The INSTAX MINI 12 adds parallax correction capabilities, automatic flash control and a multi-function twist lens. The Parallax Correction feature aligns the viewfinder with the lens in Close-Up Mode to minimize object shifts. Automatic flash control optimizes image quality in bright or low light situations. The lens now twists to power on/off the camera and to conveniently access the Close-Up Mode.
A free, downloadable INSTAX UP! Smartphone App allows you to digitally scan, import, organize, and store your INSTAX photos in one place, regardless of which INSTAX instant film, camera or printer product you use. You can scan your INSTAX photos and store them digitally in one place, organize them by category/list views, share thems via social media or text, and import photos from other INSTAX Apps (the INSTAX MINI LINK App or the INSTAX LINK WIDE App) into the INSTAX Up! App.
The FUJIFILM INSTAX MINI 12 instant camera will be available in Blossom Pink, Mint Green, Clay White, Lilac Purple, and Pastel Blue in or around mid-March, 2023 at a MSRP of $79.95 USD and $99.99 CAD.
PRESS RELEASE
Fujifilm Brings the Joy and Creativity With its New INSTAX MINI 12™ Instant Camera
Company Also Unveils INSTAX UP!™ Smartphone App
VALHALLA, N.Y. – FUJIFILM North America Corporation, Imaging Division, announced today the introduction of its INSTAX MINI 12 Instant Camera (MINI 12). Following in the footsteps of the popular INSTAX MINI 11™ Instant Camera (MINI 11) launched in 2020, MINI 12 brings a new look and enhanced features for instant photographers, including parallax correction capabilities, automatic flash control, and a convenient multi-function twist lens.
With an airy, cloud-like, and almost “inflated” design/look, MINI 12 carries over the main features of MINI 11, including Close-Up Mode and Auto Exposure adjustment capabilities, but also adds the new Parallax Correction feature, in which the camera’s viewfinder aligns with the lens when using Close-Up Mode, minimizing object shifts, to produce a centered photo. MINI 12 also features automatic flash control, which optimizes image quality in bright or low light situations. The lens structure is designed to provide intuitive steps both for powering the camera on/off and for accessing the popular Close-Up Mode with a simple twist of the lens.
“The INSTAX MINI 12 instant camera features a unique new design and a variety of appealing new color options,” said Bing Liem, president, Imaging Division, FUJIFILM North America Corporation. “It includes many of our consumers’ favorite features from the prior MINI 11 model, along with some new advancements that are sure to enhance our users’ photographic experience. We’re always impressed with the incredible creativity of our consumers, and we can’t wait to see what they create with the MINI 12!”
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