Press Releases

Leica Camera: ‘100’ Film for the ‘100 Years of Leica Photography’ Anniversary Won the Grand Prix Award of the Cannes Lions International Festival of Creativity 2015

The following video presents 100 Years of Leica Photography | Euromaxx:

An exhibition in Hamburg “Eyes Wide Open: 100 years of Leica photography” illuminates many aspects of small-format photography showing some 500 works. In 1914, Oskar Barnack completed the first functional model of a small-format camera. The fact that it could easily be carried in a coat pocket revolutionized photography.

Luiz Marinho - winner of the Grand Prix award: Leica Camera AG congratulates Luiz Marinho, Representative of the Leica Gallery Sao Paulo, on winning the Grand Prix award of the Cannes Lions International Festival of Creativity. Image Courtesy of Leica

Luiz Marinho – winner of the Grand Prix award: Leica Camera AG congratulates Luiz Marinho, Representative of the Leica Gallery Sao Paulo, on winning the Grand Prix award of the Cannes Lions International Festival of Creativity. Image Courtesy of Leica

NEWS RELEASE

Luiz Marinho – winner of the Grand Prix award

07/08/2015

Leica Camera AG would like to congratulate Luiz Marinho, Representative of the Leica Gallery Sao Paulo, on winning the Grand Prix award, the highest accolade presented annually at the Cannes Lions International Festival of Creativity. ‘100’, the award-winning work in the supreme discipline Film, created and entered by the agency F/NAZCA Saatchi & Saatchi Brazil, was produced in 2014 on the occasion of the ‘100 years of Leica photography’ anniversary. ‘It’s a nearly perfect piece of filmmaking,’ said head juror Tor Myhren, praising the film at the award ceremony at the end of June 2015 in Cannes.

Link to website.

‘History can be written – or photographed. For more than 100 years, famous photographers around the world have been capturing unique moments with their Leica cameras and documenting contemporary history. We share in Luiz Marinho’s delight at receiving this prestigious award and at the success of this emotive film that honours the most meaningful moments in the history of photography in such a unique way’, says Karin Rehn-Kaufmann, Director of Leica Galleries International.

‘Never before in the history of mankind has photography occupied a more important place in global culture than it does today. The world needs people with virtuosity, a feeling for the aesthetic, creativity and ambition to carry this cultural heritage into the future. We are particularly pleased to have such a dependable and exceptionally committed partner in Luiz Marinho in Brazil, under whose leadership the Leica Gallery in Sao Paulo cultivates heritage and Leica’s vision for the future with enormous respect, appreciation and energy. The work that has now won the Grand Prix in Cannes underlines his creative abilities and ambitions in an impressive way,’ adds Oliver Kaltner, CEO at Leica Camera AG.