This video presents “photokina 2012 – DAS WESENTLICHE”:
- Get a behind-the-scenes look into the “LEICA DAS WESENTLICHE” event held on September 17, 2012 before the start of photokina 2012
- Watch what happened on the night Leica Camera announced an unprecedented amount of new products
“Revealed at the LEICA – DAS WESENTLICHE event the night before photokina 2012, the new book “Ninety Nine Years Leica” by the Hamburg publisher 99pages is a nod to Leica Camera’s history and the emotions and legendary images that have been a part of our lives for nearly a century. After reading through its 300 pages, one gets a sense of what it means to shoot with a Leica camera and how truly different the company is.”
The Leica Internet Team sat down with Alfred Schopf, CEO of the Management Board of Leica Camera AG, to give us insight into the inspiration and idea behind the celebratory, new book “Ninety Nine Years Leica”:
The images in the Flickr group dedicated to this book are all self-portraits of people with a Leica Camera.
PRESS RELEASE
LEICA CAMERA CELEBRATES 99 YEARS
Special edition book recounts the path to becoming a living legend
Allendale, NJ (December 6, 2012) – For nearly a century, Leica cameras have captured fleeting moments and transformed them into stories brimming with the lifeblood of true human experience. The iconic image of the end of WWII as displayed by the sailor and nurse in Times Square embodies the excitement and relief felt in the U.S. on V-J Day, an immortal message not of love, but of spontaneous joie de vivre. As a stark contrast, yet just as intense, the palpable fear on Napalm Girl’s face reaches beyond the picture as she runs screaming from the wreckage that was formerly her home, announcing to the world that war also, and above all, affects the most innocent people: children. Now, the story of passion and inspiration synonymous with Leica Camera comes to life in “Ninety Nine Years Leica,” a 300-page tribute to the intensely emotive and legendary images that have become a part of our lives. It sheds an emotional spotlight on 99 years of enthusiasm for a small camera developed by Oskar Barnack in 1913.
Part history lesson, part compilation of personal anecdotes, part pop culture retrospective, “Ninety Nine Years Leica,” ushers readers into an undiscovered “Leica Universe.” A unique, fun and enlightening combination of compelling images and expressive texts tells the story behind a brand well on the way to becoming a living legend. Throughout the book, it becomes evident that not only has Leica played an active role in the world’s celebrations, sadness, relief and hope but also in the lives of its camera owners. The result of a close collaboration between Leica and the multiple-award-winning publisher 99pages – under the creative direction of Ansgar Pudenz, Rainer Schillings and Till Schaffarczyk – “Ninety Nine Years Leica” takes readers on a trail of photographic discovery blazed by legendary Leica photographers such as Henri Cartier Bresson, Robert Capa and Elliott Erwitt.
“Ninety Nine Years Leica” debuted at the photokina 2012 trade show to rave reviews. In North America, fewer than 1,500 English copies are now available exclusively through the following Leica Stores, Boutiques and Dealers:
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LEICA STORES AND BOUTIQUES
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LEICA STORE WASHINGTON DC 977 F STREET NW WASHINGTON, DC 20004 Telephone: 202-787-5900 |
LEICA STORE NEW YORK SOHO 670 BROADWAY #501 NEW YORK, NY 10012 Telephone: 800-871-6648 |
LEICA STORE SAO PAULO SHOPPING CIDADE JARDIM, AV. MAGALHAES DE CASTRO 12.000 PISO TERREO 05502-001 SAO PAULO, SP Telephone: +55 (11) 3758-3609 Portuguese Language book
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LEICA BOUTIQUE at Willoughby’s 298 5TH AVE NEW YORK, NY 10001 Telephone: 800-378-1898 |
LEICA BOUTIQUE at Samy’s Camera 431 S. FAIRFAX. AVE LOS ANGELES, NY 90036 Telephone: 323-938-2420 |
LEICA BOUTIQUE at Bergen County Camera 270 WESTWOOD AVENUE WESTWOOD, NJ 07675 Telephone: 800-841-4118
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LEICA BOUTIQUE at Camera West 70-177 HWY 111, SUITE 100 RANCHO MIRAGE, CA 92270 Telephone: 760-992-5422 |
LEICA BOUTIQUE at Broadway Camera 1055 WEST BROADWAY #102 VANCOUVER , BC V6H 1E2 Telephone: 604-733-9282
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LEICA BOUTIQUE at The Pro Shop 417 CLEMATIS STREET WEST PALM BEACH, FL 33401 Telephone: 561-253-2606 |
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LEICA GALLERY NEW YORK 670 Broadway NEW YORK, NY 10012 Telephone: 212-777-3051
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LEICA DEALERS (U.S.)
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ADORAMA CAMERA 42 WEST 18TH STREET NEW YORK, NY 10011 Telephone: 212-627-8487 |
CAMERA WEST 1255 S MAIN STREET STE 201 WALNUT CREEK, CA 94596 Telephone: 925-935-1424 |
THE CLASSIC CONNECTION, LLC 501 KINGS HIGHWAY EAST STE 101 FAIRFIELD, CT 06825 Telephone: 888-534-2272
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C&H PHOTO 7720 FAY AVE. LA JOLLA, CA 92037 Telephone: 858-729-6565
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DALE PHOTO & DIGITAL 2960 SIMMS STREET HOLLYWOOD, FL 33020 Telephone: 800-327-1776
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E.P. LEVINE 219 BEAR HILL RD WALTHAM, MA 02451 Telephone: 800-875-3055 |
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GLAZER’S CAMERA SUPPLY 430 8TH AVE. NORTH SEATTLE, WA 98109 Telephone: 888-531-3232 |
HOUSTON CAMERA EXCHANGE 5900 RICHMOND AVE HOUSTON, TX 77057 Telephone: 800-226-3725
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KEN HANSEN NY INC NEW YORK, NY 10022 Telephone: 212- 879-3263 |
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OC CAMERA 27680 MARGUERITE PKWY. MISSION VIEJO, CA 92692 Telephone: 949-347-1276 |
PAUL’S PHOTO 23845 S. HAWTHORNE BLVD. TORRANCE, CA 90505 Telephone: 310-375-7014
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QUALITY CAMERA COMPANY 382 TRABERT AVE ATLANTA, GA 30309 Telephone: 404-881-8700 |
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SILVIO’S PHOTOWORKS 22409 HAWTHORNE BLVD. TORRANCE, CA 90505 Telephone: 310-791-7100 |
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LEICA DEALERS (CANADA)
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THE CAMERA STORE INC. 802-11 AVENUE SW CALGARY, AB T2R 0E5 Telephone: 888-539-9397 |
CAMTEC PHOTO 26 RUE NOTRE DAME EAST MONTREAL, QC H2Y 1 Telephone: 514-875-5110 |
EIGTH ELM 525 UNIVERSITY AVENUE TORONTO, ON M5G 2L3 Telephone: 416-597-6638 |
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PHOTOCREATIVE INC. 5080 TIMBERLEA BLVD UNIT 18 MISSISSAUGA, ON L4W 4 Telephone: 800-956-8323 |
About Leica Camera:
Leica represents a union of craftsmanship, technology and experience. It is at once an extension of art, knowledge and philosophy, providing a state-of-the-art optical experience in a precision, hand-made photographic instrument. Leica Camera has a simple mission: to provide users with an incomparable experience, an instrument that defines an unsurpassed heritage and sets a standard of excellence for the industry to meet.
