympus Spring camera line-up includes the next-generation Olympus TOUGH®, the STYLUS® TG-850, an advanced rugged compact designed to expand outdoor shooting capabilities in the most challenging environments. The STYLUS TG-850’s super wide-angle 21-105mm 5x optical zoom lens — the widest lens of any rugged camera* — plus a 180° flip LCD monitor and shockproof*, waterproof, dustproof, crushproof and freezeproof construction, makes it the perfect companion for explorers looking to capture every angle of their adventures and users looking for a durable solution to everyday photography.
Who else is claiming that its camera is for “The Purist?” Fujifilm is, with the X-T1. Its promotional video ends with the message that the X-T1 is for “Pure Photography. Pure joy.”
You got to admit that the X-T1 has quite an impressive spec sheet: dedicated shutter speed dial, aperture ring, exposure compensation dial, ISO dials (without PASM Mode Dial and other distracting dials); large and extremely fast refreh 2.36M-dot OLED EVF; Multimode Real Time Viewfinder with info that automatically switches depending on orientation; proven low noise X-Trans CMOS II sensor; weather-resistant, dust-resistant, water-resistant, -10°C low temperature operation; availability (sometime middle of the year) of weather-proof lenses: XF50-140mm F2.8 R OIS WR, XF16-55mm F2.8 R OIS WR and XF18-135mm F3.5-5.6 R OIS WR; AF speed of 0.08 sec.; wireless remote shooting and wireless image transfer to smart phones and tablets. However, no built-in flash (though a small external flash is bundled).
Interestingly, Fujifilm refers to the X-T1 as a “camera system” though for now, it’s just lenses, a couple of speedlites, a handgrip and a vertical battery grip. Hopefully, more, much more to come.
FUJIFILM X-SERIES REACHES A NEW PEAK WITH WEATHER RESISTANT X-T1 CSC
X-T1 compact system camera features a fast real-time OLED viewfinder, extreme AF speed, and Wi-Fi remote controls for photographic freedom anywhere
Mississauga, ON, January 27, 2014 – FUJIFILM Canada, a leader in advanced digital camera technology and outstanding image resolution, today announced the new FUJIFILM X-T1, a weather-resistant premium compact system camera with a large OLED electronic viewfinder (EVF) that delivers a near-instant image preview, the latest generation 16.3 Megapixel APS-C X-Trans CMOS II sensor and the world’s fastest auto focus speed of 0.08 seconds*1 for a truly remarkable photographic experience anywhere.
The FUJIFILM X-T1 now gives professional and enthusiast photographers the award-winning imaging power of the X-Series in a sealed water, dust and temperature resistant body that braves outdoor challenges like never before.
Weather-resistant. The Fujifilm X-T1 is a premium compact system camera targeted to serious and advanced photographers. It inherits the beautiful retro design, the innovative APS-C 16MP X-Trans CMOS II image sensor, and the X Mount that accepts the full range of interchangeable XF and XC lenses. It is weather-resistant and three new weather-sealed lenses will be available in June 2014: XF18-135mm F3.5-5.6 R OIS WR, XF16-55mm F2.8 R OIS WR and XF50-140mm F2.8 R OIS WR.
The X-T1 has a huge 2.36m dot resolution OLED viewfinder with the world’s highest magnification (0.77x). The digital info automatically rotates when the camera is held vertically. Manual Focusing is assisted by an innovative Dual View display, Focus Peak Highlight and Digital Image Split. The tilting 3.0-in. LCD features 1.04m dot resolution. The LCD is not touchscreen.
The X-T1′s body is magnesium-alloy, is dust and water-resistant with approximately 80 points of weather sealing. It is freeze resistant to -10°C. The direct control dials are beautifully designed with the right amount of resistance when turning them: shutter speed, exposure compensation and ISO, plus aperture ring on the lens.
There is no built-in pop-up flash, but an external one is included in the box. There is a hot shoe to allow you to attach an external flash unit.
The Fujifilm X-T1 boasts a quick start time of 0.5 sec. (when in sleep mode) and a shutter time lag of approx. 0.05-sec. Continuous Shooting is a fast 8fps at full resolution.
The X-T1 also offers the Film Simulation Mode popularized in its compact digital cameras to simulate the color and tonal qualities of its acclaimed film brands: PROVIA for a true-to-scene natural look, Velvia for vibrant tonality and saturated colors and ASTIA, for a silky soft look and beautiful skin tones. You can also shoot double exposure and a number of filter effects are also available in still photography.
Other practical features include built-in Wi-Fi (with remote control), One-touch Movie Recording button, six customizable Fn buttons and a Quick Menu button. A number of bracketing functions are also available. Interval timer shooting for Time Lapse photography is available with intervals of 1 second to 24 hours and up to 999 frames. The X-T1 is the world’s first camera that can use the Ultra High Speed UHS-II SD memory cards. Accessories include a Vertical battery grip VG-XT1.
The Fujifilm X-T1 is not only beautiful, intuitive, weather-proof and built tough, it also delivers superb image quality especially at high ISOs in low light. It is uncompromising in its handling with direct controls that allow an enjoyable user experience.
The Fujifilm X-T1 is beautiful, weatherproof, tough and inherits the DNA of the X-PRO1 with image quality that rivals and even bests that obtained from some enthusiast and top-end DSLRs. It features a huge and very high resolution OLED EVF, dual view display, focus peak highlight and Digital Split Image assist for manual focusing. It's fast and handles superbly with direct control dials.
The Fujifilm X-M1 targets the beginner photographer desiring to upgrade to a traditional-mirrored DSLR and makes a convincing proposition to switch to a mirrorless DSLR instead. It retains the APS-C X-Trans CMOS sensor that garnered high praises from professional photographers who judged its image quality as equivalent to, and even surpassing, that obtained with top-end DSLRs. A Mode Dial gives ready access to AUTO and Scene Modes to beginners while PASM modes and RAW modes are available to advanced users.
The Panasonic FZ70 is currently the most powerful super zoom with a 60x optical zoom [20-1200mm equiv.]. It is paired with a very effective optical image stabilization that makes hand holding possible. It has also all the manual shooting modes you'd want. Find out if it's the ideal camera for you.
The Panasonic GX7 is a premium compact interchangeable lens camera that ticks off almost all the features enthusiast photographers want. It delivers excellent image quality, features a tiltable high resolution EVF and LCD, and add in-body image stabilization. It is fully-featured and is customizable to the way you like to work.
FUNDAMENTALS If you are new to digital cameras, first read up on Digital Camera Fundamentals to understand the important features you should pay special attention to when comparing digital cameras.
BUYER'S GUIDE We have taken the mystery out of the selection process in our Digital Camera Buyer's Guide. Here, you'll find the best digital cameras in four categories. Select the digital camera that is right for you in 4 simple steps.
TUTORIALS After you have bought your digital camera, go through our Digital Photography Tutorials for some tried and tested tips on taking good pictures. You can take better pictures. We plan to regularly add new articles covering a wide range of subjects to this section.