Press Releases

Gentec International and Lastolite: New Textures of the Urban Backgrounds for Photographers to Create the Outdoor Look in Any Location

Lastolite's new textures to the Urban Backgrounds: Distressed Wall / Fence

Lastolite’s new textures to the Urban Backgrounds: Distressed Wall / Fence

 

Photographers can now shoot the streets in studio or at home. Lastolite launches new textures to the Urban Backgrounds collection, offering photographers more options to create the outdoor look anywhere. Designed with easy set-up, crease resistant fabric and reversible backgrounds help photographers to create an urban feel and add new dimensions to any portrait sitting. Distressed Wall / Fence, Tarnished Metal / Container, and Shutter / Wooden Door are all available now with a suggested retail price of $299.95.

Lastolite's new textures to the Urban Backgrounds: Tarnished Metal / Container

Lastolite’s new textures to the Urban Backgrounds: Tarnished Metal / Container

For additional information about Lastolite and its products, please visit www.lastolite.ca. To learn more about Gentec International, please visit www.gentec-intl.com and www.facebook.com/GentecInternational.

Lastolite's new textures to the Urban Backgrounds: Shutter / Wooden Door

Lastolite’s new textures to the Urban Backgrounds: Shutter / Wooden Door

NEWS RELEASE

LASTOLITE LAUNCH INSPIRATIONAL NEW TEXTURES TO THE HIGHLY SUCCESSFUL URBAN BACKGROUNDS COLLECTION

TORONTO, ON., June 4, 2014 – Gentec International, the Canadian distributor of Lastolite lighting modifiers and accessories, launch inspirational new textures to the Urban Backgrounds collection. These backgrounds now offer even more options to photographers looking to create the outdoor look in any location.

The Lastolite Urban Backgrounds have been designed using crease resistant fabric, allowing photographers to create the outdoor look in an instant, whether it’s in the studio or a client’s home. Each reversible background has a unique urban feel and can quickly add a new dimension to any portrait sitting. The collapsible backgrounds are portable and quick set up; offering the ultimate solution to today’s busy photographers.The new backgrounds are available immediately and have a suggested retail price of $299.95.

Lastolite: The lightweight Urban backgrounds collapse into a compact 85cm bag, making them perfectly portable companions.

Lastolite: The lightweight Urban backgrounds collapse into a compact 85cm bag, making them perfectly portable companions.

For more information, please contact Alyssa Acorn, Cohn & Wolfe, at 416-924-5700, extension 4041, or email alyssa.acorn@cohnwolfe.ca.

About Gentec International
Founded in 1990, Gentec International is Canada’s leading consumer accessory products company, supplying a complete range of photo, video, digital, sport optics, home theatre, electronics, wireless, and mobile audio products to the Canadian retail marketplace. Gentec offers a variety of prominent brands, including Optex, Sigma, SanDisk, Manfrotto, Gitzo, National Geographic, Kata, Avenger, Roots, Gary Fong, Black Rapid, Mobifoto, iQ, Sunpak, Energizer, Bushnell, Tasco, and Zeiss. Gentec operates out of a high-cube, state-of-the-art, fully computerized 100,000-square-foot warehouse and distribution centre that offers efficient, seamless service to our customers. With over 90 employees, Gentec covers the needs of its retailers coast to coast using the latest technology systems, streamlined efficiencies, and customer service that is second to none.

Learn more – visit www.gentec-intl.com

About Lastolite
Established in 1985, the company started out with just a handful of employees and one product, the original ‘pop-up’ circular reflector. In 2011 Lastolite proudly received the prestigious Queen’s Award for Enterprise in recognition of their export achievements. Today, with approximately 70 employees, operating from a 65,000 sq. ft. manufacturing facility, Lastolite offers a comprehensive range of innovative and award winning products to over 60 countries worldwide. Innovation is at the heart of the company. Lastolite holds a number of worldwide patents for its products and ongoing investment into research and development enables the company to continue delivering ground breaking products to the market.

Learn more – visit www.lastolite.ca