COMMENT
Mama mia! Abbreviating your company’s name and redesigning your logo are two things that must not be trifled with. Reinventing oneself rarely works unless you have first a clear vision of where you want to go and how to flawlessly execute that change.
We’re not sure how much change Mamiya wants to embrace but it has changed its logo and going live with a new website that is not yet totally ready as of this writing, with a number of links giving the “404 – File or directory not found” error message. No big deal, all sites have a few of those around, but usually of older pages. The new site looks very nice, though. No words on why the logo changed or what / if it represents a new vision.
Visit the new Mamiya site.
[ via dcviews ]
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