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Olympus Announces Stylus 7030

Olympus Stylus 7030

Olympus Stylus 7030

2010 International Consumer Electronics Show

OLYMPUS Canada has announced the STYLUS 7030 which features 14MP resolution, 7x wide-angle optical zoom (28-196mm equiv.), Sensor-shift Image Stabilization, In-Camera Panorama Stitching, a Magic Filter (Pop Art, Pin Hole, Fish-Eye, Drawing), Face Detection, Face Recognition, AF Tracking, Shadow Adjustment Technology, Geotagging, and 720p HD Video.

Also of note is that with the Stylus 7030, Olympus has dropped the use of its proprietary xD-Picture Card and switches to SD memory cards (up to 32GB).

The sleek, lightweight metal body of the STYLUS 7030 comes in titanium, blue and purple.

Available February 2010 at an Estimated Street Price of CAD 249.99 (US $229.99).


ARE YOU READY FOR YOUR CLOSEUP? THE OLYMPUS STYLUS-7030 ZOOMS IN WITH STYLE

Express Yourself with HD-Video, 14 Megapixels, In-Camera Creative Filters and More

CENTER VALLEY, Pa., January 7, 2010 – Olympus unveils today its most powerful premium Stylus camera. The STYLUS-7030 offers beautiful High-Definition (HD) video, 14 megapixels to capture brilliant images, features like Magic Filter that transform average photos into works of art, and AF tracking so your subjects are always in focus. The new STYLUS-7030 also offers a 7x (28mm – 196mm equivalent) lens that gives you the versatility for close and distant subjects alike.

The STYLUS-7030’s power is balanced with a new graphical user interface (GUI) for easy operation and new OLYMPUS [ib] software for rapid downloading and improved photo organization with Geotagging and Face Recognition functionality.

14 Megapixels for Superior Image Quality
The STYLUS-7030 offers a 14-megapixel image sensor enabling consumers to achieve consistently sharp and vivid images when producing large-format prints or cropping/enlarging a portion of an image.

AF Tracking for Friends and Man’s Best Friend
AF Tracking technology locks your fast-moving subject in focus, and continuously adjusts focus and brightness. This enables you to keep fast-moving and unpredictable subjects like small children and pets in focus for the perfect shot. There is even a specially designed AF Tracking “Pet Mode” for animal lovers.

Express Your Inner Artist with Magic Filter
In-camera Art Features debuted on Olympus E-System DSLR (digital single lens reflex) cameras last year. A similar feature, entitled Magic Filter, has been developed for the new STYLUS-7030. Magic Filter enables the user to enhance and customize images as they are being captured. This translates into more fun and flexibility as customization is no longer limited to using expensive and time-consuming computer software. The new Magic Filter includes:

  • Pop Art – Enhance and saturate colours to create vivid, high-impact pictures that express the joyful, light hearted feeling of the Pop Art style of the 1960s;
  • Pin Hole – Reduce the peripheral brightness of an image as though it were shot through a pin hole, connecting the viewer intimately with the subject at the center;
  • Fish-Eye – Emulate the wide-angle of a fish-eye lens by taking extremely wide, hemispherical images and magnifying the center of the frame; and
  • Drawing – Turn your image into a sketch outline for children to colour.

Blur-Free Photos Two Ways
Dual Image Stabilization combines two technologies – mechanical Sensor-Shift Image Stabilization and Digital Image Stabilization – to provide one powerful anti-blur solution for capturing great images whether the photographer or the subject is moving. Olympus’ mechanical Sensor-Shift Image Stabilization keeps images sharp by adjusting the image sensor to compensate for camera movement, which often occurs in low-light conditions when shutter speeds are slower. Digital Image Stabilization freezes the action with high ISO sensitivity and fast shutter speeds that prevent blurry images often caused by a moving subject. By combining the two technologies, STYLUS-7030 users are able to take crystal-clear images in any shooting situation.

Never Miss a Detail with Shadow Adjustment Technology
Shooting outdoors in bright daylight can be tricky because of the extreme contrast between dark shadowed areas and bright sunlit areas. While the human eye is capable of detecting the nuances between dark and light and all the details in between, image sensors traditionally have not been quite as sensitive. The STYLUS-7030 addresses this challenge head-on with Shadow Adjustment Technology, which compensates for extreme contrast where the shadow areas are underexposed and lack visible detail. With this technology, users can preview and capture images with the same contrast as the naked eye.

In-Camera Panorama for the Ultimate Vista
In-Camera Panorama mode captures three images and stitches them together to create one amazing panoramic picture. Simply press the shutter button and slowly pan across a panoramic scene. The second and third images will be captured automatically and stitched together with the first image – resulting in one seamless panorama. To create the ultimate panoramic picture, consumers can use the OLYMPUS [ib] Software to stitch up to 10 images together.

TruePic™ III Image Processor
The STYLUS-7030 features Olympus’ exclusive TruePic III image processor developed for the demanding performance of DSLR cameras. Olympus’ enhanced TruePic III Image Processor produces crystal-clear photos using all the pixel information for each image to deliver superior picture quality with more accurate colors, true-to-life flesh tones and faster processing speeds. TruePic III also captures crisp, clear images at high ISO settings, which are traditionally associated with increasing image noise or producing grainy photos.

OLYMPUS [ib] Software and In-Camera Manual
All Spring 2010 digital compact cameras, including the STYLUS-7030, will offer the new OLYMPUS [ib] software. The new software includes photography workflow, browsing, editing and unique photo organizing functions. You can organize your photos by person with automatic face recognition technology, by location with a Geotagging function or by event. You can easily view photos on an HDTV or on the camera’s LCD with the Photo Surfing or Slideshow functions. The name [ib] stands for image bridging, image browsing and image brightening. The new software will be available for Windows operating systems only.

The new STYLUS-7030 comes equipped with the instruction manual saved on the cameras’ new internal memory. This translates into easily referencing instructions while shooting on the go. The internal memory also enables in-camera image playback in an organized fashion. Eliminating a paper or CD-Rom instruction manual is part of Olympus’ ongoing environmental commitment to conserve natural resources and reduce its carbon footprint.

SD Compatibility
Olympus’ new Spring 2010 digital compact cameras offer SD capability for up to 32 gigabytes of capacity.

Sleek Portable Bodies in a Range of Colors
The sleek, lightweight metal body of the STYLUS-7030 comes in a variety of colours to suit everyone’s style, including titanium, blue and purple.

Availability
The STYLUS-7030 will be available in February 2010. It includes: wrist strap, camera WIN/Mac USB cable, audio/video cable, Li-Ion rechargeable battery, warranty card and manual and OLYMPUS [ib] software on the camera.

Canadian Pricing
STYLUS-7030 Estimated Street Price: CAD $249.99

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus continues to be an innovator, developing new technologies to expand the frontiers of digital imaging and audio recording; leading where others have followed. Olympus technologies enable consumers to go places and do things they never thought possible, enhancing people’s lives every day. Proof that Olympus enables consumers to capture it all.

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.getolympus.com.

* Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks mentioned herein are the property of their respective holder.
©2010 Olympus Imaging America Inc.

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