Editorial

Just Bing it!

Microsoft bing Decision Engine

Microsoft bing Decision Engine

When you are searching for something, your friends and work colleagues will often say, “Just Google it!” Now that Microsoft is planning to replace its Live Search engine with [wait for it]… “bing” [yes, with a lower case “b”],  I just can’t for the life of me imagine “Just Bing it!” taking off.

“bing” is being promoted as not just a search engine. No, it is a “decision engine.” On a more serious note, the demo video does look very interesting. Instead of just returning the links, it also gives you right underneath sublinks to where you might really want to go, related links, etc. — though I have not seen anything different than what Google returns in its searches. The lofty goal of bing is to help you make a decision right there while you are searching for something.

I just don’t get the name, though. Is “Bing!” supposed to be the sound that echoes back when your search hits the right results in Internet space?