A study about Visual Attention Pattern shows that men and women do look at things differently, in this case, ads. In the H&M ad above, men were found to look at the model’s face first while women zoomed in onto her breasts. Surprising? Both men and women were drawn to the woman’s legs and torso before the advert’s information and branding.
In another ad where an attractive female stands wearing nothing but a pair of white Reebok trainers, mens’ eyes were drawn to the model’s body and barely to the shoes at all. No surprise here!
A third ad featured a Saab car. While men went straight to the car’s specification before looking at the car, women were first drawn to the car then to its specification.
I wonder how men and women make their decision when choosing a digital camera.
Read more about the study and view more pictures at: mailonline.
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