Editorial

Kodak – The End of an Era

There is no name more famous in film than Kodak. Nor in cameras… a decade or more ago. In fact, in some developing countries, the very name Kodak became synonymous with cameras, as in, “Don’t forget to bring your Kodak” — meaning don’t forget to bring your camera, whatever brand it may happened to be.

As Eastman Kodak Co. faces the threat of delisting from the New York Stock Exchange, its stock trading at less than $1.00, it is only a matter of time before someone buys its good name and slaps it onto generic digital cameras (which Kodak itself does today).

It is good to pause and ponder that things change. Some of us are still clinging to film, optical viewfinder, the traditional mirrored DSLR, brick-and-mortar businesses, … whatever it is you cut your teeth on, came to grips with, learned, became very good at… it will change and be left behind as new ways and technologies take its place.

Today’s kids grow up on digital, the iPod, iPhone, iPad, USB flash drive. What’s a cassette tape, CD player, VHS player, CRT screen, floppy disk? This year 2012, set yourself a new resolution to embrace change. It’s the only constant.

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